Food & drink
Lurpak Butter Unsalted 250 g foil wrapper
1 / 2 Front
2 / 2 NutritionThe 250 g foil-wrapped block of Lurpak unsalted butter with an Australian-style nutrition panel, sold in Australia and Malaysia under EAN 5740900400108.
Size & format
5740900400108Where to buy
Other stores
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Evidence awaiting context review
Market not established · unconfirmed
Evidence reviewed
These facts have not yet been grouped into confirmed label or edition contexts. Market and date qualifications belong to each source.
Context, dates & evidence notes · Other observations
Other observations & source differences (3)
Different sources or national labels can coexist. Differences alone do not establish a change to the product.
- English wrapper, front and nutrition panel, photographed 2022 supported · Compare evidence
Read from the three Open Food Facts uploads of 2022-05-13 (front and two shots of the nutrition panel). The panel follows the Australian and New Zealand layout, with servings per package, a per-serving column and sodium instead of salt
- Front of the wrapper, photographed 2026 in a shop supported · Compare evidence
Open Food Facts upload of 2026-08-17: the same silver foil block with the Estd 1901 lur logo, BUTTER, UNSALTED on the red band and 250g e; the back is not shown
- Evidence awaiting context review unconfirmed · selected
Product facts
Explore the family ↗- Barcode
- 5740900400108 check digit OK
- Brand
- Lurpak
- Ultimately owned by
- Arla Foods (🇩🇰 Denmark)
- Family
- Lurpak Unsalted Butter
- Category
- Food/Beverage, Milk/Butter/Cream/Yogurts/Cheese/Eggs/Substitutes, Butter/Butter Substitutes, Butter (Perishable)
- Net content
- 250 g
- Pack
- foil wrapper
- Sold in
- 🇦🇺 Australia[1], 🇲🇾 Malaysia[2]
- Last observed on sale
- 2026-09-25
- Last sale evidence
- Listed in stock at AUD 7.99 by Panetta Mercato, which gives this barcode as the article's SKU, 2026-09-25
- Status
- active
Who owns it
Lurpak ↗- Ultimately owned by
- Arla Foods · Denmark
- Chain
- Lurpak → Arla Foods
- Made in
- Not recorded
Sources for each tie
- Lurpak → Arla FoodsLurpak: Our story, with the brand's own FAQ ↗
The ownership drawing
No company above it
ownssince 2012
Earlier
- Owned by 🇩🇰 Mejeriforeningen1997 to 2012
What the sources say about these ties
- Arla Foods owns
- The brand's own site names Arla Foods as owner; Arla bought the rights from Mejeriforeningen in 2012, per Lex
Built from the ownership rows on the brand and company pages, each cited where it is recorded. Made in is the country of production on this product's record; the GS1 prefix of a barcode names the issuing organisation, not where the product was made.
About this product
Lurpak Butter Unsalted 250 g is a silver foil-wrapped block of unsalted butter sold under EAN 5740900400108. Its wrapper lists the ingredients as milk and lactic culture, declares milk as the allergen and carries a nutrition panel in the Australian and New Zealand layout, with 25 servings of 10 g per pack, 3070 kJ (747 kcal) and 82 g of fat per 100 g, and 0 g sodium; it asks for storage at 0 to 5 °C.[3] Grocers in Australia and Malaysia list the block under this barcode.[1][2] Lurpak is a Danish butter brand owned by Arla Foods.[4][5]
The maker describes its unsalted butter as made from 100% fresh milk, with the cream taken from the milk and churned into butter, and offers the line in 200 g, 250 g and 400 g blocks.[6] The brand dates to 1901, and the wrapper's logo, with two crossed lurs and "Estd 1901", reflects that history.[4][3]
Where it's sold
- Panetta Mercato [1] Australia AUD 7.99 · new Panetta Mercato, a grocer in Adelaide, lists "Lurpak Danish Butter Unsalted 250g" with SKU 5740900400108, in stock
- Midas eStore (Pandan JB) [2] Malaysia MYR 18.99 · new Midas eStore (Pandan, Johor Bahru) lists "LURPAK BUTTER UNSALTED 1X250G" with "Barcode: 5740900400108", in stock; the price is a promotion down from RM 20.99
A listing is evidence that this barcode is sold there, on that date; a price is what that listing showed, not a recommended price. Store links may be affiliate links (how this works).
