Food & drink
Velveeta Shells & Cheese Original 4 × 2.39 oz 4 microwavable cups in a carton
1 / 3 Front
2 / 3 Ingredients
3 / 3 NutritionA carton of four 2.39 oz (68 g) microwavable cups of Velveeta Shells & Cheese Original, 9.56 oz (272 g) in total, sold in the United States by Kraft Heinz.
Size & format
021000023394Where to buy
Other stores
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Evidence awaiting context review
Market not established · unconfirmed
Evidence reviewed
These facts have not yet been grouped into confirmed label or edition contexts. Market and date qualifications belong to each source.
Context, dates & evidence notes · Other observations
Other observations & source differences (4)
Different sources or national labels can coexist. Differences alone do not establish a change to the product.
- United States 4-cup carton, redesigned label photographed 2025 supported · Compare evidence
Open Food Facts photos imgid 5 (front) and 6 (back, with the barcode 0 21000 02339 4), uploaded 2025-02-26, and imgid 7 and 8, uploaded 2025-08-03; the ingredient list and Nutrition Facts panel are read from imgid 6; imgid 4 of 2022-06-26 shows the same panel and list on the earlier carton
- United States 4-cup carton, Liquid Gold label photographed 2018 supported · Compare evidence
Open Food Facts photos imgid 1 (carton and two cups) and 2 (carton Nutrition Facts), uploaded 2018-11-25; the older panel format with Fat Cal 70 and Vitamin A, Vitamin C, Calcium and Iron as % Daily Value only; the cups' ingredient lists are too small in imgid 1 to transcribe word by word, though the cheese sauce visibly lists cheddar cheese and milk ahead of canola oil
- USDA Branded Foods label record, 2023 supported · Compare evidence
Same list as the carton photographed in 2022 and 2025; ingredient rows are recorded once under us-4pack-2025. Household serving 1 package (68g), package weight 2.39 oz, which is the weight of one cup
- Evidence awaiting context review unconfirmed · selected
Product facts
Explore the family ↗- Barcode
- 021000023394 check digit OK
- Brand
- Velveeta
- Ultimately owned by
- The Kraft Heinz Company (🇺🇸 United States)
- Category
- Food/Beverage, Prepared/Preserved Foods, Dough Based Products / Meals, Dough Based Products / Meals - Not Ready to Eat - Savoury (Shelf Stable)
- Net content
- 272 g
- Pack
- 4 microwavable cups in a carton
- Sold in
- 🇺🇸 United States[1]
- Last observed on sale
- 2026-09-25
- Last sale evidence
- Kraft Heinz United States product page for GTIN 00021000023394 and the Walmart.com listing, read 2026-09-25
- GS1 prefix
- 002 · United States and Canada
- Status
- active
Who owns it
Velveeta ↗- Ultimately owned by
- The Kraft Heinz Company · United States
- Chain
- Velveeta → The Kraft Heinz Company
- Made in
- Not recorded
Sources for each tie
- Velveeta → The Kraft Heinz CompanyThe Kraft Heinz Company ↗
The ownership drawing
No company above it
ownssince 2 July 2015
- Made under licence by 🇫🇷 Lactalis
Earlier
- Owned by 🇺🇸 Kraft Foods Group1 October 2012 to 2 July 2015
What the sources say about these ties
- Lactalis licensed
- Kraft Heinz granted Groupe Lactalis perpetual licences to the Kraft and Velveeta brands for certain cheese products when it sold its natural cheese business; Kraft Heinz kept the Velveeta processed cheese business in the US and Canada
- The Kraft Heinz Company owns
- Kraft Heinz publishes the Velveeta brand and product pages; from date is the completion of the Kraft Foods Group-Heinz merger (per Wikipedia's Kraft Foods Group article)
Built from the ownership rows on the brand and company pages, each cited where it is recorded. Made in is the country of production on this product's record; the GS1 prefix of a barcode names the issuing organisation, not where the product was made.
