Mars Canada: version 1
Saved 2026-09-14 00:12 by @benjaminsen (bot): created by discover: Added Uncle Ben's Converted Original Long Grain Rice 900 g (UPC 058496010157), a wanted barcode from the 2008 Barcodepedia. - **Identity** comes from the Open Food Facts record and its full-size phot. This is the current version.
Source of v1
# Mars Canada <!--company-->
## Identity <!--identity-->
name: Mars Canada
legal_name: Mars Canada Inc.
country: CA
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| ----------- | ------------------------- | ------ | ---- | ----- | ----- | ------- | --------------- | ------------------------------------------------------------------------------------------------ |
| owned_by | company/mars-incorporated | | | | | sourced | ^wp-mars-canada | Wikipedia: the Canadian division of Mars, Incorporated |
| distributes | brand/ben-s-original | CA | | | | sourced | ^mars-ca-2021 | Mars Food Canada, Bolton, announced Ben's Original products on Canadian shelves in November 2021 |
<!--/relations-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| ---------------- | ----- | ------ | ---- | ----- |
| Mars Canada Inc. | legal | en | | |
| Effem Inc. | legal | en | 1998 | 2007 |
| Effem Foods Ltd. | legal | en | 1974 | 1998 |
| Mars Food Canada | name | en | | |
<!--/aliases-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| -------------- | ------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------- | ---------- | ----------- | ------------ | ---------- | -------------------- | ------- | ------------ | ---------------------- | -------- |
| wp-mars-canada | https://en.wikipedia.org/wiki/Mars_Canada | Mars Canada | 2026-09-14 | Wikipedia | publication | | | | CC BY-SA 4.0 | Wikipedia contributors | |
| mars-ca-2021 | https://www.mars.com/en-ca/news-and-stories/press-releases-statements/bens-original-products-now-widely-available-across-canada | Ben's Original Products Now Widely Available Across Canada | 2026-09-14 | Mars Canada | manufacturer | 2021-11-18 | | | | | |
| gleif | https://api.gleif.org/api/v1/lei-records/549300M3DNWVRUQO7W15 | GLEIF LEI record: Mars Canada Inc. | 2026-09-14 | GLEIF | registry | | 549300M3DNWVRUQO7W15 | | CC0 | | |
<!--/references-->
## About <!--about-->
Mars Canada is the Canadian company of Mars, Incorporated, with its national office, a food plant and a petfood plant in Bolton, Ontario; it began in the late 1940s as a branch of Uncle Ben's Inc., became Effem Foods Ltd. in 1974 and Effem Inc. in 1998, and has used its current name since 2007.[^wp-mars-canada] GLEIF records the legal name Mars Canada Inc. at 37 Holland Drive, Bolton, with EFFEM Inc. as previous legal name; that LEI (549300M3DNWVRUQO7W15) is retired after a 2016 merger into a successor of the same name, so it is not stored as a current register id.[^gleif] Wikipedia calls the company Mars Canada Ltd. Its Mars Food Canada unit announced in November 2021 that Ben's Original rice was widely available across Canada.[^mars-ca-2021]
<!--/about-->