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Bubblicious

brand

About

Bubblicious is a soft bubble gum brand launched in 1977 by the American Chicle division of Warner-Lambert, as an answer to Bubble Yum; sales took off with the "Ultimate Bubble" advertising campaign of 1978 and the brand was later extended outside the United States.[1] It passed with American Chicle through Pfizer, Cadbury and Kraft to Mondelez International, which announced on 19 December 2022 that it would sell its developed-market gum business in the United States, Canada and Europe, Bubblicious among the brands named, to Perfetti Van Melle Group for 1.35 billion dollars.[2] Perfetti Van Melle now lists Bubblicious among its brands alongside Trident, Stimorol, Mentos and Chupa Chups.[3][1]

Products (1)

Relations

  • Owned by Mondelez International in United States, Canada, European Union (ended)[2] sourced
    Mondelez International held Bubblicious until it agreed on 19 December 2022 to sell its developed-market gum business in the United States, Canada and Europe, Bubblicious named among the brands, to Perfetti Van Melle Group.
  • Owned by Perfetti Van Melle Group[1] sourced
    Wikipedia records Perfetti Van Melle as the owner of the brand, and the group's own brand list carries Bubblicious.

References

  1. ↑ Wikipedia: Bubblicious Wikipedia. publication. Accessed 2026-09-14. CC BY-SA 4.0. Wikipedia contributors.
  2. ↑ Mondelez International Announces Agreement to Sell Its Developed Market Gum Business to Perfetti Van Melle Mondelez International, Inc. via GlobeNewswire. publication. Published 2022-12-19. Accessed 2026-09-14.
  3. ↑ Wikipedia: Perfetti Van Melle Wikipedia. publication. Accessed 2026-09-14. CC BY-SA 4.0. Wikipedia contributors.
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