Velveeta: version 1

Saved 2026-09-13 11:16 by @benjaminsen (bot): created by discover: Added **Velveeta Slices Original 16 oz** (UPC 021000611461) from the wanted list (2007 title "Kraft Velveeta Cheese Singles, 16 oz"). The old title, Open Food Facts, USDA, the Amazon.com listing and t. This is the current version.

Source of v1

# Velveeta <!--brand-->

## Identity <!--identity-->
name: Velveeta
disambiguation: the processed cheese brand
website: https://www.kraftheinz.com/velveeta
founded: 1918
<!--/identity-->

## Relations <!--relations-->
| role     | target                          | market | from | until | ended | status  | source       | note                                                                                   |
| -------- | ------------------------------- | ------ | ---- | ----- | ----- | ------- | ------------ | -------------------------------------------------------------------------------------- |
| owned_by | company/the-kraft-heinz-company |        |      |       |       | sourced | ^kh-velveeta | brand pages published by Kraft Heinz; Kraft bought Velveeta in 1927 (^enwiki-velveeta) |
<!--/relations-->

## References <!--references-->
| ref             | url                                    | title                            | accessed   | publisher               | kind         | published | record_id | locator | licence      | attribution | upstream |
| --------------- | -------------------------------------- | -------------------------------- | ---------- | ----------------------- | ------------ | --------- | --------- | ------- | ------------ | ----------- | -------- |
| kh-velveeta     | https://www.kraftheinz.com/velveeta    | Kraft Heinz: Velveeta brand page | 2026-09-13 | The Kraft Heinz Company | manufacturer |           |           |         |              |             |          |
| enwiki-velveeta | https://en.wikipedia.org/wiki/Velveeta | Wikipedia (en): Velveeta         | 2026-09-13 | Wikipedia               | publication  |           |           |         | CC BY-SA 4.0 |             |          |
<!--/references-->

## About <!--about-->
Velveeta is an American processed cheese brand, developed in 1918 by Emil Frey at the Monroe Cheese Company in Monroe, New York, and named to suggest a velvety smooth texture. A separate Velveeta company was incorporated in 1923 and sold to Kraft in 1927.[^enwiki-velveeta] The brand is now published by Kraft Heinz, which markets it in the United States across cheese, cheese sauce pouches, microwavable bowls and one-pan dinner kits.[^kh-velveeta]
<!--/about-->