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Velveeta Shells & Cheese Original 36 oz shrink-wrapped multipack of three boxes

Velveeta Shells & Cheese Original 36 oz, front of pack1 / 3 Front
Photo: Open Food Facts contributors · CC BY-SA 3.0 · Original ↗

Front photo matched to this barcode via Open Food Facts contributors. It is not evidence for the selected observation.

Ultimately owned by

The Kraft Heinz Company

United States

See the chain and its sources

A shrink-wrapped pack of three 12 oz (340 g) boxes of Velveeta Shells & Cheese Original, 36 oz (1.02 kg) in all, distributed in the United States by Kraft Heinz Foods Company.

Size & format

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Barcode 021000045129

USDA Branded Foods label record, 2023[6]

United States · English · supported

Evidence reviewed

Context, dates & evidence notes · Other observations

Evidence observed
2023-06-23
Net content
12 oz

USDA record modified 2023-06-23; its cheese sauce lists whey, cheddar cheese, milk, whey protein concentrate and canola oil in that order, against whey, canola oil and cheddar cheese first on the photographed wrap; package weight 12 oz per box

Nutrition

Nutrition panel

Per 100 g

as sold[6]

Energy339 kcalnormalized
Fat10.71 gnormalized
of which saturates3.12 gnormalized
of which trans fat0 gnormalized
Cholesterol18 mgnormalized
Carbohydrate46.43 gnormalized
of which sugars6.25 gnormalized
Fibre0.9 gnormalized
Protein12.5 gnormalized
Sodium812 mgnormalized
Calcium179 mgnormalized
Iron2.41 mgnormalized

Notes on this panel

USDA normalises the per-serving label (112 g) to 100 g; values are USDA's, not printed

Ingredients

2 declared, 27 within compounds · United States · Source[6]

As printed, EnglishENRICHED MACARONI PRODUCT (WHEAT FLOUR, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE [WHEY, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], MILK, WHEY PROTEIN CONCENTRATE, CANOLA OIL, SODIUM PHOSPHATE, MILK PROTEIN CONCENTRATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR)

  1. Enriched macaroni product until 2023-08-20compound ingredient: the shell pasta; until is the upload date of the earliest Open Food Facts photograph showing the current list
    1. Wheat flour until 2023-08-20
    2. Niacin until 2023-08-20
    3. Ferrous sulfate “FERROUS SULFATE [IRON]” until 2023-08-20
    4. Thiamine mononitrate “THIAMIN MONONITRATE [VITAMIN B1]” until 2023-08-20
    5. Riboflavin “RIBOFLAVIN [VITAMIN B2]” until 2023-08-20
    6. Folic acid until 2023-08-20
  2. Cheese sauce until 2023-08-20compound ingredient: the sealed sauce pouch
    1. Whey until 2023-08-20
    2. Cheddar cheese until 2023-08-20
      1. Milk until 2023-08-20
      2. Cultures “CHEESE CULTURE” until 2023-08-20
      3. Salt until 2023-08-20
      4. Enzymes until 2023-08-20
    3. Milk until 2023-08-20
    4. Whey protein concentrate until 2023-08-20
    5. Canola oil until 2023-08-20
    6. Sodium phosphates “SODIUM PHOSPHATE” until 2023-08-20
    7. Milk protein concentrate until 2023-08-20
    8. Salt until 2023-08-20first of the ingredients after "CONTAINS LESS THAN 2% OF"
    9. The next 9: less than 2%
    10. Lactic acid until 2023-08-20
    11. Sodium alginate until 2023-08-20
    12. Sorbic acid preservative “SORBIC ACID AS A PRESERVATIVE” until 2023-08-20
    13. Paprika oleoresin colour “OLEORESIN PAPRIKA [COLOR]” until 2023-08-20
    14. Enzymes until 2023-08-20
    15. Cultures “CHEESE CULTURE” until 2023-08-20
    16. Annatto colour “ANNATTO EXTRACT [COLOR]” until 2023-08-20
    17. Butterfat “MILKFAT” until 2023-08-20
    18. Natural flavourings “NATURAL FLAVOR” until 2023-08-20

Other observations & source differences (3)

Different sources or national labels can coexist. Differences alone do not establish a change to the product.

