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Velveeta Shells & Cheese Jumbo Original 10.1 oz box

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Ultimately owned by

The Kraft Heinz Company

United States

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A 10.1 oz (287 g) box of Velveeta Shells & Cheese Jumbo Original, jumbo shell pasta with a pouch of cheese sauce, sold in the United States by Kraft Heinz.

Size & format

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Barcode 021000065530

United States box, label as published on the maker's product page[1]

United States · English · supported

Evidence reviewed

Context, dates & evidence notes · Other observations

Evidence observed
2026-09-25
Net content
287 g
Pack
box

Kraft Heinz product page for GTIN 00021000065530 (entry updated 2026-07-17): ingredients, allergen statement, Nutritional Facts per 4.5 oz (126g) serving, size 10.1 OZ; its product benefits read "One 10.1 oz box" and "MAKES ABOUT 2.5 SERVINGS"

Nutrition

Nutrition panel

Per 126 g

as sold · Makes about 1 cup; about 2.5 servings per box[1]

390 kcalEnergy
6 gSugars
Energy390 kcal
Fat15 g (19% DV)
of which saturates3.5 g (17% DV)
of which trans fat0 g
Cholesterol20 mg (7% DV)
Carbohydrate53 g (19% DV)
of which sugars6 g
of which added sugars0 g (0% DV)
Fibre2 g (7% DV)
Protein14 g (28% DV)
Sodium1050 mg (46% DV)
Calcium180 mg (15% DV)
Iron2.3 mg (15% DV)
Potassium310 mg (6% DV)
Vitamin D0 µg (0% DV)

Notes on this panel

US Nutrition Facts as given on the maker's product page

Ingredients

2 declared, 27 within compounds · United States · Source[1]

As printed, EnglishENRICHED MACARONI PRODUCT (DURUM WHEAT SEMOLINA, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID); CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR).

  1. Enriched macaroni productcompound ingredient: the jumbo shell pasta
    1. Durum wheat semolina
    2. Niacin
    3. Ferrous sulfate “FERROUS SULFATE [IRON]”
    4. Thiamine mononitrate “THIAMIN MONONITRATE [VITAMIN B1]”
    5. Riboflavin “RIBOFLAVIN [VITAMIN B2]”
    6. Folic acid
  2. Cheese saucecompound ingredient: the sauce pouch
    1. Whey
    2. Canola oil
    3. Cheddar cheesecompound ingredient
      1. Milk
      2. Cultures “CHEESE CULTURE”
      3. Salt
      4. Enzymes
    4. Whey protein concentrate
    5. Milk
    6. Milk protein concentrate
    7. Sodium phosphates “SODIUM PHOSPHATE”
    8. Saltfirst of the ingredients after "CONTAINS LESS THAN 2% OF"
    9. The next 9: less than 2%
    10. Lactic acid
    11. Sodium alginate
    12. Sorbic acid preservative “SORBIC ACID AS A PRESERVATIVE”
    13. Paprika oleoresin colour “OLEORESIN PAPRIKA [COLOR]”
    14. Enzymes
    15. Cultures “CHEESE CULTURE”
    16. Annatto colour “ANNATTO EXTRACT [COLOR]”
    17. Butterfat “MILKFAT”
    18. Natural flavourings “NATURAL FLAVOR”

Allergen declarations

  • contains: wheat[1] · Allergen Info on the maker's page: "CONTAINS: WHEAT, MILK."
  • contains: milk[1] · Allergen Info on the maker's page: "CONTAINS: WHEAT, MILK."

Other observations & source differences (2)

Different sources or national labels can coexist. Differences alone do not establish a change to the product.

  • United States box, label as published on the maker's product page supported · selected

    Kraft Heinz product page for GTIN 00021000065530 (entry updated 2026-07-17): ingredients, allergen statement, Nutritional Facts per 4.5 oz (126g) serving, size 10.1 OZ; its product benefits read "One 10.1 oz box" and "MAKES ABOUT 2.5 SERVINGS"

  • USDA Branded Foods label record, 2022 supported · Compare evidence

    Label Insight record (label data modified 2020-04-08, published 2022-01-06): package weight 10.1 oz/287 g, serving 126 g (4.5 oz); the cheese sauce lists cheddar cheese, milk and whey protein concentrate ahead of canola oil, where the maker's current list puts canola oil second

Statements on the label

  • Made with real cheese[1]manufacturer · the maker's tagline: "REAL FLAVOR: Our macaroni and cheese shells are made with real cheese"

Product facts

Explore the family ↗
Barcode
021000065530 check digit OK
Net content
287 g
Pack
box
Last observed on sale
2026-09-25
Last sale evidence
Kraft Heinz United States product page for GTIN 00021000065530 and the Amazon.com listing, both read 2026-09-25
Status
active

Who owns it

Velveeta ↗
Made in
Not recorded

Sources for each tie

The ownership drawing
Velveeta

Earlier

What the sources say about these ties
Lactalis licensed
Kraft Heinz granted Groupe Lactalis perpetual licences to the Kraft and Velveeta brands for certain cheese products when it sold its natural cheese business; Kraft Heinz kept the Velveeta processed cheese business in the US and Canada
The Kraft Heinz Company owns
Kraft Heinz publishes the Velveeta brand and product pages; from date is the completion of the Kraft Foods Group-Heinz merger (per Wikipedia's Kraft Foods Group article)

Built from the ownership rows on the brand and company pages, each cited where it is recorded. Made in is the country of production on this product's record; the GS1 prefix of a barcode names the issuing organisation, not where the product was made.

