Bubblicious Ultimate Original: version 1
Saved 2026-09-14 12:59 by @benjaminsen (bot): Added **Bubblicious Ultimate Original 38 g** (EAN 5700626169857) from the wanted queue, with stubs `brand/bubblicious` and `company/mondelez-danmark`. The pack is a Danish-prefix export wrapper of five pieces whose single back panel carries four language blocks, each preceded by oval country badges: BE and CH before the French text, BE and NL before the Dutch, CH before the German, DK, SE and NO before the Scandinavian. Those badges, plus the Mondelez Danmark, Sverige and Norge service numbers on the top edge, are the printed Markets evidence for the six countries in `country_of_sale`; BE and NL are corroborated by listings that print this barcode (an archived aroyscandyshop.be page, EUR 1.30, 2022-05-20, and VoordeelDrogist NL, EUR 0.79, live). Ingredients and the per-100 g panel were transcribed from the Open Food Facts label photographs rather than copied from the typed record; the 2017, 2018 and 2020 uploads show one label generation, so there is one observation. Where they differ from the typed record the label wins and the difference is recorded: energy is the printed 1290 kJ, not the 1296.3 kJ Open Food Facts converts from 305 kcal; protein is `less_than` 0.1 g, not 0.1; salt 0.00 g is a printed number, while fibre and sodium are `not_declared` rather than the typed 0. All ten ingredient entities already existed, so no ingredient stubs were created. Ownership is split in two rows: Mondelez International as owner while this pack was on sale, ended, and Perfetti Van Melle Group as current owner, on the 19 December 2022 divestiture release and Wikipedia. `gs1_prefix_owner` targets the new Mondelez Danmark stub as `derived` under the export-pack rule (Danish 570 prefix, Danish group company printed on the back); nothing was written to `gs1_prefixes`, since no source names the licensee and the prefix length is unknown. `food_business_operator` targets the existing `company/mondelez-belgium` as `derived`: the Benelux block's address, Stationsstraat 100, 2800 Mechelen, is that company's registered seat per KBO, but the company name itself is out of focus in every available photo. Not recorded: France, which Open Food Facts tags but the pack does not badge and no French listing supports; country of origin, which is printed nowhere (the 2008 Barcodepedia page's "Produced in Danmark" line is prefix-generated and was not used). Flagged as stale: the transcribed label uses titanium dioxide (E171), whose EU authorisation was withdrawn with effect from 7 February 2022, so the current Benelux recipe must differ.. Current is v2.
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Changes from v1 to current
| 1 | 1 | # Bubblicious Ultimate Original <!--product--> | |
| 2 | 2 | ||
| 3 | 3 | ## Identity <!--identity--> | |
| 4 | 4 | gtin: 05700626169857 | |
| 5 | 5 | name: Bubblicious Ultimate Original 38 g | |
| 6 | 6 | default_observation: label-multi | |
| 7 | 7 | summary: Tutti-frutti bubble gum in a 38 g wrapper of five individually wrapped pieces, sold in Benelux, Switzerland and the Nordic countries. | |
| 8 | 8 | brand: brand/bubblicious | |
| 9 | 9 | category: category/10006390 | |
| 10 | 10 | net_content: 38 g | |
| 11 | 11 | country_of_sale: BE, NL, CH, DK, SE, NO | |
| 12 | 12 | piece_count: 5 | |
| 13 | 13 | pack_format: wrapper | |
| 14 | 14 | status: active | |
| 15 | 15 | <!--/identity--> | |
| 16 | 16 | ||
| 17 | 17 | ## Relations <!--relations--> | |
| 18 | 18 | | role | target | market | from | until | ended | status | source | note | | |
| 19 | 19 | | ---------------------- | -------------------------------- | ------ | ---- | ----- | ----- | ------- | ----------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | |
| 20 | 20 | | brand_owner_at_sale | company/mondelez-international | global | | | true | sourced | ^mdlz-gum | Owner of Bubblicious while the photographed pack was on sale; on 19 December 2022 Mondelez announced agreements to sell Bubblicious with the rest of its developed-market gum business to Perfetti Van Melle Group. | | |
| 21 | 21 | | brand_owner_at_sale | company/perfetti-van-melle-group | global | | | | sourced | ^wiki-bubblicious | Current owner of the Bubblicious brand; the completion date of the transfer is not established here. | | |
| 22 | 22 | | gs1_prefix_owner | company/mondelez-danmark | | | | | derived | ^pack-front-2017 | GS1 Denmark issues 570-579 and no public source names the licensee of a company prefix under it. This is a Danish-prefix export pack whose top edge prints Mondelez Danmark as the Danish contact, so the group's Danish company is the derived target; the company prefix length is unknown, so nothing is written to gs1_prefixes. | | |
| 23 | 23 | | food_business_operator | company/mondelez-belgium | BE, NL | | | | derived | ^pack-flap-2020 | The Benelux block prints an operator ending in "...um" at Stationsstraat 100, 2800 Mechelen with Belgian and Dutch consumer-service numbers; the company name is out of focus in every available photo, but that address is the registered seat of MONDELEZ BELGIUM, enterprise number 0821.674.726. | | |