About this product
Velveeta Shells & Cheese Original in the 4-cup carton bundles four single-serve 2.39 oz (68 g) microwavable cups of Velveeta's shell pasta with cheese sauce, 9.56 oz (272 g) in all.[1][2] Each cup is made by adding water to the fill line, microwaving it uncovered for 3½ minutes and stirring in the sealed cheese sauce pouch, and makes one serving of 220 calories, 590 mg sodium and 7 g protein.[2] Kraft Heinz sells the pack in the United States, where Kraft Heinz Foods Company of Chicago is printed as the distributor, and it is listed by Amazon.com and Walmart.[1][2][3][4]
The carton has carried at least two designs: a "Liquid Gold" carton with the oval Velveeta logo, photographed in 2018, and the current one with a large red wordmark and a "ready in 3½ minutes" roundel.[5][6] The 2018 carton declared 600 mg sodium, 2.5 g saturated fat and 8 g protein per cup, against 590 mg, 2 g and 7 g on the panel photographed in 2022 and 2025.[7][8][2] The ingredient list opens with enriched macaroni product followed by a cheese sauce of whey, canola oil and cheddar cheese, the same list USDA recorded in 2023.[2][9]
Where it's sold
- Amazon.com [3] United States new Amazon.com listing B0040HASFQ prints UPC 021000023394, Unit Count 4 Count, Manufacturer KraftHeinz; read from outside the US it showed no buy-box price and said the item could not be shipped to the selected location
- Walmart.com [4] United States USD 4.92 · new Walmart.com listing 14869832 matches brand, Original flavour, 4 cups of 2.39 oz; no barcode printed on the page
- Kraft Heinz information[1] United States Kraft Heinz United States product page carries GTIN 00021000023394 in its URL and data, unit size 9.56 OZ, "Four 2.39 oz cups"
A listing is evidence that this barcode is sold there, on that date; a price is what that listing showed, not a recommended price. Store links may be affiliate links (how this works).
Other sizes and containers of Velveeta Shells & Cheese
13 on record · all sold in United States
| Version | Size | Pack | Barcode |
|---|---|---|---|
| Broccoli | 267 g | box | 021000656431 |
| Original | 287 g | box | 021000072798 |
| 287 g | box | 021000065530 | |
| 340 g | box | 021000658930 | |
| 68 g | microwavable cup | 021000023226 | |
| 680 g | 2 boxes of 12 oz (340 g) | 021000051533 | |
| 1.02 kg | shrink-wrapped multipack of three boxes | 021000045129 | |
| 272 g this page | 4 microwavable cups in a carton | 021000023394 | |
| 48 oz | multipack of four boxes | 021000070763 | |
| 142 g | microwaveable bowl | 021000077151 | |
| 142 g | microwaveable cup | 021000065561 | |
| 680 g | box | 021000653201 | |
| Queso Blanco | 340 g | box | 021000039845 |
Reviews
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Sources & research
Evidence reviewed
The Kraft Heinz Company
Kraft Heinz: Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce (United States)
manufacturer · Accessed 2026-09-25
Source & attribution [1] ↗Open Food Facts
Back panel photograph of the 4-cup carton: directions, Nutrition Facts, ingredient list, distributor block and UPC
pack · Accessed 2026-09-25
Source & attribution [2] ↗Amazon.com
Amazon.com: Velveeta Shells and Cheese Mac and Cheese Dinner, 4 Cups, Original, 2.39 oz
retailer · Accessed 2026-09-25
Source & attribution [3] ↗Coverage & research gaps (12)
Coverage measures the evidence recorded here. It does not rate the product.
