Food & drink
Velveeta Shells & Cheese Original Big Bowl 5 oz microwaveable bowl
1 / 2 Front
2 / 2 NutritionFront photo matched to this barcode via Open Food Facts contributors. It is not evidence for the selected observation.
A single-serve 5 oz (142 g) microwaveable bowl of Velveeta Shells & Cheese Original, shell pasta with cheese sauce pouches, sold in the United States by Kraft Heinz as the Big Bowl with twice the shells and sauce of the single cup.
Size & format
021000077151Where to buy
Other stores
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United States bowl, Liquid Gold front render with 470 calories[11]
United States · English · unconfirmed
Evidence reviewed
Context, dates & evidence notes · Other observations
- Evidence observed
- 2021-10-15
- Net content
- 142 g
- Pack
- microwaveable bowl
Open Food Facts imgid 3, a flat product render uploaded 2021-10-15; its front facts (470 calories, 5 g saturated fat, 1250 mg sodium, 10 g total sugars per serving) differ from both photographed labels
Nutrition
Nutrition panel
Per 142 gas sold · PER SERVING front-of-pack facts[11]
| Nutrient | Amount per 142 g |
|---|---|
| Energy | 470 kcal |
| of which saturates | 5 g (26% DV) |
| of which sugars | 10 g |
| Sodium | 1250 mg (54% DV) |
Notes on this panel
four front-of-pack figures only
Other observations & source differences (5)
Different sources or national labels can coexist. Differences alone do not establish a change to the product.
- United States bowl, redesigned label photographed 2025 supported · Compare evidence
Open Food Facts photos imgid 4 and 5 (2025-09-05) and 6 and 7 (2025-09-30); the Kraft Heinz product page prints the same ingredient list and Nutrition Facts figures
- United States bowl, Liquid Gold label photographed 2021 supported · Compare evidence
Open Food Facts photos imgid 1 (front) and 2 (Nutrition Facts), uploaded 2021-07-20; the photographed panel is cut off below calcium and the ingredient list is outside the frame
- United States bowl, Liquid Gold front render with 470 calories unconfirmed · selected
Open Food Facts imgid 3, a flat product render uploaded 2021-10-15; its front facts (470 calories, 5 g saturated fat, 1250 mg sodium, 10 g total sugars per serving) differ from both photographed labels
- USDA Branded Foods label record, 2023 supported · Compare evidence
Household serving 1 Bowl, package weight 5 oz/142 g; the per-100 g figures reproduce the 2021 label (1200 mg sodium and 15 g protein per 142 g)
- Evidence awaiting context review unconfirmed · Compare evidence
Product facts
Explore the family ↗- Barcode
- 021000077151 check digit OK
- Brand
- Velveeta
- Ultimately owned by
- The Kraft Heinz Company (🇺🇸 United States)
- Category
- Food/Beverage, Prepared/Preserved Foods, Dough Based Products / Meals, Dough Based Products / Meals - Not Ready to Eat - Savoury (Shelf Stable)
- Net content
- 142 g
- Pack
- microwaveable bowl
- Sold in
- 🇺🇸 United States[1]
- Last observed on sale
- 2026-09-25
- Last sale evidence
- Kraft Heinz United States product page for GTIN 00021000077151 and the Target listing (TCIN 78726440, USD 2.89), read 2026-09-25
- GS1 prefix
- 002 · United States and Canada
- Status
- active
Who owns it
Velveeta ↗- Ultimately owned by
- The Kraft Heinz Company · United States
- Chain
- Velveeta → The Kraft Heinz Company
- Made in
- Not recorded
Sources for each tie
- Velveeta → The Kraft Heinz CompanyThe Kraft Heinz Company ↗
The ownership drawing
No company above it
ownssince 2 July 2015
- Made under licence by 🇫🇷 Lactalis
Earlier
- Owned by 🇺🇸 Kraft Foods Group1 October 2012 to 2 July 2015
What the sources say about these ties
- Lactalis licensed
- Kraft Heinz granted Groupe Lactalis perpetual licences to the Kraft and Velveeta brands for certain cheese products when it sold its natural cheese business; Kraft Heinz kept the Velveeta processed cheese business in the US and Canada
- The Kraft Heinz Company owns
- Kraft Heinz publishes the Velveeta brand and product pages; from date is the completion of the Kraft Foods Group-Heinz merger (per Wikipedia's Kraft Foods Group article)
Built from the ownership rows on the brand and company pages, each cited where it is recorded. Made in is the country of production on this product's record; the GS1 prefix of a barcode names the issuing organisation, not where the product was made.
