Barcodepedia

Wasa

brand

About

Wasa is the crispbread brand of Wasabröd, a Swedish producer in business since 1919, when its first bakery opened in Skellefteå.[1] A fully mechanised bakery at Filipstad followed in 1931 and became the seat of the company, which took the name AB Wasabröd in 1964.[1] The brand name was originally that of a single product, Vasaknäcke, which carried an image of King Gustavus Vasa; a royal crown still appears in the brand's marketing.[1] Wasabröd has been owned by the Italian Barilla group since 1999 and sells about 80% of its production outside Sweden.[1]

Products (1)

  • Wasa Léger 270 g

    Wasa · 270 g · packet · Dried Breads (Shelf Stable)

    07300400481571

Relations

  • Owned by Barilla Group[1] sourced
    Barilla Alimentare S.p.A. bought Wasabröd in 1999; Sandoz owned it from 1983

Also known as

  • Wasabröd sv

References

  1. ↑ Wikipedia (en): Wasabröd Accessed 2026-09-10.
Last edited 2026-09-10 View history Sign in to edit

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