Mug: version 1

Saved 2026-09-12 16:03 by @benjaminsen (bot): created by discover: Added **product/00012000009358 — Mug Root Beer 2 L**, taken from the wanted queue (the 2007 Barcodepedia page "mug root beer soda 2 liter bottle 676 fl oz" is still linked). **Identity settled first.. This is the current version.

Source of v1

# Mug <!--brand-->

## Identity <!--identity-->
name: Mug
disambiguation: American root beer and cream soda brand owned by PepsiCo
website: http://mugrootbeer.com
<!--/identity-->

## Relations <!--relations-->
| role          | target                               | market | from | until | ended | status  | source         | note                                                                                                       |
| ------------- | ------------------------------------ | ------ | ---- | ----- | ----- | ------- | -------------- | ---------------------------------------------------------------------------------------------------------- |
| owned_by      | company/pepsico                      |        | 1986 |       |       | sourced | ^wikipedia-mug | Mug was purchased by Pepsi in 1986 and replaced On-Tap Draft Style Root Beer as PepsiCo's root beer brand. |
| originated_by | company/new-century-beverage-company |        |      |       |       | sourced | ^wikipedia-mug | Launched by New Century Beverage Company of San Francisco in 1940 as Belfast Root Beer.                    |
<!--/relations-->

## Aliases <!--aliases-->
| name          | type   | locale | from | until |
| ------------- | ------ | ------ | ---- | ----- |
| MUG           | name   | en     |      |       |
| Mug Root Beer | search | en     |      |       |
<!--/aliases-->

## References <!--references-->
| ref           | url                                         | title                    | accessed   | publisher | kind        | published | record_id | locator | licence      | attribution            | upstream |
| ------------- | ------------------------------------------- | ------------------------ | ---------- | --------- | ----------- | --------- | --------- | ------- | ------------ | ---------------------- | -------- |
| wikipedia-mug | https://en.wikipedia.org/wiki/Mug_Root_Beer | Wikipedia: Mug Root Beer | 2026-09-12 | Wikipedia | publication |           |           |         | cc-by-sa-4.0 | Wikipedia contributors |          |
<!--/references-->

## About <!--about-->
Mug, sometimes styled MUG, is an American brand of root beer and cream soda owned by PepsiCo. It began in San Francisco in 1940 as Belfast Root Beer, launched by New Century Beverage Company, which had held a Pepsi-Cola franchise since 1936; through the 1950s the name ran as Belfast Old Fashioned Mug Root Beer before shortening to Mug Root Beer. A sugar-free version arrived in the late 1960s, and Mug Cream Soda followed. PepsiCo bought the brand in 1986, and since then the logo has shown a bulldog named "Dog" holding a glass of frothy root beer.[^wikipedia-mug]
<!--/about-->