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Velveeta Shells & Cheese Original Big Bowl 5 oz microwaveable bowl

Velveeta Shells & Cheese Original Big Bowl 5 oz, front of pack1 / 2 Front
Photo: Open Food Facts contributors · CC BY-SA 3.0 · Original ↗

Front photo matched to this barcode via Open Food Facts contributors. It is not evidence for the selected observation.

Ultimately owned by

The Kraft Heinz Company

United States

See the chain and its sources

A single-serve 5 oz (142 g) microwaveable bowl of Velveeta Shells & Cheese Original, shell pasta with cheese sauce pouches, sold in the United States by Kraft Heinz as the Big Bowl with twice the shells and sauce of the single cup.

Size & format

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Barcode 021000077151

United States bowl, redesigned label photographed 2025[2]

United States · English · supported

Evidence reviewed

Context, dates & evidence notes · Other observations

Evidence observed
2025-09-30
Net content
142 g
Pack
microwaveable bowl

Open Food Facts photos imgid 4 and 5 (2025-09-05) and 6 and 7 (2025-09-30); the Kraft Heinz product page prints the same ingredient list and Nutrition Facts figures

Nutrition

Nutrition panel

Per 142 g

as sold · 1 serving per container[2]

460 kcalEnergy
7 gSugars
Energy460 kcal
Fat16 g (21% DV)
of which saturates4.5 g (23% DV)
of which trans fat0 g
Cholesterol20 mg (7% DV)
Carbohydrate64 g (23% DV)
of which sugars7 g
of which added sugars0 g (0% DV)
Fibre2 g (9% DV)
Protein16 g
Sodium1120 mg (49% DV)
Calcium190 mg (15% DV)
Iron2.6 mg (15% DV)
Potassium340 mg (8% DV)
Vitamin D0 µg (0% DV)

Notes on this panel

US Nutrition Facts, single column; read from imgid 5 and 7; same figures on the maker's page

Ingredients

7 declared, 28 within compounds · United States · Source[2]

As printed, EnglishENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCEROL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR), MODIFIED FOOD STARCH, MALTODEXTRIN, ACETYLATED MONOGLYCERIDES, SALT, MEDIUM CHAIN TRIGLYCERIDES.

  1. Enriched macaroni productcompound ingredient: the shell pasta
    1. Wheat flour
    2. Glycerol monostearate
    3. Niacin
    4. Ferrous sulfate “FERROUS SULFATE [IRON]”
    5. Thiamine mononitrate “THAMIN MONONITRATE [VITAMIN B1]”printed THAMIN MONONITRATE on this label and on the maker page; the USDA record prints THIAMIN MONONITRITE
    6. Riboflavin “RIBOFLAVIN [VITAMIN B2]”
    7. Folic acid
  2. Cheese saucecompound ingredient: the sealed sauce pouch
    1. Whey
    2. Canola oil
    3. Cheddar cheese
      1. Milk
      2. Cultures “CHEESE CULTURE”
      3. Salt
      4. Enzymes
    4. Whey protein concentrate
    5. Milk
    6. Milk protein concentrate
    7. Sodium phosphates “SODIUM PHOSPHATE”
    8. Saltfirst of the ingredients after "CONTAINS LESS THAN 2% OF"
    9. The next 9: less than 2%
    10. Lactic acid
    11. Sodium alginate
    12. Sorbic acid preservative “SORBIC ACID AS A PRESERVATIVE”
    13. Paprika oleoresin colour “OLEORESIN PAPRIKA [COLOR]”
    14. Enzymes
    15. Cultures “CHEESE CULTURE”
    16. Annatto colour “ANNATTO EXTRACT [COLOR]”
    17. Butterfat “MILKFAT”
    18. Natural flavourings “NATURAL FLAVOR”
  3. Modified starch “MODIFIED FOOD STARCH”
  4. Maltodextrin
  5. Acetylated monoglycerides
  6. Salt
  7. Medium-chain triglycerides

Allergen declarations

  • contains: wheat[2] · printed "CONTAINS: WHEAT, MILK."; same statement on the maker's page
  • contains: milk[2] · printed "CONTAINS: WHEAT, MILK."; same statement on the maker's page

Other observations & source differences (5)

Different sources or national labels can coexist. Differences alone do not establish a change to the product.