Contents

ItemQtyBarcode
Velveeta Shells & Cheese Original box, 12 oz (340 g)[2] ("3 - 12 OZ (340g) BOXES" printed on the front of the wrap; each box holds shell pasta and a pouch of cheese sauce, per the Kraft Heinz product page)3

Product facts

Explore the family ↗
Barcode
021000045129 check digit OK
Net content
12 oz
Pack quantity
3
Pack
shrink-wrapped multipack of three boxes
Last observed on sale
2026-09-25
Last sale evidence
Kraft Heinz United States product page for GTIN 00021000045129 and the Target listing, both read 2026-09-25
Status
active

Who owns it

Velveeta ↗
Made in
Not recorded

Sources for each tie

The ownership drawing
Velveeta

Earlier

What the sources say about these ties
Lactalis licensed
Kraft Heinz granted Groupe Lactalis perpetual licences to the Kraft and Velveeta brands for certain cheese products when it sold its natural cheese business; Kraft Heinz kept the Velveeta processed cheese business in the US and Canada
The Kraft Heinz Company owns
Kraft Heinz publishes the Velveeta brand and product pages; from date is the completion of the Kraft Foods Group-Heinz merger (per Wikipedia's Kraft Foods Group article)

Built from the ownership rows on the brand and company pages, each cited where it is recorded. Made in is the country of production on this product's record; the GS1 prefix of a barcode names the issuing organisation, not where the product was made.

About this product

Velveeta Shells & Cheese Original 36 oz is a shrink-wrapped pack of three 12 oz (340 g) boxes of shell pasta, each with a pouch of Velveeta cheese sauce, sold in the United States.[2][3] The wrap prints a net weight of 36 oz (2 lb 4 oz), or 1.02 kg, and a Nutrition Facts panel of about nine 112 g servings, each of 370 calories.[2][4] Kraft Heinz Foods Company of Chicago is printed as the distributor, and the maker's own page lists the pack as the 36 oz size of the Original line, three 12 oz boxes that each make about three servings.[4][3] Target sells it as "36oz/3ct" under this barcode.[1]

The ingredient list photographed on the wrap in 2023 and 2025 puts whey, canola oil and cheddar cheese first in the cheese sauce; USDA's 2023 label record for the same barcode gives an earlier order, with cheddar cheese, milk and whey protein concentrate ahead of the canola oil, and higher sugars per 100 g.[5][4][6] Amazon.com lists the pack under UPC 021000045129 with Kraft Heinz as manufacturer.[7]

Where it's sold

  • Target [1] United States USD 7.19 · new · verified Target listing TCIN 17079404 prints primary barcode 021000045129 and sells the 36oz/3ct pack at a regular price of USD 7.19 (store 3991); the Kraft Heinz United States page carries GTIN 00021000045129 in its URL
  • Amazon.com [7] United States new · sourced Amazon.com listing B00XABL28K prints UPC 021000045129 and Units 36 Ounce; it showed "No featured offers available" and no price on 2026-09-25

A listing is evidence that this barcode is sold there, on that date; a price is what that listing showed, not a recommended price. Store links may be affiliate links (how this works).

Other sizes and containers of Velveeta Shells & Cheese

13 on record · all sold in United States

VersionSizePackBarcode
Broccoli267 gbox021000656431
Original287 gbox021000072798
287 gbox021000065530
340 gbox021000658930
68 gmicrowavable cup021000023226
680 g2 boxes of 12 oz (340 g)021000051533
1.02 kg this pageshrink-wrapped multipack of three boxes021000045129
272 g4 microwavable cups in a carton021000023394
48 ozmultipack of four boxes021000070763
142 gmicrowaveable bowl021000077151
142 gmicrowaveable cup021000065561
680 gbox021000653201
Queso Blanco340 gbox021000039845

Reviews

No ratings yet.

Sources & research

Evidence reviewed

Target

Target: Velveeta Shells & Cheese Original Mac and Cheese Dinner - 36oz/3ct

retailer · Accessed 2026-09-25

Source & attribution [1] ↗

Open Food Facts

Front panel photograph of the 3-box multipack wrap

pack · Accessed 2026-09-25

Source & attribution [2] ↗

The Kraft Heinz Company

Kraft Heinz: Velveeta Shells & Cheese Original Shell Pasta & Cheese Sauce Meal, 36 oz (United States)

manufacturer · Accessed 2026-09-25

Source & attribution [3] ↗

Coverage & research gaps (9)

Coverage measures the evidence recorded here. It does not rate the product.

