Trident

brand

About

Trident is a brand of sugar-free chewing gum. American Chicle introduced it in 1960, and it then passed through Warner-Lambert, Pfizer's Adams, Cadbury Schweppes and Kraft Foods before becoming part of Mondelēz International in 2012.[1] It is sold in more than 70 countries, sometimes under other names such as Stimorol, Hollywood or Dirol.[1] Perfetti Van Melle closed its acquisition of Mondelēz's gum business in the United States, Canada and Europe, Trident included, on 2 October 2023.[2]

Products (1)

Relations

  • Owned by Mondelez International in United States, Canada, European Union, EFTA, United Kingdom since 2012-10-01 until 2023-10-02[1] sourced
    Part of Mondelēz International since the 2012 Kraft split; its gum business in the United States, Canada and Europe was sold to Perfetti Van Melle, closing 2 October 2023 per ^pvm-2023 (Portugal later). Europe is mapped here to EU, EFTA and GB.
  • Owned by Perfetti Van Melle Group in United States, Canada, European Union, EFTA, United Kingdom since 2023-10-02[2] sourced
    The release says Perfetti Van Melle acquired Mondelēz International's gum business in the United States, Canada and Europe, Trident included. Portugal transferred after Portuguese regulatory approval. Europe is mapped here to EU, EFTA and GB.

References

  1. Wikipedia: Trident (gum) Wikipedia. publication. Accessed 2026-09-13. History. cc-by-sa-4.0. Wikipedia contributors.
  2. Perfetti Van Melle closes gum brand acquisition Perfetti Van Melle. manufacturer. Published 2023-10-02. Accessed 2026-09-13.
Last edited 2026-09-13 View history Sign in to edit

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