Food & drink
Velveeta Shells & Cheese Original 2.39 oz microwavable cup
1 / 3 Front
2 / 3 Ingredients
3 / 3 NutritionFront photo matched to this barcode via Open Food Facts contributors. It is not evidence for the selected observation.
A single-serve 2.39 oz (68 g) microwavable cup of Velveeta Shells & Cheese Original, shell pasta with a pouch of cheese sauce, sold in the United States by Kraft Heinz.
Size & format
021000023226Where to buy
Other stores
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USDA Branded Foods label record, 2023[5]
United States · English · supported
Evidence reviewed
Context, dates & evidence notes · Other observations
- Evidence observed
- 2023-07-13
- Net content
- 2.39 oz
Same list as the 2023 photographs; ingredient rows are recorded once under us-label-2023. Household serving 1 package (68g), package weight 2.39 oz
Nutrition
Nutrition panel
Per 100 gas sold[5]
| Nutrient | Amount per 100 g |
|---|---|
| Energy | 324 kcalnormalized |
| Fat | 11.76 gnormalized |
| of which saturates | 2.94 gnormalized |
| of which trans fat | 0 gnormalized |
| Cholesterol | 15 mgnormalized |
| Carbohydrate | 44.12 gnormalized |
| of which sugars | 4.41 gnormalized |
| of which added sugars | 0 gnormalized |
| Fibre | 1.5 gnormalized |
| Protein | 10.29 gnormalized |
| Sodium | 868 mgnormalized |
| Calcium | 132 mgnormalized |
| Iron | 1.76 mgnormalized |
| Potassium | 235 mgnormalized |
Notes on this panel
USDA normalises the per-package label (68 g) to 100 g; values are USDA's, not printed
Ingredients
As printed, EnglishENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCEROL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRITE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR), MODIFIED FOOD STARCH, MALTODEXTRIN, ACETYLATED MONOGLYCERIDES, SALT, MEDIUM CHAIN TRIGLYCERIDES
Other observations & source differences (5)
Different sources or national labels can coexist. Differences alone do not establish a change to the product.
- United States cup, redesigned label photographed 2025 supported · Compare evidence
Open Food Facts photos imgid 6 and 7 (2025-09-24) and 8 and 9 (2025-10-01): red Velveeta wordmark, COOKS IN 3½ minutes badge; the Nutrition Facts panel is legible and prints the same figures as the 2023 label; the ingredient block has the same line breaks and words as the 2023 list but is too small in these 592 px photos to transcribe letter by letter, so the ingredient rows sit on us-label-2023
- United States cup, ingredient and nutrition panels photographed 2023 supported · Compare evidence
Open Food Facts photos imgid 3 and 4 (ingredients) and 5 (Nutrition Facts), uploaded 2023-03-17; the USDA 2023 record and the 2025 photos carry the same list
- United States cup, earlier ingredient panel photographed 2018 supported · Compare evidence
Open Food Facts photo imgid 1, uploaded 2018-09-16 and filed under French, shows an English US panel; the cheese sauce lists cheddar cheese and milk before canola oil and the older panel above it still prints Vitamin A and Vitamin C lines
- USDA Branded Foods label record, 2023 supported · selected
Same list as the 2023 photographs; ingredient rows are recorded once under us-label-2023. Household serving 1 package (68g), package weight 2.39 oz
- Evidence awaiting context review unconfirmed · Compare evidence
Product facts
Explore the family ↗- Barcode
- 021000023226 check digit OK
- Brand
- Velveeta
- Ultimately owned by
- The Kraft Heinz Company (🇺🇸 United States)
- Category
- Food/Beverage, Prepared/Preserved Foods, Dough Based Products / Meals, Dough Based Products / Meals - Not Ready to Eat - Savoury (Shelf Stable)
- Net content
- 2.39 oz
- Pack
- microwavable cup
- Sold in
- 🇺🇸 United States[1]
- Last observed on sale
- 2026-09-25
- Last sale evidence
- Kraft Heinz United States product page for GTIN 00021000023226 and the K&K Hardware & Lumber listing (in stock), read 2026-09-25
- GS1 prefix
- 002 · United States and Canada
- Status
- active
Who owns it
Velveeta ↗- Ultimately owned by
- The Kraft Heinz Company · United States
- Chain
- Velveeta → The Kraft Heinz Company
- Made in
- Not recorded
Sources for each tie
- Velveeta → The Kraft Heinz CompanyThe Kraft Heinz Company ↗
The ownership drawing
No company above it
ownssince 2 July 2015
- Made under licence by 🇫🇷 Lactalis
Earlier
- Owned by 🇺🇸 Kraft Foods Group1 October 2012 to 2 July 2015
What the sources say about these ties
- Lactalis licensed
- Kraft Heinz granted Groupe Lactalis perpetual licences to the Kraft and Velveeta brands for certain cheese products when it sold its natural cheese business; Kraft Heinz kept the Velveeta processed cheese business in the US and Canada
- The Kraft Heinz Company owns
- Kraft Heinz publishes the Velveeta brand and product pages; from date is the completion of the Kraft Foods Group-Heinz merger (per Wikipedia's Kraft Foods Group article)
Built from the ownership rows on the brand and company pages, each cited where it is recorded. Made in is the country of production on this product's record; the GS1 prefix of a barcode names the issuing organisation, not where the product was made.
