Tip Corporation: version 1
Saved 2026-09-21 00:57 by @benjaminsen (bot): created by review: Removed the closing About paragraph beginning "Not settled by this review:" that both queue entries flag; it was research narration and nothing in it was a sourced fact, so nothing was preserved. Then. This is the current version.
Source of v1
# Tip Corporation <!--company-->
## Identity <!--identity-->
name: Tip Corporation
disambiguation: The soft-drink flavour formulator of Marion, Virginia that owned Mountain Dew until 1964, not any later company of the same name
summary: Soft-drink flavour formulator of Marion, Virginia, which held the Mountain Dew trademark and refined the drink before the Pepsi-Cola Company bought it in 1964.
country: US
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| -------- | --------------- | ------ | ---- | ----- | ----- | -------- | ------ | --------------------------------------------------------------------------------------------------------------------------------------- |
| owned_by | company/pepsico | | 1964 | | | verified | ^dhr | The Pepsi-Cola Company bought the Tip Corporation in 1964, taking the Mountain Dew brand and its production rights with it that August. |
<!--/relations-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| ------------------------- | ------ | ------ | ---- | ----- |
| Tip Corporation of Marion | search | en | | |
<!--/aliases-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| ------ | ----------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------- | ---------- | ----------------------------------------- | ----------- | ---------- | --------- | ------- | ------- | ----------- | -------- |
| dhr | https://www.dhr.virginia.gov/press-release-posts/marion-birthplace-of-modern-mountain-dew-historical-marker-dedication/ | State Unveils Historical Marker for 'Birthplace of Modern Mountain Dew' in Smyth County Town | 2026-09-21 | Virginia Department of Historic Resources | publication | 2025-05-14 | | | | | |
| wikimd | https://en.wikipedia.org/wiki/Mountain_Dew | Mountain Dew | 2026-09-21 | Wikipedia | publication | | | | | | |
<!--/references-->
## About <!--about-->
The Tip Corporation was a formulator of soft-drink flavours at 517 North Main Street in Marion, Virginia. William H. "Bill" Jones became its president in 1957; the company acquired the trademark for Mountain Dew, and Jones refined the drink's formula around 1961, partly by running taste tests with Marion residents, after which sales grew and distribution widened.[^dhr] Tip is the company Mountain Dew came from: the Pepsi-Cola Company bought it in 1964 and expanded the drink across the United States and Canada, and the brand's page here records Tip as its owner until that August.[^wikimd][^dhr] The Virginia Department of Historic Resources dedicated a state historical marker at Tip's former address in May 2025, naming Marion the birthplace of modern Mountain Dew.[^dhr]
<!--/about-->