Mattel

About

Mattel, Inc. is an American toy manufacturer headquartered in El Segundo, California, founded in Los Angeles in January 1945 by Harold Matson and Ruth and Elliot Handler; it owns Barbie and Hot Wheels.^[1] It is a Delaware corporation, register number 673809, LEI 549300VELLG24KHTJ564,^[2] Nasdaq-listed under MAT with EIN 95-1567322.^[3] The GS1 prefix 0027084 is recorded here as derived, not registry-confirmed: it is the prefix of the Hot Wheels basic car UPC 027084120134, and Mattel owns Hot Wheels.^[4]

Referenced by

• Brand owner at point of sale for Hot Wheels Worldwide Basic Car Assortment sourced
  Hot Wheels is a Mattel brand per ^wiki-hot-wheels.
• Inferred: Registered GS1 prefix used by Hot Wheels Worldwide Basic Car Assortment derived
  prefix 0027084 (GS1 US range); no public lookup names the licensee; Mattel is the owner of the Hot Wheels brand printed on the listing per ^wiki-hot-wheels and ^maxwarehouse.
• Owns Hot Wheels since 1968 sourced

Also known as

• Mattel, Inc. en

References

1. ↑ Mattel Wikipedia. publication. Accessed 2026-09-13. CC BY-SA 4.0.
2. ↑ GLEIF LEI record: MATTEL, INC. GLEIF. registry. Accessed 2026-09-13. Record: 549300VELLG24KHTJ564. CC0.
3. ↑ SEC EDGAR submissions: MATTEL INC /DE/ U.S. Securities and Exchange Commission. registry. Accessed 2026-09-13. Record: CIK 0000063276.
4. ↑ Hot Wheels Wikipedia. publication. Accessed 2026-09-13. CC BY-SA 4.0.