Food & drink
Lurpak Unsalted Butter 200 g foil wrapper
1 / 3 Back
2 / 3 Ingredients
3 / 3 NutritionThese photographs are of this product but are not tied to the selected observation, so they are not evidence for the values shown below.
Made in
Denmark
The 200 g foil-wrapped block of Lurpak unsalted butter sold in the United Kingdom under EAN 5740900404502, the size that replaced the 250 g blocks there in 2023.
Size & format
5740900404502Where to buy
Other stores
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Lurpak website, 200 g unsalted article[4]
Market not established · English · supported
Evidence reviewed
Context, dates & evidence notes · Other observations
- Evidence observed
- 2026-09-25
The maker's product page for the 200 g block, with its ingredient list and nutrition panel; the page does not print the barcode, and it gives salt as 0.01 g without the "less than" sign the wrapper prints
Nutrition
Nutrition panel
Per 100 gas sold[4]
| Nutrient | Amount per 100 g |
|---|---|
| Energy | 3071 kJ / 747 kcal |
| Fat | 82 g |
| of which saturates | 53 g |
| Carbohydrate | 0.7 g |
| of which sugars | 0.7 g |
| Protein | 0.6 g |
| Salt | 0.01 g |
Notes on this panel
- Salt · g · 0.01 g[4]
- Given without the "less than" sign the wrapper prints
The maker's published panel for the 200 g unsalted block
Ingredients
As printed, EnglishButter (Milk), Lactic Culture (Milk). Minimum Fat content 82%
- Butter “Butter (Milk)”From the maker's page for the 200 g unsalted block
- Lactic culture culture “Lactic Culture (Milk)”From the maker's page for the 200 g unsalted block
Other observations & source differences (3)
Different sources or national labels can coexist. Differences alone do not establish a change to the product.
- English wrapper, side panel, photographed 2024 supported · Compare evidence
Read from two Open Food Facts uploads of the same wrapper panel (imgid 4, uploaded 2024-01-11, and imgid 5, uploaded 2024-06-02, which shows a best-before date of 12.06.2024 and a barcode beginning 5740900). Market left empty: the panel shows no country badge or importer block
- Lurpak website, 200 g unsalted article supported · selected
The maker's product page for the 200 g block, with its ingredient list and nutrition panel; the page does not print the barcode, and it gives salt as 0.01 g without the "less than" sign the wrapper prints
- Evidence awaiting context review unconfirmed · Compare evidence
Product facts
Explore the family ↗- Barcode
- 5740900404502 check digit OK
- Brand
- Lurpak
- Ultimately owned by
- Arla Foods (🇩🇰 Denmark)
- Family
- Lurpak Unsalted Butter
- Category
- Food/Beverage, Milk/Butter/Cream/Yogurts/Cheese/Eggs/Substitutes, Butter/Butter Substitutes, Butter (Perishable)
- Net content
- 200 g
- Pack
- foil wrapper
- Sold in
- 🇬🇧 United Kingdom[1]
- Last observed on sale
- 2026-09-25
- Last sale evidence
- Listed in stock at GBP 4.20 by The Grocery Store, 3 White Horse Square, Wembley HA9, on Devo, 2026-09-25
- Made in
- 🇩🇰 Denmark
- Status
- active
Who owns it
Lurpak ↗Made and owned in Denmark
- Ultimately owned by
- Arla Foods · Denmark
- Chain
- Lurpak → Arla Foods
- Made in
- Denmark
Sources for each tie
- Lurpak → Arla FoodsLurpak: Our story, with the brand's own FAQ ↗
The ownership drawing
No company above it
ownssince 2012
Earlier
- Owned by 🇩🇰 Mejeriforeningen1997 to 2012
What the sources say about these ties
- Arla Foods owns
- The brand's own site names Arla Foods as owner; Arla bought the rights from Mejeriforeningen in 2012, per Lex
Built from the ownership rows on the brand and company pages, each cited where it is recorded. Made in is the country of production on this product's record; the GS1 prefix of a barcode names the issuing organisation, not where the product was made.
About this product
Lurpak Unsalted Butter 200 g is a foil-wrapped block of unsalted Danish butter sold in the United Kingdom under EAN 5740900404502.[2][1] Its wrapper lists two ingredients, butter and lactic culture, both marked as milk, declares a minimum fat content of 82% and prints 747 kcal per 100 g with salt below 0.01 g; the same side panel says each pack is crafted from around 4 litres of fresh whole milk.[3] The maker's page for the 200 g block gives the same list and figures.[4] UK wholesaler Bestway gives Denmark as the country of origin and names Arla Foods amba of Viby J and Arla Foods Ltd of Leeds as the manufacturer.[2] Lurpak is a Danish butter brand owned by Arla Foods.[5][6]
Arla replaced its 250 g Lurpak block butters in the United Kingdom with 200 g blocks, which began to appear on supermarket shelves in late April 2023, a 20% cut in weight; the co-operative said the aim was to bring the brand to a more accessible price point.[7] The 250 g unsalted block, EAN 5740900053304, is the earlier size of the same butter.
Where it's sold
- Devo (The Grocery Store, Wembley HA9) [1] United Kingdom GBP 4.20 · new Devo prints this GTIN in the listing URL for The Grocery Store, 3 White Horse Square, Wembley HA9 0HZ, and shows the 200 g block in stock
- Bestway Wholesale [2] United Kingdom new UK wholesaler listing printing "Retail EAN: 5740900404502", pack size 200g, sold in a case of 10; the trade price needs a login, and the listing gives a recommended retail price of GBP 3.15 · made in Denmark
A listing is evidence that this barcode is sold there, on that date; a price is what that listing showed, not a recommended price. Store links may be affiliate links (how this works).
