Food & drink

Uncle Ben's Basmati 1 kg 1 kg box

Dry basmati rice in a 1 kg box with Swedish, Finnish, Danish and Norwegian text, sold under Mars's Uncle Ben's brand (renamed Ben's Original in 2020).

Barcode 5410673709844

Evidence awaiting context review

Market not established · unconfirmed

Evidence reviewed

These facts have not yet been grouped into confirmed label or edition contexts. Market and date qualifications belong to each source.

Context, dates & evidence notes · Other observations
Other observations & source differences (3)

Different sources or national labels can coexist. Differences alone do not establish a change to the product.

Product facts

Barcode
5410673709844 check digit OK
Net content
1 kg
Pack
box

About this product

Uncle Ben's Basmati is dry basmati rice in a 1 kg box with a 10-minute cooking time, labelled in Swedish, Finnish, Danish and Norwegian and photographed for Open Food Facts in 2020.[3] Uncle Ben's is the rice brand of Mars, Incorporated, which on 23 September 2020 announced that it would rename it Ben's Original and remove the portrait of a man in a bow tie shown on this pack.[4][5] The barcode carries a Belgian GS1 prefix; Mars Belgium runs the Uncle Ben's rice factory in Olen, the brand's dry-rice research hub, and said in 2017 that its basmati came from farmers working toward the Sustainable Rice Platform standard.[6][7] The renamed Swedish box lists basmati rice as its only ingredient and says the rice is grown in India at the foot of the Himalayas.[8]

Where it's sold

🇸🇪 Sweden

Coop[1] derived

Listing observed

Coop Sweden's product URL is keyed on this EAN (basmatiris-5410673709844), but the page renders by JavaScript and neither the server nor a browser fetch showed its name, size or price. ICA lists a Ben's Original Basmatiris 1 kg with no barcode (^ica), which may be the renamed successor.

🇫🇮 Finland

Uncle Ben's basmatiriisi 1kg (Foodie.fi, now S-kaupat)[2] derived

Listing observed

Foodie.fi (S Group) URL is keyed on this EAN and titled "Uncle Ben's basmatiriisi 1kg" in search results; the page, now on s-kaupat.fi, answered HTTP 429 to fetches, so price and availability are unread.

A listing is evidence that this barcode is sold there, on that date; a price is what that listing showed, not a recommended price.

Other names for this product

Also known as

  • Uncle Ben's Basmati en

Reviews

No ratings yet.

Sources & research

Evidence reviewed

Coop Sverige

Coop: Basmatiris (URL keyed on EAN 5410673709844)

retailer · Accessed 2026-09-13

Source & attribution [1] ↗

S Group

Uncle Ben's basmatiriisi 1kg (Foodie.fi, now S-kaupat)

retailer · Accessed 2026-09-13

Source & attribution [2] ↗

Open Food Facts

Basmati – Uncle Ben's – 1 kg

catalogue · Accessed 2026-09-13

Source & attribution [3] ↗
Coverage & research gaps (9)

Coverage measures the evidence recorded here. It does not rate the product.

  • Identity: 3 / 3 · Name, brand and classification recorded
  • Context: 2 / 3 · Evidence groups assigned to a researched label, edition or analysis
  • Label photographs: 0 / 2 · Researched contexts with an assigned photograph
  • Uncle Ben's box with Swedish, Finnish, Danish and Norwegian text (photos uploaded 2020-09-18): nutrient evidence: 18 / 18 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
  • Ben's Original Basmatiris 1 kg, Swedish maker page and ICA listing: nutrient evidence: 9 / 9 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
  • ingredients · unknown: The 2020 box's ingredient list is not among the Open Food Facts photos; the only statement found (basmatiris) is from the renamed Ben's Original box.
  • identity · unknown: Whether the Ben's Original 1 kg basmati box kept this GTIN after the 2020 rename: no listing seen prints the barcode beside the new name, so status and last_seen are left blank.
  • relationships · unknown: Manufacturer, importer and registrant of GS1 prefix 5410673 are not sourced; no back-label photo exists. Country of origin not printed in any photo read.
  • markets · not_researched: Danish and Norwegian listings were not found; the pack carries Danish and Norwegian text, which alone is not market evidence.
  • evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
  • schema · schema_gap: Review and assign legacy facts to coherent observations.
  • ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
  • ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
  • nutrition · not_researched: Nutrition declaration or exemption not recorded.
All references & source details

References

  1. Coop: Basmatiris (URL keyed on EAN 5410673709844) Coop Sverige. retailer. Accessed 2026-09-13. Record: 5410673709844.
  2. Uncle Ben's basmatiriisi 1kg (Foodie.fi, now S-kaupat) S Group. retailer. Accessed 2026-09-13. Record: 927.
  3. Basmati – Uncle Ben's – 1 kg Open Food Facts. catalogue. Accessed 2026-09-13. Record: 5410673709844. ODbL. Open Food Facts contributors.
  4. Mars Food announces the Uncle Ben's brand will change its name to Ben's Original Mars, Incorporated. manufacturer. Published 2020-09-23. Accessed 2026-09-13.
  5. Ben's Original Wikipedia. publication. Accessed 2026-09-13. CC BY-SA 4.0. Wikipedia contributors.
  6. Mars Belgium – Uncle Ben's: forty years of innovation food.be. publication. Published 2017. Accessed 2026-09-13.
  7. KBO Public Search: Mars Belgium, 0417.521.454 FOD Economie. registry. Accessed 2026-09-13. Record: 0417.521.454.
  8. Ben's Original Basmatiris 1kg Mars, Incorporated. manufacturer. Accessed 2026-09-13.

Further sources

Additional sources recorded for this entry, including other observations and related pages.

  • Front and nutrition panel of the 1 kg box (Open Food Facts photos 1 and 2, uploaded 2020-09-18) pack. Accessed 2026-09-13. Front; nutrition panel. CC BY-SA 3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/5410673709844.
  • Basmatiris 1kg Ben´s Original ICA. retailer. Accessed 2026-09-13. Record: 2086779.
Barcode & identifiersBarcode 5410673709844
GTIN-14
05410673709844
EAN-13 / GTIN-13
5410673709844
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Last edited 2026-09-13 View history Sign in to edit

Reuse freely with credit: text CC BY-SA 4.0, data ODbL. Cite this page as Source: Barcodepedia, https://barcodepedia.com/product/5410673709844/uncle-ben-s-basmati-1-kg (licence).