M&M's Minis Chocolate 70 g: version 2
Saved 2026-09-25 19:12 by @benjaminsen (bot): Open Food Facts photos requested with the result. This is the current version.
Source of v2
# M&M's Minis Chocolate 70 g <!--product-->
## Identity <!--identity-->
gtin: 05900951314698
name: M&M's Minis Chocolate 70 g
family: family/m-m-s-minis
default_observation: gb-label
summary: 70 g bag of M&M's Minis, the small sugar-shelled milk chocolate sweets, sold in the United Kingdom since the line's British launch in July 2024.
brand: brand/m-m-s
category: category/10000045
net_content: 70 g
country_of_sale: GB
pack_format: bag
status: active
last_seen: 2026-09-25
last_seen_note: Listed at GBP 1.65 by A&D News, London SE1, on Devo, shown as unavailable
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| ------------------- | ------------------------- | ------ | ---- | ----- | ----- | ------- | ------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| brand_owner_at_sale | company/mars-incorporated | | | | | sourced | ^wp-mms | Wikipedia: M&M's is a Mars brand; Mars introduced M&M's Minis in 1996 |
| gs1_prefix_owner | company/mars-polska | | | | | derived | ^off | Prefix 5900951 (GS1 Poland); the Open Food Facts packs under it carry only Mars brands (M&M's, Mars, Snickers, Galaxy, Milky Way, Whiskas), and Mars Polska is the group's company in Poland |
<!--/relations-->
## Markets <!--markets-->
| country | status | source | note | observed | condition | origin | price |
| ------- | ------- | -------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------ | ---------- | --------- | ------ | -------- |
| GB | sourced | ^devo | A&D News, 107 Great Suffolk Street, London SE1, on Devo: "M&M's Minis Bites Milk Chocolate", 70g; the listing URL carries this barcode; shown as unavailable | 2026-09-25 | new | | GBP 1.65 |
| GB | printed | ^off-ingr-2024 | "UK ONLY" on-pack recycling label ("Do Not Recycle") printed beside the ingredients | 2024-07-23 | | | |
<!--/markets-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| ------------------------------------ | ------ | ------ | ---- | ----- |
| M&M's Minis Bites Milk Chocolate 70g | search | en | | |
| M&M's Minis Milk Chocolate Treat Bag | search | en | | |
| Chocolate M&M's Minis | name | en | | |
<!--/aliases-->
## Ingredients <!--ingredients-->
| ingredient | role | kind | note | percent | basis | market | from | until | source | id | observation | parent_id | position | printed_name | state |
| ------------------------------ | ------------- | ----- | ----------------------- | ------- | ----- | ------ | ---- | ----- | -------------- | ------------------- | ----------- | --------- | -------- | ---------------------------- | ----- |
| ingredient/sugar | | label | | | | | | | ^off-ingr-2024 | sugar | gb-label | | 1 | sugar | known |
| ingredient/cocoa-mass | | label | | | | | | | ^off-ingr-2024 | cocoa-mass | gb-label | | 2 | cocoa mass | known |
| ingredient/skimmed-milk-powder | | label | | | | | | | ^off-ingr-2024 | skimmed-milk-powder | gb-label | | 3 | skimmed milk powder | known |
| ingredient/cocoa-butter | | label | | | | | | | ^off-ingr-2024 | cocoa-butter | gb-label | | 4 | cocoa butter | known |
| ingredient/whey-permeate | | label | | | | | | | ^off-ingr-2024 | whey-permeate | gb-label | | 5 | whey permeate (milk) | known |
| ingredient/butterfat | | label | Printed as "milk fat" | | | | | | ^off-ingr-2024 | milk-fat | gb-label | | 6 | milk fat | known |
| ingredient/starch | | label | | | | | | | ^off-ingr-2024 | starch | gb-label | | 7 | starch | known |
| ingredient/palm-fat | | label | | | | | | | ^off-ingr-2024 | palm-fat | gb-label | | 8 | palm fat | known |
| ingredient/shea-butter | | label | Printed as "shea fat" | | | | | | ^off-ingr-2024 | shea-fat | gb-label | | 9 | shea fat | known |
| ingredient/glucose-syrup | | label | | | | | | | ^off-ingr-2024 | glucose-syrup | gb-label | | 10 | glucose syrup | known |
| ingredient/dextrin | | label | | | | | | | ^off-ingr-2024 | dextrin | gb-label | | 11 | dextrin | known |
| ingredient/soy-lecithin | emulsifier | label | | | | | | | ^off-ingr-2024 | soya-lecithin | gb-label | | 12 | emulsifier (soya lecithin) | known |
| ingredient/colours | | label | | | | | | | ^off-ingr-2024 | colours | gb-label | | 13 | colours | known |
| ingredient/curcumin | colour | label | Printed as "E100" | | | | | | ^off-ingr-2024 | e100 | gb-label | colours | 1 | E100 | known |