Statements on the label

  • 2x the creamy shells[3]label · printed on the front with the footnote "Compared to Velveeta Shells & Cheese Single Cup"
  • Ready in 5 minutes[3]label · red roundel on the front

Product facts

Explore the family ↗
Barcode
021000077151 check digit OK
Net content
142 g
Pack
microwaveable bowl
Last observed on sale
2026-09-25
Last sale evidence
Kraft Heinz United States product page for GTIN 00021000077151 and the Target listing (TCIN 78726440, USD 2.89), read 2026-09-25
Status
active

Who owns it

Velveeta ↗
Made in
Not recorded

Sources for each tie

The ownership drawing
Velveeta

Earlier

What the sources say about these ties
Lactalis licensed
Kraft Heinz granted Groupe Lactalis perpetual licences to the Kraft and Velveeta brands for certain cheese products when it sold its natural cheese business; Kraft Heinz kept the Velveeta processed cheese business in the US and Canada
The Kraft Heinz Company owns
Kraft Heinz publishes the Velveeta brand and product pages; from date is the completion of the Kraft Foods Group-Heinz merger (per Wikipedia's Kraft Foods Group article)

Built from the ownership rows on the brand and company pages, each cited where it is recorded. Made in is the country of production on this product's record; the GS1 prefix of a barcode names the issuing organisation, not where the product was made.

About this product

Velveeta Shells & Cheese Original Big Bowl is a single-serve, microwaveable 5 oz (142 g) bowl of shell pasta with Velveeta cheese sauce: water is added to the fill line, the pasta is microwaved for 5 minutes and the sauce pouches are stirred in.[1][2] Kraft Heinz sells it in the United States as one serving per bowl, and the front promises twice the creamy shells of the Velveeta Shells & Cheese single cup.[1][3] Kraft Heinz Foods Company of Chicago is printed as the distributor.[2] Each bowl declares 460 calories, 1120 mg sodium and 16 g protein, and the ingredient list opens with enriched macaroni product followed by a cheese sauce of whey, canola oil and cheddar cheese.[2][1]

The bowl has carried at least two front designs: a "Liquid Gold" label with the oval Velveeta logo, photographed in 2021, and the current one with a large red wordmark over dripping sauce.[4][3] The 2021 label printed 1200 mg sodium and 15 g protein per bowl, the figures USDA's 2023 record also carries, against 1120 mg and 16 g on the 2025 label.[5][6][2]

Where it's sold

A listing is evidence that this barcode is sold there, on that date; a price is what that listing showed, not a recommended price. Store links may be affiliate links (how this works).

Other sizes and containers of Velveeta Shells & Cheese

13 on record · all sold in United States

VersionSizePackBarcode
Broccoli267 gbox021000656431
Original287 gbox021000072798
287 gbox021000065530
340 gbox021000658930
68 gmicrowavable cup021000023226
680 g2 boxes of 12 oz (340 g)021000051533
1.02 kgshrink-wrapped multipack of three boxes021000045129
272 g4 microwavable cups in a carton021000023394
48 ozmultipack of four boxes021000070763
142 g this pagemicrowaveable bowl021000077151
142 gmicrowaveable cup021000065561
680 gbox021000653201
Queso Blanco340 gbox021000039845

Reviews

No ratings yet.

Sources & research

Evidence reviewed

The Kraft Heinz Company

Kraft Heinz: Velveeta Shells & Cheese Original Mac and Cheese Easy Microwavable Dinner Big Bowl (United States)

manufacturer · Accessed 2026-09-25

Source & attribution [1] ↗

Open Food Facts

Back panel photograph of the 5 oz Big Bowl: Nutrition Facts, ingredient list, distributor block and UPC

pack · Accessed 2026-09-25

Source & attribution [2] ↗

U.S. Department of Agriculture

USDA FoodData Central, Branded Foods (LI), fdc_id 2676091, VELVEETA ORIGINAL SHELLS & CHEESE

registry · Accessed 2026-09-25

Source & attribution [6] ↗

Coverage & research gaps (12)

Coverage measures the evidence recorded here. It does not rate the product.

