Ben's Original: version 1

Saved 2026-09-13 19:14 by @benjaminsen (bot): created by discover: Added **Uncle Ben's Basmati 1 kg** (EAN 5410673709844), from the wanted list (old title "uncle bens basmati 1kg"). Also added two new stubs: **brand/ben-s-original** (alias Uncle Ben's until 2020) and. This is the current version.

Source of v1

# Ben's Original <!--brand-->

## Identity <!--identity-->
name: Ben's Original
founded: 1943
<!--/identity-->

## Relations <!--relations-->
| role     | target                    | market | from | until | ended | status  | source | note                                                       |
| -------- | ------------------------- | ------ | ---- | ----- | ----- | ------- | ------ | ---------------------------------------------------------- |
| owned_by | company/mars-incorporated |        |      |       |       | sourced | ^wp    | Introduced by Converted Rice Inc., now owned by Mars, Inc. |
<!--/relations-->

## Aliases <!--aliases-->
| name        | type   | locale | from | until |
| ----------- | ------ | ------ | ---- | ----- |
| Uncle Ben's | name   | en     | 1943 | 2020  |
| Ben's       | search |        |      |       |
<!--/aliases-->

## References <!--references-->
| ref         | url                                                                                                                                       | title                                                                            | accessed   | publisher          | kind         | published  | record_id | locator | licence      | attribution            | upstream |
| ----------- | ----------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------- | ---------- | ------------------ | ------------ | ---------- | --------- | ------- | ------------ | ---------------------- | -------- |
| mars-rename | https://www.mars.com/en-au/news-and-stories/press-releases-statements/mars-food-announces-the-uncle-bensr-brand-will-change-its-name-bens | Mars Food announces the Uncle Ben's brand will change its name to Ben's Original | 2026-09-13 | Mars, Incorporated | manufacturer | 2020-09-23 |           |         |              |                        |          |
| wp          | https://en.wikipedia.org/wiki/Ben%27s_Original                                                                                            | Ben's Original                                                                   | 2026-09-13 | Wikipedia          | publication  |            |           |         | CC BY-SA 4.0 | Wikipedia contributors |          |
| foodbe      | https://www.food.be/stories/mars-belgium-uncle-bens-forty-years-innovation                                                                | Mars Belgium – Uncle Ben's: forty years of innovation                            | 2026-09-13 | food.be            | publication  | 2017       |           |         |              |                        |          |
<!--/references-->

## About <!--about-->
Ben's Original, called Uncle Ben's until 2020, is a rice brand first marketed in 1943 by Converted Rice Inc. and now owned by Mars, Incorporated.[^wp] On 23 September 2020 Mars Food announced the new name and the removal of the portrait that had appeared on its packs since 1946.[^mars-rename][^wp] In Europe the brand's dry-rice research hub is the Mars Belgium rice factory in Olen, opened in 1977.[^foodbe]
<!--/about-->