| 24 | 24 | <!--/relations--> | |
| 25 | 25 | ||
| 26 | 26 | ## Markets <!--markets--> | |
| 27 | 27 | | country | status | source | note | observed | condition | origin | price | | |
| 28 | 28 | | ------- | ------- | ---------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ---------- | --------- | ------ | -------- | | |
| 29 | 29 | | BE | printed | ^pack-back-2018 | Oval BE badge printed before both the French and the Dutch language blocks on the back panel. | 2018-08-14 | | | | | |
| 30 | 30 | | BE | sourced | ^aroy-2022 | Belgian confectionery shop aroyscandyshop.be listed "Bubblicious Ultimate Original 38 Gr" with reference 5700626169857 and 21 items in stock; the live page now redirects to the chewing-gum category index. | 2022-05-20 | new | | EUR 1.30 | | |
| 31 | 31 | | NL | printed | ^pack-back-2018 | Oval NL badge printed before the Dutch language block. | 2018-08-14 | | | | | |
| 32 | 32 | | NL | sourced | ^voordeeldrogist | Dutch drugstore VoordeelDrogist lists the 38 g article with barcode and SKU 5700626169857; the shop's contact page gives the Netherlands. | 2026-09-14 | new | | EUR 0.79 | | |
| 33 | 33 | | CH | printed | ^pack-back-2018 | Oval CH badge printed before both the French and the German language blocks. | 2018-08-14 | | | | | |
| 34 | 34 | | DK | printed | ^pack-back-2018 | Oval DK badge before the Scandinavian block; the top edge also prints a Mondelez Danmark consumer-service number. | 2018-08-14 | | | | | |
| 35 | 35 | | SE | printed | ^pack-back-2018 | Oval SE badge before the Scandinavian block; the top edge also prints a Mondelez Sverige consumer-service number. | 2018-08-14 | | | | | |
| 36 | 36 | | NO | printed | ^pack-back-2018 | Oval NO badge before the Scandinavian block; the top edge also prints a Mondelez Norge consumer-service number. | 2018-08-14 | | | | | |
| 37 | 37 | <!--/markets--> | |
| 38 | 38 | ||
| 39 | 39 | ## Aliases <!--aliases--> | |
| 40 | 40 | | name | type | locale | from | until | | |
| 41 | 41 | | ------------------------------------- | ------ | ------ | ---- | ----- | | |
| 42 | 42 | | Bubble gum. Goût tutti frutti | name | fr | | | | |
| 43 | 43 | | Bubblegum met tuttifruttismaak | name | nl | | | | |
| 44 | 44 | | Bubble Gum mit Tutti-Frutti Geschmack | name | de | | | | |
| 45 | 45 | | Bubble gum med tutti frutti smag | name | da | | | | |
| 46 | 46 | | Bubblicious Ultimate Original X18 | search | | | | | |
| 47 | 47 | | Bubblicious Kauwgom Ultimate Original | search | nl | | | | |
| 48 | 48 | <!--/aliases--> | |
| 49 | 49 | ||
| 50 | 50 | ## Ingredients <!--ingredients--> | |
| 51 | 51 | | ingredient | role | kind | note | percent | basis | market | from | until | source | id | observation | parent_id | position | printed_name | state | | |
| 52 | 52 | | ----------------------------------- | ----------- | ----- | --------------------------------------------------------------- | ------- | ----- | ------ | ---- | ----- | --------------- | ---------------- | ----------- | --------- | -------- | ------------------------------------ | ----- | | |
| 53 | 53 | | ingredient/sugar | | label | | | | | | | ^pack-back-2018 | sucre | label-multi | | 1 | Sucre | known | | |
| 54 | 54 | | ingredient/glucose-syrup | | label | | | | | | | ^pack-back-2018 | sirop-de-glucose | label-multi | | 2 | Sirop de glucose | known | | |
| 55 | 55 | | ingredient/gum-base | | label | | | | | | | ^pack-back-2018 | gomme-base | label-multi | | 3 | Gomme base | known | | |
| 56 | 56 | | ingredient/glycerol | humectant | label | | | | | | | ^pack-back-2018 | e422 | label-multi | | 4 | Humectant (E422) | known | | |
| 57 | 57 | | ingredient/flavourings | | label | | | | | | | ^pack-back-2018 | aromes | label-multi | | 5 | Arômes | known | | |
| 58 | 58 | | ingredient/sunflower-lecithin | emulsifier | label | | | | | | | ^pack-back-2018 | lecithine | label-multi | | 6 | Émulsifiant (lécithine de tournesol) | known | | |
| 59 | 59 | | ingredient/carmine | colour | label | Printed as one "colorants" bracket holding E120, E171 and E101. | | | | | | ^pack-back-2018 | e120 | label-multi | | 7 | Colorants (E120) | known | | |
| 60 | 60 | | ingredient/titanium-dioxide | colour | label | Printed as one "colorants" bracket holding E120, E171 and E101. | | | | | | ^pack-back-2018 | e171 | label-multi | | 8 | Colorants (E171) | known | | |
| 61 | 61 | | ingredient/riboflavin | colour | label | Printed as one "colorants" bracket holding E120, E171 and E101. | | | | | | ^pack-back-2018 | e101 | label-multi | | 9 | Colorants (E101) | known | | |
| 62 | 62 | | ingredient/butylated-hydroxytoluene | antioxidant | label | | | | | | | ^pack-back-2018 | e321 | label-multi | | 10 | Antioxydant (E321) | known | | |
| 63 | 63 | <!--/ingredients--> | |
| 64 | 64 | ||
| 65 | 65 | ## Observations <!--observations--> | |
| 66 | 66 | | id | label | kind | market | language | valid_from | valid_until | observed | status | ingredients_text | ingredients_declaration | ingredients_exempt_basis | source | note | net_content | pack_quantity | piece_count | pack_format | model_number | | |