Other sizes and containers of Lurpak Unsalted Butter
6 on record
| Version | Size | Pack | Sold in | Barcode |
|---|---|---|---|---|
| 200 g this page | 200 g | foil wrapper | United Kingdom | 5740900404502 |
| 250 g | 250 g | foil wrapper | United Kingdom | 5740900053304 |
| Lurpak Butter Unsalted 250 g | 250 g | foil wrapper | Australia, Malaysia | 5740900400108 |
| Lurpak Butter Unsalted 400 g | 400 g | foil wrapper | Egypt, Jordan, Morocco, Libya, Qatar, Pakistan, Oman | 5740900864405 |
| Lurpak Butter Unsalted 500 g | 500 g | United Arab Emirates, Qatar | 5740900401075 | |
| Lurpak Unsalted Imported Butter 227 g | 227 g | foil wrapper | United States | 093936854366 |
Reviews
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Sources & research
Evidence reviewed
Devo
Devo (The Grocery Store, Wembley HA9): Lurpak Unsalted Butter, EAN 5740900404502
retailer · Accessed 2026-09-25
Source & attribution [1] ↗Bestway Wholesale
Bestway Wholesale: Lurpak Unsalted Butter 200g, Retail EAN 5740900404502
retailer · Accessed 2026-09-25
Source & attribution [2] ↗Open Food Facts
Open Food Facts: EAN 5740900404502
catalogue · Accessed 2026-09-25
Source & attribution [3] ↗Coverage & research gaps (10)
Coverage measures the evidence recorded here. It does not rate the product.
- Identity: 3 / 3 · Name, brand and classification recorded
- Context: 2 / 3 · Evidence groups assigned to a researched label, edition or analysis
- Label photographs: 0 / 2 · Researched contexts with an assigned photograph
- English wrapper, side panel, photographed 2024: nutrient evidence: 8 / 8 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- Lurpak website, 200 g unsalted article: nutrient evidence: 8 / 8 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- identity · disputed: The Open Food Facts record for this barcode is typed as "Slightly Salted Butter unsalted", 250g, and its selected front (imgid 1) and nutrition (imgid 2) photographs show the Lurpak Slightly Salted block and a salted-butter panel (80% fat, 1.2 g salt); imgid 3 shows an Essential Waitrose salted butter. Only imgid 4 and imgid 5 show this unsalted 200 g wrapper, and they are the only photographs used here
- images · unknown: No photograph of the front of the 200 g unsalted wrapper under this barcode was found with a licence that allows reuse; the Open Food Facts front photograph shows the slightly salted block
- markets · unknown: Searched amazon.co.uk on 2026-09-25 for "Lurpak Unsalted Butter 200g", "lurpak" and "5740900404502"; the search pages came back as empty 202 shells, so the store was read through its product page B0BWYXP7DH, "Lurpak Unsalted Butter 200g" under Grocery › Fresh & Chilled › Dairy › Butter, manufacturer Arla Foods Ltd, Leeds. That listing gives Global Trade Identification Number 15740900108933, not this barcode, and showed no price without a delivery address, so it is not recorded as a listing of this EAN
- identity · unknown: Amazon's listing of the same 200 g unsalted block gives GTIN 15740900108933, a 14-digit code with a different item reference; whether that is a case code or an error in the listing is not stated
- relationships · unknown: Bestway also names Arla Foods Ltd, Leeds, LS10 1AB (Companies House 02143253, Arla Foods Limited, whose registered controller is Arla Foods UK plc); no company page for the UK entity exists here yet, so no GB relation targets it
- relationships · unknown: No public source names the holder of GS1 prefix 574090; the prefix owner edge targets the brand owner and is marked derived
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- schema · schema_gap: Review and assign legacy facts to coherent observations.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- nutrition · not_researched: Nutrition declaration or exemption not recorded.
All references & source details
References
- ↑ Devo (The Grocery Store, Wembley HA9): Lurpak Unsalted Butter, EAN 5740900404502 Devo. retailer. Accessed 2026-09-25. Record: 5740900404502.
- ↑ Bestway Wholesale: Lurpak Unsalted Butter 200g, Retail EAN 5740900404502 Bestway Wholesale. retailer. Accessed 2026-09-25. Record: 815491.
- ↑ Open Food Facts: EAN 5740900404502 Open Food Facts. catalogue. Accessed 2026-09-25. Record: 5740900404502. Uploads imgid 4 and 5. ODbL. Open Food Facts contributors.
- ↑ Lurpak: Unsalted Butter 200g Arla Foods. manufacturer. Accessed 2026-09-25. Ingredients and nutrition blocks.
- ↑ Wikipedia (en): Lurpak Wikipedia. publication. Accessed 2026-09-25.
- ↑ Arla: Lurpak Arla Foods. manufacturer. Accessed 2026-09-25.
- ↑ DairyReporter: Arla eyes block butter category growth with new Lurpak size despite shrinkflation claims DairyReporter. publication. Published 2023-06-01. Accessed 2026-09-25.
Further sources
Additional sources recorded for this entry, including other observations and related pages.
- Companies House: Arla Foods Limited (02143253), persons with significant control Companies House. registry. Accessed 2026-09-25. Record: 02143253.
Barcode & identifiers
- GTIN-14
05740900404502- EAN-13 / GTIN-13
5740900404502
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