Food & drink
Velveeta Shells & Cheese Original Value Size 24 oz box
1 / 2 Front
2 / 2 IngredientsA 24 oz (680 g) Value Size box of Velveeta Shells & Cheese Original, shell pasta with a pouch of cheese sauce, distributed in the United States by Kraft Heinz Foods Company.
Size & format
021000653201Where to buy
Other stores
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Evidence awaiting context review
Market not established · unconfirmed
Evidence reviewed
These facts have not yet been grouped into confirmed label or edition contexts. Market and date qualifications belong to each source.
Context, dates & evidence notes · Other observations
Other observations & source differences (3)
Different sources or national labels can coexist. Differences alone do not establish a change to the product.
- United States Value Size box, photographed 2021 supported · Compare evidence
Back panel photographed 2021-12-24 (imgid 2): ingredient list, allergen statement, company block and the lower half of the Nutrition Facts; front photographed 2021-08-16 (imgid 1) prints VALUE SIZE, NET WT 24 OZ (1.5 LB) 680g and a per 1 cup serving summary
- USDA Branded Foods label record, 2023 supported · Compare evidence
USDA record modified 2023-06-23; its ingredient list is word for word the list on the 2021 photograph, so its rows are not repeated; package weight 24 oz, household serving "4 oz (112g / about 1/6 box) (Makes about 1 cup)"
- Evidence awaiting context review unconfirmed · selected
Product facts
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- 021000653201 check digit OK
- Brand
- Velveeta
- Ultimately owned by
- The Kraft Heinz Company (🇺🇸 United States)
- Category
- Food/Beverage, Prepared/Preserved Foods, Dough Based Products / Meals, Dough Based Products / Meals - Not Ready to Eat - Savoury (Shelf Stable)
- Net content
- 680 g
- Pack
- box
- Sold in
- 🇺🇸 United States[1]
- Last observed on sale
- 2026-09-25
- Last sale evidence
- Kraft Heinz United States product page for GTIN 00021000653201 and the Walmart listing, both read 2026-09-25
- GS1 prefix
- 002 · United States and Canada
- Status
- active
Who owns it
Velveeta ↗- Ultimately owned by
- The Kraft Heinz Company · United States
- Chain
- Velveeta → The Kraft Heinz Company
- Made in
- Not recorded
Sources for each tie
- Velveeta → The Kraft Heinz CompanyThe Kraft Heinz Company ↗
The ownership drawing
No company above it
ownssince 2 July 2015
- Made under licence by 🇫🇷 Lactalis
Earlier
- Owned by 🇺🇸 Kraft Foods Group1 October 2012 to 2 July 2015
What the sources say about these ties
- Lactalis licensed
- Kraft Heinz granted Groupe Lactalis perpetual licences to the Kraft and Velveeta brands for certain cheese products when it sold its natural cheese business; Kraft Heinz kept the Velveeta processed cheese business in the US and Canada
- The Kraft Heinz Company owns
- Kraft Heinz publishes the Velveeta brand and product pages; from date is the completion of the Kraft Foods Group-Heinz merger (per Wikipedia's Kraft Foods Group article)
Built from the ownership rows on the brand and company pages, each cited where it is recorded. Made in is the country of production on this product's record; the GS1 prefix of a barcode names the issuing organisation, not where the product was made.
About this product
Velveeta Shells & Cheese Original Value Size is a 24 oz (680 g) box of shell pasta with a pouch of Velveeta cheese sauce, sold in the United States.[2][3] The front prints "Value Size" and a per-cup serving of 370 calories and 860 mg sodium, and the maker's page says one box makes about six servings, twice the three of the 12 oz box.[2][3] Kraft Heinz Foods Company of Chicago is printed on the back beside the ingredient list, which declares wheat and milk.[4] Walmart sells the box under this barcode.[1]
The barcode was already catalogued as "velveeta shells cheese 24 oz" in 2007.[5] USDA's 2023 label record for this GTIN gives the same ingredient list as the box photographed in 2021, with a 112 g serving of about one sixth of the box.[6][4] Amazon.com lists the box under UPC 021000653201 with Kraft Heinz as manufacturer.[7]
Where it's sold
- Walmart.com [1] United States USD 4.93 · new Walmart.com item 14890024, sold and shipped by Walmart.com, carries manufacturer number 021000653201 and sells the single 24 oz Value Size box at "Now $4.93" (was $5.98)
- Amazon.com [7] United States new Amazon.com listing B01IT0PSP4 prints UPC 021000653201 and size 24 Ounce; it showed "Currently unavailable" and no featured offer on 2026-09-25
- Target [9] United States new Target TCIN 15420263 lists "Velveeta Shells & Cheese Original Mac and Cheese Dinner Value Size - 24oz"; name, brand and net content match, no barcode or price in the page as read
A listing is evidence that this barcode is sold there, on that date; a price is what that listing showed, not a recommended price. Store links may be affiliate links (how this works).
