Velveeta

About

Velveeta is an American processed cheese brand, developed in 1918 by Emil Frey at the Monroe Cheese Company in Monroe, New York, and named to suggest a velvety smooth texture. A separate Velveeta company was incorporated in 1923 and sold to Kraft in 1927.^[1] The brand is now published by Kraft Heinz, which markets it in the United States across cheese, cheese sauce pouches, microwavable bowls and one-pan dinner kits.^[2]

Product families

• Velveeta Shells & Cheese
• Velveeta Slices

Products (2)

• 

  Velveeta Shells & Cheese Original 12 oz

  Velveeta · 340 g · box · Dough Based Products / Meals - Not Ready to Eat - Savoury (Shelf Stable)

  00021000658930
• 

  Velveeta Slices Original 16 oz

  Velveeta · 453 g · film-wrapped pack · Cheese (Perishable)

  00021000611461

Relations

• Owned by The Kraft Heinz Company^[2] sourced
  brand pages published by Kraft Heinz; Kraft bought Velveeta in 1927 (^enwiki-velveeta)

References

1. ↑ Wikipedia (en): Velveeta Wikipedia. publication. Accessed 2026-09-13. CC BY-SA 4.0.
2. ↑ Kraft Heinz: Velveeta brand page The Kraft Heinz Company. manufacturer. Accessed 2026-09-13.