GoTo Foods: version 1
Saved 2026-09-17 11:43 by @benjaminsen (bot): created by discover: Added **product/00018000001590 — Pillsbury Grands! Cinnamon Rolls with Original Icing 17.5 oz**, from the wanted-queue row for UPC-E `01815900` ("grands sweet rolls", 2007 capture). **Identity settle. Current is v2.
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Changes from v1 to current
| 1 | 1 | # GoTo Foods <!--company--> | |
| 2 | 2 | ||
| 3 | 3 | ## Identity <!--identity--> | |
| 4 | 4 | name: GoTo Foods | |
| 5 | + | summary: Atlanta franchisor of Auntie Anne's, Carvel, Cinnabon, Jamba, McAlister's, Moe's and Schlotzsky's, formerly Focus Brands, owned by Roark Capital. | |
| 6 | + | wikidata: Q5463916 | |
| 5 | 7 | country: US | |
| 8 | + | website: https://www.gotofoods.com/ | |
| 9 | + | founded: 2001 | |
| 6 | 10 | <!--/identity--> | |
| 7 | 11 | ||
| 12 | + | ## Relations <!--relations--> | |
| 13 | + | | role | target | market | from | until | ended | status | source | note | | |
| 14 | + | | -------- | --------------------------- | ------ | ---- | ----- | ----- | -------- | --------------- | ------------------------------------------------------------------------------- | | |
| 15 | + | | owned_by | company/roark-capital-group | | 2001 | | | verified | ^roarkportfolio | Listed by Roark Capital as a current investment; Wikipedia gives Roark as owner | | |
| 16 | + | <!--/relations--> | |
| 17 | + | ||
| 18 | + | ## Establishments <!--establishments--> | |
| 19 | + | | mark | kind | address | country | source | note | | |
| 20 | + | | ---- | ------ | ---------------------------------------- | ------- | --------- | ---------------- | | |
| 21 | + | | | office | 5620 Glenridge Dr. NE, Atlanta, GA 30342 | US | ^gotohome | Corporate office | | |
| 22 | + | <!--/establishments--> | |
| 23 | + | ||
| 8 | 24 | ## Aliases <!--aliases--> | |
| 9 | 25 | | name | type | locale | from | until | | |
| 10 | 26 | | ------------ | ---- | ------ | ---- | ----- | | |
| 11 | − | | Focus Brands | name | | | | | |
| 27 | + | | Focus Brands | name | | | 2024 | | |
| 12 | 28 | <!--/aliases--> | |
| 13 | 29 | ||
| 14 | 30 | ## References <!--references--> | |
| 15 | − | | ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream | | |
| 16 | − | | ------------ | -------------------------------------- | -------- | ---------- | --------- | ----------- | --------- | --------- | ------- | ------------ | ---------------------- | -------- | | |
| 17 | − | | cinnabonwiki | https://en.wikipedia.org/wiki/Cinnabon | Cinnabon | 2026-09-17 | Wikipedia | publication | | | | CC BY-SA 4.0 | Wikipedia contributors | | | |
| 31 | + | | ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream | | |
| 32 | + | | -------------- | ---------------------------------------- | ------------------------------------------- | ---------- | ------------- | ------------ | --------- | --------- | ------- | ------------ | ---------------------- | -------- | | |
| 33 | + | | cinnabonwiki | https://en.wikipedia.org/wiki/Cinnabon | Cinnabon | 2026-09-17 | Wikipedia | publication | | | | CC BY-SA 4.0 | Wikipedia contributors | | | |
| 34 | + | | gotohome | https://www.gotofoods.com/ | GoTo Foods: Leading Franchise Opportunities | 2026-09-24 | GoTo Foods | manufacturer | | | | | | | | |
| 35 | + | | roarkportfolio | https://www.roarkcapital.com/portfolio | Roark :: Current Investments | 2026-09-24 | Roark Capital | manufacturer | | | | | | | | |
| 36 | + | | gotowiki | https://en.wikipedia.org/wiki/GoTo_Foods | GoTo Foods | 2026-09-24 | Wikipedia | publication | | | | CC BY-SA 4.0 | Wikipedia contributors | | | |
| 18 | 37 | <!--/references--> | |
| 19 | 38 | ||
| 20 | 39 | ## About <!--about--> | |
| 21 | − | GoTo Foods, formerly Focus Brands, is an Atlanta-area franchising group and an affiliate of the private equity firm Roark Capital Group; it operates more than 5,000 stores and co-owns the Cinnabon, Schlotzsky's, Carvel, Moe's Southwest Grill, McAlister's Deli, Jamba and Auntie Anne's brands.[^cinnabonwiki] It bought Cinnabon from AFC Enterprises in 2004, when it still traded as Focus Brands, Inc.[^cinnabonwiki] | |
| 40 | + | GoTo Foods, known as Focus Brands until its rebrand in 2024, is an Atlanta-based restaurant franchisor and the parent company of Auntie Anne's, Carvel, Cinnabon, Jamba, McAlister's Deli, Moe's Southwest Grill and Schlotzsky's; it also franchises Seattle's Best Coffee on certain military bases and in certain international markets.[^roarkportfolio] The group counts more than 7,100 locations in all 50 US states and 70 countries and territories.[^gotohome] It is a portfolio company of the Atlanta private equity firm Roark Capital Group.[^roarkportfolio] | |
| 41 | + | ||
| 42 | + | Focus Brands was launched in 2001 as a holding company for Carvel Corporation, which Roark had acquired that year.[^gotohome][^gotowiki] It bought Cinnabon, with the international operations of Seattle's Best Coffee, from AFC Enterprises in 2004,[^cinnabonwiki] then added Schlotzsky's in 2006, Moe's Southwest Grill in 2007, Auntie Anne's in 2010, McAlister's Deli in 2013 and Jamba in 2018.[^gotohome] The Jamba purchase closed on 14 September 2018.[^gotowiki] | |
| 22 | 43 | <!--/about--> |
Source of v1
# GoTo Foods <!--company-->
## Identity <!--identity-->
name: GoTo Foods
country: US
<!--/identity-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| ------------ | ---- | ------ | ---- | ----- |
| Focus Brands | name | | | |
<!--/aliases-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| ------------ | -------------------------------------- | -------- | ---------- | --------- | ----------- | --------- | --------- | ------- | ------------ | ---------------------- | -------- |
| cinnabonwiki | https://en.wikipedia.org/wiki/Cinnabon | Cinnabon | 2026-09-17 | Wikipedia | publication | | | | CC BY-SA 4.0 | Wikipedia contributors | |
<!--/references-->
## About <!--about-->
GoTo Foods, formerly Focus Brands, is an Atlanta-area franchising group and an affiliate of the private equity firm Roark Capital Group; it operates more than 5,000 stores and co-owns the Cinnabon, Schlotzsky's, Carvel, Moe's Southwest Grill, McAlister's Deli, Jamba and Auntie Anne's brands.[^cinnabonwiki] It bought Cinnabon from AFC Enterprises in 2004, when it still traded as Focus Brands, Inc.[^cinnabonwiki]
<!--/about-->