About this product
Velveeta Shells & Cheese Original Big Bowl is a single-serve, microwaveable 5 oz (142 g) bowl of shell pasta with Velveeta cheese sauce: water is added to the fill line, the pasta is microwaved for 5 minutes and the sauce pouches are stirred in.[1][2] Kraft Heinz sells it in the United States as one serving per bowl, and the front promises twice the creamy shells of the Velveeta Shells & Cheese single cup.[1][3] Kraft Heinz Foods Company of Chicago is printed as the distributor.[2] Each bowl declares 460 calories, 1120 mg sodium and 16 g protein, and the ingredient list opens with enriched macaroni product followed by a cheese sauce of whey, canola oil and cheddar cheese.[2][1]
The bowl has carried at least two front designs: a "Liquid Gold" label with the oval Velveeta logo, photographed in 2021, and the current one with a large red wordmark over dripping sauce.[4][3] The 2021 label printed 1200 mg sodium and 15 g protein per bowl, the figures USDA's 2023 record also carries, against 1120 mg and 16 g on the 2025 label.[5][6][2]
Where it's sold
- Target [8] United States USD 2.89 · new Target listing TCIN 78726440 prints barcode 021000077151; regular price at store 1375
- Amazon.com [9] United States new Amazon.com listing B08552HSVY prints UPC 021000077151 and GTIN 00021000077151; read from outside the US it showed Currently unavailable and no price
- Super Saver [10] United States new Super Saver (Nebraska) listing carries gtin14 00021000077151 in its structured data; no price shown to an anonymous visitor
- Kraft Heinz information[1] United States Kraft Heinz United States product page carries GTIN 00021000077151 in its URL and describes one 5 oz bowl
A listing is evidence that this barcode is sold there, on that date; a price is what that listing showed, not a recommended price. Store links may be affiliate links (how this works).
Other sizes and containers of Velveeta Shells & Cheese
13 on record · all sold in United States
| Version | Size | Pack | Barcode |
|---|---|---|---|
| Broccoli | 267 g | box | 021000656431 |
| Original | 287 g | box | 021000072798 |
| 287 g | box | 021000065530 | |
| 340 g | box | 021000658930 | |
| 68 g | microwavable cup | 021000023226 | |
| 680 g | 2 boxes of 12 oz (340 g) | 021000051533 | |
| 1.02 kg | shrink-wrapped multipack of three boxes | 021000045129 | |
| 272 g | 4 microwavable cups in a carton | 021000023394 | |
| 48 oz | multipack of four boxes | 021000070763 | |
| 142 g this page | microwaveable bowl | 021000077151 | |
| 142 g | microwaveable cup | 021000065561 | |
| 680 g | box | 021000653201 | |
| Queso Blanco | 340 g | box | 021000039845 |
Reviews
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Sources & research
Evidence reviewed
The Kraft Heinz Company
Kraft Heinz: Velveeta Shells & Cheese Original Mac and Cheese Easy Microwavable Dinner Big Bowl (United States)
manufacturer · Accessed 2026-09-25
Source & attribution [1] ↗Open Food Facts
Back panel photograph of the 5 oz Big Bowl: Nutrition Facts, ingredient list, distributor block and UPC
pack · Accessed 2026-09-25
Source & attribution [2] ↗U.S. Department of Agriculture
USDA FoodData Central, Branded Foods (LI), fdc_id 2676091, VELVEETA ORIGINAL SHELLS & CHEESE
registry · Accessed 2026-09-25
Source & attribution [6] ↗Coverage & research gaps (12)
Coverage measures the evidence recorded here. It does not rate the product.
- Identity: 3 / 3 · Name, brand and classification recorded
- Context: 4 / 5 · Evidence groups assigned to a researched label, edition or analysis
- Label photographs: 0 / 4 · Researched contexts with an assigned photograph
- United States bowl, redesigned label photographed 2025: nutrient evidence: 15 / 15 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- United States bowl, Liquid Gold label photographed 2021: nutrient evidence: 13 / 13 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- United States bowl, Liquid Gold front render with 470 calories: nutrient evidence: 4 / 4 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- USDA Branded Foods label record, 2023: nutrient evidence: 14 / 14 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- identity · unknown: No photo shows a "Product of" statement, so country_of_origin is empty
- relationships · unknown: The manufacturing plant is not named on the photographed panels; only the Kraft Heinz Foods Company distributor block is printed
- ingredients · unknown: The 2021 photographs do not show the ingredient list; the USDA 2023 record, which carries the 2021 nutrition figures, is the only list for that label
- nutrition · disputed: The 2021 render's front facts (470 calories, 1250 mg sodium, 10 g sugars) match neither photographed label and may show another recipe or a mock-up
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- schema · schema_gap: Review and assign legacy facts to coherent observations.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- nutrition · not_researched: Nutrition declaration or exemption not recorded.
