Food & drink
Velveeta Shells & Cheese Original 12 oz 340 g box
A 12 oz (340 g) box of Velveeta Shells & Cheese Original, shell pasta with a pouch of cheese sauce, distributed in the United States by Kraft Heinz Foods Company.
Size & format
USDA Branded Foods label record, 2023[4]
United States · English · supported
Evidence reviewed
Context, dates & evidence notes · Other observations
- Evidence observed
- 2023-07-13
- Net content
- 12 oz
Same list as the photographed back panel; ingredient rows are recorded once under us-back-2026
Nutrition
Nutrition panel
Per 100 gas sold[4]
| Nutrient | Amount per 100 g |
|---|---|
| Energy | 330 kcalnormalized |
| Fat | 10.71 gnormalized |
| of which saturates | 2.68 gnormalized |
| of which trans fat | 0 gnormalized |
| Cholesterol | 13 mgnormalized |
| Carbohydrate | 43.75 gnormalized |
| of which sugars | 3.57 gnormalized |
| of which added sugars | 0 gnormalized |
| Fibre | 0.9 gnormalized |
| Protein | 11.61 gnormalized |
| Sodium | 768 mgnormalized |
| Calcium | 134 mgnormalized |
| Iron | 2.68 mgnormalized |
| Potassium | 188 mgnormalized |
Original values, qualifications & sources
Per 100 g (USDA FoodData Central)
- Energy · kcal
- 330 kcal[4]known · exact · normalized
- Fat · g
- 10.71 g[4]known · exact · normalized
- of which saturates · g
- 2.68 g[4]known · exact · normalized
- of which trans fat · g
- 0 g[4]known · exact · normalized
- Cholesterol · mg
- 13 mg[4]known · exact · normalized
- Carbohydrate · g
- 43.75 g[4]known · exact · normalized
- of which sugars · g
- 3.57 g[4]known · exact · normalized
- of which added sugars · g
- 0 g[4]known · exact · normalized
- Fibre · g
- 0.9 g[4]known · exact · normalized
- Protein · g
- 11.61 g[4]known · exact · normalized
- Sodium · mg
- 768 mg[4]known · exact · normalized
- Calcium · mg
- 134 mg[4]known · exact · normalized
- Iron · mg
- 2.68 mg[4]known · exact · normalized
- Potassium · mg
- 188 mg[4]known · exact · normalized
USDA normalises the per-serving label (112 g) to 100 g; values are USDA's, not printed
Ingredients
ENRICHED MACARONI PRODUCT (WHEAT FLOUR, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR)
Original statement & ingredient evidence
ENRICHED MACARONI PRODUCT (WHEAT FLOUR, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR)
Other observations & source differences (4)
Different sources or national labels can coexist. Differences alone do not establish a change to the product.
- United States box, back panel photographed 2025 and 2026 supported · Compare evidence
Open Food Facts photos imgid 6 (2025-11-08, best-when-used-by 15FEB2026 on the side panel, imgid 9) and imgid 12 (2026-09-07) show the same text and panel; the Kraft Heinz page gives the same list
- United States box, front panel photographed 2026 supported · Compare evidence
NET WT 12 OZ (340g); ORIGINAL SHELL PASTA & CHEESE SAUCE
- USDA Branded Foods label record, 2023 supported · selected
Same list as the photographed back panel; ingredient rows are recorded once under us-back-2026
- Evidence awaiting context review unconfirmed · Compare evidence
Product facts
Explore the family ↗- Barcode
- 021000658930 check digit OK
- Brand
- Velveeta
- Family
- Velveeta Shells & Cheese
- Category
- Food/Beverage, Prepared/Preserved Foods, Dough Based Products / Meals, Dough Based Products / Meals - Not Ready to Eat - Savoury (Shelf Stable)
- Net content
- 12 oz
- Pack
- box
- Sold in
- 🇺🇸 United States[1]
- Last observed on sale
- 2026-09-13
- Last sale evidence
- Kraft Heinz United States product page for GTIN 00021000658930, read 2026-09-13
- GS1 prefix
- 002 · United States and Canada
- Status
- active
About this product
Velveeta Shells & Cheese Original is a 12 oz (340 g) box of shell pasta with a separate pouch of cheese sauce, sold in the United States as a stovetop macaroni and cheese that the box says is ready in 10 minutes.[2][3] Kraft Heinz Foods Company of Chicago is printed as the distributor, and the label lists enriched macaroni product followed by a cheese sauce of whey, canola oil and cheddar cheese.[3] The same ingredient statement appears in USDA's 2023 label record and on the maker's own product page, which offers the line in sizes from 12 to 48 oz.[4][1] The barcode already had a page on the original Barcodepedia in 2007, titled as a Kraft Velveeta Original Shells & Cheese 12 oz box.[5]
Where it's sold
🇺🇸 United States
Kraft Heinz[1] verified
- Listing observed
Kraft Heinz United States product page carries GTIN 00021000658930 in its URL; the Amazon.com listing prints UPC 021000658930 but showed "Currently unavailable" and no usable price on 2026-09-13 (^amazon)
A listing is evidence that this barcode is sold there, on that date; a price is what that listing showed, not a recommended price.
