Trebor: version 1

Saved 2026-09-17 12:35 by @benjaminsen (bot): created by discover: Added **Trebor Softmints Spearmint 44.9 g** (EAN-8 `50105083`), taken from the wanted queue, plus the three stubs it needed: `brand/trebor`, `family/trebor-softmints` and `ingredient/natural-mint-flav. Current is v4.

Changes from v1 to current

1	1		# Trebor <!--brand-->
2	2
3	3		## Identity <!--identity-->
4	4		name: Trebor
5	5		disambiguation: British mint and sugar confectionery brand, owned by Mondelez International
	6	+	summary: British mint brand founded in east London in 1907, owned by Mondelez International and made at its Sheffield factory; Extra Strong Mints and Softmints are its best known lines.
	7	+	website: https://www.trebor.co.uk/
6	8		founded: 1907-01-04
7	9		<!--/identity-->
8	10
9	11		## Relations <!--relations-->
10		−	\| role \| target \| market \| from \| until \| ended \| status \| source \| note \|
11		−	\| -------- \| ------------------------------ \| ------ \| ---- \| ----- \| ----- \| ------- \| ------------ \| -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- \|
12		−	\| owned_by \| company/mondelez-international \| global \| \| \| \| sourced \| ^wiki-trebor \| Wikipedia describes Trebor as a British confectionery brand-name owned by Mondelez International; the trading company of the same name was bought by Cadbury Schweppes in 1989 and Cadbury passed to Mondelez. \|
	12	+	\| role \| target \| market \| from \| until \| ended \| status \| source \| note \|
	13	+	\| ------------- \| ------------------------------ \| ------ \| ---------- \| ----- \| ----- \| -------- \| ------------------ \| -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- \|
	14	+	\| owned_by \| company/mondelez-international \| global \| \| \| \| sourced \| ^wiki-trebor \| Wikipedia describes Trebor as a British confectionery brand-name owned by Mondelez International; the trading company of the same name was bought by Cadbury Schweppes in 1989 and Cadbury passed to Mondelez. \|
	15	+	\| originated_by \| company/trebor-bassett \| GB \| 1907-01-04 \| \| \| verified \| ^ch-trebor-bassett \| The company that started the brand and still carries it inside the Mondelez group: Companies House number 00091528, incorporated as Trebor Sharps Limited on 4 January 1907 and named Trebor Bassett Limited since 1 March 1990. \|
13	16		<!--/relations-->
14	17
15	18		## Aliases <!--aliases-->
16		−	\| name \| type \| locale \| from \| until \|
17		−	\| -------------- \| ------ \| ------ \| ---- \| ----- \|
18		−	\| Trebor Mints \| search \| en \| \| \|
19		−	\| Trebor Bassett \| search \| en \| 1990 \| \|
	19	+	\| name \| type \| locale \| from \| until \|
	20	+	\| -------------- \| ------ \| ------ \| ---------- \| ---------- \|
	21	+	\| Trebor Mints \| search \| en \| \| \|
	22	+	\| Trebor Bassett \| search \| en \| 1990-03-01 \| \|
	23	+	\| Trebor Sharps \| search \| en \| 1907-01-04 \| 1978-12-31 \|
20	24		<!--/aliases-->
21	25
	26	+	## Images <!--images-->
	27	+	\| asset \| kind \| source \| licence \| attribution \| url \| accessed \| note \| provider_entity_id \| provider_image_id \| source_image_url \| download_url \| retrieved_at \| matched_barcode \| match_method \| match_confidence \| original_width \| original_height \| stored_width \| stored_height \| upscaled \|
	28	+	\| ----- \| ---- \| ------ \| ------- \| ----------- \| --- \| -------- \| ---- \| ------------------ \| ----------------- \| ---------------- \| ------------ \| ------------ \| --------------- \| ------------ \| ---------------- \| -------------- \| --------------- \| ------------ \| ------------- \| -------- \|
	29	+	<!--/images-->
	30	+
22	31		## References <!--references-->
23		−	\| ref \| url \| title \| accessed \| publisher \| kind \| published \| record_id \| locator \| licence \| attribution \| upstream \|
24		−	\| ----------- \| ----------------------------------------------------------------------- \| -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- \| ---------- \| ---------------------------- \| ------------ \| ---------- \| ------------- \| -------------------------------------- \| ------------ \| ---------------------------- \| ----------------------------------------------------- \|
