Food & drink
Velveeta Shells & Cheese Original 36 oz shrink-wrapped multipack of three boxes
1 / 3 Front
2 / 3 Ingredients
3 / 3 NutritionA shrink-wrapped pack of three 12 oz (340 g) boxes of Velveeta Shells & Cheese Original, 36 oz (1.02 kg) in all, distributed in the United States by Kraft Heinz Foods Company.
Size & format
021000045129Where to buy
Other stores
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Evidence awaiting context review
Market not established · unconfirmed
Evidence reviewed
These facts have not yet been grouped into confirmed label or edition contexts. Market and date qualifications belong to each source.
Context, dates & evidence notes · Other observations
Other observations & source differences (3)
Different sources or national labels can coexist. Differences alone do not establish a change to the product.
- United States 3-box wrap, photographed 2023 to 2025 supported · Compare evidence
Back of the wrap (imgid 4, 2025-08-08); the ingredient close-up of 2023-08-20 (imgid 1) shows the same list; front photos of 2024-10-02 and 2025-08-08 (imgid 2 and 3) print 3 - 12 OZ (340g) BOXES, NET WT 36 OZ (2 LB 4 OZ) 1.02kg
- USDA Branded Foods label record, 2023 supported · Compare evidence
USDA record modified 2023-06-23; its cheese sauce lists whey, cheddar cheese, milk, whey protein concentrate and canola oil in that order, against whey, canola oil and cheddar cheese first on the photographed wrap; package weight 12 oz per box
- Evidence awaiting context review unconfirmed · selected
Contents
| Item | Qty | Barcode |
|---|---|---|
| Velveeta Shells & Cheese Original box, 12 oz (340 g)[2] ("3 - 12 OZ (340g) BOXES" printed on the front of the wrap; each box holds shell pasta and a pouch of cheese sauce, per the Kraft Heinz product page) | 3 |
Product facts
Explore the family ↗- Barcode
- 021000045129 check digit OK
- Brand
- Velveeta
- Ultimately owned by
- The Kraft Heinz Company (🇺🇸 United States)
- Category
- Food/Beverage, Prepared/Preserved Foods, Dough Based Products / Meals, Dough Based Products / Meals - Not Ready to Eat - Savoury (Shelf Stable)
- Net content
- 1.02 kg
- Pack quantity
- 3
- Pack
- shrink-wrapped multipack of three boxes
- Sold in
- 🇺🇸 United States[1]
- Last observed on sale
- 2026-09-25
- Last sale evidence
- Kraft Heinz United States product page for GTIN 00021000045129 and the Target listing, both read 2026-09-25
- GS1 prefix
- 002 · United States and Canada
- Status
- active
Who owns it
Velveeta ↗- Ultimately owned by
- The Kraft Heinz Company · United States
- Chain
- Velveeta → The Kraft Heinz Company
- Made in
- Not recorded
Sources for each tie
- Velveeta → The Kraft Heinz CompanyThe Kraft Heinz Company ↗
The ownership drawing
No company above it
ownssince 2 July 2015
- Made under licence by 🇫🇷 Lactalis
Earlier
- Owned by 🇺🇸 Kraft Foods Group1 October 2012 to 2 July 2015
What the sources say about these ties
- Lactalis licensed
- Kraft Heinz granted Groupe Lactalis perpetual licences to the Kraft and Velveeta brands for certain cheese products when it sold its natural cheese business; Kraft Heinz kept the Velveeta processed cheese business in the US and Canada
- The Kraft Heinz Company owns
- Kraft Heinz publishes the Velveeta brand and product pages; from date is the completion of the Kraft Foods Group-Heinz merger (per Wikipedia's Kraft Foods Group article)
Built from the ownership rows on the brand and company pages, each cited where it is recorded. Made in is the country of production on this product's record; the GS1 prefix of a barcode names the issuing organisation, not where the product was made.
About this product
Velveeta Shells & Cheese Original 36 oz is a shrink-wrapped pack of three 12 oz (340 g) boxes of shell pasta, each with a pouch of Velveeta cheese sauce, sold in the United States.[2][3] The wrap prints a net weight of 36 oz (2 lb 4 oz), or 1.02 kg, and a Nutrition Facts panel of about nine 112 g servings, each of 370 calories.[2][4] Kraft Heinz Foods Company of Chicago is printed as the distributor, and the maker's own page lists the pack as the 36 oz size of the Original line, three 12 oz boxes that each make about three servings.[4][3] Target sells it as "36oz/3ct" under this barcode.[1]
The ingredient list photographed on the wrap in 2023 and 2025 puts whey, canola oil and cheddar cheese first in the cheese sauce; USDA's 2023 label record for the same barcode gives an earlier order, with cheddar cheese, milk and whey protein concentrate ahead of the canola oil, and higher sugars per 100 g.[5][4][6] Amazon.com lists the pack under UPC 021000045129 with Kraft Heinz as manufacturer.[7]
Where it's sold
- Target [1] United States USD 7.19 · new Target listing TCIN 17079404 prints primary barcode 021000045129 and sells the 36oz/3ct pack at a regular price of USD 7.19 (store 3991); the Kraft Heinz United States page carries GTIN 00021000045129 in its URL
- Amazon.com [7] United States new Amazon.com listing B00XABL28K prints UPC 021000045129 and Units 36 Ounce; it showed "No featured offers available" and no price on 2026-09-25
A listing is evidence that this barcode is sold there, on that date; a price is what that listing showed, not a recommended price. Store links may be affiliate links (how this works).
