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Velveeta Shells & Cheese Broccoli 9.4 oz box

Velveeta Shells & Cheese Broccoli 9.4 oz, front of pack1 / 4 Front
Photo: Open Food Facts contributors · CC BY-SA 3.0 · Original ↗

Front photo matched to this barcode via Open Food Facts contributors. It is not evidence for the selected observation.

Ultimately owned by

The Kraft Heinz Company

United States

See the chain and its sources

A 9.4 oz (267 g) box of Velveeta Shells & Cheese Broccoli, shell pasta with a pouch of cheese sauce and dried broccoli florets, distributed in the United States by Kraft Heinz Foods Company.

Size & format

+8 more · All 11 versions

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Barcode 021000656431

USDA Branded Foods label record, 2023[4]

United States · English · supported

Evidence reviewed

Context, dates & evidence notes · Other observations

Evidence observed
2023-07-13
Net content
9.4 oz

Same list as the photographed back panel; ingredient rows are recorded once under us-label-2023

Nutrition

Nutrition panel

Per 100 g

as sold[4]

Energy317 kcalnormalized
Fat12.7 gnormalized
of which saturates2.78 gnormalized
of which trans fat0 gnormalized
Cholesterol16 mgnormalized
Carbohydrate38.89 gnormalized
of which sugars4.76 gnormalized
of which added sugars0 gnormalized
Fibre1.6 gnormalized
Protein11.9 gnormalized
Sodium897 mgnormalized
Calcium167 mgnormalized
Iron2.46 mgnormalized
Potassium270 mgnormalized

Notes on this panel

USDA normalises the per-serving label (126 g) to 100 g; values are USDA's, not printed

Ingredients

As printed, EnglishCHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR), ENRICHED MACARONI PRODUCT (WHEAT FLOUR, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), DRIED BROCCOLI, SUGAR

Other observations & source differences (5)

Different sources or national labels can coexist. Differences alone do not establish a change to the product.

Product facts

Explore the family ↗
Barcode
021000656431 check digit OK
Net content
9.4 oz
Pack
box
Last observed on sale
2026-09-25
Last sale evidence
Kraft Heinz United States product page for GTIN 00021000656431, read 2026-09-25
Status
active

Who owns it

Velveeta ↗
Made in
Not recorded

Sources for each tie

The ownership drawing
Velveeta

Earlier

What the sources say about these ties
Lactalis licensed
Kraft Heinz granted Groupe Lactalis perpetual licences to the Kraft and Velveeta brands for certain cheese products when it sold its natural cheese business; Kraft Heinz kept the Velveeta processed cheese business in the US and Canada
The Kraft Heinz Company owns
Kraft Heinz publishes the Velveeta brand and product pages; from date is the completion of the Kraft Foods Group-Heinz merger (per Wikipedia's Kraft Foods Group article)

Built from the ownership rows on the brand and company pages, each cited where it is recorded. Made in is the country of production on this product's record; the GS1 prefix of a barcode names the issuing organisation, not where the product was made.

About this product

Velveeta Shells & Cheese Broccoli is a 9.4 oz (267 g) box of shell pasta sold with a pouch of cheese sauce and dried broccoli florets, a stovetop macaroni and cheese for the United States market that the maker says makes about two servings.[2][1] Kraft Heinz Foods Company of Chicago is printed as the distributor, and the label lists a cheese sauce of whey, canola oil and cheddar cheese, then enriched macaroni product, dried broccoli and sugar.[3] A 4.5 oz serving carries 400 kcal and 1,130 mg of sodium, figures the maker's own page repeats.[3][1] USDA's 2023 label record gives the same ingredient statement.[4]

The barcode is older than the shells: the original Barcodepedia page of 2007 titled it Kraft Velveeta Rotini & Cheese with Broccoli in 9.4 oz boxes.[5] It belongs to the Velveeta Shells & Cheese line.[1]

Where it's sold

A listing is evidence that this barcode is sold there, on that date; a price is what that listing showed, not a recommended price. Store links may be affiliate links (how this works).

Other sizes and containers of Velveeta Shells & Cheese

11 on record · all sold in United States

VersionSizePackBarcode
Broccoli this page267 gbox021000656431
Original287 gbox021000072798
287 gbox021000065530
340 gbox021000658930
68 gmicrowavable cup021000023226
1.02 kgshrink-wrapped multipack of three boxes021000045129
272 g4 microwavable cups in a carton021000023394
142 gmicrowaveable bowl021000077151
142 gmicrowaveable cup021000065561
680 gbox021000653201
Queso Blanco340 gbox021000039845

Other names for this product

Also known as

  • Velveeta Rotini & Cheese with Broccoli en

Reviews

No ratings yet.