About this product
Velveeta Shells & Cheese Original in the 2.39 oz (68 g) cup is the single-serve, microwavable form of Velveeta's shell pasta with cheese sauce: water is added to the fill line, the pasta is microwaved for 3½ minutes and the sealed sauce pouch is stirred in.[1][2] Kraft Heinz sells it in the United States as one serving per cup, alone or as a four-cup pack, and Kraft Heinz Foods Company of Chicago is printed as the distributor.[1][3] Each cup declares 220 calories, 590 mg sodium and 7 g protein, and the ingredient list opens with enriched macaroni product followed by a cheese sauce of whey, canola oil and cheddar cheese.[4][5]
The cup has carried at least two front designs: an earlier "Liquid Gold" label with the oval Velveeta logo, photographed in 2021, and the current one with a large red wordmark and a "cooks in 3½ minutes" roundel.[6][2] Its ingredient statement has also been reordered: a panel photographed in 2018 lists cheddar cheese and milk ahead of canola oil in the sauce, while the 2023 panel and USDA's 2023 record put canola oil second.[7][4][5] The maker offers it beside a 5 oz Big Cup of Shells & Cheese Original.[1]
Where it's sold
- Amazon.com [9] United States new Amazon.com listing B0040HDXTY prints UPC 021000023226; read from outside the US it showed no price, only that it could not ship to the selected location
- K&K Hardware & Lumber [10] United States USD 1.19 · new K&K Hardware & Lumber listing prints gtin 021000023226, in stock
- Price Chopper / Market 32 [11] United States USD 2.09 · new Price Chopper / Market 32 (New York store) listing matches brand, name, Original flavour and 2.39 oz cup; no barcode printed on the page
- Kraft Heinz information[1] United States Kraft Heinz United States product page carries GTIN 00021000023226 in its URL and data and describes one 2.39 oz cup
A listing is evidence that this barcode is sold there, on that date; a price is what that listing showed, not a recommended price. Store links may be affiliate links (how this works).
Other sizes and containers of Velveeta Shells & Cheese
13 on record · all sold in United States
| Version | Size | Pack | Barcode |
|---|---|---|---|
| Broccoli | 267 g | box | 021000656431 |
| Original | 287 g | box | 021000072798 |
| 287 g | box | 021000065530 | |
| 340 g | box | 021000658930 | |
| 68 g this page | microwavable cup | 021000023226 | |
| 680 g | 2 boxes of 12 oz (340 g) | 021000051533 | |
| 1.02 kg | shrink-wrapped multipack of three boxes | 021000045129 | |
| 272 g | 4 microwavable cups in a carton | 021000023394 | |
| 48 oz | multipack of four boxes | 021000070763 | |
| 142 g | microwaveable bowl | 021000077151 | |
| 142 g | microwaveable cup | 021000065561 | |
| 680 g | box | 021000653201 | |
| Queso Blanco | 340 g | box | 021000039845 |
Reviews
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Sources & research
Evidence reviewed
The Kraft Heinz Company
Kraft Heinz: Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce (United States)
manufacturer · Accessed 2026-09-25
Source & attribution [1] ↗Open Food Facts
Front photograph of the 2.39 oz cup, redesigned label
pack · Accessed 2026-09-25
Source & attribution [2] ↗U.S. Department of Agriculture
USDA FoodData Central, Branded Foods (LI), fdc_id 2594678, VELVEETA ORIGINAL SHELLS & CHEESE
registry · Accessed 2026-09-25
Source & attribution [5] ↗Coverage & research gaps (14)
Coverage measures the evidence recorded here. It does not rate the product.
