US label as filed with USDA Branded Foods[2]

United States · English · supported

Evidence reviewed

Context, dates & evidence notes

Evidence observed
2020-04-15
Net content
40 oz
Pack
bag

observed is the record's last-modified date; Open Food Facts carries the same list, typed on 2020-04-23

Nutrition

Nutrition panel

Per 100 g

as sold · USDA Branded Foods restates the label's per-serving figures (serving 27 g, 3/4 cup) per 100 g[2]

Per 100 g (USDA, from label) · per 100 g · as sold
NutrientAmount per 100 g
Energy407 kcalnormalized
Fat3.7 gnormalized
of which saturates3.7 gnormalized
of which trans fat0 gnormalized
Cholesterol0 mgnormalized
Carbohydrate85.19 gnormalized
of which sugars33.33 gnormalized
Fibre0 gnormalized
Protein3.7 gnormalized
Sodium519 mgnormalized
Calcium0 mgnormalized
Iron6.67 mgnormalized
Potassium74 mgnormalized
Vitamin D7.4 µgnormalized

Ingredients

Declared ingredients

  1. Rice,
  2. Sugar,
  3. Hydrogenated vegetable oil (
    1. Coconut oil,
    2. Palm kernel oil
    ),
  4. Salt,
  5. Natural flavourings,
  6. Artificial flavouring,
  7. Allura Red AC,
  8. Sunset yellow FCF,
  9. Turmeric oleoresin,
  10. Brilliant Blue FCF,
  11. Tartrazine,
  12. Indigo carmine,
  13. Butylated hydroxyanisole,
  14. Sodium ascorbate,
  15. Ascorbic acid,
  16. Nicotinamide,
  17. Reduced iron,
  18. Zinc oxide,
  19. Vitamin B6,
  20. Vitamin A palmitate,
  21. Riboflavin,
  22. Thiamine mononitrate,
  23. Folic acid,
  24. Vitamin B12,
  25. Vitamin D3

Original statement & ingredient evidence

RICE, SUGAR, HYDROGENATED VEGETABLE OIL (COCONUT AND PALM KERNEL OILS), SALT, CONTAINS LESS THAN 0.5% OF NATURAL AND ARTIFICIAL FLAVOR, RED 40, YELLOW 6, TURMERIC OLEORESIN (COLOR), BLUE 1, YELLOW 5, BLUE 2, BHA (TO HELP PROTECT FLAVOR). VITAMINS AND MINERALS: SODIUM ASCORBATE (SOURCE OF VITAMIN C), ASCORBIC ACID (VITAMIN C), NIACINAMIDE, REDUCED IRON, ZINC OXIDE (SOURCE OF ZINC), VITAMIN B6, VITAMIN A PALMITATE, RIBOFLAVIN (VITAMIN B2), THIAMIN MONONITRATE (VITAMIN B1), FOLIC ACID, VITAMIN B12, VITAMIN D3.

Declared ingredients

  1. Rice — Rice [2] known
  2. Sugar — Sugar [2] known
  3. Hydrogenated vegetable oil — Hydrogenated vegetable oil [2] known
    1. Coconut oil — coconut [2] known
    2. Palm kernel oil — palm kernel oils [2] known
  4. Salt — Salt [2] known
  5. Natural flavourings — natural and artificial flavor [2] known
    Printed as "natural and artificial flavor", in the group of ingredients at less than 0.5 %
  6. Artificial flavouring — natural and artificial flavor [2] known
    Printed as "natural and artificial flavor", in the group of ingredients at less than 0.5 %
  7. Allura Red AC — Red 40 · colour [2] known
  8. Sunset yellow FCF — Yellow 6 · colour [2] known
  9. Turmeric oleoresin — Turmeric oleoresin (color) · colour [2] known
  10. Brilliant Blue FCF — Blue 1 · colour [2] known
  11. Tartrazine — Yellow 5 · colour [2] known
  12. Indigo carmine — Blue 2 · colour [2] known
  13. Butylated hydroxyanisole — BHA · antioxidant [2] known
    Printed "to help protect flavor"
  14. Sodium ascorbate — Sodium ascorbate (source of vitamin C) · vitamin [2] known
  15. Ascorbic acid — Ascorbic acid (vitamin C) · vitamin [2] known
  16. Nicotinamide — Niacinamide · vitamin [2] known
  17. Reduced iron — Reduced iron · mineral [2] known
  18. Zinc oxide — Zinc oxide (source of zinc) · mineral [2] known
  19. Vitamin B6 — Vitamin B6 · vitamin [2] known
  20. Vitamin A palmitate — Vitamin A palmitate · vitamin [2] known
  21. Riboflavin — Riboflavin (vitamin B2) · vitamin [2] known
  22. Thiamine mononitrate — Thiamin mononitrate (vitamin B1) · vitamin [2] known
  23. Folic acid — Folic acid · vitamin [2] known
  24. Vitamin B12 — Vitamin B12 · vitamin [2] known
  25. Vitamin D3 — Vitamin D3 · vitamin [2] known
Barcode
884912003751 check digit OK
Brand
Post
Net content
40 oz
Pack
bag

