Food & drink
Velveeta Shells & Cheese Original Big Cup 5 oz microwaveable cup
1 / 2 Front
2 / 2 NutritionA single-serve 5 oz (142 g) microwaveable Big Cup of Velveeta Shells & Cheese Original, shell pasta with a pouch of cheese sauce, sold in the United States by Kraft Heinz.
Size & format
021000065561Where to buy
Other stores
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Evidence awaiting context review
Market not established · unconfirmed
Evidence reviewed
These facts have not yet been grouped into confirmed label or edition contexts. Market and date qualifications belong to each source.
Context, dates & evidence notes · Other observations
Other observations & source differences (4)
Different sources or national labels can coexist. Differences alone do not establish a change to the product.
- United States Big Cup, Liquid Gold label photographed 2021 supported · Compare evidence
Open Food Facts photos imgid 1 (front) and 2 (Nutrition Facts), uploaded 2021-07-04; the Nutrition Facts panel is legible; the ingredient block below it is cut off after its first line, so the ingredient rows sit on usda-2023
- USDA Branded Foods label record, 2023 supported · Compare evidence
Household serving 1 Package (142g), package weight 5 oz; the per-100 g figures are USDA's normalisation of the same per-package values printed on the 2021 photograph
- Kraft Heinz product page for this GTIN, read 2026 disputed · Compare evidence
The maker's page for the 5 oz Big Cup prints a 1 Package (68g) serving at 220 calories and the same ingredient list and figures as its page for the 2.39 oz cup (^kh-cup); the panel belongs to the smaller cup, so it is not used for this article
- Evidence awaiting context review unconfirmed · selected
Product facts
Explore the family ↗- Barcode
- 021000065561 check digit OK
- Brand
- Velveeta
- Ultimately owned by
- The Kraft Heinz Company (🇺🇸 United States)
- Category
- Food/Beverage, Prepared/Preserved Foods, Dough Based Products / Meals, Dough Based Products / Meals - Not Ready to Eat - Savoury (Shelf Stable)
- Net content
- 142 g
- Pack
- microwaveable cup
- Sold in
- 🇺🇸 United States[1]
- Last observed on sale
- 2026-09-25
- Last sale evidence
- Kraft Heinz United States product page for GTIN 00021000065561 and the Walmart.com listing printing UPC 021000065561, read 2026-09-25
- GS1 prefix
- 002 · United States and Canada
- Status
- active
Who owns it
Velveeta ↗- Ultimately owned by
- The Kraft Heinz Company · United States
- Chain
- Velveeta → The Kraft Heinz Company
- Made in
- Not recorded
Sources for each tie
- Velveeta → The Kraft Heinz CompanyThe Kraft Heinz Company ↗
The ownership drawing
No company above it
ownssince 2 July 2015
- Made under licence by 🇫🇷 Lactalis
Earlier
- Owned by 🇺🇸 Kraft Foods Group1 October 2012 to 2 July 2015
What the sources say about these ties
- Lactalis licensed
- Kraft Heinz granted Groupe Lactalis perpetual licences to the Kraft and Velveeta brands for certain cheese products when it sold its natural cheese business; Kraft Heinz kept the Velveeta processed cheese business in the US and Canada
- The Kraft Heinz Company owns
- Kraft Heinz publishes the Velveeta brand and product pages; from date is the completion of the Kraft Foods Group-Heinz merger (per Wikipedia's Kraft Foods Group article)
Built from the ownership rows on the brand and company pages, each cited where it is recorded. Made in is the country of production on this product's record; the GS1 prefix of a barcode names the issuing organisation, not where the product was made.