All references & source details
References
- ↑ Kraft Heinz: Velveeta Shells & Cheese Original Mac and Cheese Easy Microwavable Dinner Big Bowl (United States) The Kraft Heinz Company. manufacturer. Accessed 2026-09-25. Record: 00021000077151. product benefits, description, Nutrition Facts, ingredients, allergen info.
- ↑ Back panel photograph of the 5 oz Big Bowl: Nutrition Facts, ingredient list, distributor block and UPC Open Food Facts. pack. Published 2025-09-30. Accessed 2026-09-25. Record: 0021000077151. back panel (imgid 7; same panel in imgid 5 of 2025-09-05). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000077151.
- ↑ Front photograph of the 5 oz Big Bowl, redesigned label Open Food Facts. pack. Published 2025-09-30. Accessed 2026-09-25. Record: 0021000077151. front (imgid 6; same design in imgid 4 of 2025-09-05). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000077151.
- ↑ Front photograph of the 5 oz Big Bowl, Liquid Gold label, 2021 Open Food Facts. pack. Published 2021-07-20. Accessed 2026-09-25. Record: 0021000077151. front (imgid 1). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000077151.
- ↑ Nutrition Facts photograph of the 5 oz Big Bowl, 2021 Open Food Facts. pack. Published 2021-07-20. Accessed 2026-09-25. Record: 0021000077151. Nutrition Facts (imgid 2). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000077151.
- ↑ USDA FoodData Central, Branded Foods (LI), fdc_id 2676091, VELVEETA ORIGINAL SHELLS & CHEESE U.S. Department of Agriculture. registry. Published 2023-11-16. Accessed 2026-09-25. Record: 2676091. brand_owner, ingredients, nutrients, household serving 1 Bowl, package weight 5 oz/142 g. cc0. Upstream: Label Insight.
- ↑ Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands Inmar Intelligence. publication. Published 2025-05-30. Accessed 2026-09-25. page 2, GS1 Company Prefix table (source of prefix 0021000 on company/kraft-heinz-foods-company).
- ↑ Target: Velveeta Shells & Cheese Original Mac and Cheese Single Bowl Easy Microwavable Dinner - 5oz Target. retailer. Accessed 2026-09-25. Record: 78726440. primary barcode 021000077151; regular price USD 2.89 at store 1375.
- ↑ Amazon.com: Velveeta Shells & Cheese Mac & Cheese MW Dinner Meal, Original, 5 oz Amazon.com. retailer. Accessed 2026-09-25. Record: B08552HSVY. Product details: UPC 021000077151, Global Trade Identification Number 00021000077151, Manufacturer Kraft Heinz.
- ↑ Super Saver: Velveeta Big Bowl Original Shells & Cheese 5 Oz Super Saver. retailer. Accessed 2026-09-25. Record: 1564405684706044186. product structured data: gtin14 00021000077151.
- ↑ Front render of the 5 oz Big Bowl, Liquid Gold label with 470 calories Open Food Facts. pack. Published 2021-10-15. Accessed 2026-09-25. Record: 0021000077151. front render (imgid 3). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000077151.
Further sources
Additional sources recorded for this entry, including other observations and related pages.
- Open Food Facts: Velveeta Shells & Cheese Original, 5 oz Open Food Facts. catalogue. Published 2025-09-30. Accessed 2026-09-25. Record: 0021000077151. product record, last modified 2025-09-30. ODbL.
Barcode & identifiers
- GTIN-14
00021000077151- EAN-13 / GTIN-13
0021000077151- UPC-A / GTIN-12
021000077151
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Reuse freely with credit: text CC BY-SA 4.0, data ODbL. Cite this page as Source: Barcodepedia, https://barcodepedia.com/product/021000077151/velveeta-shells-cheese-original-big-bowl-5-oz (licence).