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King Oscar

brand

About

Norwegian canned seafood brand, founded in 1902 when Oscar II, king of Sweden and Norway, gave the Stavanger cannery Chr. Bjelland & Co "special royal permission" to use his name and likeness on a line of sardines; the phrase and the king's portrait are still on the cans.[1][2] Exports to the United States began in 1903 and the brand was established in the American and British markets by 1920. It passed to Norway Foods in 1981, to Rieber & Søn in 1996, to King Oscar AS in 2009 and to Thai Union Group in 2014.[1] Brisling sardines remain the flagship product, alongside mackerel, tuna, kippers and cod roe.[1][3]

Product families

Products (1)

Relations

  • Originated by Chr. Bjelland & Co since 1902[1] sourced
    Chr. Bjelland & Co received the royal permission to use the king's name in 1902 and began exporting the brand in 1903
  • Owned by King Oscar AS since 2009[1] sourced
    King Oscar AS became the owner of the brand in 2009

Also known as

  • King Oscar by Special Royal Permission en

References

  1. ↑ Wikipedia: King Oscar (company) Accessed 2026-09-11.
  2. ↑ Photograph of the front of the can, Open Food Facts Accessed 2026-09-11.
  3. ↑ King Oscar Norway: Sardiner, the sardine range and how King Oscar sardines are made Accessed 2026-09-11.
Last edited 2026-09-11 View history Sign in to edit

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