Food & drink
M&M's Minis Chocolate 70 g bag
1 / 2 Front
2 / 2 IngredientsFront photo matched to this barcode via Open Food Facts contributors. It is not evidence for the selected observation.
70 g bag of M&M's Minis, the small sugar-shelled milk chocolate sweets, sold in the United Kingdom since the line's British launch in July 2024.
Size & format
5900951314698Where to buy
Other stores
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Front of the bag, photographed May 2024[4]
Market not established · English · supported
Evidence reviewed
Context, dates & evidence notes · Other observations
- Evidence observed
- 2024-05-06
- Pack
- bag
3000 × 4000 px photo; front energy label per ½ pack (35 g) and per 100 g; a shop price sticker reading 1.89 with no currency is on the front
Nutrition
Nutrition panel
Per 35 gas sold · ½ of the pack[4]
| Nutrient | Amount per 35 g |
|---|---|
| Energy | 724 kJ / 173 kcal |
Notes on this panel
- Energy · kcal · 173 kcal[4]
- 9 % of the reference intake printed
Front-of-pack energy label
Nutrition panel
Per 100 gas sold[4]
| Nutrient | Amount per 100 g |
|---|---|
| Energy | 2068 kJ / 493 kcal |
Notes on this panel
Printed under the front energy label
Other observations & source differences (5)
Different sources or national labels can coexist. Differences alone do not establish a change to the product.
- British bag label, ingredients photographed 2024 supported · Compare evidence
Read from the 2902 px ingredients photo; milk, soya and peanuts are printed in bold. The "UK ONLY" recycling label sits beside the list
- Front of the bag, photographed May 2024 supported · selected
3000 × 4000 px photo; front energy label per ½ pack (35 g) and per 100 g; a shop price sticker reading 1.89 with no currency is on the front
- Front of the bag on a shelf, photographed December 2024 supported · Compare evidence
Same design and the same 724 kJ / 173 kcal front label
- Nutrition values typed on Open Food Facts unconfirmed · Compare evidence
Typed per 100 g by contributors; the record has no photo of the back nutrition table, so these figures could not be checked against the label
- Evidence awaiting context review unconfirmed · Compare evidence
Product facts
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- 5900951314698 check digit OK
- Brand
- M&M's
- Ultimately owned by
- Mars, Incorporated (🇺🇸 United States)
- Family
- M&M's Minis
- Category
- Food/Beverage, Confectionery/Sugar Sweetening Products, Confectionery Products, Chocolate and Chocolate/Sugar Candy Combinations - Confectionery
- Net content
- 70 g
- Pack
- bag
- Sold in
- 🇬🇧 United Kingdom[1]
- Last observed on sale
- 2026-09-25
- Last sale evidence
- Listed at GBP 1.65 by A&D News, London SE1, on Devo, shown as unavailable
- GS1 prefix
- 590 · Poland
- Status
- active
Who owns it
M&M's ↗- Ultimately owned by
- Mars, Incorporated · United States
- Chain
- M&M's → Mars, Incorporated
- Made in
- Not recorded
Sources for each tie
- M&M's → Mars, IncorporatedMars, Incorporated ↗
The ownership drawing
No company above it
ownssince 1941
What the sources say about these ties
- Mars, Incorporated owns
- Mars lists M&M'S among the brands of its Snacking segment on its own brands page.
Built from the ownership rows on the brand and company pages, each cited where it is recorded. Made in is the country of production on this product's record; the GS1 prefix of a barcode names the issuing organisation, not where the product was made.
About this product
M&M's Minis Chocolate in a 70 g bag is the smallest British pack of M&M's Minis, the miniature sugar-shelled milk chocolate sweets Mars introduced in 1996.[2] Mars Wrigley launched the line in the United Kingdom on 15 July 2024 as a permanent addition to the M&M's range, with the 70 g bag as its price-marked pack at a recommended £1.65.[3] The green bag carries a "new" flash and gives 173 kcal per half pack of 35 g.[4] The label describes the sweets as 72 % milk chocolate in a sugar shell, coloured with curcumin, brilliant blue, carotenes, beetroot red and calcium carbonate, and warns that they may contain peanuts.[5] A London convenience store lists it on Devo at £1.65.[1]
The same 70 g format sits beside a 115 g pouch, a 176 g sharing pouch and an 800 g party pack in the British range.[3]
Where it's sold
- Devo [1] United Kingdom GBP 1.65 · new A&D News, 107 Great Suffolk Street, London SE1, on Devo: "M&M's Minis Bites Milk Chocolate", 70g; the listing URL carries this barcode; shown as unavailable
- "UK ONLY" on-pack recycling label ("Do Not Recycle") printed beside the ingredients[5] United Kingdom
A listing is evidence that this barcode is sold there, on that date; a price is what that listing showed, not a recommended price. Store links may be affiliate links (how this works).