Other sizes and containers of Lurpak Unsalted Butter
6 on record
| Version | Size | Pack | Sold in | Barcode |
|---|---|---|---|---|
| 200 g | 200 g | foil wrapper | United Kingdom | 5740900404502 |
| 250 g | 250 g | foil wrapper | United Kingdom | 5740900053304 |
| Lurpak Butter Unsalted 250 g this page | 250 g | foil wrapper | Australia, Malaysia | 5740900400108 |
| Lurpak Butter Unsalted 400 g | 400 g | foil wrapper | Egypt, Jordan, Morocco, Libya, Qatar, Pakistan, Oman | 5740900864405 |
| Lurpak Butter Unsalted 500 g | 500 g | United Arab Emirates, Qatar | 5740900401075 | |
| Lurpak Unsalted Imported Butter 227 g | 227 g | foil wrapper | United States | 093936854366 |
Reviews
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Sources & research
Evidence reviewed
Panetta Mercato
Panetta Mercato: Lurpak Danish Butter Unsalted 250g
retailer · Accessed 2026-09-25
Source & attribution [1] ↗Midas
Midas eStore (Pandan JB): LURPAK BUTTER UNSALTED 1X250G
retailer · Accessed 2026-09-25
Source & attribution [2] ↗Open Food Facts
Open Food Facts: Unsalted butter, Lurpak, 250 g (EAN 5740900400108)
catalogue · Accessed 2026-09-25
Source & attribution [3] ↗Coverage & research gaps (14)
Coverage measures the evidence recorded here. It does not rate the product.
- Identity: 3 / 3 · Name, brand and classification recorded
- Context: 2 / 3 · Evidence groups assigned to a researched label, edition or analysis
- Label photographs: 0 / 2 · Researched contexts with an assigned photograph
- English wrapper, front and nutrition panel, photographed 2022: nutrient evidence: 16 / 16 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- ingredients · disputed: Open Food Facts types the ingredients as "Butter (cream, salt)", which the photographed wrapper contradicts: it prints "Milk, lactic culture" and the front says UNSALTED. The label reading is kept
- identity · unknown: The photographs show the front and the nutrition panel only; no origin statement, importer or distributor block, or oval identification mark is visible, so country_of_origin is left empty
- markets · unknown: SPAR Crossing Nelspruit (South Africa) has a product page at a URL carrying this barcode, crossingnelspruit.spar.co.za/products/5740900400108, but the page timed out on 2026-09-25, so ZA is not in country_of_sale
- markets · unknown: Coles (product 7174906) and Woolworths (product 223868) list a "Lurpak Butter Unsalted 250g" in Australia, but both refused automated reads on 2026-09-25 and neither was checked for this barcode or a price
- markets · unknown: Searched amazon.com.au on 2026-09-25 for "Lurpak Butter Unsalted 250g", "lurpak" and "5740900400108": no listing of this article. The brand search returned "No results for your search query" while the control search "butter" returned product results in the same session
- markets · unknown: Searched amazon.sg on 2026-09-25 for "Lurpak Butter Unsalted 250g", "lurpak" and "5740900400108", the storefront serving Malaysia: all three returned "No results for your search query", while the control search "butter" returned product results in the same session
- markets · unknown: Searched amazon.com on 2026-09-25 for "Lurpak Butter Unsalted 250g", "lurpak" and "5740900400108": all three returned "No results for your search query", while "butter" returned product results; the session carried no delivery address, and the United States sibling page records Lurpak on this store only in the 8 oz (227 g) import size
- relationships · unknown: No public source names the holder of GS1 prefix 574090; the prefix owner edge targets the brand owner and is marked derived
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- schema · schema_gap: Review and assign legacy facts to coherent observations.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- nutrition · not_researched: Nutrition declaration or exemption not recorded.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- nutrition · not_researched: Nutrition declaration or exemption not recorded.
All references & source details
References
- ↑ Panetta Mercato: Lurpak Danish Butter Unsalted 250g Panetta Mercato. retailer. Accessed 2026-09-25. Record: 5740900400108. SKU field.
- ↑ Midas eStore (Pandan JB): LURPAK BUTTER UNSALTED 1X250G Midas. retailer. Accessed 2026-09-25. Record: 5740900400108. Barcode field.
- ↑ Open Food Facts: Unsalted butter, Lurpak, 250 g (EAN 5740900400108) Open Food Facts. catalogue. Accessed 2026-09-25. Record: 5740900400108. Label photographs 1 to 4. ODbL. Open Food Facts contributors.
- ↑ Wikipedia (en): Lurpak Wikipedia. publication. Accessed 2026-09-25.
- ↑ Arla: Lurpak Arla Foods. manufacturer. Accessed 2026-09-25.
- ↑ Lurpak: Unsalted Butter Arla Foods. manufacturer. Accessed 2026-09-25. Product description and ingredients.
Barcode & identifiers
- GTIN-14
05740900400108- EAN-13 / GTIN-13
5740900400108
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