Sources & research

Evidence reviewed

The Kraft Heinz Company

Kraft Heinz: Velveeta Shells & Cheese Macaroni and Cheese with Broccoli Florets Meal (United States)

manufacturer · Accessed 2026-09-25

Source & attribution [1] ↗

Open Food Facts

Front panel photograph of the 9.4 oz box

pack · Accessed 2026-09-25

Source & attribution [2] ↗

U.S. Department of Agriculture

USDA FoodData Central, Branded Foods (LI), fdc_id 2594782, version 2023-07-13

registry · Accessed 2026-09-25

Source & attribution [4] ↗

Coverage & research gaps (13)

Coverage measures the evidence recorded here. It does not rate the product.

  • Identity: 3 / 3 · Name, brand and classification recorded
  • Context: 4 / 5 · Evidence groups assigned to a researched label, edition or analysis
  • Label photographs: 0 / 4 · Researched contexts with an assigned photograph
  • United States box, back panel photographed 2023: nutrient evidence: 30 / 30 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
  • USDA Branded Foods label record, 2023: nutrient evidence: 14 / 14 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
  • Kraft Heinz United States product page, read 2026-09-25: nutrient evidence: 15 / 15 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
  • identity · unknown: No photo shows a "Product of" statement, so country_of_origin is left empty
  • relationships · unknown: The manufacturing plant is not named on the photographed panels; only the Kraft Heinz Foods Company distributor block is printed
  • evidence · disputed: Open Food Facts' typed per-100 g figures (337 kcal, salt 1.12 g against sodium 952 mg) are inconsistent with each other and with the printed panel; the photos were transcribed instead
  • identity · unknown: The 2007 page names Rotini & Cheese with Broccoli under this barcode; when the pasta changed from rotini to shells is open
  • markets · not_researched: Walmart, Target, Dollar General and regional grocers list a 9.4 oz Velveeta Shells & Cheese Broccoli box, but their pages refused automated reads on 2026-09-25, so no shelf price is recorded
  • evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
  • evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
  • evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
  • schema · schema_gap: Review and assign legacy facts to coherent observations.
  • ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
  • nutrition · not_researched: Nutrition declaration or exemption not recorded.
  • ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
  • nutrition · not_researched: Nutrition declaration or exemption not recorded.

All references & source details

References

  1. ↑ Kraft Heinz: Velveeta Shells & Cheese Macaroni and Cheese with Broccoli Florets Meal (United States) The Kraft Heinz Company. manufacturer. Published 2023-09-27. Accessed 2026-09-25. Record: 00021000656431. Product Benefits, Nutritional Facts, Ingredients, Allergen Info.
  2. ↑ Front panel photograph of the 9.4 oz box Open Food Facts. pack. Published 2023-05-27. Accessed 2026-09-25. Record: 0021000656431. front panel (imgid 1). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000656431.
  3. ↑ Back panel photograph of the 9.4 oz box: ingredient list, allergen statement and Kraft Heinz Foods Company distributor block Open Food Facts. pack. Published 2023-05-27. Accessed 2026-09-25. Record: 0021000656431. ingredients (imgid 2); Nutrition Facts in imgid 3. cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000656431.
  4. ↑ USDA FoodData Central, Branded Foods (LI), fdc_id 2594782, version 2023-07-13 U.S. Department of Agriculture. registry. Published 2023-07-13. Accessed 2026-09-25. Record: 2594782. brand_owner, ingredients, nutrients, package weight 9.4 oz. cc0. Upstream: Label Insight.
  5. ↑ Barcodepedia (2007, archived): Kraft Velveeta, Rotini & Cheese with Broccoli, 9.4-Ounce Boxes (Pack of 12) Barcodepedia. catalogue. Published 2007-05-09. Accessed 2026-09-25. Record: 021000656431. page title.
  6. ↑ Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands Inmar Intelligence. publication. Published 2025-05-30. Accessed 2026-09-25. page 2, GS1 Company Prefix 0021000 (Velveeta listed).
  7. ↑ Amazon.com: Velveeta Shells and Cheese Mac and Cheese Dinner with Broccoli, 9.4 oz Amazon.com. retailer. Accessed 2026-09-25. Record: B01GFSCYVI. product details table (UPC 021000656431).

Further sources

Additional sources recorded for this entry, including other observations and related pages.

Barcode & identifiers

GTIN-14
00021000656431
EAN-13 / GTIN-13
0021000656431
UPC-A / GTIN-12
021000656431

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Every detail has a history.

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Last edited 2026-09-26 View history Sign in to edit

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