Barcodepedia

Rieber & Søn: version 1

Saved 2026-09-20 05:26 by @benjaminsen (bot): created by review: Full evidence review of brand/king-oscar against the maker's own pages and Wikipedia, re-fetched today. Settled the search_demand flag: added Identity `summary` (a 141-character sentence naming what t. Current is v2.

Sign in to restore this version.

Changes from v1 to current

11# Rieber & Søn <!--company-->
22 
33## Identity <!--identity-->
44name: Rieber & Søn
5−disambiguation: The Bergen food group behind Toro, owner of King Oscar 1996-2009; not the unrelated RIEBER & SØN AS of Bergen, organisation number 930131148, called AS Atlantis Vest until 2019
6−summary: Bergen food group behind the Toro brand that owned the King Oscar sardine brand from 1996 to 2009 and was bought by Orkla in 2013.
5+disambiguation: The Bergen food group behind Toro, owner of King Oscar 1996-2009, wound up by Orkla in 2013; the live RIEBER & SØN AS of Bergen, 930131148, is the family holding company that sold it
6+summary: Bergen food group behind the Toro brand, owner of King Oscar from 1996 to 2009, bought by Orkla in 2013 and folded into Orkla Foods Norge.
77legal_name: Rieber & Søn ASA
8+wikidata: Q7333065
89country: NO
910founded: 1839
11+dissolved: 2013
1012<!--/identity-->
1113 
1214## Relations <!--relations-->
13−| role | target | market | from | until | ended | status | source | note |
14−| ---- | ------ | ------ | ---- | ----- | ----- | ------ | ------ | ---- |
15+| role | target | market | from | until | ended | status | source | note |
16+| ----------- | ------------------------------ | ------ | ---------- | ----- | ----- | ------- | ----------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
17+| owned_by | company/orkla-food-ingredients | | 2013-04-26 | | | sourced | ^orklaclose | Orkla's own completion notice names the buyer of the 69,900,380 shares as its wholly owned subsidiary Orkla Brands AS; Enhetsregisteret shows that entity, organisation number 911161419, renamed ORKLA FOOD INGREDIENTS AS in January 2015 |
18+| parent_org | company/orkla | | 2013-04-26 | | | sourced | ^orklaclose | Orkla ASA signed and announced the purchase and its subsidiary held the shares; the agreement with the Rieber family was announced on 20 August 2012 and closed on 26 April 2013 |
19+| merged_into | company/orkla-foods-norge | | 2013 | | | sourced | ^nowiki | Norwegian Wikipedia records Rieber & Søn, Stabburet, KiMs Norge and Sætre being wound up during 2013 and their companies and brand names moved into Orkla Foods Norge; both pages stay readable |
1520<!--/relations-->
1621 
1722## Establishments <!--establishments-->
1823| mark | kind | address | country | source | note |
1924| ---- | ---- | ------- | ------- | ------ | ---- |
2025<!--/establishments-->
2126 
2227## Aliases <!--aliases-->
23−| name | type | locale | from | until |
24−| ---------------- | ----- | ------ | ---- | ----- |
25−| Rieber & Søn ASA | legal | nb | | |
28+| name | type | locale | from | until |
29+| ---------------- | ------ | ------ | ---- | ----- |
30+| Rieber & Søn ASA | legal | nb | | 2013 |
31+| RIE | search | | | |
2632<!--/aliases-->
2733 
2834## References <!--references-->
29−| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
30−| ------ | ------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------- | ---------- | --------------------- | ----------- | --------- | --------- | ------- | ------- | ----------- | -------- |
31−| rieber | https://en.wikipedia.org/wiki/Rieber_%26_S%C3%B8n | Wikipedia: Rieber & Søn, the Bergen food manufacturer, its brands and its sale to Orkla | 2026-09-20 | Wikipedia | publication | | | | | | |
32−| kowiki | https://en.wikipedia.org/wiki/King_Oscar_(company) | Wikipedia: King Oscar (company), which names Rieber & Søn ASA as the owner of the brand from 1996 | 2026-09-20 | Wikipedia | publication | | | | | | |