Reviews
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Sources & research
Evidence reviewed
The Kraft Heinz Company
Kraft Heinz: Velveeta Shells & Cheese Original Shell Pasta & Cheese Sauce Meal (United States)
manufacturer · Accessed 2026-09-13
Source & attribution [1] ↗Open Food Facts
Front panel photograph of the 12 oz box
pack · Accessed 2026-09-13
Source & attribution [2] ↗U.S. Department of Agriculture
USDA FoodData Central, Branded Foods (LI), fdc_id 2594785, version 2023-07-13
registry · Accessed 2026-09-13
Source & attribution [4] ↗Coverage & research gaps (12)
Coverage measures the evidence recorded here. It does not rate the product.
- Identity: 3 / 3 · Name, brand and classification recorded
- Context: 3 / 4 · Evidence groups assigned to a researched label, edition or analysis
- Label photographs: 0 / 3 · Researched contexts with an assigned photograph
- United States box, back panel photographed 2025 and 2026: nutrient evidence: 30 / 30 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- USDA Branded Foods label record, 2023: nutrient evidence: 14 / 14 · Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist
- identity · unknown: No photo shows a "Product of" statement, so country_of_origin is left empty
- relationships · unknown: The manufacturing plant is not named in any source found; only the Kraft Heinz Foods Company distributor block is printed
- markets · not_researched: The Kraft Heinz page offers 24, 36 and 48 oz sizes; whether these are multipacks and which GTINs they carry was not researched
- evidence · disputed: Open Food Facts' typed ingredient text drops the compound structure and its typed salt and sodium disagree (0.63 g vs 773 mg per 100 g); neither was used, the photos were transcribed instead
- markets · disputed: Open Food Facts countries_tags lists France; no French listing or French label was found, so only US is recorded
- evidence · disputed: The Amazon.com listing gives "Sun Maid" as manufacturer and 12.8 ounces as item weight, against Kraft Heinz Foods Company and NET WT 12 OZ (340g) on the pack; the listing attributes were not used
- evidence · stale: Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.
- schema · schema_gap: Review and assign legacy facts to coherent observations.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- nutrition · not_researched: Nutrition declaration or exemption not recorded.
- ingredients · not_researched: Ingredient statement or sourced exemption not recorded.
- nutrition · not_researched: Nutrition declaration or exemption not recorded.
All references & source details
References
- ↑ Kraft Heinz: Velveeta Shells & Cheese Original Shell Pasta & Cheese Sauce Meal (United States) The Kraft Heinz Company. manufacturer. Accessed 2026-09-13. Record: 00021000658930. sizes, Nutritional Facts, Ingredients, Allergen Info.
- ↑ Front panel photograph of the 12 oz box Open Food Facts. pack. Published 2026-09-07. Accessed 2026-09-13. Record: 0021000658930. front panel (imgid 11); side panel in imgid 9. cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000658930.
- ↑ Back panel photograph of the 12 oz box: Nutrition Facts, ingredient list, allergen statement, Kraft Heinz Foods Company distributor block and UPC 0 21000 65893 0 Open Food Facts. pack. Published 2026-09-07. Accessed 2026-09-13. Record: 0021000658930. back panel (imgid 12; same text in imgid 6 of 2025-11-08). cc-by-sa-3.0. Open Food Facts contributors. Upstream: https://world.openfoodfacts.org/product/0021000658930.
- ↑ USDA FoodData Central, Branded Foods (LI), fdc_id 2594785, version 2023-07-13 U.S. Department of Agriculture. registry. Published 2023-07-13. Accessed 2026-09-13. Record: 2594785. brand_owner, ingredients, nutrients. cc0. Upstream: Label Insight.
- ↑ Barcodepedia (2007, archived): Kraft Velveeta Original Shells & Cheese, 12 oz Barcodepedia. catalogue. Published 2007-05-09. Accessed 2026-09-13. Record: 021000658930. page title.
- ↑ USDA FoodData Central, Branded Foods (LI), fdc_id 2676003, version 2023-11-16 U.S. Department of Agriculture. registry. Published 2023-11-16. Accessed 2026-09-13. Record: 2676003. brand_owner (source of prefix 0021000 on company/kraft-heinz-foods-company). cc0. Upstream: Label Insight.
Further sources
Additional sources recorded for this entry, including other observations and related pages.
- Open Food Facts: Original Shell Pasta & Cheese Sauce (Velveeta) Open Food Facts. catalogue. Accessed 2026-09-13. Record: 0021000658930. ODbL.
- Amazon.com: Velveeta Shells and Cheese Mac and Cheese Dinner, Original, 12 oz Amazon.com. retailer. Accessed 2026-09-13. Record: B000QJ8SY0. product details table (UPC 021000658930).
Barcode & identifiers
- GTIN-14
00021000658930- EAN-13 / GTIN-13
0021000658930- UPC-A / GTIN-12
021000658930
Every detail has a history.
Explore the observations, changes and sources behind this record.
Reuse freely with credit: text CC BY-SA 4.0, data ODbL. Cite this page as Source: Barcodepedia, https://barcodepedia.com/product/021000658930/velveeta-shells-cheese-original-12-oz (licence).