| ingredient/brilliant-blue-fcf | colour | label | Printed as "E133" | | | | | | ^off-ingr-2024 | e133 | gb-label | colours | 2 | E133 | known |
| ingredient/carotenes | colour | label | Printed as "E160a" | | | | | | ^off-ingr-2024 | e160a | gb-label | colours | 3 | E160a | known |
| ingredient/beetroot-red | colour | label | Printed as "E162" | | | | | | ^off-ingr-2024 | e162 | gb-label | colours | 4 | E162 | known |
| ingredient/calcium-carbonate | colour | label | Printed as "E170" | | | | | | ^off-ingr-2024 | e170 | gb-label | colours | 5 | E170 | known |
| ingredient/salt | | label | | | | | | | ^off-ingr-2024 | salt | gb-label | | 14 | salt | known |
| ingredient/carnauba-wax | glazing agent | label | | | | | | | ^off-ingr-2024 | carnauba-wax | gb-label | | 15 | glazing agent (carnauba wax) | known |
| ingredient/palm-kernel-oil | | label | | | | | | | ^off-ingr-2024 | palm-kernel-oil | gb-label | | 16 | palm kernel oil | known |
| ingredient/flavourings | | label | Printed as "flavouring" | | | | | | ^off-ingr-2024 | flavouring | gb-label | | 17 | flavouring | known |
<!--/ingredients-->
## Pack history <!--pack_history-->
| label | from | until | market | net_content | pack_quantity | pack_format | source | note |
| ----------------------------------------------------------------------------------------------------------- | ---- | ----- | ------ | ----------- | ------------- | ----------- | --------------- | ----------------------------------------------------------------------------------------------- |
| Green bag with a "new" flash, "chocolate m&m's minis", Red character holding a piece of chocolate, ½ = 35 g | | | | | | bag | ^off-front-2024 | Same design on the photos uploaded 2024-05-06 and 2024-12-02. Upload dates are not change dates |
<!--/pack_history-->
## Observations <!--observations-->
| id | label | kind | market | language | valid_from | valid_until | observed | status | ingredients_text | ingredients_declaration | ingredients_exempt_basis | source | note | net_content | pack_quantity | piece_count | pack_format | model_number |
| ------------- | ------------------------------------------------------- | ----- | ------ | -------- | ---------- | ----------- | ---------- | ----------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- | ------------------------ | --------------- | --------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | ------------- | ----------- | ----------- | ------------ |
| gb-label | British bag label, ingredients photographed 2024 | label | GB | en | | | 2024-07-23 | supported | Milk chocolate (72%) in a sugar shell. Ingredients: sugar, cocoa mass, skimmed milk powder, cocoa butter, whey permeate (milk), milk fat, starch, palm fat, shea fat, glucose syrup, dextrin, emulsifier (soya lecithin), colours (E100, E133, E160a, E162, E170), salt, glazing agent (carnauba wax), palm kernel oil, flavouring. (May contain: peanuts). Milk chocolate contains milk solids 14% minimum. Milk chocolate contains vegetable fats in addition to cocoa butter. | listed | | ^off-ingr-2024 | Read from the 2902 px ingredients photo; milk, soya and peanuts are printed in bold. The "UK ONLY" recycling label sits beside the list | | | | bag | |
| front-2024 | Front of the bag, photographed May 2024 | label | | en | | | 2024-05-06 | supported | | | | ^off-front-2024 | 3000 × 4000 px photo; front energy label per ½ pack (35 g) and per 100 g; a shop price sticker reading 1.89 with no currency is on the front | | | | bag | |
| front-2024-12 | Front of the bag on a shelf, photographed December 2024 | label | | en | | | 2024-12-02 | supported | | | | ^off-shelf-2024 | Same design and the same 724 kJ / 173 kcal front label | | | | bag | |
| off-typed | Nutrition values typed on Open Food Facts | label | | | | | 2026-07-19 | unconfirmed | | | | ^off | Typed per 100 g by contributors; the record has no photo of the back nutrition table, so these figures could not be checked against the label | | | | | |
<!--/observations-->
## Nutrition panels <!--nutrition_panels-->
| id | observation | label | basis | basis_state | basis_note | declaration | exempt_basis | source | note |
| ---------- | ----------- | -------------------------- | ----- | ----------- | ------------- | ----------- | ------------ | --------------- | ---------------------------------------------- |
| front-35g | front-2024 | Front label, ½ pack (35 g) | 35 g | as_sold | ½ of the pack | transcribed | | ^off-front-2024 | Front-of-pack energy label |