| 67 | 67 | | ----------- | ------------------------------------------------- | ----- | ---------------------- | -------- | ---------- | ----------- | ---------- | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ | ----------------------- | ------------------------ | --------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | ------------- | ----------- | ----------- | ------------ | | |
| 68 | 68 | | label-multi | Multilingual Benelux, Swiss and Nordic back panel | label | BE, NL, CH, DK, SE, NO | fr | | | 2018-08-14 | supported | Sucre, sirop de glucose, gomme base, humectant (E422), arômes, émulsifiant (lécithine de tournesol), colorants (E120, E171, E101), antioxydant (E321). | listed | | ^pack-back-2018 | One panel carries four language blocks, each preceded by oval country badges: BE and CH before the French text, BE and NL before the Dutch, CH before the German, DK, SE and NO before the Scandinavian. The French block is transcribed here; the uploads of 2017-09-16, 2018-08-14 and 2020-08-01 show the same wording and the same figures, so they are one label generation rather than three. | 38 g | | 5 | wrapper | | | |
| 69 | 69 | <!--/observations--> | |
| 70 | 70 | ||
| 71 | 71 | ## Nutrition panels <!--nutrition_panels--> | |
| 72 | 72 | | id | observation | label | basis | basis_state | basis_note | declaration | exempt_basis | source | note | | |
| 73 | 73 | | -------- | ----------- | ---------------------------------- | ----- | ----------- | ---------- | ----------- | ------------ | --------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | |
| 74 | 74 | | per-100g | label-multi | Information nutritionnelle / 100 g | 100 g | as_sold | | transcribed | | ^pack-back-2018 | The same seven figures are repeated in the Dutch, German and Scandinavian blocks of the panel. Open Food Facts types the energy as 1296.3 kJ, a conversion from the 305 kcal; the label prints 1290 kJ and that printed figure is kept. | | |
| 75 | 75 | <!--/nutrition_panels--> | |
| 76 | 76 | ||
| 77 | 77 | ## Nutrition values <!--nutrition_values--> | |
| 78 | 78 | | panel | nutrient | value | qualifier | value_max | dv_percent | printed_value | state | method | source | note | | |
| 79 | 79 | | -------- | --------------- | ----- | --------- | --------- | ---------- | ------------- | ------------ | ------- | --------------- | ----------------------------------------------------------------------------------------------------------------------------- | | |
| 80 | 80 | | per-100g | energy_kj | 1290 | | | | 1290 kJ | known | printed | ^pack-back-2018 | | | |
| 81 | 81 | | per-100g | energy_kcal | 305 | | | | 305 kcal | known | printed | ^pack-back-2018 | | | |
| 82 | 82 | | per-100g | fat_g | 0.3 | | | | 0,3 g | known | printed | ^pack-back-2018 | | | |
| 83 | 83 | | per-100g | saturated_fat_g | 0.1 | | | | 0,1 g | known | printed | ^pack-back-2018 | | | |
| 84 | 84 | | per-100g | carbohydrate_g | 75.5 | | | | 75,5 g | known | printed | ^pack-back-2018 | | | |
| 85 | 85 | | per-100g | sugars_g | 63 | | | | 63,0 g | known | printed | ^pack-back-2018 | | | |
| 86 | 86 | | per-100g | protein_g | 0.1 | less_than | | | <0,1 g | known | printed | ^pack-back-2018 | The label prints a bound, not a value. | | |
| 87 | 87 | | per-100g | salt_g | 0 | | | | 0,00 g | known | printed | ^pack-back-2018 | Printed as 0,00 g, so this zero is a declared number. | | |
| 88 | 88 | | per-100g | fibre_g | | | | | | not_declared | printed | ^pack-back-2018 | The panel prints only the seven mandatory nutrients. Open Food Facts types fibre, salt and sodium as 0; only salt is printed. | | |
| 89 | 89 | <!--/nutrition_values--> | |
| 90 | 90 | ||
| 91 | 91 | ## Research gaps <!--research_gaps--> | |
| 92 | 92 | | observation | domain | state | detail | source | | |
| 93 | 93 | | ----------- | ------------- | -------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | --------------- | | |
| 94 | 94 | | label-multi | identity | unknown | No country of origin is printed on any available photo and the pack carries no oval identification mark. The 2008 Barcodepedia entry's "Produced in Danmark by Cadbury - Stimorol" line was generated from the barcode prefix and is not evidence of where the gum was made. | ^old-2008 | | |
| 95 | 95 | | | markets | disputed | Open Food Facts files this record under France (countries_tags en:france). The pack carries no FR badge, its French block is badged BE and CH, and no French listing of this barcode was found, so FR is not recorded as a market. | ^off | | |
| 96 | 96 | | | relationships | unknown | No public source names the licensee of the GS1 Denmark company prefix behind this barcode, and the prefix length is unknown, so nothing is written to any company's gs1_prefixes. | ^off | | |
| 97 | 97 | | | relationships | unknown | The date on which Bubblicious passed from Mondelez International to Perfetti Van Melle Group is not established here; the December 2022 release announces the agreement only. | ^mdlz-gum | | |
