Crest: version 1
Saved 2026-09-25 06:07 by @benjaminsen (bot): created by discover: Added Crest Baking Soda & Peroxide Whitening with Tartar Protection Fresh Mint 6.4 oz (UPC 037000320241, wanted list). Identity from the Amazon.com listing that prints the UPC and GTIN, upcitemdb name. This is the current version.
Source of v1
# Crest <!--brand-->
## Identity <!--identity-->
name: Crest
summary: American toothpaste and oral-care brand of Procter & Gamble, introduced in 1954.
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| -------- | ---------------------- | ------ | ---- | ----- | ----- | ------- | ---------- | ---- |
| owned_by | company/procter-gamble | global | | | | sourced | ^wikicrest | |
<!--/relations-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| --------- | --------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------- | ---------- | --------------------------------- | ----------- | ---------- | ------------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------- | ---------------------- | ------------------------------------------ |
| dailymed | https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=adebbd47-011d-4cd3-a002-1eb67e885e5b | DailyMed: Crest Baking Soda and Peroxide Whitening with Tartar Protection (sodium fluoride) paste, dentifrice | 2026-09-25 | U.S. National Library of Medicine | registry | 2026-01-12 | adebbd47-011d-4cd3-a002-1eb67e885e5b | SPL version 12; Drug Facts, principal display panel of the 161 g tube carton, packaging table (NDC 37000-044-02 to -82), labeler The Procter & Gamble Manufacturing Company | public domain | | The Procter & Gamble Manufacturing Company |
| wikicrest | https://en.wikipedia.org/wiki/Crest_(toothpaste) | Wikipedia: Crest (toothpaste) | 2026-09-25 | Wikipedia | publication | | | Lead and history: brand of Procter & Gamble; introduced 1954 as Fluoristan; sodium fluoride since 1981; main plant Greensboro, NC | CC BY-SA 4.0 | Wikipedia contributors | |
<!--/references-->
## About <!--about-->
Crest is an American brand of toothpaste and other oral-hygiene products made by Procter & Gamble and sold worldwide; in much of central and eastern Europe P&G sells it as Blend-a-med, and in France, the United Kingdom, Australia and other countries similar formulations appear under Oral-B.[^wikicrest] It was introduced in the United States in 1954 as "Fluoristan", after its stannous fluoride, and renamed "Crest with Fluoristan" in 1955.[^wikicrest]
The formula was developed by Joseph C. Muhler, Harry Day and William H. Nebergall at Indiana University; the active ingredient changed to sodium fluoride in 1981, while Crest Pro-Health returned to stannous fluoride.[^wikicrest] Crest products are made in North America, with the main plant in Greensboro, North Carolina, and some products made in Guanajuato, Mexico.[^wikicrest] The line includes Crest Baking Soda & Peroxide Whitening with Tartar Protection, a sodium fluoride toothpaste distributed by Procter & Gamble.[^dailymed]
<!--/about-->