About this product
Velveeta Shells & Cheese Original Big Cup is the 5 oz (142 g) single-serve, microwaveable cup of Velveeta's shell pasta with cheese sauce: water is added to the fill line, the pasta is microwaved for 5 minutes and the cheese sauce is stirred in.[1][2] Kraft Heinz sells it in the United States as one serving per cup, and USDA's label record names Kraft Heinz Foods Company as the brand owner.[1][3] The photographed label declares 460 calories, 1200 mg sodium and 15 g protein per cup, about twice the 2.39 oz cup of the same line, and the ingredient list opens with enriched macaroni product followed by a cheese sauce of whey, canola oil and cheddar cheese.[4][3]
The 2021 pack carries the "Liquid Gold" design with the oval Velveeta logo, a red BIG CUP roundel and a "ready in 5 minutes" badge.[2] Walmart.com sells it singly and in packs of four, five and eight, and Amazon.com lists it in eight-cup cases.[5][6]
Where it's sold
- Walmart.com [5] United States USD 2.58 · new Walmart.com item 150842018 prints manufacturer number 021000065561; price shown for the Single option (4, 5 and 8 packs also offered); shipping showed out of stock
- Amazon.com [6] United States new Amazon.com listing B06WV7579B prints UPC 021000065561 and case GTIN 10021000065568 but sells a pack of eight 5 oz cups, so no price is recorded; read from outside the US it could not ship to the selected location
- Amazon.com [8] United States new Amazon.com listing B06X414C9N gives model number 00021000065561 and GTIN 10021000065568; its title reads 5 oz Cup but the size selector sells a pack of 8, so no price is recorded; could not ship to the selected location
- Kraft Heinz information[1] United States Kraft Heinz United States product page carries GTIN 00021000065561 in its URL and describes one 5 oz cup
A listing is evidence that this barcode is sold there, on that date; a price is what that listing showed, not a recommended price. Store links may be affiliate links (how this works).
Other sizes and containers of Velveeta Shells & Cheese
13 on record · all sold in United States
| Version | Size | Pack | Barcode |
|---|---|---|---|
| Broccoli | 267 g | box | 021000656431 |
| Original | 287 g | box | 021000072798 |
| 287 g | box | 021000065530 | |
| 340 g | box | 021000658930 | |
| 68 g | microwavable cup | 021000023226 | |
| 680 g | 2 boxes of 12 oz (340 g) | 021000051533 | |
| 1.02 kg | shrink-wrapped multipack of three boxes | 021000045129 | |
| 272 g | 4 microwavable cups in a carton | 021000023394 | |
| 48 oz | multipack of four boxes | 021000070763 | |
| 142 g | microwaveable bowl | 021000077151 | |
| 142 g this page | microwaveable cup | 021000065561 | |
| 680 g | box | 021000653201 | |
| Queso Blanco | 340 g | box | 021000039845 |
Reviews
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Sources & research
Evidence reviewed
The Kraft Heinz Company
Kraft Heinz: Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce Big Cup (United States)
manufacturer · Accessed 2026-09-25
Source & attribution [1] ↗Open Food Facts
Front image of the 5 oz Big Cup, Liquid Gold label
pack · Accessed 2026-09-25
Source & attribution [2] ↗U.S. Department of Agriculture
USDA FoodData Central, Branded Foods (LI), fdc_id 2594722, VELVEETA ORIGINAL BIG CUP SHELLS & CHEESE
registry · Accessed 2026-09-25
Source & attribution [3] ↗Coverage & research gaps (13)
Coverage measures the evidence recorded here. It does not rate the product.
