BradyGames

About BradyGames

BradyGames was an American publisher of video game strategy guides, working from 800 East 96th Street in Indianapolis, Indiana, and the imprint under which player's guides such as the 2001 Diablo II Ultimate Strategy Guide appeared; library cataloguing records the publication statement simply as "Indianapolis, Ind. : BradyGames".^[1] It published its first guide in November 1993 and sold under the line "Take Your Game Further", issuing Signature Series and Limited Edition volumes for titles including Destiny, Call of Duty: Advanced Warfare and Diablo III.^[2][3] On 1 June 2015 it was merged into Prima Games, and guides published afterwards carried the Prima name.^[2]

The imprint began as a division of Macmillan Computer Publishing: its site linked to the MCP catalogue in 1998 under the copyright line "(c)1998, Macmillan Publishing USA".^[4] Simon & Schuster, which had bought Macmillan in 1994, sold BradyGames with its educational division to Pearson plc in 1998.^[2] Game Developer reported in May 2006 that Penguin was moving the label, then the largest publisher of strategy guides in the United States and the holder of exclusive book licences for series including Grand Theft Auto, Final Fantasy and World of WarCraft, out of Pearson Education to become an imprint within Dorling Kindersley, with UK sales passing to the Penguin key account team and US sales to the Dorling Kindersley key account group.^[5] By 2014 the site's footer read "DK Publishing, a division of Penguin Group (USA) LLC", and the staff masthead was led by a vice-president and publisher and an editor-in-chief in Indianapolis.^[3] Prima Games and BradyGames came under one owner when Penguin and Random House merged in 2013, and MCV reported on 2 June 2015 that Penguin Random House had merged Brady into the Prima label, moving Brady's online content onto primagames.com and letting Brady account holders carry their details over.^[6] Retailers still catalogue its out-of-print guides under the BradyGames name.^[7]