Other sizes and containers of M&M's Minis
11 on record
| Version | Size | Pack | Sold in | Barcode |
|---|---|---|---|---|
| Bites Milk Chocolate 70 g this page | 70 g | bag | United Kingdom | 5900951314698 |
| Chocolate 35 g | 35 g | tube | Australia, New Zealand | 9300682050685 |
| Milk Chocolate 50 g Mega tube | 50 g | tube | Canada | 058496423278 |
| Milk Chocolate Candies 11.23 oz | 11.23 oz | bag of individually wrapped packs | United States | 040000450856 |
| Milk Chocolate Candies 165 g | 165 g | resealable pouch | Canada | 058496457969 |
| Milk Chocolate Candies 18.0 oz | 510.3 g | resealable bag | United States | 040000561125 |
| Milk Chocolate Candies 30 g | 30 g | tube | Canada | 058496890131 |
| Milk Chocolate Candies 4.60 oz | 4.6 oz | resealable bag | United States | 040000581215 |
| Milk Chocolate Candies 52.0 oz | 1474.2 g | resealable plastic jar | United States | 040000583370 |
| Milk Chocolate Christmas Baking Bits 10 oz | 10 oz | bag | United States | 040000603160 |
| Milk Chocolate Christmas Candies 10 oz | 10 oz | bag | United States | 040000591870 |
Other names for this product
Also known as
- Chocolate M&M's Minis en
Reviews
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Sources & research
Evidence reviewed
Devo
Devo: M&M's Minis Bites Milk Chocolate at A&D News, London SE1
retailer · Accessed 2026-09-25
Source & attribution [1] ↗Talking Retail
Talking Retail: Mars Wrigley launches M&M's Minis
publication · Accessed 2026-09-25
Source & attribution [3] ↗Coverage & research gaps (17)
Coverage measures the evidence recorded here. It does not rate the product.
- Identity: 3 / 3 · Name, brand and classification recorded
- Context: 4 / 5 · Evidence groups assigned to a researched label, edition or analysis
- Label photographs: 0 / 4 · Researched contexts with an assigned photograph
- Front of the bag, photographed May 2024: nutrient evidence: 4 / 4 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- Nutrition values typed on Open Food Facts: nutrient evidence: 6 / 6 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- nutrition · unknown: No photo of the back nutrition table: sugars, saturates and fibre are unread, and fat, carbohydrate, protein and salt come only from the typed Open Food Facts record
- identity · disputed: Which price mark this barcode carries is unresolved: the 70 g pack launched as a £1.65 price-marked pack, Devo lists this barcode at £1.65, a search snippet for Appy Shop tied it to a £1.35 price-marked bag, and a £1.69 price-marked 70 g bag at Giant Bradley's carries 5900951354908. The photographed fronts show no printed price
- identity · unknown: No back-label photo shows the operator's name and address or a "Made in" statement, so country_of_origin and the British operator stay empty
- relationships · unknown: Prefix 5900951 is attributed to Mars Polska only from the brands in the block and the group's Polish company; no fetched source names the holder, and the prefix length is not known, so nothing is written to the company
- markets · unknown: Open Food Facts tags the record Latvia, and a front photo with a 1.89 shop sticker is filed under Latvian; no Latvian listing or printed Latvian mark was found, so LV is not listed
- markets · unknown: amazon.co.uk: a web search on 2026-09-25 for M&M's Minis 70g bag found only multipacks (3, 4, 8 and 16 bags: B0DNY7V4JP, B0DQ1H5MD7, B0D87288H8, B0D7M4G8R7, B0DCQ4LRPG) and no single bag; the store's own search and product pages answered with a bot challenge, so no page was read
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- schema · schema_gap: Review and assign legacy facts to coherent observations.
- nutrition · not_researched: Nutrition declaration or exemption not recorded.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- nutrition · not_researched: Nutrition declaration or exemption not recorded.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- nutrition · not_researched: Nutrition declaration or exemption not recorded.
All references & source details
References
- ↑ Devo: M&M's Minis Bites Milk Chocolate at A&D News, London SE1 Devo. retailer. Accessed 2026-09-25. Record: 5900951314698. Price, net content, availability.
- ↑ Wikipedia: M&M's Wikipedia. publication. Accessed 2026-09-25. 1990s: M&M's Minis. CC BY-SA 4.0. Wikipedia contributors.
- ↑ Talking Retail: Mars Wrigley launches M&M's Minis Talking Retail. publication. Published 2024-06-25. Accessed 2026-09-25. UK on-sale date, pack formats and RRPs.
- ↑ Front of the bag, photo uploaded 2024-05-06 Open Food Facts. pack. Published 2024-05-06. Accessed 2026-09-25. Record: 1. Front. CC BY-SA 3.0. Open Food Facts contributors.
- ↑ Ingredients and recycling label, photo uploaded 2024-07-23 Open Food Facts. pack. Published 2024-07-23. Accessed 2026-09-25. Record: 2. Ingredients. CC BY-SA 3.0. Open Food Facts contributors.
- ↑ Open Food Facts: M&M minis (M&M's) Open Food Facts. catalogue. Accessed 2026-09-25. Record: 5900951314698. Nutrition, last modified 2026-07-19. ODbL. Open Food Facts contributors.
Further sources
Additional sources recorded for this entry, including other observations and related pages.
- Front of the bag on a shelf, photo uploaded 2024-12-02 Open Food Facts. pack. Published 2024-12-02. Accessed 2026-09-25. Record: 3. Front. CC BY-SA 3.0. Open Food Facts contributors.
Barcode & identifiers
- GTIN-14
05900951314698- EAN-13 / GTIN-13
5900951314698
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