- Identity: 3 / 3 · Name, brand and classification recorded
- Context: 3 / 4 · Evidence groups assigned to a researched label, edition or analysis
- Label photographs: 0 / 3 · Researched contexts with an assigned photograph
- United States Big Cup, Liquid Gold label photographed 2021: nutrient evidence: 11 / 11 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- USDA Branded Foods label record, 2023: nutrient evidence: 14 / 14 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- nutrition · disputed: The Kraft Heinz page for this GTIN gives a 68 g serving at 220 kcal, 600 mg sodium and 7 g protein, identical to its 2.39 oz cup page, against 460 kcal per 142 g on the photographed label and in USDA's 2023 record
- ingredients · disputed: The Kraft Heinz page lists a cheese sauce opening with skim milk and mono- and diglycerides in place of acetylated monoglycerides; it is the same text as the 2.39 oz cup page, so whether this Big Cup carries that recipe needs a current back-panel photograph
- nutrition · unknown: The 2021 label prints vitamin D, calcium, iron and potassium as % Daily Value only (0%, 15%, 15%, 8%) without amounts
- relationships · unknown: No photograph shows the distributor block or a Product of statement for this cup
- images · unknown: The Open Food Facts front image is a rendered pack shot of the 2021 Liquid Gold design; no photograph of a current back panel with the full ingredient list exists
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- evidence · disputed: The maker's page for the 5 oz Big Cup prints a 1 Package (68g) serving at 220 calories and the same ingredient list and figures as its page for the 2.39 oz cup (^kh-cup); the panel belongs to the smaller cup, so it is not used for this article
- schema · schema_gap: Review and assign legacy facts to coherent observations.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- nutrition · not_researched: Nutrition declaration or exemption not recorded.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- nutrition · not_researched: Nutrition declaration or exemption not recorded.
All references & source details
References
- ↑ Kraft Heinz: Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce Big Cup (United States) The Kraft Heinz Company. manufacturer. Accessed 2026-09-25. Record: 00021000065561. product benefits, description, Nutritional Facts, Ingredients, Allergen Info.
- ↑ Front image of the 5 oz Big Cup, Liquid Gold label Open Food Facts. pack. Published 2021-07-04. Accessed 2026-09-25. Record: 0021000065561. front (imgid 1). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000065561.
- ↑ USDA FoodData Central, Branded Foods (LI), fdc_id 2594722, VELVEETA ORIGINAL BIG CUP SHELLS & CHEESE U.S. Department of Agriculture. registry. Published 2023-07-13. Accessed 2026-09-25. Record: 2594722. brand_owner, ingredients, nutrients, household serving 1 Package (142g), package weight 5 oz. cc0. Upstream: Label Insight.
- ↑ Nutrition Facts photograph of the 5 oz Big Cup Open Food Facts. pack. Published 2021-07-04. Accessed 2026-09-25. Record: 0021000065561. Nutrition Facts panel (imgid 2), 851 x 430 px. cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000065561.
- ↑ Walmart.com: Velveeta Shells and Cheese Mac and Cheese, 1 Big Cup, Original Flavor, 5 oz Walmart. retailer. Accessed 2026-09-25. Record: 150842018. manufactureNumber 021000065561; pack size Single USD 2.58.
- ↑ Amazon.com: Velveeta Shells & Cheese Original Big Cup, 5 Ounce (Pack of 8) Amazon.com. retailer. Accessed 2026-09-25. Record: B06WV7579B. Product details: UPC 021000065561, GTIN 00021000065561 and 10021000065568, Manufacturer Kraft-Heinz.
- ↑ Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands Inmar Intelligence. publication. Published 2025-05-30. Accessed 2026-09-25. page 2, GS1 Company Prefix table (source of prefix 0021000 on company/kraft-heinz-foods-company).
- ↑ Amazon.com: Velveeta Shells & Cheese Original Microwaveable Shell Pasta & Cheese Sauce Big Cup, 5 oz Cup Amazon.com. retailer. Accessed 2026-09-25. Record: B06X414C9N. Item model number 00021000065561, GTIN 10021000065568, Size 5 Ounce (Pack of 8).
Further sources
Additional sources recorded for this entry, including other observations and related pages.
- Open Food Facts: Velveeta shells & cheese (0021000065561) Open Food Facts. catalogue. Published 2025-07-03. Accessed 2026-09-25. Record: 0021000065561. product record, last modified 2025-07-03. ODbL.
- Kraft Heinz: Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce, 2.39 oz cup (United States) The Kraft Heinz Company. manufacturer. Accessed 2026-09-25. Record: 00021000023226. Nutritional Facts and Ingredients, identical to the Big Cup page.
Barcode & identifiers
- GTIN-14
00021000065561- EAN-13 / GTIN-13
0021000065561- UPC-A / GTIN-12
021000065561
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