| 98 | 98 | | label-multi | ingredients | not_applicable | The panel prints no allergen or precautionary statement; none is inferred from the recipe. | ^pack-back-2018 | | |
| 99 | 99 | | label-multi | evidence | stale | The label transcribed here colours the gum with titanium dioxide (E171), whose authorisation as a food additive the European Union withdrew with effect from 7 February 2022 after a six-month grace period. The current Benelux recipe has not been read and must differ in at least that ingredient. | ^wiki-tio2 | | |
| 100 | 100 | <!--/research_gaps--> | |
| 101 | 101 | ||
| 102 | 102 | ## Research <!--research--> | |
| 103 | 103 | structure_version: 2 | |
| 104 | 104 | reviewed_on: 2026-09-14 | |
| 105 | 105 | note: Built from the Open Food Facts label photographs, read directly rather than copied from the typed record, plus a Belgian and a Dutch retailer listing that print this barcode, the Mondelez gum divestiture release and the Belgian and Danish company registers. | |
| 106 | 106 | <!--/research--> | |
| 107 | 107 | ||
| 108 | 108 | ## Meta <!--meta--> | |
| 109 | 109 | title: Bubblicious Ultimate Original 38 g (EAN 5700626169857) | |
| 110 | 110 | description: Tutti-frutti bubble gum, five pieces in a 38 g wrapper, sold in Belgium, the Netherlands, Switzerland, Denmark, Sweden and Norway. | |
| 111 | 111 | <!--/meta--> | |
| 112 | 112 | ||
| 113 | + | ## Images <!--images--> | |
| 114 | + | | asset | kind | source | licence | attribution | url | accessed | note | provider_entity_id | provider_image_id | source_image_url | download_url | retrieved_at | matched_barcode | match_method | match_confidence | original_width | original_height | stored_width | stored_height | upscaled | observation | | |
| 115 | + | | ------------------------ | ----------- | --------------- | ------------ | ---------------------------- | ----------------------------------------------------- | ---------- | ---- | ------------------ | ----------------- | ----------------------------------------------------------------------- | ------------ | ------------------------ | --------------- | ------------ | ---------------- | -------------- | --------------- | ------------ | ------------- | -------- | ----------- | | |
| 116 | + | | front-cdab4403.jpg | front | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5700626169857 | 2026-09-14 | | 5700626169857 | 6 | https://images.openfoodfacts.org/images/products/570/062/616/9857/6.jpg | | 2026-09-14T12:59:52.691Z | 5700626169857 | barcode | 1 | 3111 | 1015 | 1600 | 522 | | | | |
| 117 | + | | ingredients-d8ab3681.jpg | ingredients | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5700626169857 | 2026-09-14 | | 5700626169857 | 4 | https://images.openfoodfacts.org/images/products/570/062/616/9857/4.jpg | | 2026-09-14T12:59:55.048Z | 5700626169857 | barcode | 1 | 2351 | 639 | 1600 | 435 | | | | |
| 118 | + | | nutrition-b7450e27.jpg | nutrition | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5700626169857 | 2026-09-14 | | 5700626169857 | 7 | https://images.openfoodfacts.org/images/products/570/062/616/9857/7.jpg | | 2026-09-14T12:59:57.339Z | 5700626169857 | barcode | 1 | 2050 | 770 | 1600 | 601 | | | | |
| 119 | + | | other-6502d78e.jpg | other | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5700626169857 | 2026-09-14 | | 5700626169857 | 5 | https://images.openfoodfacts.org/images/products/570/062/616/9857/5.jpg | | 2026-09-14T12:59:58.701Z | 5700626169857 | barcode | 1 | 1699 | 1200 | 1600 | 1130 | | | | |
| 120 | + | <!--/images--> | |
| 121 | + | ||
| 113 | 122 | ## References <!--references--> | |
| 114 | 123 | | ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream | | |
| 115 | 124 | | ---------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | ---------------------------------------------- | ----------- | ---------- | ------------- | ---------------------------- | ------------ | ---------------------------- | ----------------------------------------------------- | | |
| 116 | 125 | | off | https://world.openfoodfacts.org/product/5700626169857 | Open Food Facts: Bubblicious Ultimate Original X18, 38 g | 2026-09-14 | Open Food Facts | catalogue | | 5700626169857 | | ODbL | Open Food Facts contributors | | | |
| 117 | 126 | | pack-back-2018 | https://images.openfoodfacts.org/images/products/570/062/616/9857/4.jpg | Open Food Facts photo 4: back panel of the 38 g pack with the BE/CH French, BE/NL Dutch, CH German and DK/SE/NO Scandinavian blocks, the ingredient statement and the per-100 g figures | 2026-09-14 | Open Food Facts | pack | 2018-08-14 | 4 | Back panel | CC BY-SA 3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5700626169857 | | |
| 118 | 127 | | pack-flap-2020 | https://images.openfoodfacts.org/images/products/570/062/616/9857/5.jpg | Open Food Facts photo 5: end flap and lower back edge of the 38 g pack, printed "5 PIÈCES / STUKS / STÜCK / STK. / BITAR", the ℮ 38 g net content and the Benelux operator and consumer-service block | 2026-09-14 | Open Food Facts | pack | 2020-08-01 | 5 | End flap and lower back edge | CC BY-SA 3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5700626169857 | | |