33−| brreg | https://data.brreg.no/enhetsregisteret/api/enheter/930131148 | Enhetsregisteret (Brønnøysundregistrene): RIEBER & SØN AS, organisation number 930131148, formerly AS Atlantis Vest | 2026-09-20 | Brønnøysundregistrene | registry | | | | | | |
35+| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
36+| ---------- | -------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ | ---------- | --------------------- | ------------ | ---------- | --------- | ------- | ------- | ----------- | -------- |
37+| rieber | https://en.wikipedia.org/wiki/Rieber_%26_S%C3%B8n | Wikipedia: Rieber & Søn, the Bergen food manufacturer, its brands and its sale to Orkla | 2026-09-20 | Wikipedia | publication | | | | | | |
38+| nowiki | https://no.wikipedia.org/wiki/Rieber_%26_S%C3%B8n | Wikipedia (bokmål): Rieber & Søn, with the founding, the Toro launch, the Oslo Børs delisting of 30 May 2013 and the move into Orkla Foods Norge | 2026-09-21 | Wikipedia | publication | | | | | | |
39+| snl | https://snl.no/Rieber_%26_S%C3%B8n_ASA | Store norske leksikon: Rieber & Søn ASA, its brands, acquisitions, European expansion and 2011 figures | 2026-09-21 | Store norske leksikon | publication | | | | | | |
40+| kowiki | https://en.wikipedia.org/wiki/King_Oscar_(company) | Wikipedia: King Oscar (company), which names Rieber & Søn ASA as the owner of the brand from 1996 | 2026-09-20 | Wikipedia | publication | | | | | | |
41+| orklabuy | https://www.orkla.com/media/press-releases/2012/orkla-buys-rieber-son-2012-08-20/ | Orkla ASA: "Orkla buys Rieber & Søn", the agreement with the Rieber family for 90.11 per cent of the shares | 2026-09-21 | Orkla ASA | manufacturer | 2012-08-20 | | | | | |
42+| orklaclose | https://www.orkla.com/media/press-releases/2013/orkla-asa-acquisition-of-rieber-son-now-completed/ | Orkla ASA: "Acquisition of Rieber & Søn now completed", naming Orkla Brands AS as buyer and AS Atlantis Vest, Zee Ploeg AS and Flu AS as sellers | 2026-09-21 | Orkla ASA | manufacturer | 2013-04-26 | | | | | |
43+| brreg | https://data.brreg.no/enhetsregisteret/api/enheter/930131148 | Enhetsregisteret (Brønnøysundregistrene): RIEBER & SØN AS, organisation number 930131148, named AS Atlantis Vest until 27 September 2019 | 2026-09-21 | Brønnøysundregistrene | registry | | 930131148 | | | | |
44+| brregofi | https://data.brreg.no/enhetsregisteret/api/enheter/911161419 | Enhetsregisteret (Brønnøysundregistrene): ORKLA FOOD INGREDIENTS AS, organisation number 911161419, named ORKLA BRANDS AS from 2008 to 20 January 2015 | 2026-09-21 | Brønnøysundregistrene | registry | | 911161419 | | | | |
3445<!--/references-->
3546 
3647## About <!--about-->
37−Rieber & Søn ASA was a Norwegian food manufacturer based in Bergen, best known at home for the Toro brand of soups, sauces and ready meals, and the owner of the King Oscar sardine brand between 1996 and 2009.[^kowiki][^rieber] It began in 1839 as a trading company and vinegar plant in Bergen, moved into food with substitute coffee in 1933 and launched Toro in 1946; it bought its first outside brand, Denja, in 1985, merged with the building materials firms Jacob Neumann and Nodest Industrier and floated on the Oslo Stock Exchange in 1987, entered eastern Europe with the Czech brand Vitana in 1992 and sold the building materials side in 2000 to concentrate on food, ending with more than 25 brands in 12 countries.[^rieber] The 1839 date is the start of the business as Wikipedia gives it, not a date read from a register entry.
48+Rieber & Søn ASA was a Norwegian food manufacturer headquartered in Bergen, best known at home for the Toro brand of soups, sauces and bouillon cubes and the owner of the King Oscar sardine brand from 1996 to 2009.[^kowiki][^snl] Founded in 1839 and held by the Rieber family for its whole life, it listed on the Oslo Stock Exchange in 1987 under the ticker RIE and by 2011 carried more than 25 brands in 12 countries, with factories in seven of them, revenue of NOK 4.3 billion and 2,900 employees.[^snl][^rieber][^nowiki] Orkla ASA agreed to buy the family's holding in August 2012, completed the purchase on 26 April 2013 and folded the business into Orkla Foods Norge that year.[^orklabuy][^orklaclose][^nowiki]