25		−	\| mintpeople \| http://www.themintpeople.co.uk/ \| themintpeople.co.uk: a UK2 domain registrar placeholder, "Welcome to your new website", where the address printed on Trebor rolls once led \| 2026-09-17 \| UK2 \| other \| \| \| \| \| \| \|
26		−	\| pack-front \| https://images.openfoodfacts.org/images/products/000/005/010/5083/2.jpg \| Open Food Facts: front of the same roll, with the TREBOR wordmark in the red star, "MASTERS OF MINTYNESS", the softmints logotype, SPEARMINT and the best-before date 17 02 2018 \| 2026-09-17 \| Open Food Facts \| pack \| 2017-07-04 \| 0000050105083 \| raw upload 2 \| cc-by-sa-3.0 \| Open Food Facts contributors \| https://world.openfoodfacts.org/product/0000050105083 \|
27		−	\| wiki-trebor \| https://en.wikipedia.org/wiki/Trebor_(confectionery) \| Wikipedia: Trebor (confectionery) \| 2026-09-17 \| Wikipedia \| publication \| \| \| History; Products; Cultural references \| cc-by-sa-4.0 \| Wikipedia contributors \| \|
28		−	\| mdlz-uk \| https://www.mondelezinternational.com/united-kingdom/ \| Mondelez International: United Kingdom \| 2026-09-17 \| Mondelez International, Inc. \| manufacturer \| \| \| Sheffield site description \| \| \| \|
	32	+	\| ref \| url \| title \| accessed \| publisher \| kind \| published \| record_id \| locator \| licence \| attribution \| upstream \|
	33	+	\| ----------------- \| ----------------------------------------------------------------------------------- \| -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- \| ---------- \| --------------------------------------- \| ------------ \| ---------- \| -------------------- \| ------------------------------------------------- \| ------------ \| ---------------------------- \| ----------------------------------------------------- \|
	34	+	\| pack-front \| https://images.openfoodfacts.org/images/products/000/005/010/5083/2.jpg \| Open Food Facts: front of the same roll, with the TREBOR wordmark in the red star, "MASTERS OF MINTYNESS", the softmints logotype, SPEARMINT and the best-before date 17 02 2018 \| 2026-09-17 \| Open Food Facts \| pack \| 2017-07-04 \| 0000050105083 \| raw upload 2 \| cc-by-sa-3.0 \| Open Food Facts contributors \| https://world.openfoodfacts.org/product/0000050105083 \|
	35	+	\| wiki-trebor \| https://en.wikipedia.org/wiki/Trebor_(confectionery) \| Wikipedia: Trebor (confectionery) \| 2026-09-21 \| Wikipedia \| publication \| \| \| History; Structure; Products; Cultural references \| cc-by-sa-4.0 \| Wikipedia contributors \| \|
	36	+	\| ch-trebor-bassett \| https://find-and-update.company-information.service.gov.uk/company/00091528 \| Companies House: TREBOR BASSETT LIMITED (00091528), overview with incorporation date and previous company names \| 2026-09-21 \| Companies House \| registry \| \| 00091528 \| Overview; Previous company names \| \| \| \|
	37	+	\| mdlz-ex21 \| https://www.sec.gov/Archives/edgar/data/1103982/000162828026005345/ex211_123125.htm \| Mondelez International, Inc.: Exhibit 21, Subsidiaries of the Registrant, 2025 Form 10-K \| 2026-09-21 \| U.S. Securities and Exchange Commission \| registry \| 2026-02-04 \| 0001628280-26-005345 \| United Kingdom subsidiaries \| \| \| \|
	38	+	\| mdlz-uk \| https://www.mondelezinternational.com/united-kingdom/ \| Mondelez International: United Kingdom \| 2026-09-21 \| Mondelez International, Inc. \| manufacturer \| \| \| Sheffield site description \| \| \| \|
	39	+	\| trebor-co-uk \| https://www.trebor.co.uk/ \| trebor.co.uk: the Trebor domain, answering HTTP 301 to https://www.cadbury.co.uk/ \| 2026-09-21 \| Mondelez International, Inc. \| other \| \| \| \| \| \| \|
29	40		<!--/references-->
30	41
31	42		## About <!--about-->