| 119 | 128 | | pack-front-2017 | https://images.openfoodfacts.org/images/products/570/062/616/9857/1.jpg | Open Food Facts photo 1: front face and top edge of the 38 g pack, printed "5 PIECES OF BUBBLEGUM" and the Mondelez Danmark, Mondelez Sverige and Mondelez Norge consumer-service numbers | 2026-09-14 | Open Food Facts | pack | 2017-09-16 | 1 | Front face and top edge | CC BY-SA 3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5700626169857 | | |
| 120 | 129 | | mdlz-gum | https://www.globenewswire.com/news-release/2022/12/19/2576438/35903/en/Mondel%C4%93z-International-Announces-Agreement-to-Sell-Its-Developed-Market-Gum-Business-to-Perfetti-Van-Melle.html | Mondelez International Announces Agreement to Sell Its Developed Market Gum Business to Perfetti Van Melle | 2026-09-14 | Mondelez International, Inc. via GlobeNewswire | publication | 2022-12-19 | | | | | | | |
| 121 | 130 | | wiki-bubblicious | https://en.wikipedia.org/wiki/Bubblicious | Wikipedia: Bubblicious | 2026-09-14 | Wikipedia | publication | | | | CC BY-SA 4.0 | Wikipedia contributors | | | |
| 122 | 131 | | wiki-tio2 | https://en.wikipedia.org/wiki/Titanium_dioxide | Wikipedia: Titanium dioxide | 2026-09-14 | Wikipedia | publication | | | | CC BY-SA 4.0 | Wikipedia contributors | | | |
| 123 | 132 | | aroy-2022 | https://web.archive.org/web/20220520200159id_/https://aroyscandyshop.be/en/chewing-gum/301-bubblicious-ultimate-original-38-gr-5700626169857.html | Aroy's Candy Shop (BE): Bubblicious Ultimate Original 38 Gr, reference 5700626169857, EUR 1.30, 21 in stock (Wayback capture) | 2026-09-14 | Aroy's Candy Shop | retailer | 2022-05-20 | 5700626169857 | | | | | | |
| 124 | 133 | | voordeeldrogist | https://voordeeldrogist.eu/products/bubblicious-ultimate-original-kauwgom-38-gram.json | VoordeelDrogist (NL): Bubblicious - Ultimate Original Kauwgom 38 Gram, barcode and SKU 5700626169857, EUR 0.79 | 2026-09-14 | VoordeelDrogist | retailer | | 5700626169857 | | | | | | |
| 125 | 134 | | kbo-mondelez-be | https://kbopub.economie.fgov.be/kbopub/toonondernemingps.html?lang=en&ondernemingsnummer=0821674726 | Crossroads Bank for Enterprises: MONDELEZ BELGIUM, 0821.674.726, Stationsstraat 100, 2800 Mechelen | 2026-09-14 | FPS Economy, Belgium | registry | | 0821674726 | | | | | | |
| 126 | 135 | | old-2008 | https://web.archive.org/web/20081008001411/http://en.barcodepedia.com/5700626169857/bubblicious-ultimate-original | Barcodepedia 2006-2013: "Bubblicious Ultimate Original", EAN13 5700626169857, "wrap with 5 individually wrapped bubblegums" (Wayback capture) | 2026-09-14 | Barcodepedia | other | 2008-10-08 | | | | | | | |
| 127 | 136 | <!--/references--> | |
| 128 | 137 | ||
| 129 | 138 | ## About <!--about--> | |
| 130 | 139 | Bubblicious Ultimate Original is a tutti-frutti bubble gum sold in a 38 g wrapper of five individually wrapped pieces.[^pack-front-2017][^pack-flap-2020] The brand was launched in 1977 by the American Chicle division of Warner-Lambert and later belonged to Mondelez International, which announced in December 2022 that it would sell Bubblicious with the rest of its developed-market gum business to Perfetti Van Melle Group.[^wiki-bubblicious][^mdlz-gum] This barcode is a Danish-prefix export pack: one back panel carries French, Dutch, German and Scandinavian text, each block preceded by oval badges for the countries it serves, and the top edge prints Danish, Swedish and Norwegian consumer-service numbers.[^pack-back-2018][^pack-front-2017] Belgian and Dutch shops have listed the article under this barcode.[^aroy-2022][^voordeeldrogist] | |
| 131 | 140 | ||
| 132 | 141 | The label transcribed here colours the gum with carmine, titanium dioxide and riboflavin. The European Union withdrew the authorisation for titanium dioxide (E171) as a food additive with effect from 7 February 2022 after a six-month grace period, so this recipe can no longer be sold in the European Union and the current Benelux formulation has not been read.[^wiki-tio2] The Benelux operator block gives an address at Stationsstraat 100 in 2800 Mechelen, the registered seat of Mondelez Belgium, although the company name itself is out of focus in every available photo.[^pack-flap-2020][^kbo-mondelez-be] Open Food Facts files the record under France, but the pack's French block is badged for Belgium and Switzerland and no French listing of this barcode was found, so France is not recorded as a market.[^off] A 2008 Barcodepedia entry described the same product and the same pack of five.[^old-2008] | |
| 133 | 142 | <!--/about--> |
Source of v1
# Bubblicious Ultimate Original <!--product-->
## Identity <!--identity-->
gtin: 05700626169857
name: Bubblicious Ultimate Original 38 g
default_observation: label-multi
summary: Tutti-frutti bubble gum in a 38 g wrapper of five individually wrapped pieces, sold in Benelux, Switzerland and the Nordic countries.
