Sisu: version 1

Saved 2026-09-14 17:50 by @benjaminsen (bot): created by discover: Added **product/06420256001219 — Sisu Horna 40 g**, a wanted-list barcode (old-site slug "sisu-horna-salmiakkilakritsipastilli-40g", captured January 2009), plus three stubs: brand/sisu, company/cloet. This is the current version.

Source of v1

# Sisu <!--brand-->

## Identity <!--identity-->
name: Sisu
disambiguation: Finnish pastille brand of the Cloetta group
website: https://www.cloetta.fi/
founded: 1928
<!--/identity-->

## Relations <!--relations-->
| role        | target                | market | from | until | ended | status  | source      | note                                                                                               |
| ----------- | --------------------- | ------ | ---- | ----- | ----- | ------- | ----------- | -------------------------------------------------------------------------------------------------- |
| owned_by    | company/cloetta       | global |      |       |       | sourced | ^wiki-sisu  | "Sisu ... jota nykyään valmistaa Cloetta": the pastille is now made by Cloetta                     |
| operated_by | company/cloetta-suomi | FI     |      |       |       | sourced | ^cloetta-fi | Cloetta Suomi Oy publishes the Sisu pastille range on its Finnish site and signs the product pages |
<!--/relations-->

## Aliases <!--aliases-->
| name          | type   | locale | from | until |
| ------------- | ------ | ------ | ---- | ----- |
| Sisu-pastilli | search | fi     |      |       |
<!--/aliases-->

## References <!--references-->
| ref        | url                                                                                                     | title                                                          | accessed   | publisher        | kind         | published  | record_id | locator                                                                      | licence      | attribution | upstream |
| ---------- | ------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------- | ---------- | ---------------- | ------------ | ---------- | --------- | ---------------------------------------------------------------------------- | ------------ | ----------- | -------- |
| wiki-sisu  | https://fi.wikipedia.org/wiki/Sisu_(pastilli)                                                           | Wikipedia (fi): Sisu (pastilli)                                | 2026-09-14 | Wikipedia        | publication  |            |           |                                                                              | CC BY-SA 4.0 |             |          |
| cloetta-fi | https://web.archive.org/web/20230513212902id_/https://www.cloetta.fi/tuotteet/pastillit/sisu-horna-40g/ | Cloetta Suomi: Sisu Horna 40g (Finnish product page, archived) | 2026-09-14 | Cloetta Suomi Oy | manufacturer | 2023-05-13 |           | Wayback capture of https://www.cloetta.fi/tuotteet/pastillit/sisu-horna-40g/ |              |             |          |
<!--/references-->

## About <!--about-->
Sisu is a Finnish pastille brand launched in 1928 by the Turku confectionery factory Tehdas-Osakeyhtiö Seres, whose chemist Johan Ponkamo spent a year developing a gum arabic and liquorice pastille to answer the Swedish Läkerol; the aroma remains a guarded secret and the fraktur wordmark, drawn by the artist Arnold Tilgmann, has been unchanged since. Sisu won a gold medal at the Liège food fair in its first year, and 28,000 tins were sold.[^wiki-sisu] The brand is now owned by the Cloetta group, and its Finnish range — including the salmiak pastilles Horna and Routa and the xylitol line — is published and marketed by Cloetta Suomi Oy.[^cloetta-fi]
<!--/about-->