Other sizes and containers of Velveeta Shells & Cheese
13 on record · all sold in United States
| Version | Size | Pack | Barcode |
|---|---|---|---|
| Broccoli | 267 g | box | 021000656431 |
| Original | 287 g | box | 021000072798 |
| 287 g | box | 021000065530 | |
| 340 g | box | 021000658930 | |
| 68 g | microwavable cup | 021000023226 | |
| 680 g | 2 boxes of 12 oz (340 g) | 021000051533 | |
| 1.02 kg | shrink-wrapped multipack of three boxes | 021000045129 | |
| 272 g | 4 microwavable cups in a carton | 021000023394 | |
| 48 oz | multipack of four boxes | 021000070763 | |
| 142 g | microwaveable bowl | 021000077151 | |
| 142 g | microwaveable cup | 021000065561 | |
| 680 g this page | box | 021000653201 | |
| Queso Blanco | 340 g | box | 021000039845 |
Reviews
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Sources & research
Evidence reviewed
Walmart
Walmart.com: Velveeta Shells and Cheese Mac and Cheese, 1 Value Size Box, Original Flavor, 24 oz
retailer · Accessed 2026-09-25
Source & attribution [1] ↗Open Food Facts
Front panel photograph of the 24 oz Value Size box
pack · Accessed 2026-09-25
Source & attribution [2] ↗The Kraft Heinz Company
Kraft Heinz: Velveeta Shells & Cheese Original Shell Pasta & Cheese Sauce Meal, 24 oz (United States)
manufacturer · Accessed 2026-09-25
Source & attribution [3] ↗Coverage & research gaps (9)
Coverage measures the evidence recorded here. It does not rate the product.
- Identity: 3 / 3 · Name, brand and classification recorded
- Context: 2 / 3 · Evidence groups assigned to a researched label, edition or analysis
- Label photographs: 0 / 2 · Researched contexts with an assigned photograph
- United States Value Size box, photographed 2021: nutrient evidence: 10 / 10 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- USDA Branded Foods label record, 2023: nutrient evidence: 14 / 14 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- nutrition · unknown: The upper half of the Nutrition Facts (serving size, total fat, trans fat, cholesterol, total carbohydrate, fibre) is not in any photo; USDA's per-100 g figures are recorded instead
- identity · unknown: No photo shows a "Product of" statement, so country_of_origin is left empty
- relationships · unknown: The manufacturing plant is not named in any source; only the Kraft Heinz Foods Company block is printed
- evidence · disputed: The Kraft Heinz page for this GTIN shows a nutrition and ingredient block for a serving of "about 1/3 box" with skim milk in the cheese sauce, the 12 oz box's data; that text was not used for this 24 oz box (about 1/6 box per serving)
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- schema · schema_gap: Review and assign legacy facts to coherent observations.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- nutrition · not_researched: Nutrition declaration or exemption not recorded.
All references & source details
References
- ↑ Walmart.com: Velveeta Shells and Cheese Mac and Cheese, 1 Value Size Box, Original Flavor, 24 oz Walmart. retailer. Accessed 2026-09-25. Record: 14890024. manufactureNumber 021000653201; price "Now $4.93", was $5.98.
- ↑ Front panel photograph of the 24 oz Value Size box Open Food Facts. pack. Published 2021-08-16. Accessed 2026-09-25. Record: 0021000653201. imgid 1. cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000653201.
- ↑ Kraft Heinz: Velveeta Shells & Cheese Original Shell Pasta & Cheese Sauce Meal, 24 oz (United States) The Kraft Heinz Company. manufacturer. Accessed 2026-09-25. Record: 00021000653201. size selector 24 oz; benefits: "One 24 oz box", "MAKES ABOUT 6 SERVINGS".
- ↑ Back panel photograph of the 24 oz box: lower Nutrition Facts, ingredient list, allergen statement and Kraft Heinz Foods Company block Open Food Facts. pack. Published 2021-12-24. Accessed 2026-09-25. Record: 0021000653201. imgid 2. cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000653201.
- ↑ Barcodepedia (archived 2007-05-09): velveeta shells cheese 24 oz Barcodepedia. other. Published 2007-05-09. Accessed 2026-09-25. page title.
- ↑ USDA FoodData Central, Branded Foods (LI), fdc_id 2594780: VELVEETA ORIGINAL SHELL PASTA & CHEESE SAUCE U.S. Department of Agriculture. registry. Published 2023-07-13. Accessed 2026-09-25. Record: 2594780. brand_owner, ingredients, nutrients, package weight 24 oz; record modified 2023-06-23. cc0. Upstream: Label Insight.
- ↑ Amazon.com: Velveeta Shells and Cheese Mac and Cheese Dinner, Original, 24 oz Amazon.com. retailer. Accessed 2026-09-25. Record: B01IT0PSP4. Product details: UPC 021000653201, Size 24 Ounce, Manufacturer Kraft Heinz.
- ↑ Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands Inmar Intelligence. publication. Published 2025-05-30. Accessed 2026-09-25. page 2, GS1 Company Prefix table (source of prefix 0021000 on company/kraft-heinz-foods-company).
- ↑ Target: Velveeta Shells & Cheese Original Mac and Cheese Dinner Value Size - 24oz Target. retailer. Accessed 2026-09-25. Record: 15420263. TCIN 15420263.
Further sources
Additional sources recorded for this entry, including other observations and related pages.
- Open Food Facts: Velveeta Shells and Cheese (24 oz) Open Food Facts. catalogue. Published 2025-09-23. Accessed 2026-09-25. Record: 0021000653201. quantity, photos. ODbL.
Barcode & identifiers
- GTIN-14
00021000653201- EAN-13 / GTIN-13
0021000653201- UPC-A / GTIN-12
021000653201
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