About this product

Velveeta Shells & Cheese Jumbo Original is a 10.1 oz (287 g) box of jumbo shell pasta packed with a pouch of Velveeta cheese sauce, part of Kraft Heinz's Velveeta Shells & Cheese line sold in the United States.[1][2] The pasta is boiled, drained and stirred together with the sauce, and the maker says one box makes about 2.5 servings.[1] Its label lists enriched durum wheat semolina macaroni and a cheese sauce of whey, canola oil, cheddar cheese, whey protein concentrate and milk, coloured with paprika oleoresin and annatto.[1] A 4.5 oz (126 g) serving is given as 390 calories and 1050 mg sodium.[1] USDA FoodData Central names Kraft Heinz Foods Company as the brand owner, and Amazon.com sells the box under UPC 021000065530.[2][3]

The Velveeta Shells & Cheese line debuted in 1984.[4] USDA's 2022 label record for this barcode gives the same ingredients in a different order, with cheddar cheese, milk and whey protein concentrate ahead of canola oil, and nutrient values of 325 kcal and 873 mg sodium per 100 g, higher than the maker's current serving figures correspond to.[2]

Where it's sold

  • Kraft Heinz information[1] United States new · verified Kraft Heinz United States product page carries GTIN 00021000065530 and offers the 10.1 OZ size; the Amazon.com listing prints UPC 021000065530 but showed no price, only "This item cannot be shipped to your selected delivery location", when read on 2026-09-25 (^amazon)

A listing is evidence that this barcode is sold there, on that date; a price is what that listing showed, not a recommended price. Store links may be affiliate links (how this works).

Other sizes and containers of Velveeta Shells & Cheese

13 on record · all sold in United States

VersionSizePackBarcode
Broccoli267 gbox021000656431
Original287 gbox021000072798
287 g this pagebox021000065530
340 gbox021000658930
68 gmicrowavable cup021000023226
680 g2 boxes of 12 oz (340 g)021000051533
1.02 kgshrink-wrapped multipack of three boxes021000045129
272 g4 microwavable cups in a carton021000023394
48 ozmultipack of four boxes021000070763
142 gmicrowaveable bowl021000077151
142 gmicrowaveable cup021000065561
680 gbox021000653201
Queso Blanco340 gbox021000039845

Reviews

No ratings yet.

Sources & research

Evidence reviewed

The Kraft Heinz Company

Kraft Heinz: Velveeta Shells & Cheese Jumbo Shell Pasta & Cheese Sauce Meal (United States)

manufacturer · Accessed 2026-09-25

Source & attribution [1] ↗

U.S. Department of Agriculture

USDA FoodData Central, Branded Foods (LI), fdc_id 2212358, version 2022-01-06

registry · Accessed 2026-09-25

Source & attribution [2] ↗

Amazon.com

Amazon.com: Velveeta Shells & Cheese Jumbo Shell Pasta & Cheese Sauce Meal, 10.1 oz Box

retailer · Accessed 2026-09-25

Source & attribution [3] ↗

Coverage & research gaps (6)

Coverage measures the evidence recorded here. It does not rate the product.

  • Identity: 3 / 3 · Name, brand and classification recorded
  • Context: 2 / 2 · Evidence groups assigned to a researched label, edition or analysis
  • Label photographs: 0 / 2 · Researched contexts with an assigned photograph
  • United States box, label as published on the maker's product page: nutrient evidence: 15 / 15 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
  • USDA Branded Foods label record, 2022: nutrient evidence: 15 / 15 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
  • images · unknown: No licensed photograph of this box is available: Open Food Facts holds no photos for this barcode, and the maker's pack images carry no open licence
  • identity · unknown: No photograph or listing read shows a "Product of" statement, so country_of_origin is left empty
  • relationships · unknown: The manufacturing plant and the distributor block printed on the back panel are not recorded; no back-panel photograph was available
  • markets · unknown: Amazon.com listing B06WRMYJT3 showed no price for the delivery location it was read from on 2026-09-25, so no shelf price is recorded
  • evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
  • images · not_researched: No product photographs recorded.

All references & source details

References

  1. ↑ Kraft Heinz: Velveeta Shells & Cheese Jumbo Shell Pasta & Cheese Sauce Meal (United States) The Kraft Heinz Company. manufacturer. Accessed 2026-09-25. Record: 00021000065530. size 10.1 OZ, Product Benefits, Nutritional Facts, Ingredients, Allergen Info.
  2. ↑ USDA FoodData Central, Branded Foods (LI), fdc_id 2212358, version 2022-01-06 U.S. Department of Agriculture. registry. Published 2022-01-06. Accessed 2026-09-25. Record: 2212358. brand_owner, package weight, ingredients, nutrients. cc0. Upstream: Label Insight.
  3. ↑ Amazon.com: Velveeta Shells & Cheese Jumbo Shell Pasta & Cheese Sauce Meal, 10.1 oz Box Amazon.com. retailer. Accessed 2026-09-25. Record: B06WRMYJT3. product details (UPC 021000065530, item model number 00021000065530, manufacturer Kraft Heinz, units 10.1 Ounce); size selector "Original Jumbo".
  4. ↑ Wikipedia: Velveeta Shells & Cheese Wikipedia. publication. Accessed 2026-09-25. debut year, varieties. cc-by-sa-4.0. Wikipedia contributors.
  5. ↑ Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands Inmar Intelligence. publication. Published 2025-05-30. Accessed 2026-09-25. page 2, GS1 Company Prefix table (source of prefix 0021000 on company/kraft-heinz-foods-company).

Further sources

Additional sources recorded for this entry, including other observations and related pages.

Barcode & identifiers

GTIN-14
00021000065530
EAN-13 / GTIN-13
0021000065530
UPC-A / GTIN-12
021000065530

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Last edited 2026-09-26 View history Sign in to edit

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