Ben's Original
brand
About
Ben's Original, called Uncle Ben's until 2020, is a rice brand first marketed in 1943 by Converted Rice Inc. and now owned by Mars, Incorporated.[1] On 23 September 2020 Mars Food announced the new name and the removal of the portrait that had appeared on its packs since 1946.[2][1] In Europe the brand's dry-rice research hub is the Mars Belgium rice factory in Olen, opened in 1977.[3]
Product families
Products (5)
Uncle Ben's Basmati 1 kg05410673709844
Uncle Ben's Bistro Express Tomato & Herb Flavour 250 g00058496141448
Uncle Ben's Converted Original Long Grain Rice 2 kg00058496010409
Uncle Ben's Converted Original Long Grain Rice 900 g00058496010157
Uncle Ben's Fast & Fancy Chinese Fried Rice 165 g00058496030445
Relations
- Owned by Mars, Incorporated[1] sourcedIntroduced by Converted Rice Inc., now owned by Mars, Inc.
Referenced by
- Distributes Mars Canada in Canada sourcedMars Food Canada, Bolton, announced Ben's Original products on Canadian shelves in November 2021
Also known as
- Uncle Ben's en 1943–2020
References
- ↑ Ben's Original Wikipedia. publication. Accessed 2026-09-13. CC BY-SA 4.0. Wikipedia contributors.
- ↑ Mars Food announces the Uncle Ben's brand will change its name to Ben's Original Mars, Incorporated. manufacturer. Published 2020-09-23. Accessed 2026-09-13.
- ↑ Mars Belgium – Uncle Ben's: forty years of innovation food.be. publication. Published 2017. Accessed 2026-09-13.
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