  • Identity: 3 / 3 · Name, brand and classification recorded
  • contents evidence: 1 / 1 · Recorded rows linked to source evidence; does not measure whether the list is complete
  • Context: 2 / 3 · Evidence groups assigned to a researched label, edition or analysis
  • Label photographs: 0 / 2 · Researched contexts with an assigned photograph
  • United States 3-box wrap, photographed 2023 to 2025: nutrient evidence: 15 / 15 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
  • USDA Branded Foods label record, 2023: nutrient evidence: 12 / 12 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
  • identity · unknown: No photo shows a "Product of" statement, so country_of_origin is left empty
  • packaging · unknown: The barcode printed on each of the three boxes inside the wrap is not shown in any photo; it may be the 12 oz box's GTIN 00021000658930
  • relationships · unknown: The manufacturing plant is not named in any source; only the Kraft Heinz Foods Company distributor block is printed
  • evidence · disputed: The Kraft Heinz page's ingredient and nutrition data are the 12 oz box's record (00021000658930) and list skim milk first in the cheese sauce, unlike both the photographed wrap and USDA; that text was not used for this pack
  • evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
  • evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
  • schema · schema_gap: Review and assign legacy facts to coherent observations.
  • ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
  • nutrition · not_researched: Nutrition declaration or exemption not recorded.

All references & source details

References

  1. ↑ Target: Velveeta Shells & Cheese Original Mac and Cheese Dinner - 36oz/3ct Target. retailer. Accessed 2026-09-25. Record: 17079404. TCIN 17079404, primary barcode 021000045129, regular price at store 3991.
  2. ↑ Front panel photograph of the 3-box multipack wrap Open Food Facts. pack. Published 2025-08-08. Accessed 2026-09-25. Record: 0021000045129. imgid 3; the same front in imgid 2, uploaded 2024-10-02. cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000045129.
  3. ↑ Kraft Heinz: Velveeta Shells & Cheese Original Shell Pasta & Cheese Sauce Meal, 36 oz (United States) The Kraft Heinz Company. manufacturer. Accessed 2026-09-25. Record: 00021000045129. size selector 36 oz; benefits: "Three 12 oz boxes", "MAKES ABOUT 3 SERVINGS PER BOX".
  4. ↑ Back panel photograph of the 3-box multipack wrap: Nutrition Facts, ingredient list, allergen statement and Kraft Heinz Foods Company distributor block Open Food Facts. pack. Published 2025-08-08. Accessed 2026-09-25. Record: 0021000045129. imgid 4. cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000045129.
  5. ↑ Close-up photograph of the ingredient list and allergen statement Open Food Facts. pack. Published 2023-08-20. Accessed 2026-09-25. Record: 0021000045129. imgid 1. cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000045129.
  6. ↑ USDA FoodData Central, Branded Foods (LI), fdc_id 2614593: VELVEETA ORIGINAL SHELLS & CHEESE U.S. Department of Agriculture. registry. Published 2023-08-31. Accessed 2026-09-25. Record: 2614593. brand_owner, ingredients, nutrients, package weight 12 oz; record modified 2023-06-23. cc0. Upstream: Label Insight.
  7. ↑ Amazon.com: Velveeta Shells and Cheese Mac and Cheese Dinner, 3 Boxes, Original, 12 oz Amazon.com. retailer. Accessed 2026-09-25. Record: B00XABL28K. Product details: UPC 021000045129, Units 36 Ounce, Manufacturer Kraft Heinz.
  8. ↑ Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands Inmar Intelligence. publication. Published 2025-05-30. Accessed 2026-09-25. page 2, GS1 Company Prefix table (source of prefix 0021000 on company/kraft-heinz-foods-company).

Further sources

Additional sources recorded for this entry, including other observations and related pages.

Barcode & identifiers

GTIN-14
00021000045129
EAN-13 / GTIN-13
0021000045129
UPC-A / GTIN-12
021000045129

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Every detail has a history.

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Last edited 2026-09-26 View history Sign in to edit

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