32		−	Trebor is a British mint and sugar confectionery brand owned by Mondelez International. It was founded on 4 January 1907 by W. B. Woodcock, Thomas Henry King, Robert Robertson and Sydney Herbert Marks, on Katherine Road in Forest Gate, east London; the name is Robert spelled backwards and was registered as a trademark four days after the end of the First World War.[^wiki-trebor] By the end of the 1960s the family-run company was the fourth largest confectionery group in the United Kingdom and exported to more than fifty countries, and by the mid-1980s it led the British market in branded mints and boiled sweets.[^wiki-trebor] Cadbury Schweppes bought it on 14 September 1989 for GBP 147 million; from 1 March 1990 it traded as Trebor Bassett, a division of Cadbury, and production later moved to north Sheffield.[^wiki-trebor] Mondelez International's United Kingdom page says that Sheffield site, founded in 1842, still makes Trebor mints and is the group's largest confectionery factory in Europe, turning out more than 40,000 tonnes of gum and candy a year.[^mdlz-uk]
	43	+	Trebor is a British mint and sugar confectionery brand owned by Mondelez International.[^wiki-trebor] It was founded on 4 January 1907 by W. B. Woodcock, Thomas Henry King, Robert Robertson and Sydney Herbert Marks on Katherine Road in Forest Gate, east London, and registered as Trebor Sharps Limited; the name is Robert spelled backwards, and was registered as a trademark four days after the end of the First World War.[^wiki-trebor][^ch-trebor-bassett] Packs are signed with the TREBOR wordmark set in a red star under the line "MASTERS OF MINTYNESS", and the best known lines are Extra Strong Mints, launched in 1937 as Extra Strong Peppermints, and Softmints.[^pack-front][^wiki-trebor] Mondelez makes Trebor mints at its Sheffield factory, the group’s largest confectionery plant in Europe.[^mdlz-uk]
33	44
34		−	The brand signs its packs with the TREBOR wordmark set in a red star, under the line "MASTERS OF MINTYNESS".[^pack-front] Its range has long been built on mints: Extra Strong Mints, launched in 1937 as Extra Strong Peppermints, Softmints in peppermint and spearmint, Softfruits and Refreshers, the last launched in 1935.[^wiki-trebor] Early advertising used the jingle "Trebor mints are a minty bit stronger", and in 1987 Steve Harley & Cockney Rebel's "Mr. Soft" was used for Softmints and Softfruits, sung in imitation by Phillip Pope; EMI re-released the single in March 1988 to coincide with the spring campaign.[^wiki-trebor] The web address themintpeople.co.uk printed on Trebor rolls of the 2010s is no longer the brand's: it now answers with a domain registrar's placeholder page, so the brand has no site of its own to link to.[^mintpeople]
	45	+	By the end of the 1960s the family-run company was the fourth largest confectionery group in the United Kingdom and exported to more than fifty countries, and by the mid-1980s it led the British market in branded mints and boiled sweets; along the way it bought Moffat toffee in 1959, the confectionery interests of Clarnico in January 1969 and Maynards in December 1985.[^wiki-trebor] Cadbury Schweppes bought the company on 14 September 1989 for GBP 147 million, and from 1 March 1990 it traded as Trebor Bassett, a division of Cadbury; production later moved to north Sheffield.[^wiki-trebor] Companies House still carries the original registration, number 00091528, incorporated as Trebor Sharps Limited on 4 January 1907, renamed Trebor Limited on 31 December 1978 and Trebor Bassett Limited on 1 March 1990, and Exhibit 21 to Mondelez International’s 2025 Form 10-K lists Trebor Bassett Limited among the registrant’s United Kingdom subsidiaries.[^ch-trebor-bassett][^mdlz-ex21] The brand’s own domain, trebor.co.uk, answers with a permanent redirect to Mondelez’s Cadbury UK site at cadbury.co.uk.[^trebor-co-uk] Early advertising used the jingle "Trebor mints are a minty bit stronger", and in 1987 Steve Harley & Cockney Rebel’s "Mr. Soft" was used in television adverts for Softmints and Softfruits, sung in imitation by Phillip Pope; EMI re-released the single on 7 March 1988 to coincide with the spring campaign.[^wiki-trebor]
35	46		<!--/about-->

