Trebor: version 4
Saved 2026-09-24 05:44 by site bot: A brand page holds its logo only: other-1dbfd412.jpg shows no single product; kept in this page's history. This is the current version.
Source of v4
# Trebor <!--brand-->
## Identity <!--identity-->
name: Trebor
disambiguation: British mint and sugar confectionery brand, owned by Mondelez International
summary: British mint brand founded in east London in 1907, owned by Mondelez International and made at its Sheffield factory; Extra Strong Mints and Softmints are its best known lines.
website: https://www.trebor.co.uk/
founded: 1907-01-04
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| ------------- | ------------------------------ | ------ | ---------- | ----- | ----- | -------- | ------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| owned_by | company/mondelez-international | global | | | | sourced | ^wiki-trebor | Wikipedia describes Trebor as a British confectionery brand-name owned by Mondelez International; the trading company of the same name was bought by Cadbury Schweppes in 1989 and Cadbury passed to Mondelez. |
| originated_by | company/trebor-bassett | GB | 1907-01-04 | | | verified | ^ch-trebor-bassett | The company that started the brand and still carries it inside the Mondelez group: Companies House number 00091528, incorporated as Trebor Sharps Limited on 4 January 1907 and named Trebor Bassett Limited since 1 March 1990. |
<!--/relations-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| -------------- | ------ | ------ | ---------- | ---------- |
| Trebor Mints | search | en | | |
| Trebor Bassett | search | en | 1990-03-01 | |
| Trebor Sharps | search | en | 1907-01-04 | 1978-12-31 |
<!--/aliases-->
## Images <!--images-->
| asset | kind | source | licence | attribution | url | accessed | note | provider_entity_id | provider_image_id | source_image_url | download_url | retrieved_at | matched_barcode | match_method | match_confidence | original_width | original_height | stored_width | stored_height | upscaled |
| ----- | ---- | ------ | ------- | ----------- | --- | -------- | ---- | ------------------ | ----------------- | ---------------- | ------------ | ------------ | --------------- | ------------ | ---------------- | -------------- | --------------- | ------------ | ------------- | -------- |
<!--/images-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| ----------------- | ----------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | --------------------------------------- | ------------ | ---------- | -------------------- | ------------------------------------------------- | ------------ | ---------------------------- | ----------------------------------------------------- |
| pack-front | https://images.openfoodfacts.org/images/products/000/005/010/5083/2.jpg | Open Food Facts: front of the same roll, with the TREBOR wordmark in the red star, "MASTERS OF MINTYNESS", the softmints logotype, SPEARMINT and the best-before date 17 02 2018 | 2026-09-17 | Open Food Facts | pack | 2017-07-04 | 0000050105083 | raw upload 2 | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0000050105083 |
| wiki-trebor | https://en.wikipedia.org/wiki/Trebor_(confectionery) | Wikipedia: Trebor (confectionery) | 2026-09-21 | Wikipedia | publication | | | History; Structure; Products; Cultural references | cc-by-sa-4.0 | Wikipedia contributors | |
| ch-trebor-bassett | https://find-and-update.company-information.service.gov.uk/company/00091528 | Companies House: TREBOR BASSETT LIMITED (00091528), overview with incorporation date and previous company names | 2026-09-21 | Companies House | registry | | 00091528 | Overview; Previous company names | | | |
| mdlz-ex21 | https://www.sec.gov/Archives/edgar/data/1103982/000162828026005345/ex211_123125.htm | Mondelez International, Inc.: Exhibit 21, Subsidiaries of the Registrant, 2025 Form 10-K | 2026-09-21 | U.S. Securities and Exchange Commission | registry | 2026-02-04 | 0001628280-26-005345 | United Kingdom subsidiaries | | | |
| mdlz-uk | https://www.mondelezinternational.com/united-kingdom/ | Mondelez International: United Kingdom | 2026-09-21 | Mondelez International, Inc. | manufacturer | | | Sheffield site description | | | |
| trebor-co-uk | https://www.trebor.co.uk/ | trebor.co.uk: the Trebor domain, answering HTTP 301 to https://www.cadbury.co.uk/ | 2026-09-21 | Mondelez International, Inc. | other | | | | | | |
<!--/references-->
## About <!--about-->
Trebor is a British mint and sugar confectionery brand owned by Mondelez International.[^wiki-trebor] It was founded on 4 January 1907 by W. B. Woodcock, Thomas Henry King, Robert Robertson and Sydney Herbert Marks on Katherine Road in Forest Gate, east London, and registered as Trebor Sharps Limited; the name is Robert spelled backwards, and was registered as a trademark four days after the end of the First World War.[^wiki-trebor][^ch-trebor-bassett] Packs are signed with the TREBOR wordmark set in a red star under the line "MASTERS OF MINTYNESS", and the best known lines are Extra Strong Mints, launched in 1937 as Extra Strong Peppermints, and Softmints.[^pack-front][^wiki-trebor] Mondelez makes Trebor mints at its Sheffield factory, the group’s largest confectionery plant in Europe.[^mdlz-uk]
By the end of the 1960s the family-run company was the fourth largest confectionery group in the United Kingdom and exported to more than fifty countries, and by the mid-1980s it led the British market in branded mints and boiled sweets; along the way it bought Moffat toffee in 1959, the confectionery interests of Clarnico in January 1969 and Maynards in December 1985.[^wiki-trebor] Cadbury Schweppes bought the company on 14 September 1989 for GBP 147 million, and from 1 March 1990 it traded as Trebor Bassett, a division of Cadbury; production later moved to north Sheffield.[^wiki-trebor] Companies House still carries the original registration, number 00091528, incorporated as Trebor Sharps Limited on 4 January 1907, renamed Trebor Limited on 31 December 1978 and Trebor Bassett Limited on 1 March 1990, and Exhibit 21 to Mondelez International’s 2025 Form 10-K lists Trebor Bassett Limited among the registrant’s United Kingdom subsidiaries.[^ch-trebor-bassett][^mdlz-ex21] The brand’s own domain, trebor.co.uk, answers with a permanent redirect to Mondelez’s Cadbury UK site at cadbury.co.uk.[^trebor-co-uk] Early advertising used the jingle "Trebor mints are a minty bit stronger", and in 1987 Steve Harley & Cockney Rebel’s "Mr. Soft" was used in television adverts for Softmints and Softfruits, sung in imitation by Phillip Pope; EMI re-released the single on 7 March 1988 to coincide with the spring campaign.[^wiki-trebor]
<!--/about-->