About this product

Post Fruity Pebbles 40 oz is a 1.13 kg bag of Fruity Pebbles, the sweetened, fruit-flavoured crisp rice cereal sold under the Post brand, with Post Consumer Brands named as brand owner in its USDA Branded Foods record.[2] The filed label lists rice, sugar and hydrogenated coconut and palm kernel oils, coloured with Red 40, Yellow 5 and 6, Blue 1 and 2 and turmeric oleoresin, and fortified with eleven vitamins and minerals; it declares 407 kcal and 33 g of sugars per 100 g on a 27 g (3/4 cup) serving.[2] Amazon.com has sold the bag in a pack of three.[1] Post's Fruity Pebbles page lists 11 to 38 oz sizes and no 40 oz article, and prints a newer recipe made with canola and/or soybean oil and BHT.[3]

Fruity Pebbles was first sold on the US West Coast in 1969 as Pebbles and took its present name with national distribution in 1971.[4]

Where it's sold

A listing is evidence that this barcode is sold there, on that date; a price is what that listing showed, not a recommended price. Store links may be affiliate links (how this works).

Reviews

No ratings yet.

Sources & research

Evidence reviewed

Amazon.com

Amazon.com: Post, Fruity Pebbles Cereal, 40oz Bag (Pack of 3)

retailer · Accessed 2026-09-25

Source & attribution [1] ↗

U.S. Department of Agriculture

USDA FoodData Central, Branded Foods (LI), fdc_id 2122427, GTIN 00884912003751

catalogue · Accessed 2026-09-25

Source & attribution [2] ↗

Post Consumer Brands

Fruity PEBBLES Cereal: The Fruity Way to Rock

manufacturer · Accessed 2026-09-25

Source & attribution [3] ↗

Coverage & research gaps (6)

Coverage measures the evidence recorded here. It does not rate the product.

  • Identity: 3 / 3 · Name, brand and classification recorded
  • Context: 1 / 1 · Evidence groups assigned to a researched label, edition or analysis
  • Label photographs: 0 / 1 · Researched contexts with an assigned photograph
  • US label as filed with USDA Branded Foods: nutrient evidence: 14 / 14 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
  • ingredients · stale: The ingredient list is the 2020 USDA filing (hydrogenated coconut and palm kernel oils, BHA, Blue 2); Post's current Fruity Pebbles page prints a different list (canola and/or soybean oil, BHT) for the range, and no label for this 40 oz article after 2020 has been read
  • identity · unknown: Whether the 40 oz article is still produced: Post's range page lists 11, 15, 19.5 and 27.5 oz boxes, 32 and 36 oz bags, a 38 oz club pack and a cup, and a second 40 oz barcode (00884912279934) exists
  • images · unknown: No licensed front photo of this 40 oz bag; Open Food Facts holds no photos for the barcode
  • markets · not_researched: Walmart.com lists 40 oz Fruity Pebbles articles but answered the fetch with a bot check, so no Walmart listing for this barcode was read
  • evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
  • images · not_researched: No product photographs recorded.

All references & source details

References

  1. ↑ Amazon.com: Post, Fruity Pebbles Cereal, 40oz Bag (Pack of 3) Amazon.com. retailer. Accessed 2026-09-25. Record: B00I2C37BM. Product details: UPC, container type.
  2. ↑ USDA FoodData Central, Branded Foods (LI), fdc_id 2122427, GTIN 00884912003751 U.S. Department of Agriculture. catalogue. Published 2021-10-28. Accessed 2026-09-25. Record: 2122427. brand owner, package weight 40 oz/1.13 kg, serving, ingredients, nutrients. CC0.
  3. ↑ Fruity PEBBLES Cereal: The Fruity Way to Rock Post Consumer Brands. manufacturer. Accessed 2026-09-25. Available Sizes; Ingredients.
  4. ↑ Wikipedia: Pebbles (cereal) Wikipedia. publication. Accessed 2026-09-25. Product history. CC BY-SA 4.0. Wikipedia contributors.

Further sources

Additional sources recorded for this entry, including other observations and related pages.

Barcode & identifiers

GTIN-14
00884912003751
EAN-13 / GTIN-13
0884912003751
UPC-A / GTIN-12
884912003751

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Last edited 2026-09-25 View history Sign in to edit

Reuse freely with credit: text CC BY-SA 4.0, data ODbL. Cite this page as Source: Barcodepedia, https://barcodepedia.com/product/884912003751/post-fruity-pebbles-40-oz (licence).