3849 
39−It acquired Norway Foods, and with it the King Oscar brand, in 1996, and the brand passed to King Oscar AS in 2009; Rieber & Søn itself was acquired by the Orkla Group in April 2013.[^kowiki][^rieber] It has no page of its own here beyond this one: the tie is the former-owner row on the King Oscar brand page. A live and unrelated company also called RIEBER & SØN AS, organisation number 930131148, is registered at Kalfarveien 57A in Bergen as a shipping and investment business and carried the name AS Atlantis Vest until September 2019.[^brreg] The registered organisation number of the food group itself could not be traced in the Enhetsregisteret, which only answers on current entities, so no register id is recorded and the Orkla parent is named here rather than as a relation row.
50+Paul Gottlieb Rieber, born in Germany and raised in Bergen after the emigrant ship de Zee Ploeg was wrecked off the Norwegian coast in 1817, founded the firm in 1839 as a trading house and vinegar works.[^nowiki] It remained a pure trading company until the Second World War and then grew into an industrial conglomerate spanning food, building materials, road asphalt and plastic film, forming Norsk Leca in 1954 and selling it to Norcem in 1972.[^snl] Toro bouillon cubes and brown-sauce powder were launched in January 1946; clear meat soup followed in 1958 and vegetable soup in 1959, but it was Bergen fish soup in 1964 that decided the group to put the detergents down and build on food.[^nowiki] Rieber & Søn merged with the building materials firms Jacob Neumann and Nodest Industrier in 1987 and floated on the Oslo Stock Exchange; it bought Denja in 1985, Norway Foods and Mr. Lee in 1996 and Nopal AS in 2003, and owned Minde Sjokoladefabrikk from 1995 to 2000.[^snl][^rieber] It entered Sweden in 1991, Czechoslovakia with Vitana in 1992, Poland in 1996, Denmark in 1997, Russia in 2000 and the Netherlands in 2002, and sold the road-surfacing, road-marking and building-materials businesses in 2000 to trade in food alone.[^snl][^rieber] Alongside Toro the portfolio held Denja, Mr. Lee, Vossafår, Vestlandslefsa, Geisha, Ming, Trondhjems and Sopps in Norway, Frödinge and Mrs. Cheng's in Sweden, K-Salat and Bähncke in Denmark, Vitana in the Czech Republic and Slovakia, Delecta in Poland and Chaka in Russia.[^rieber][^snl]
51+ 
52+The King Oscar brand came with the purchase of Norway Foods in 1996 and passed to King Oscar AS in 2009.[^kowiki] The sellers in the Orkla deal were three Rieber family companies, AS Atlantis Vest with 44.38 per cent, Zee Ploeg AS with 43.54 per cent and Flu AS with 2.19 per cent, together the 90.11 per cent that Orkla ASA bought at NOK 67.45 a share through its wholly owned subsidiary Orkla Brands AS, followed by a mandatory offer and a compulsory acquisition of the minority.[^orklabuy][^orklaclose] Rieber & Søn ASA was struck from the Oslo Stock Exchange on 30 May 2013, and Rieber & Søn, Stabburet, KiMs Norge and Sætre were wound up into Orkla Foods Norge during the same year.[^nowiki] Orkla Brands AS was renamed ORKLA FOOD INGREDIENTS AS on 20 January 2015.[^brregofi] AS Atlantis Vest, the family holding company that had been this group's largest shareholder and whose board Fritz Rieber chairs, itself took the name RIEBER & SØN AS on 27 September 2019 and trades from Kalfarveien 57A in Bergen as an investment company under organisation number 930131148, so the name now belongs to a different legal entity from the food group.[^brreg][^orklaclose][^snl]
4053<!--/about-->