- Identity: 3 / 3 · Name, brand and classification recorded
- Context: 3 / 4 · Evidence groups assigned to a researched label, edition or analysis
- Label photographs: 0 / 3 · Researched contexts with an assigned photograph
- United States 4-cup carton, redesigned label photographed 2025: nutrient evidence: 15 / 15 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- United States 4-cup carton, Liquid Gold label photographed 2018: nutrient evidence: 14 / 14 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- USDA Branded Foods label record, 2023: nutrient evidence: 14 / 14 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- identity · unknown: No photo shows a "Product of" statement, so country_of_origin is blank
- relationships · unknown: The manufacturing plant is not named on the photographed carton; only the Kraft Heinz Foods Company distributor block is printed
- ingredients · not_researched: The 2018 cups' ingredient list is legible only in outline in imgid 1; a sharper photo of the Liquid Gold cups would allow a word-for-word transcription
- evidence · disputed: Open Food Facts' selected front and nutrition photos (imgid 9 and 10, 2025-10-28) show a single cup without the carton, not this 4-cup pack; they were not used for this page
- markets · not_researched: The Amazon.com listing B0040HASFQ showed no buy-box price when read from outside the United States, so its Markets row has no price
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- schema · schema_gap: Review and assign legacy facts to coherent observations.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- nutrition · not_researched: Nutrition declaration or exemption not recorded.
All references & source details
References
- ↑ Kraft Heinz: Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce (United States) The Kraft Heinz Company. manufacturer. Accessed 2026-09-25. Record: 00021000023394. product benefits ("Four 2.39 oz cups", "Makes 1 serving per cup"), description, unit size 9.56 OZ; size selector lists the single cup 00021000023226 and the 5 oz Big Cup 00021000065561.
- ↑ Back panel photograph of the 4-cup carton: directions, Nutrition Facts, ingredient list, distributor block and UPC Open Food Facts. pack. Published 2025-02-26. Accessed 2026-09-25. Record: 0021000023394. back panel (imgid 6; same panel in imgid 8 of 2025-08-03). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000023394.
- ↑ Amazon.com: Velveeta Shells and Cheese Mac and Cheese Dinner, 4 Cups, Original, 2.39 oz Amazon.com. retailer. Accessed 2026-09-25. Record: B0040HASFQ. Product details: UPC 021000023394, Unit Count 4 Count, Manufacturer KraftHeinz.
- ↑ Walmart.com: Velveeta Shells and Cheese Mac and Cheese, 4 Cups, for Easy Snack or Dinner Side, Original Flavor, 2.39 oz Walmart. retailer. Accessed 2026-09-25. Record: 14869832. price USD 4.92.
- ↑ Photograph of the 4-cup carton and two cups, Liquid Gold label, 2018 Open Food Facts. pack. Published 2018-11-25. Accessed 2026-09-25. Record: 0021000023394. imgid 1. cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000023394.
- ↑ Front photograph of the 4-cup carton, redesigned label Open Food Facts. pack. Published 2025-02-26. Accessed 2026-09-25. Record: 0021000023394. front (imgid 5; also imgid 7 of 2025-08-03). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000023394.
- ↑ Nutrition Facts photograph of the 4-cup carton, 2018 Open Food Facts. pack. Published 2018-11-25. Accessed 2026-09-25. Record: 0021000023394. imgid 2. cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000023394.
- ↑ Nutrition Facts and ingredient photograph of the 4-cup carton, 2022 Open Food Facts. pack. Published 2022-06-26. Accessed 2026-09-25. Record: 0021000023394. imgid 4. cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000023394.
- ↑ USDA FoodData Central, Branded Foods (LI), fdc_id 2594679, VELVEETA ORIGINAL SHELLS & CHEESE U.S. Department of Agriculture. registry. Published 2023-07-13. Accessed 2026-09-25. Record: 2594679. brand_owner, ingredients, nutrients, household serving 1 package (68g), package weight 2.39 oz. cc0. Upstream: Label Insight.
- ↑ Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands Inmar Intelligence. publication. Published 2025-05-30. Accessed 2026-09-25. page 2, GS1 Company Prefix table (source of prefix 0021000 on company/kraft-heinz-foods-company).
Further sources
Additional sources recorded for this entry, including other observations and related pages.
- Open Food Facts: Shells & Cheese (Velveeta) Open Food Facts. catalogue. Published 2026-04-20. Accessed 2026-09-25. Record: 0021000023394. product record, last modified 2026-04-20. ODbL.
Barcode & identifiers
- GTIN-14
00021000023394- EAN-13 / GTIN-13
0021000023394- UPC-A / GTIN-12
021000023394
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