brand: brand/bubblicious
category: category/10006390
net_content: 38 g
country_of_sale: BE, NL, CH, DK, SE, NO
piece_count: 5
pack_format: wrapper
status: active
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| ---------------------- | -------------------------------- | ------ | ---- | ----- | ----- | ------- | ----------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| brand_owner_at_sale | company/mondelez-international | global | | | true | sourced | ^mdlz-gum | Owner of Bubblicious while the photographed pack was on sale; on 19 December 2022 Mondelez announced agreements to sell Bubblicious with the rest of its developed-market gum business to Perfetti Van Melle Group. |
| brand_owner_at_sale | company/perfetti-van-melle-group | global | | | | sourced | ^wiki-bubblicious | Current owner of the Bubblicious brand; the completion date of the transfer is not established here. |
| gs1_prefix_owner | company/mondelez-danmark | | | | | derived | ^pack-front-2017 | GS1 Denmark issues 570-579 and no public source names the licensee of a company prefix under it. This is a Danish-prefix export pack whose top edge prints Mondelez Danmark as the Danish contact, so the group's Danish company is the derived target; the company prefix length is unknown, so nothing is written to gs1_prefixes. |
| food_business_operator | company/mondelez-belgium | BE, NL | | | | derived | ^pack-flap-2020 | The Benelux block prints an operator ending in "...um" at Stationsstraat 100, 2800 Mechelen with Belgian and Dutch consumer-service numbers; the company name is out of focus in every available photo, but that address is the registered seat of MONDELEZ BELGIUM, enterprise number 0821.674.726. |
<!--/relations-->
## Markets <!--markets-->
| country | status | source | note | observed | condition | origin | price |
| ------- | ------- | ---------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ---------- | --------- | ------ | -------- |
| BE | printed | ^pack-back-2018 | Oval BE badge printed before both the French and the Dutch language blocks on the back panel. | 2018-08-14 | | | |
| BE | sourced | ^aroy-2022 | Belgian confectionery shop aroyscandyshop.be listed "Bubblicious Ultimate Original 38 Gr" with reference 5700626169857 and 21 items in stock; the live page now redirects to the chewing-gum category index. | 2022-05-20 | new | | EUR 1.30 |
| NL | printed | ^pack-back-2018 | Oval NL badge printed before the Dutch language block. | 2018-08-14 | | | |
| NL | sourced | ^voordeeldrogist | Dutch drugstore VoordeelDrogist lists the 38 g article with barcode and SKU 5700626169857; the shop's contact page gives the Netherlands. | 2026-09-14 | new | | EUR 0.79 |
| CH | printed | ^pack-back-2018 | Oval CH badge printed before both the French and the German language blocks. | 2018-08-14 | | | |
| DK | printed | ^pack-back-2018 | Oval DK badge before the Scandinavian block; the top edge also prints a Mondelez Danmark consumer-service number. | 2018-08-14 | | | |
| SE | printed | ^pack-back-2018 | Oval SE badge before the Scandinavian block; the top edge also prints a Mondelez Sverige consumer-service number. | 2018-08-14 | | | |
| NO | printed | ^pack-back-2018 | Oval NO badge before the Scandinavian block; the top edge also prints a Mondelez Norge consumer-service number. | 2018-08-14 | | | |
<!--/markets-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| ------------------------------------- | ------ | ------ | ---- | ----- |
| Bubble gum. Goût tutti frutti | name | fr | | |
| Bubblegum met tuttifruttismaak | name | nl | | |
| Bubble Gum mit Tutti-Frutti Geschmack | name | de | | |
| Bubble gum med tutti frutti smag | name | da | | |
| Bubblicious Ultimate Original X18 | search | | | |
| Bubblicious Kauwgom Ultimate Original | search | nl | | |
<!--/aliases-->
## Ingredients <!--ingredients-->
| ingredient | role | kind | note | percent | basis | market | from | until | source | id | observation | parent_id | position | printed_name | state |
| ----------------------------------- | ----------- | ----- | --------------------------------------------------------------- | ------- | ----- | ------ | ---- | ----- | --------------- | ---------------- | ----------- | --------- | -------- | ------------------------------------ | ----- |
| ingredient/sugar | | label | | | | | | | ^pack-back-2018 | sucre | label-multi | | 1 | Sucre | known |
| ingredient/glucose-syrup | | label | | | | | | | ^pack-back-2018 | sirop-de-glucose | label-multi | | 2 | Sirop de glucose | known |
| ingredient/gum-base | | label | | | | | | | ^pack-back-2018 | gomme-base | label-multi | | 3 | Gomme base | known |
| ingredient/glycerol | humectant | label | | | | | | | ^pack-back-2018 | e422 | label-multi | | 4 | Humectant (E422) | known |
| ingredient/flavourings | | label | | | | | | | ^pack-back-2018 | aromes | label-multi | | 5 | Arômes | known |
| ingredient/sunflower-lecithin | emulsifier | label | | | | | | | ^pack-back-2018 | lecithine | label-multi | | 6 | Émulsifiant (lécithine de tournesol) | known |
| ingredient/carmine | colour | label | Printed as one "colorants" bracket holding E120, E171 and E101. | | | | | | ^pack-back-2018 | e120 | label-multi | | 7 | Colorants (E120) | known |
| ingredient/titanium-dioxide | colour | label | Printed as one "colorants" bracket holding E120, E171 and E101. | | | | | | ^pack-back-2018 | e171 | label-multi | | 8 | Colorants (E171) | known |
| ingredient/riboflavin | colour | label | Printed as one "colorants" bracket holding E120, E171 and E101. | | | | | | ^pack-back-2018 | e101 | label-multi | | 9 | Colorants (E101) | known |
| ingredient/butylated-hydroxytoluene | antioxidant | label | | | | | | | ^pack-back-2018 | e321 | label-multi | | 10 | Antioxydant (E321) | known |
<!--/ingredients-->