- Identity: 3 / 3 · Name, brand and classification recorded
- Context: 4 / 5 · Evidence groups assigned to a researched label, edition or analysis
- Label photographs: 0 / 4 · Researched contexts with an assigned photograph
- United States cup, redesigned label photographed 2025: nutrient evidence: 15 / 15 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- United States cup, ingredient and nutrition panels photographed 2023: nutrient evidence: 15 / 15 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- USDA Branded Foods label record, 2023: nutrient evidence: 14 / 14 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- identity · unknown: No photo shows a "Product of" statement; the Amazon.com listing's Region of Origin USA attribute is a retailer field and was not used for country_of_origin
- relationships · unknown: The manufacturing plant is not named on the photographed panels; only the Kraft Heinz Foods Company distributor block is printed
- ingredients · not_researched: The 2025 ingredient block matches the 2023 list line for line but is too small in the 592 px photos to confirm every word; a sharper photo of the redesigned cup would confirm it
- evidence · disputed: Open Food Facts' typed energy (259 kcal and 1377 kJ per 100 g) disagrees with the label's 220 kcal per 68 g package (324 kcal per 100 g in USDA's record); the typed figures were not used
- markets · disputed: Open Food Facts countries_tags lists France; every photographed label is an English US panel and no French listing was found, so only US is recorded
- evidence · disputed: The Amazon.com listing gives Unit Count 2.19 Ounce and item weight 2.88 ounces against NET WT 2.39 OZ (68g); the listing's weight attributes were not used
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- schema · schema_gap: Review and assign legacy facts to coherent observations.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- nutrition · not_researched: Nutrition declaration or exemption not recorded.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- nutrition · not_researched: Nutrition declaration or exemption not recorded.
All references & source details
References
- ↑ Kraft Heinz: Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce (United States) The Kraft Heinz Company. manufacturer. Accessed 2026-09-25. Record: 00021000023226. product benefits, description, UPC codes; size selector lists the 4-pack 00021000023394 and the 5 oz Big Cup 00021000065561.
- ↑ Front photograph of the 2.39 oz cup, redesigned label Open Food Facts. pack. Published 2025-10-01. Accessed 2026-09-25. Record: 0021000023226. front (imgid 8; same design in imgid 6 of 2025-09-24). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000023226.
- ↑ Back panel photograph of the 2.39 oz cup: Nutrition Facts, ingredient list, distributor block and UPC Open Food Facts. pack. Published 2025-10-01. Accessed 2026-09-25. Record: 0021000023226. back panel (imgid 9; same panel in imgid 7 of 2025-09-24). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000023226.
- ↑ Ingredient list and Nutrition Facts photographs of the 2.39 oz cup, 2023 Open Food Facts. pack. Published 2023-03-17. Accessed 2026-09-25. Record: 0021000023226. ingredients imgid 3 and 4, Nutrition Facts imgid 5. cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000023226.
- ↑ USDA FoodData Central, Branded Foods (LI), fdc_id 2594678, VELVEETA ORIGINAL SHELLS & CHEESE U.S. Department of Agriculture. registry. Published 2023-07-13. Accessed 2026-09-25. Record: 2594678. brand_owner, ingredients, nutrients, household serving 1 package (68g), package weight 2.39 oz. cc0. Upstream: Label Insight.
- ↑ Front photograph of the cup, Liquid Gold label Open Food Facts. pack. Published 2021-10-26. Accessed 2026-09-25. Record: 0021000023226. front (imgid 2). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000023226.
- ↑ Ingredient list photograph of the cup, 2018 Open Food Facts. pack. Published 2018-09-16. Accessed 2026-09-25. Record: 0021000023226. ingredient panel (imgid 1). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000023226.
- ↑ Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands Inmar Intelligence. publication. Published 2025-05-30. Accessed 2026-09-25. page 2, GS1 Company Prefix table (source of prefix 0021000 on company/kraft-heinz-foods-company).
- ↑ Amazon.com: Velveeta Shells and Cheese Mac and Cheese Dinner Cup, Original, 2.39 oz Amazon.com. retailer. Accessed 2026-09-25. Record: B0040HDXTY. Product details: UPC 021000023226, Global Trade Identification Number 00021000023226, Manufacturer Kraft Heinz.
- ↑ K&K Hardware & Lumber: Velveeta Mac K&K Hardware & Lumber LLC. retailer. Accessed 2026-09-25. Record: 021000023226. product structured data: gtin 021000023226, price USD 1.19, InStock.
- ↑ Price Chopper / Market 32: VELVEETA Shells & Cheese Original Microwavable Mac & Cheese Cup, 2.39 oz Price Chopper / Market 32. retailer. Accessed 2026-09-25. Record: 77994. product structured data: size 2.39 oz, price USD 2.09, InStock.
Further sources
Additional sources recorded for this entry, including other observations and related pages.
- Open Food Facts: Shells & Cheese Original (Velveeta), 2.39 oz (68g) Open Food Facts. catalogue. Published 2026-07-31. Accessed 2026-09-25. Record: 0021000023226. product record, last modified 2026-07-31. ODbL.
Barcode & identifiers
- GTIN-14
00021000023226- EAN-13 / GTIN-13
0021000023226- UPC-A / GTIN-12
021000023226
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Explore the observations, changes and sources behind this record.
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