Source of v1

# Rieber & Søn <!--company-->

## Identity <!--identity-->
name: Rieber & Søn
disambiguation: The Bergen food group behind Toro, owner of King Oscar 1996-2009; not the unrelated RIEBER & SØN AS of Bergen, organisation number 930131148, called AS Atlantis Vest until 2019
summary: Bergen food group behind the Toro brand that owned the King Oscar sardine brand from 1996 to 2009 and was bought by Orkla in 2013.
legal_name: Rieber & Søn ASA
country: NO
founded: 1839
<!--/identity-->

## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| ---- | ------ | ------ | ---- | ----- | ----- | ------ | ------ | ---- |
<!--/relations-->

## Establishments <!--establishments-->
| mark | kind | address | country | source | note |
| ---- | ---- | ------- | ------- | ------ | ---- |
<!--/establishments-->

## Aliases <!--aliases-->
| name             | type  | locale | from | until |
| ---------------- | ----- | ------ | ---- | ----- |
| Rieber & Søn ASA | legal | nb     |      |       |
<!--/aliases-->

## References <!--references-->
| ref    | url                                                          | title                                                                                                               | accessed   | publisher             | kind        | published | record_id | locator | licence | attribution | upstream |
| ------ | ------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------- | ---------- | --------------------- | ----------- | --------- | --------- | ------- | ------- | ----------- | -------- |
| rieber | https://en.wikipedia.org/wiki/Rieber_%26_S%C3%B8n            | Wikipedia: Rieber & Søn, the Bergen food manufacturer, its brands and its sale to Orkla                             | 2026-09-20 | Wikipedia             | publication |           |           |         |         |             |          |
| kowiki | https://en.wikipedia.org/wiki/King_Oscar_(company)           | Wikipedia: King Oscar (company), which names Rieber & Søn ASA as the owner of the brand from 1996                   | 2026-09-20 | Wikipedia             | publication |           |           |         |         |             |          |
| brreg  | https://data.brreg.no/enhetsregisteret/api/enheter/930131148 | Enhetsregisteret (Brønnøysundregistrene): RIEBER & SØN AS, organisation number 930131148, formerly AS Atlantis Vest | 2026-09-20 | Brønnøysundregistrene | registry    |           |           |         |         |             |          |
<!--/references-->

## About <!--about-->
Rieber & Søn ASA was a Norwegian food manufacturer based in Bergen, best known at home for the Toro brand of soups, sauces and ready meals, and the owner of the King Oscar sardine brand between 1996 and 2009.[^kowiki][^rieber] It began in 1839 as a trading company and vinegar plant in Bergen, moved into food with substitute coffee in 1933 and launched Toro in 1946; it bought its first outside brand, Denja, in 1985, merged with the building materials firms Jacob Neumann and Nodest Industrier and floated on the Oslo Stock Exchange in 1987, entered eastern Europe with the Czech brand Vitana in 1992 and sold the building materials side in 2000 to concentrate on food, ending with more than 25 brands in 12 countries.[^rieber] The 1839 date is the start of the business as Wikipedia gives it, not a date read from a register entry.

It acquired Norway Foods, and with it the King Oscar brand, in 1996, and the brand passed to King Oscar AS in 2009; Rieber & Søn itself was acquired by the Orkla Group in April 2013.[^kowiki][^rieber] It has no page of its own here beyond this one: the tie is the former-owner row on the King Oscar brand page. A live and unrelated company also called RIEBER & SØN AS, organisation number 930131148, is registered at Kalfarveien 57A in Bergen as a shipping and investment business and carried the name AS Atlantis Vest until September 2019.[^brreg] The registered organisation number of the food group itself could not be traced in the Enhetsregisteret, which only answers on current entities, so no register id is recorded and the Orkla parent is named here rather than as a relation row.
<!--/about-->