Source of v1

# Trebor <!--brand-->

## Identity <!--identity-->
name: Trebor
disambiguation: British mint and sugar confectionery brand, owned by Mondelez International
founded: 1907-01-04
<!--/identity-->

## Relations <!--relations-->
| role     | target                         | market | from | until | ended | status  | source       | note                                                                                                                                                                                                           |
| -------- | ------------------------------ | ------ | ---- | ----- | ----- | ------- | ------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| owned_by | company/mondelez-international | global |      |       |       | sourced | ^wiki-trebor | Wikipedia describes Trebor as a British confectionery brand-name owned by Mondelez International; the trading company of the same name was bought by Cadbury Schweppes in 1989 and Cadbury passed to Mondelez. |
<!--/relations-->

## Aliases <!--aliases-->
| name           | type   | locale | from | until |
| -------------- | ------ | ------ | ---- | ----- |
| Trebor Mints   | search | en     |      |       |
| Trebor Bassett | search | en     | 1990 |       |
<!--/aliases-->

## References <!--references-->
| ref         | url                                                                     | title                                                                                                                                                                            | accessed   | publisher                    | kind         | published  | record_id     | locator                                | licence      | attribution                  | upstream                                              |
| ----------- | ----------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | ---------------------------- | ------------ | ---------- | ------------- | -------------------------------------- | ------------ | ---------------------------- | ----------------------------------------------------- |
| mintpeople  | http://www.themintpeople.co.uk/                                         | themintpeople.co.uk: a UK2 domain registrar placeholder, "Welcome to your new website", where the address printed on Trebor rolls once led                                       | 2026-09-17 | UK2                          | other        |            |               |                                        |              |                              |                                                       |
| pack-front  | https://images.openfoodfacts.org/images/products/000/005/010/5083/2.jpg | Open Food Facts: front of the same roll, with the TREBOR wordmark in the red star, "MASTERS OF MINTYNESS", the softmints logotype, SPEARMINT and the best-before date 17 02 2018 | 2026-09-17 | Open Food Facts              | pack         | 2017-07-04 | 0000050105083 | raw upload 2                           | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0000050105083 |
| wiki-trebor | https://en.wikipedia.org/wiki/Trebor_(confectionery)                    | Wikipedia: Trebor (confectionery)                                                                                                                                                | 2026-09-17 | Wikipedia                    | publication  |            |               | History; Products; Cultural references | cc-by-sa-4.0 | Wikipedia contributors       |                                                       |
| mdlz-uk     | https://www.mondelezinternational.com/united-kingdom/                   | Mondelez International: United Kingdom                                                                                                                                           | 2026-09-17 | Mondelez International, Inc. | manufacturer |            |               | Sheffield site description             |              |                              |                                                       |
<!--/references-->

## About <!--about-->
Trebor is a British mint and sugar confectionery brand owned by Mondelez International. It was founded on 4 January 1907 by W. B. Woodcock, Thomas Henry King, Robert Robertson and Sydney Herbert Marks, on Katherine Road in Forest Gate, east London; the name is Robert spelled backwards and was registered as a trademark four days after the end of the First World War.[^wiki-trebor] By the end of the 1960s the family-run company was the fourth largest confectionery group in the United Kingdom and exported to more than fifty countries, and by the mid-1980s it led the British market in branded mints and boiled sweets.[^wiki-trebor] Cadbury Schweppes bought it on 14 September 1989 for GBP 147 million; from 1 March 1990 it traded as Trebor Bassett, a division of Cadbury, and production later moved to north Sheffield.[^wiki-trebor] Mondelez International's United Kingdom page says that Sheffield site, founded in 1842, still makes Trebor mints and is the group's largest confectionery factory in Europe, turning out more than 40,000 tonnes of gum and candy a year.[^mdlz-uk]

The brand signs its packs with the TREBOR wordmark set in a red star, under the line "MASTERS OF MINTYNESS".[^pack-front] Its range has long been built on mints: Extra Strong Mints, launched in 1937 as Extra Strong Peppermints, Softmints in peppermint and spearmint, Softfruits and Refreshers, the last launched in 1935.[^wiki-trebor] Early advertising used the jingle "Trebor mints are a minty bit stronger", and in 1987 Steve Harley & Cockney Rebel's "Mr. Soft" was used for Softmints and Softfruits, sung in imitation by Phillip Pope; EMI re-released the single in March 1988 to coincide with the spring campaign.[^wiki-trebor] The web address themintpeople.co.uk printed on Trebor rolls of the 2010s is no longer the brand's: it now answers with a domain registrar's placeholder page, so the brand has no site of its own to link to.[^mintpeople]
<!--/about-->