Weetabix

About

Weetabix Limited is the British breakfast-cereal maker at Weetabix Mills, Burton Latimer, Kettering, incorporated on 13 August 1932 and registered at Companies House as number 00267687 for the manufacture of other food products.^[1] Its packs are signed "Made in England by Weetabix Limited" and carry a Burton Latimer consumer services address.^[2] Companies House has recorded Westminster Acquisition Limited as its person with significant control since 5 March 2018, with 75 % or more of the shares and voting rights,^[3] and the American holding company Post Holdings, Inc. completed its purchase of the business on 3 July 2017.^[4] The register entry was still active and unchanged when checked on 14 September 2026.^[1]

GS1 prefix 5010029 remains inferred rather than sourced after a further search on 14 September 2026. GS1 UK's "Who owns this barcode" lookup serves only a JavaScript form and publishes no result a reader can cite,^[5] GS1's own list of GDSN member companies holds no GLN under 5010029 and names only the separate Weetabix of Canada Limited, under Canadian prefix 0055712,^[6] and a full-text search of SEC filings for the digits returns nothing but unrelated share counts in 13F holdings tables.^[7] The basis for the inference is unchanged and still checks out: all 264 Open Food Facts records under the prefix carry a brand of this group, among them Weetabix, Alpen and Weetos,^[8] including the Ready Brek box whose back panel names Weetabix Limited as the maker.^[2]

Relations

• Owned by Westminster Acquisition since 2018-03-05^[3] sourced
  Companies House records Westminster Acquisition Limited (10694659) as the active person with significant control, notified 5 March 2018, with 75 % or more of the shares and voting rights.
• Part of group Post Holdings since 2017-07-03^[4] sourced
  Post Holdings, Inc. completed its acquisition of Weetabix Limited on 3 July 2017.

Referenced by

• Brand owner at point of sale for Ready Brek Original 500 g in United Kingdom verified
  The Weetabix Food Company's own site carries Ready Brek among its brands; the box is signed by Weetabix Limited. The June 1990 purchase of the brand is dated in About from ^wiki-rb.
• Inferred: Registered GS1 prefix used by Ready Brek Original 500 g derived
  Prefix 5010029; no public register names the licensee. All 264 Open Food Facts records under the prefix carry Weetabix-group brands, and this pack names Weetabix Limited as maker.
• Manufactures Ready Brek Original 500 g in United Kingdom printed
  Back panel: "Made in England by Weetabix Limited", with the Burton Latimer consumer services address.
• Owns Weetabix since 1932 sourced
  The Weetabix Food Company is the trading name of Weetabix Limited.

Also known as

• Weetabix Limited en

References

1. ↑ Companies House: WEETABIX LIMITED (00267687), company overview Companies House. registry. Accessed 2026-09-14. Record: 00267687. ocl. Companies House.
2. ↑ Open Food Facts: back of the 500 g Ready Brek Original box, ingredients, allergy advice and nutrition panel (raw upload 2) Open Food Facts. pack. Published 2016-05-02. Accessed 2026-09-14. Record: 5010029013023. Back panel. cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/5010029013023.
3. ↑ Companies House: WEETABIX LIMITED (00267687), persons with significant control Companies House. registry. Accessed 2026-09-14. Record: 00267687. ocl. Companies House.
4. ↑ Post Holdings Completes Acquisition of Weetabix (Form 8-K, exhibit 99.1) Post Holdings, Inc.. publication. Published 2017-07-03. Accessed 2026-09-14.
5. ↑ GS1 UK: Who owns this barcode (member lookup, JavaScript form only) GS1 UK. registry. Accessed 2026-09-14.
6. ↑ GS1: Global Data Synchronisation Network member companies and their GLNs GS1. registry. Accessed 2026-09-14.
7. ↑ SEC EDGAR full-text search for the digits 5010029 U.S. SEC. registry. Accessed 2026-09-14.
8. ↑ Open Food Facts search: 264 records under GS1 prefix 5010029, all Weetabix-group brands Open Food Facts. catalogue. Accessed 2026-09-14. ODbL. Open Food Facts contributors.