Other sizes and containers of Velveeta Shells & Cheese
13 on record · all sold in United States
| Version | Size | Pack | Barcode |
|---|---|---|---|
| Broccoli | 267 g | box | 021000656431 |
| Original | 287 g | box | 021000072798 |
| 287 g | box | 021000065530 | |
| 340 g | box | 021000658930 | |
| 68 g | microwavable cup | 021000023226 | |
| 680 g | 2 boxes of 12 oz (340 g) | 021000051533 | |
| 1.02 kg this page | shrink-wrapped multipack of three boxes | 021000045129 | |
| 272 g | 4 microwavable cups in a carton | 021000023394 | |
| 48 oz | multipack of four boxes | 021000070763 | |
| 142 g | microwaveable bowl | 021000077151 | |
| 142 g | microwaveable cup | 021000065561 | |
| 680 g | box | 021000653201 | |
| Queso Blanco | 340 g | box | 021000039845 |
Reviews
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Sources & research
Evidence reviewed
Target
Target: Velveeta Shells & Cheese Original Mac and Cheese Dinner - 36oz/3ct
retailer · Accessed 2026-09-25
Source & attribution [1] ↗Open Food Facts
Front panel photograph of the 3-box multipack wrap
pack · Accessed 2026-09-25
Source & attribution [2] ↗The Kraft Heinz Company
Kraft Heinz: Velveeta Shells & Cheese Original Shell Pasta & Cheese Sauce Meal, 36 oz (United States)
manufacturer · Accessed 2026-09-25
Source & attribution [3] ↗Coverage & research gaps (9)
Coverage measures the evidence recorded here. It does not rate the product.
- Identity: 3 / 3 · Name, brand and classification recorded
- contents evidence: 1 / 1 · Recorded rows linked to source evidence; does not measure whether the list is complete
- Context: 2 / 3 · Evidence groups assigned to a researched label, edition or analysis
- Label photographs: 0 / 2 · Researched contexts with an assigned photograph
- United States 3-box wrap, photographed 2023 to 2025: nutrient evidence: 15 / 15 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- USDA Branded Foods label record, 2023: nutrient evidence: 12 / 12 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- identity · unknown: No photo shows a "Product of" statement, so country_of_origin is left empty
- packaging · unknown: The barcode printed on each of the three boxes inside the wrap is not shown in any photo; it may be the 12 oz box's GTIN 00021000658930
- relationships · unknown: The manufacturing plant is not named in any source; only the Kraft Heinz Foods Company distributor block is printed
- evidence · disputed: The Kraft Heinz page's ingredient and nutrition data are the 12 oz box's record (00021000658930) and list skim milk first in the cheese sauce, unlike both the photographed wrap and USDA; that text was not used for this pack
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- schema · schema_gap: Review and assign legacy facts to coherent observations.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- nutrition · not_researched: Nutrition declaration or exemption not recorded.
All references & source details
References
- ↑ Target: Velveeta Shells & Cheese Original Mac and Cheese Dinner - 36oz/3ct Target. retailer. Accessed 2026-09-25. Record: 17079404. TCIN 17079404, primary barcode 021000045129, regular price at store 3991.
- ↑ Front panel photograph of the 3-box multipack wrap Open Food Facts. pack. Published 2025-08-08. Accessed 2026-09-25. Record: 0021000045129. imgid 3; the same front in imgid 2, uploaded 2024-10-02. cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000045129.
- ↑ Kraft Heinz: Velveeta Shells & Cheese Original Shell Pasta & Cheese Sauce Meal, 36 oz (United States) The Kraft Heinz Company. manufacturer. Accessed 2026-09-25. Record: 00021000045129. size selector 36 oz; benefits: "Three 12 oz boxes", "MAKES ABOUT 3 SERVINGS PER BOX".
- ↑ Back panel photograph of the 3-box multipack wrap: Nutrition Facts, ingredient list, allergen statement and Kraft Heinz Foods Company distributor block Open Food Facts. pack. Published 2025-08-08. Accessed 2026-09-25. Record: 0021000045129. imgid 4. cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000045129.
- ↑ Close-up photograph of the ingredient list and allergen statement Open Food Facts. pack. Published 2023-08-20. Accessed 2026-09-25. Record: 0021000045129. imgid 1. cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000045129.
- ↑ USDA FoodData Central, Branded Foods (LI), fdc_id 2614593: VELVEETA ORIGINAL SHELLS & CHEESE U.S. Department of Agriculture. registry. Published 2023-08-31. Accessed 2026-09-25. Record: 2614593. brand_owner, ingredients, nutrients, package weight 12 oz; record modified 2023-06-23. cc0. Upstream: Label Insight.
- ↑ Amazon.com: Velveeta Shells and Cheese Mac and Cheese Dinner, 3 Boxes, Original, 12 oz Amazon.com. retailer. Accessed 2026-09-25. Record: B00XABL28K. Product details: UPC 021000045129, Units 36 Ounce, Manufacturer Kraft Heinz.
- ↑ Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands Inmar Intelligence. publication. Published 2025-05-30. Accessed 2026-09-25. page 2, GS1 Company Prefix table (source of prefix 0021000 on company/kraft-heinz-foods-company).
Further sources
Additional sources recorded for this entry, including other observations and related pages.
- Open Food Facts: Velveeta Shells & Cheese (36 oz) Open Food Facts. catalogue. Published 2025-08-08. Accessed 2026-09-25. Record: 0021000045129. quantity, photos. ODbL.
Barcode & identifiers
- GTIN-14
00021000045129- EAN-13 / GTIN-13
0021000045129- UPC-A / GTIN-12
021000045129
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