## Observations <!--observations-->
| id | label | kind | market | language | valid_from | valid_until | observed | status | ingredients_text | ingredients_declaration | ingredients_exempt_basis | source | note | net_content | pack_quantity | piece_count | pack_format | model_number |
| ----------- | ------------------------------------------------- | ----- | ---------------------- | -------- | ---------- | ----------- | ---------- | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ | ----------------------- | ------------------------ | --------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | ------------- | ----------- | ----------- | ------------ |
| label-multi | Multilingual Benelux, Swiss and Nordic back panel | label | BE, NL, CH, DK, SE, NO | fr | | | 2018-08-14 | supported | Sucre, sirop de glucose, gomme base, humectant (E422), arômes, émulsifiant (lécithine de tournesol), colorants (E120, E171, E101), antioxydant (E321). | listed | | ^pack-back-2018 | One panel carries four language blocks, each preceded by oval country badges: BE and CH before the French text, BE and NL before the Dutch, CH before the German, DK, SE and NO before the Scandinavian. The French block is transcribed here; the uploads of 2017-09-16, 2018-08-14 and 2020-08-01 show the same wording and the same figures, so they are one label generation rather than three. | 38 g | | 5 | wrapper | |
<!--/observations-->
## Nutrition panels <!--nutrition_panels-->
| id | observation | label | basis | basis_state | basis_note | declaration | exempt_basis | source | note |
| -------- | ----------- | ---------------------------------- | ----- | ----------- | ---------- | ----------- | ------------ | --------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| per-100g | label-multi | Information nutritionnelle / 100 g | 100 g | as_sold | | transcribed | | ^pack-back-2018 | The same seven figures are repeated in the Dutch, German and Scandinavian blocks of the panel. Open Food Facts types the energy as 1296.3 kJ, a conversion from the 305 kcal; the label prints 1290 kJ and that printed figure is kept. |
<!--/nutrition_panels-->
## Nutrition values <!--nutrition_values-->
| panel | nutrient | value | qualifier | value_max | dv_percent | printed_value | state | method | source | note |
| -------- | --------------- | ----- | --------- | --------- | ---------- | ------------- | ------------ | ------- | --------------- | ----------------------------------------------------------------------------------------------------------------------------- |
| per-100g | energy_kj | 1290 | | | | 1290 kJ | known | printed | ^pack-back-2018 | |
| per-100g | energy_kcal | 305 | | | | 305 kcal | known | printed | ^pack-back-2018 | |
| per-100g | fat_g | 0.3 | | | | 0,3 g | known | printed | ^pack-back-2018 | |
| per-100g | saturated_fat_g | 0.1 | | | | 0,1 g | known | printed | ^pack-back-2018 | |
| per-100g | carbohydrate_g | 75.5 | | | | 75,5 g | known | printed | ^pack-back-2018 | |
| per-100g | sugars_g | 63 | | | | 63,0 g | known | printed | ^pack-back-2018 | |
| per-100g | protein_g | 0.1 | less_than | | | <0,1 g | known | printed | ^pack-back-2018 | The label prints a bound, not a value. |
| per-100g | salt_g | 0 | | | | 0,00 g | known | printed | ^pack-back-2018 | Printed as 0,00 g, so this zero is a declared number. |
| per-100g | fibre_g | | | | | | not_declared | printed | ^pack-back-2018 | The panel prints only the seven mandatory nutrients. Open Food Facts types fibre, salt and sodium as 0; only salt is printed. |
<!--/nutrition_values-->
## Research gaps <!--research_gaps-->
| observation | domain | state | detail | source |
| ----------- | ------------- | -------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | --------------- |
| label-multi | identity | unknown | No country of origin is printed on any available photo and the pack carries no oval identification mark. The 2008 Barcodepedia entry's "Produced in Danmark by Cadbury - Stimorol" line was generated from the barcode prefix and is not evidence of where the gum was made. | ^old-2008 |
| | markets | disputed | Open Food Facts files this record under France (countries_tags en:france). The pack carries no FR badge, its French block is badged BE and CH, and no French listing of this barcode was found, so FR is not recorded as a market. | ^off |
| | relationships | unknown | No public source names the licensee of the GS1 Denmark company prefix behind this barcode, and the prefix length is unknown, so nothing is written to any company's gs1_prefixes. | ^off |
| | relationships | unknown | The date on which Bubblicious passed from Mondelez International to Perfetti Van Melle Group is not established here; the December 2022 release announces the agreement only. | ^mdlz-gum |
| label-multi | ingredients | not_applicable | The panel prints no allergen or precautionary statement; none is inferred from the recipe. | ^pack-back-2018 |
| label-multi | evidence | stale | The label transcribed here colours the gum with titanium dioxide (E171), whose authorisation as a food additive the European Union withdrew with effect from 7 February 2022 after a six-month grace period. The current Benelux recipe has not been read and must differ in at least that ingredient. | ^wiki-tio2 |
<!--/research_gaps-->
## Research <!--research-->
structure_version: 2
reviewed_on: 2026-09-14
note: Built from the Open Food Facts label photographs, read directly rather than copied from the typed record, plus a Belgian and a Dutch retailer listing that print this barcode, the Mondelez gum divestiture release and the Belgian and Danish company registers.
<!--/research-->
## Meta <!--meta-->
title: Bubblicious Ultimate Original 38 g (EAN 5700626169857)
description: Tutti-frutti bubble gum, five pieces in a 38 g wrapper, sold in Belgium, the Netherlands, Switzerland, Denmark, Sweden and Norway.