  • Identity: 3 / 3 · Name, brand and classification recorded
  • Context: 4 / 5 · Evidence groups assigned to a researched label, edition or analysis
  • Label photographs: 0 / 4 · Researched contexts with an assigned photograph
  • United States bowl, redesigned label photographed 2025: nutrient evidence: 15 / 15 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
  • United States bowl, Liquid Gold label photographed 2021: nutrient evidence: 13 / 13 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
  • United States bowl, Liquid Gold front render with 470 calories: nutrient evidence: 4 / 4 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
  • USDA Branded Foods label record, 2023: nutrient evidence: 14 / 14 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
  • identity · unknown: No photo shows a "Product of" statement, so country_of_origin is empty
  • relationships · unknown: The manufacturing plant is not named on the photographed panels; only the Kraft Heinz Foods Company distributor block is printed
  • ingredients · unknown: The 2021 photographs do not show the ingredient list; the USDA 2023 record, which carries the 2021 nutrition figures, is the only list for that label
  • nutrition · disputed: The 2021 render's front facts (470 calories, 1250 mg sodium, 10 g sugars) match neither photographed label and may show another recipe or a mock-up
  • evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
  • evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
  • evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
  • schema · schema_gap: Review and assign legacy facts to coherent observations.
  • ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
  • ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
  • ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
  • nutrition · not_researched: Nutrition declaration or exemption not recorded.

All references & source details

References

  1. ↑ Kraft Heinz: Velveeta Shells & Cheese Original Mac and Cheese Easy Microwavable Dinner Big Bowl (United States) The Kraft Heinz Company. manufacturer. Accessed 2026-09-25. Record: 00021000077151. product benefits, description, Nutrition Facts, ingredients, allergen info.
  2. ↑ Back panel photograph of the 5 oz Big Bowl: Nutrition Facts, ingredient list, distributor block and UPC Open Food Facts. pack. Published 2025-09-30. Accessed 2026-09-25. Record: 0021000077151. back panel (imgid 7; same panel in imgid 5 of 2025-09-05). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000077151.
  3. ↑ Front photograph of the 5 oz Big Bowl, redesigned label Open Food Facts. pack. Published 2025-09-30. Accessed 2026-09-25. Record: 0021000077151. front (imgid 6; same design in imgid 4 of 2025-09-05). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000077151.
  4. ↑ Front photograph of the 5 oz Big Bowl, Liquid Gold label, 2021 Open Food Facts. pack. Published 2021-07-20. Accessed 2026-09-25. Record: 0021000077151. front (imgid 1). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000077151.
  5. ↑ Nutrition Facts photograph of the 5 oz Big Bowl, 2021 Open Food Facts. pack. Published 2021-07-20. Accessed 2026-09-25. Record: 0021000077151. Nutrition Facts (imgid 2). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000077151.
  6. ↑ USDA FoodData Central, Branded Foods (LI), fdc_id 2676091, VELVEETA ORIGINAL SHELLS & CHEESE U.S. Department of Agriculture. registry. Published 2023-11-16. Accessed 2026-09-25. Record: 2676091. brand_owner, ingredients, nutrients, household serving 1 Bowl, package weight 5 oz/142 g. cc0. Upstream: Label Insight.
  7. ↑ Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands Inmar Intelligence. publication. Published 2025-05-30. Accessed 2026-09-25. page 2, GS1 Company Prefix table (source of prefix 0021000 on company/kraft-heinz-foods-company).
  8. ↑ Target: Velveeta Shells & Cheese Original Mac and Cheese Single Bowl Easy Microwavable Dinner - 5oz Target. retailer. Accessed 2026-09-25. Record: 78726440. primary barcode 021000077151; regular price USD 2.89 at store 1375.
  9. ↑ Amazon.com: Velveeta Shells & Cheese Mac & Cheese MW Dinner Meal, Original, 5 oz Amazon.com. retailer. Accessed 2026-09-25. Record: B08552HSVY. Product details: UPC 021000077151, Global Trade Identification Number 00021000077151, Manufacturer Kraft Heinz.
  10. ↑ Super Saver: Velveeta Big Bowl Original Shells & Cheese 5 Oz Super Saver. retailer. Accessed 2026-09-25. Record: 1564405684706044186. product structured data: gtin14 00021000077151.

Further sources

Additional sources recorded for this entry, including other observations and related pages.

Barcode & identifiers

GTIN-14
00021000077151
EAN-13 / GTIN-13
0021000077151
UPC-A / GTIN-12
021000077151

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Every detail has a history.

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Last edited 2026-09-26 View history Sign in to edit

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