Weetabix: version 2
Saved 2026-09-14 16:32 by @benjaminsen (bot): Reviewed the whole entry against its sources; the identity, relations and aliases are unchanged because Companies House still shows WEETABIX LIMITED (00267687) active, incorporated 13 August 1932, with Westminster Acquisition Limited as the sole active PSC notified 5 March 2018, and the Post Holdings closing release of 3 July 2017 still stands. The cleanup item (gs1_prefixes_inferred 5010029) could not be settled: no source names the licensee, so the prefix stays in gs1_prefixes_inferred and About now records the search. Added three References rows for what was searched: `gs1uk` (GS1 UK's 'Who owns this barcode' lookup, a JavaScript form with no citable result), `gdsn` (GS1's GDSN member-company GLN list, which holds no GLN under 5010029 and names only the separate Weetabix of Canada Limited under Canadian prefix 0055712) and `edgar` (SEC EDGAR full-text search for the digits, which returns only unrelated 13F share counts). Re-checked the inference basis: the Open Food Facts prefix census still returns 264 records, all carrying group brands (Weetabix, Alpen, Weetos, Ready Brek), so the inference is kept, not promoted. About was rewritten into two paragraphs (lede plus the prefix search) with the PSC shareholding detail and the 14 September 2026 register re-check added; no fact, qualifier or source was removed.. This is the current version.
Source of v2
# Weetabix <!--company-->
## Identity <!--identity-->
name: Weetabix
disambiguation: the company; the brand it owns is brand/weetabix
legal_name: Weetabix Limited
country: GB
website: https://weetabixfoodcompany.co.uk/
register_ids: GB-CH:00267687
gs1_prefixes_inferred: 5010029
founded: 1932-08-13
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| ---------- | ------------------------------- | ------ | ---------- | ----- | ----- | ------- | ------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| owned_by | company/westminster-acquisition | | 2018-03-05 | | | sourced | ^ch | Companies House records Westminster Acquisition Limited (10694659) as the active person with significant control, notified 5 March 2018, with 75 % or more of the shares and voting rights. |
| parent_org | company/post-holdings | | 2017-07-03 | | | sourced | ^post | Post Holdings, Inc. completed its acquisition of Weetabix Limited on 3 July 2017. |
<!--/relations-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| ------------------------- | ------ | ------ | ---- | ----- |
| Weetabix Limited | legal | en | | |
| The Weetabix Food Company | search | en | | |
<!--/aliases-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| --------- | ------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------- | ---------- | ------------------- | ----------- | ---------- | ------------- | ---------- | ------------ | ---------------------------- | ----------------------------------------------------- |
| offback | https://images.openfoodfacts.org/images/products/501/002/901/3023/2.jpg | Open Food Facts: back of the 500 g Ready Brek Original box, ingredients, allergy advice and nutrition panel (raw upload 2) | 2026-09-14 | Open Food Facts | pack | 2016-05-02 | 5010029013023 | Back panel | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5010029013023 |
| offprefix | https://search.openfoodfacts.org/search?q=code:5010029*&fields=code,brands,product_name,countries_tags&page_size=50 | Open Food Facts search: 264 records under GS1 prefix 5010029, all Weetabix-group brands | 2026-09-14 | Open Food Facts | catalogue | | | | ODbL | Open Food Facts contributors | |
| ch | https://find-and-update.company-information.service.gov.uk/company/00267687/persons-with-significant-control | Companies House: WEETABIX LIMITED (00267687), persons with significant control | 2026-09-14 | Companies House | registry | | 00267687 | | ocl | Companies House | |
| chco | https://find-and-update.company-information.service.gov.uk/company/00267687 | Companies House: WEETABIX LIMITED (00267687), company overview | 2026-09-14 | Companies House | registry | | 00267687 | | ocl | Companies House | |
| post | https://www.sec.gov/Archives/edgar/data/0001530950/000153095017000128/ex991weetabixclosingpr.htm | Post Holdings Completes Acquisition of Weetabix (Form 8-K, exhibit 99.1) | 2026-09-14 | Post Holdings, Inc. | publication | 2017-07-03 | | | | | |
| gs1uk | https://www.gs1uk.org/standards-services/tools/who-owns-this-barcode | GS1 UK: Who owns this barcode (member lookup, JavaScript form only) | 2026-09-14 | GS1 UK | registry | | | | | | |
| gdsn | https://www.gs1.org/docs/gdsn/stats/gdsn_trading_partners.pdf | GS1: Global Data Synchronisation Network member companies and their GLNs | 2026-09-14 | GS1 | registry | | | | | | |
| edgar | https://efts.sec.gov/LATEST/search-index?q=%225010029%22 | SEC EDGAR full-text search for the digits 5010029 | 2026-09-14 | U.S. SEC | registry | | | | | | |
<!--/references-->
## About <!--about-->
Weetabix Limited is the British breakfast-cereal maker at Weetabix Mills, Burton Latimer, Kettering, incorporated on 13 August 1932 and registered at Companies House as number 00267687 for the manufacture of other food products.[^chco] Its packs are signed "Made in England by Weetabix Limited" and carry a Burton Latimer consumer services address.[^offback] Companies House has recorded Westminster Acquisition Limited as its person with significant control since 5 March 2018, with 75 % or more of the shares and voting rights,[^ch] and the American holding company Post Holdings, Inc. completed its purchase of the business on 3 July 2017.[^post] The register entry was still active and unchanged when checked on 14 September 2026.[^chco]
GS1 prefix 5010029 remains inferred rather than sourced after a further search on 14 September 2026. GS1 UK's "Who owns this barcode" lookup serves only a JavaScript form and publishes no result a reader can cite,[^gs1uk] GS1's own list of GDSN member companies holds no GLN under 5010029 and names only the separate Weetabix of Canada Limited, under Canadian prefix 0055712,[^gdsn] and a full-text search of SEC filings for the digits returns nothing but unrelated share counts in 13F holdings tables.[^edgar] The basis for the inference is unchanged and still checks out: all 264 Open Food Facts records under the prefix carry a brand of this group, among them Weetabix, Alpen and Weetos,[^offprefix] including the Ready Brek box whose back panel names Weetabix Limited as the maker.[^offback]
<!--/about-->