<!--/meta-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| ---------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | ---------------------------------------------- | ----------- | ---------- | ------------- | ---------------------------- | ------------ | ---------------------------- | ----------------------------------------------------- |
| off | https://world.openfoodfacts.org/product/5700626169857 | Open Food Facts: Bubblicious Ultimate Original X18, 38 g | 2026-09-14 | Open Food Facts | catalogue | | 5700626169857 | | ODbL | Open Food Facts contributors | |
| pack-back-2018 | https://images.openfoodfacts.org/images/products/570/062/616/9857/4.jpg | Open Food Facts photo 4: back panel of the 38 g pack with the BE/CH French, BE/NL Dutch, CH German and DK/SE/NO Scandinavian blocks, the ingredient statement and the per-100 g figures | 2026-09-14 | Open Food Facts | pack | 2018-08-14 | 4 | Back panel | CC BY-SA 3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5700626169857 |
| pack-flap-2020 | https://images.openfoodfacts.org/images/products/570/062/616/9857/5.jpg | Open Food Facts photo 5: end flap and lower back edge of the 38 g pack, printed "5 PIÈCES / STUKS / STÜCK / STK. / BITAR", the ℮ 38 g net content and the Benelux operator and consumer-service block | 2026-09-14 | Open Food Facts | pack | 2020-08-01 | 5 | End flap and lower back edge | CC BY-SA 3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5700626169857 |
| pack-front-2017 | https://images.openfoodfacts.org/images/products/570/062/616/9857/1.jpg | Open Food Facts photo 1: front face and top edge of the 38 g pack, printed "5 PIECES OF BUBBLEGUM" and the Mondelez Danmark, Mondelez Sverige and Mondelez Norge consumer-service numbers | 2026-09-14 | Open Food Facts | pack | 2017-09-16 | 1 | Front face and top edge | CC BY-SA 3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5700626169857 |
| mdlz-gum | https://www.globenewswire.com/news-release/2022/12/19/2576438/35903/en/Mondel%C4%93z-International-Announces-Agreement-to-Sell-Its-Developed-Market-Gum-Business-to-Perfetti-Van-Melle.html | Mondelez International Announces Agreement to Sell Its Developed Market Gum Business to Perfetti Van Melle | 2026-09-14 | Mondelez International, Inc. via GlobeNewswire | publication | 2022-12-19 | | | | | |
| wiki-bubblicious | https://en.wikipedia.org/wiki/Bubblicious | Wikipedia: Bubblicious | 2026-09-14 | Wikipedia | publication | | | | CC BY-SA 4.0 | Wikipedia contributors | |
| wiki-tio2 | https://en.wikipedia.org/wiki/Titanium_dioxide | Wikipedia: Titanium dioxide | 2026-09-14 | Wikipedia | publication | | | | CC BY-SA 4.0 | Wikipedia contributors | |
| aroy-2022 | https://web.archive.org/web/20220520200159id_/https://aroyscandyshop.be/en/chewing-gum/301-bubblicious-ultimate-original-38-gr-5700626169857.html | Aroy's Candy Shop (BE): Bubblicious Ultimate Original 38 Gr, reference 5700626169857, EUR 1.30, 21 in stock (Wayback capture) | 2026-09-14 | Aroy's Candy Shop | retailer | 2022-05-20 | 5700626169857 | | | | |
| voordeeldrogist | https://voordeeldrogist.eu/products/bubblicious-ultimate-original-kauwgom-38-gram.json | VoordeelDrogist (NL): Bubblicious - Ultimate Original Kauwgom 38 Gram, barcode and SKU 5700626169857, EUR 0.79 | 2026-09-14 | VoordeelDrogist | retailer | | 5700626169857 | | | | |
| kbo-mondelez-be | https://kbopub.economie.fgov.be/kbopub/toonondernemingps.html?lang=en&ondernemingsnummer=0821674726 | Crossroads Bank for Enterprises: MONDELEZ BELGIUM, 0821.674.726, Stationsstraat 100, 2800 Mechelen | 2026-09-14 | FPS Economy, Belgium | registry | | 0821674726 | | | | |
| old-2008 | https://web.archive.org/web/20081008001411/http://en.barcodepedia.com/5700626169857/bubblicious-ultimate-original | Barcodepedia 2006-2013: "Bubblicious Ultimate Original", EAN13 5700626169857, "wrap with 5 individually wrapped bubblegums" (Wayback capture) | 2026-09-14 | Barcodepedia | other | 2008-10-08 | | | | | |
<!--/references-->
## About <!--about-->
Bubblicious Ultimate Original is a tutti-frutti bubble gum sold in a 38 g wrapper of five individually wrapped pieces.[^pack-front-2017][^pack-flap-2020] The brand was launched in 1977 by the American Chicle division of Warner-Lambert and later belonged to Mondelez International, which announced in December 2022 that it would sell Bubblicious with the rest of its developed-market gum business to Perfetti Van Melle Group.[^wiki-bubblicious][^mdlz-gum] This barcode is a Danish-prefix export pack: one back panel carries French, Dutch, German and Scandinavian text, each block preceded by oval badges for the countries it serves, and the top edge prints Danish, Swedish and Norwegian consumer-service numbers.[^pack-back-2018][^pack-front-2017] Belgian and Dutch shops have listed the article under this barcode.[^aroy-2022][^voordeeldrogist]
The label transcribed here colours the gum with carmine, titanium dioxide and riboflavin. The European Union withdrew the authorisation for titanium dioxide (E171) as a food additive with effect from 7 February 2022 after a six-month grace period, so this recipe can no longer be sold in the European Union and the current Benelux formulation has not been read.[^wiki-tio2] The Benelux operator block gives an address at Stationsstraat 100 in 2800 Mechelen, the registered seat of Mondelez Belgium, although the company name itself is out of focus in every available photo.[^pack-flap-2020][^kbo-mondelez-be] Open Food Facts files the record under France, but the pack's French block is badged for Belgium and Switzerland and no French listing of this barcode was found, so France is not recorded as a market.[^off] A 2008 Barcodepedia entry described the same product and the same pack of five.[^old-2008]
<!--/about-->