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Brand

Trebor

British mint brand founded in east London in 1907, owned by Mondelez International and made at its Sheffield factory; Extra Strong Mints and Softmints are its best known lines.

Owned by
Mondelez International
Since
4 January 1907
Products here
2
Sold in
3 countries

Who owns Trebor

The company that holds the brand and every company above it, the top of the group first, each tie from a cited source.

Trebor

Earlier

What the sources say about these ties
Mondelez International owns
Wikipedia describes Trebor as a British confectionery brand-name owned by Mondelez International; the trading company of the same name was bought by Cadbury Schweppes in 1989 and Cadbury passed to Mondelez.

Who makes Trebor products

The companies named on the packs or in filings, counted over the Trebor products on file. The owner of a brand and the maker of a pack are often different companies.

Trebor product lines 1

Trebor products and barcodes 2

About Trebor

Trebor is a British mint and sugar confectionery brand owned by Mondelez International.[1] It was founded on 4 January 1907 by W. B. Woodcock, Thomas Henry King, Robert Robertson and Sydney Herbert Marks on Katherine Road in Forest Gate, east London, and registered as Trebor Sharps Limited; the name is Robert spelled backwards, and was registered as a trademark four days after the end of the First World War.[1][2] Packs are signed with the TREBOR wordmark set in a red star under the line "MASTERS OF MINTYNESS", and the best known lines are Extra Strong Mints, launched in 1937 as Extra Strong Peppermints, and Softmints.[3][1] Mondelez makes Trebor mints at its Sheffield factory, the group’s largest confectionery plant in Europe.[4]

By the end of the 1960s the family-run company was the fourth largest confectionery group in the United Kingdom and exported to more than fifty countries, and by the mid-1980s it led the British market in branded mints and boiled sweets; along the way it bought Moffat toffee in 1959, the confectionery interests of Clarnico in January 1969 and Maynards in December 1985.[1] Cadbury Schweppes bought the company on 14 September 1989 for GBP 147 million, and from 1 March 1990 it traded as Trebor Bassett, a division of Cadbury; production later moved to north Sheffield.[1] Companies House still carries the original registration, number 00091528, incorporated as Trebor Sharps Limited on 4 January 1907, renamed Trebor Limited on 31 December 1978 and Trebor Bassett Limited on 1 March 1990, and Exhibit 21 to Mondelez International’s 2025 Form 10-K lists Trebor Bassett Limited among the registrant’s United Kingdom subsidiaries.[2][5] The brand’s own domain, trebor.co.uk, answers with a permanent redirect to Mondelez’s Cadbury UK site at cadbury.co.uk.[6] Early advertising used the jingle "Trebor mints are a minty bit stronger", and in 1987 Steve Harley & Cockney Rebel’s "Mr. Soft" was used in television adverts for Softmints and Softfruits, sung in imitation by Phillip Pope; EMI re-released the single on 7 March 1988 to coincide with the spring campaign.[1]

References

  1. ↑ Wikipedia: Trebor (confectionery) Wikipedia. publication. Accessed 2026-09-21. History; Structure; Products; Cultural references. cc-by-sa-4.0. Wikipedia contributors.
  2. ↑ Companies House: TREBOR BASSETT LIMITED (00091528), overview with incorporation date and previous company names Companies House. registry. Accessed 2026-09-21. Record: 00091528. Overview; Previous company names.
  3. ↑ Open Food Facts: front of the same roll, with the TREBOR wordmark in the red star, "MASTERS OF MINTYNESS", the softmints logotype, SPEARMINT and the best-before date 17 02 2018 Open Food Facts. pack. Published 2017-07-04. Accessed 2026-09-17. Record: 0000050105083. raw upload 2. cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0000050105083.
  4. ↑ Mondelez International: United Kingdom Mondelez International, Inc.. manufacturer. Accessed 2026-09-21. Sheffield site description.
  5. ↑ Mondelez International, Inc.: Exhibit 21, Subsidiaries of the Registrant, 2025 Form 10-K U.S. Securities and Exchange Commission. registry. Published 2026-02-04. Accessed 2026-09-21. Record: 0001628280-26-005345. United Kingdom subsidiaries.
  6. ↑ trebor.co.uk: the Trebor domain, answering HTTP 301 to https://www.cadbury.co.uk/ Mondelez International, Inc.. other. Accessed 2026-09-21.
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