New Century Beverage Company

About

New Century Beverage Company is a San Francisco soft-drink firm and the originator of Mug Root Beer. It launched Crush Soda in 1918, bought the Belfast Beverage Company around 1925, was granted a Pepsi-Cola franchise in 1936, and introduced Belfast Root Beer in 1940; that drink became Mug Root Beer. PepsiCo acquired the company in 1986 and stopped producing its sodas in San Francisco in the early 1990s. Mug Root Beer is still manufactured by independent bottlers under New Century Beverage Company's authority.^[1]

Relations

• Owned by PepsiCo since 1986^[1] sourced
  New Century Beverage Company was acquired by PepsiCo in 1986.

Referenced by

• Markets Mug Root Beer 2 L in United States since 1986 sourced
  Mug Root Beer is made by independent bottlers under the authority of New Century Beverage Company, the San Francisco firm PepsiCo bought in 1986; no source ties a named bottler to this particular bottle.
• Markets Mug Root Beer 20 fl oz in United States since 1986 sourced
  Mug Root Beer is made by independent bottlers under the authority of New Century Beverage Company, bought by PepsiCo in 1986; no source ties a named bottler to this bottle.
• Originated Mug sourced
  Launched by New Century Beverage Company of San Francisco in 1940 as Belfast Root Beer.

References

1. ↑ Wikipedia: Mug Root Beer Wikipedia. publication. Accessed 2026-09-12. cc-by-sa-4.0. Wikipedia contributors.