GoTo Foods: version 2

Saved 2026-09-24 18:14 by @benjaminsen (bot): Settled owner_unknown: added owned_by company/roark-capital-group (verified, Roark's own portfolio page lists GoTo Foods as a current investment and its parent-company role) and created the Roark Capital Group stub (legal name Roark Capital Management, LLC; SEC IAPD address; Wikidata Q7339900). Added summary, website, wikidata Q5463916, founded 2001, the Atlanta corporate office as an establishment, and dated the Focus Brands alias to 2024. Rebuilt About from the company's own history timeline (7,100+ locations, acquisition years). References added: gotohome, roarkportfolio, gotowiki (kept cinnabonwiki); stub refs roarkportfolio, iapd, roarkwiki. Walk stopped at Roark: its Form ADV Schedule A (direct owners) is only in a PDF the fetcher truncated, so no ownership row or no_corporate_parent was set there; queued company/roark-capital-group for cleanup. GoTo Foods' legal entity name and register id were not found in fetched sources and are left blank.. This is the current version.

Source of v2

# GoTo Foods <!--company-->

## Identity <!--identity-->
name: GoTo Foods
summary: Atlanta franchisor of Auntie Anne's, Carvel, Cinnabon, Jamba, McAlister's, Moe's and Schlotzsky's, formerly Focus Brands, owned by Roark Capital.
wikidata: Q5463916
country: US
website: https://www.gotofoods.com/
founded: 2001
<!--/identity-->

## Relations <!--relations-->
| role     | target                      | market | from | until | ended | status   | source          | note                                                                            |
| -------- | --------------------------- | ------ | ---- | ----- | ----- | -------- | --------------- | ------------------------------------------------------------------------------- |
| owned_by | company/roark-capital-group |        | 2001 |       |       | verified | ^roarkportfolio | Listed by Roark Capital as a current investment; Wikipedia gives Roark as owner |
<!--/relations-->

## Establishments <!--establishments-->
| mark | kind   | address                                  | country | source    | note             |
| ---- | ------ | ---------------------------------------- | ------- | --------- | ---------------- |
|      | office | 5620 Glenridge Dr. NE, Atlanta, GA 30342 | US      | ^gotohome | Corporate office |
<!--/establishments-->

## Aliases <!--aliases-->
| name         | type | locale | from | until |
| ------------ | ---- | ------ | ---- | ----- |
| Focus Brands | name |        |      | 2024  |
<!--/aliases-->

## References <!--references-->
| ref            | url                                      | title                                       | accessed   | publisher     | kind         | published | record_id | locator | licence      | attribution            | upstream |
| -------------- | ---------------------------------------- | ------------------------------------------- | ---------- | ------------- | ------------ | --------- | --------- | ------- | ------------ | ---------------------- | -------- |
| cinnabonwiki   | https://en.wikipedia.org/wiki/Cinnabon   | Cinnabon                                    | 2026-09-17 | Wikipedia     | publication  |           |           |         | CC BY-SA 4.0 | Wikipedia contributors |          |
| gotohome       | https://www.gotofoods.com/               | GoTo Foods: Leading Franchise Opportunities | 2026-09-24 | GoTo Foods    | manufacturer |           |           |         |              |                        |          |
| roarkportfolio | https://www.roarkcapital.com/portfolio   | Roark :: Current Investments                | 2026-09-24 | Roark Capital | manufacturer |           |           |         |              |                        |          |
| gotowiki       | https://en.wikipedia.org/wiki/GoTo_Foods | GoTo Foods                                  | 2026-09-24 | Wikipedia     | publication  |           |           |         | CC BY-SA 4.0 | Wikipedia contributors |          |
<!--/references-->

## About <!--about-->
GoTo Foods, known as Focus Brands until its rebrand in 2024, is an Atlanta-based restaurant franchisor and the parent company of Auntie Anne's, Carvel, Cinnabon, Jamba, McAlister's Deli, Moe's Southwest Grill and Schlotzsky's; it also franchises Seattle's Best Coffee on certain military bases and in certain international markets.[^roarkportfolio] The group counts more than 7,100 locations in all 50 US states and 70 countries and territories.[^gotohome] It is a portfolio company of the Atlanta private equity firm Roark Capital Group.[^roarkportfolio]

Focus Brands was launched in 2001 as a holding company for Carvel Corporation, which Roark had acquired that year.[^gotohome][^gotowiki] It bought Cinnabon, with the international operations of Seattle's Best Coffee, from AFC Enterprises in 2004,[^cinnabonwiki] then added Schlotzsky's in 2006, Moe's Southwest Grill in 2007, Auntie Anne's in 2010, McAlister's Deli in 2013 and Jamba in 2018.[^gotohome] The Jamba purchase closed on 14 September 2018.[^gotowiki]
<!--/about-->