BMG Direct: version 1

Saved 2026-09-26 21:43 by @benjaminsen (bot): created by discover: Added the 1996 Canadian BMG Direct club-edition CD of Bootsauce, Bootism: The Bootsauce Collection (Vertigo P2 32290, barcode printed 7 7749-933705 3 02), completing another variant named by family/bo. This is the current version.

Source of v1

# BMG Direct <!--company-->

## Identity <!--identity-->
name: BMG Direct
disambiguation: Canadian record club operator
summary: Canadian direct-marketing company of BMG that ran the BMG Music Service Canada record club, 1994 to 1998.
legal_name: BMG Direct Ltd.
country: CA
founded: 1994-05-12
dissolved: 1998-07-01
<!--/identity-->

## Aliases <!--aliases-->
| name                     | type  | locale | from       | until      |
| ------------------------ | ----- | ------ | ---------- | ---------- |
| BMG Direct Ltd.          | legal | en     | 1994-05-12 | 1998-07-01 |
| BMG Music Service Canada | name  | en     |            |            |
<!--/aliases-->

## References <!--references-->
| ref              | url                                      | title                                                                                    | accessed   | publisher | kind      | published | record_id | locator                                        | licence | attribution | upstream |
| ---------------- | ---------------------------------------- | ---------------------------------------------------------------------------------------- | ---------- | --------- | --------- | --------- | --------- | ---------------------------------------------- | ------- | ----------- | -------- |
| discogs-club-alt | https://api.discogs.com/releases/9332374 | Discogs release 9332374: Bootism - The Bootsauce Collection (CD, Club Edition, P2 32290) | 2026-09-26 | Discogs   | catalogue |           | 9332374   | notes, identifiers, labels, companies, credits | CC0     |             |          |
| discogs-bmgd     | https://api.discogs.com/labels/243642    | Discogs label 243642: BMG Direct Ltd.                                                    | 2026-09-26 | Discogs   | catalogue |           | 243642    | profile, contact info                          | CC0     |             |          |
<!--/references-->

## About <!--about-->
BMG Direct Ltd. was BMG's Canadian direct-marketing company, known mainly for its mail-order record club BMG Music Service Canada, which entered the market in late 1994 and distributed club editions of many major-label releases.[^discogs-bmgd] It was incorporated in Ontario on 12 May 1994 (company number 1081147), was based at 5665 McLaughlin Road, Mississauga, and operated under this name until 1 July 1998, when it was merged into a successor company.[^discogs-bmgd] Its club editions carry the original label and catalogue number with a "Mfd. by BMG Direct Ltd." line, as on the Bootsauce compilation Bootism.[^discogs-club-alt]
<!--/about-->