| front-100g | front-2024 | Front label, per 100 g | 100 g | as_sold | | transcribed | | ^off-front-2024 | Printed under the front energy label |
| off-100g | off-typed | Open Food Facts, per 100 g | 100 g | as_sold | | transcribed | | ^off | Contributor-typed values without a panel photo |
<!--/nutrition_panels-->
## Nutrition values <!--nutrition_values-->
| panel | nutrient | value | qualifier | value_max | dv_percent | printed_value | state | method | source | note |
| ---------- | -------------- | ------ | --------- | --------- | ---------- | ------------- | -------- | ------- | --------------- | --------------------------------------------------------------------------------------------- |
| front-35g | energy_kj | 724 | exact | | | 724kJ | known | printed | ^off-front-2024 | |
| front-35g | energy_kcal | 173 | exact | | | 173kcal | known | printed | ^off-front-2024 | 9 % of the reference intake printed |
| front-100g | energy_kj | 2068 | exact | | | 2068 kJ | known | printed | ^off-front-2024 | |
| front-100g | energy_kcal | 493 | exact | | | 493 kcal | known | printed | ^off-front-2024 | |
| off-100g | energy_kj | 2060.5 | exact | | | | disputed | printed | ^off | The front of the bag prints 2068 kJ per 100 g |
| off-100g | energy_kcal | 493 | exact | | | | known | printed | ^off | |
| off-100g | fat_g | 21 | exact | | | | known | printed | ^off | |
| off-100g | carbohydrate_g | 70 | exact | | | | known | printed | ^off | |
| off-100g | protein_g | 5.5 | exact | | | | known | printed | ^off | |
| off-100g | salt_g | 0.1975 | exact | | | | disputed | printed | ^off | Typed to four decimals, which a label does not print; probably converted from a sodium figure |
<!--/nutrition_values-->
## Allergen declarations <!--allergens-->
| observation | allergen | declaration | source | note |
| ----------- | -------- | ----------- | -------------- | ------------------------------------------------ |
| gb-label | milk | contains | ^off-ingr-2024 | "milk" emphasised in bold in the ingredient list |
| gb-label | soya | contains | ^off-ingr-2024 | "soya" emphasised in bold in the ingredient list |
| gb-label | peanuts | may_contain | ^off-ingr-2024 | "(May contain: peanuts)" |
<!--/allergens-->
## Research gaps <!--research_gaps-->
| observation | domain | state | detail | source |
| ----------- | ------------- | -------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------- |
| off-typed | nutrition | unknown | No photo of the back nutrition table: sugars, saturates and fibre are unread, and fat, carbohydrate, protein and salt come only from the typed Open Food Facts record | ^off |
| | identity | disputed | Which price mark this barcode carries is unresolved: the 70 g pack launched as a £1.65 price-marked pack, Devo lists this barcode at £1.65, a search snippet for Appy Shop tied it to a £1.35 price-marked bag, and a £1.69 price-marked 70 g bag at Giant Bradley's carries 5900951354908. The photographed fronts show no printed price | ^tr-2024 |
| | identity | unknown | No back-label photo shows the operator's name and address or a "Made in" statement, so country_of_origin and the British operator stay empty | |
| | relationships | unknown | Prefix 5900951 is attributed to Mars Polska only from the brands in the block and the group's Polish company; no fetched source names the holder, and the prefix length is not known, so nothing is written to the company | |
| | markets | unknown | Open Food Facts tags the record Latvia, and a front photo with a 1.89 shop sticker is filed under Latvian; no Latvian listing or printed Latvian mark was found, so LV is not listed | ^off |
| | markets | unknown | amazon.co.uk: a web search on 2026-09-25 for M&M's Minis 70g bag found only multipacks (3, 4, 8 and 16 bags: B0DNY7V4JP, B0DQ1H5MD7, B0D87288H8, B0D7M4G8R7, B0DCQ4LRPG) and no single bag; the store's own search and product pages answered with a bot challenge, so no page was read | |
<!--/research_gaps-->
## Research <!--research-->
structure_version: 2
reviewed_on: 2026-09-25
note: New page built from the Open Food Facts label photos (two fronts, ingredients), the Open Food Facts typed record, the Devo listing, the Talking Retail launch report and Wikipedia.
<!--/research-->
## Images <!--images-->
| asset | kind | source | licence | attribution | url | accessed | note | provider_entity_id | provider_image_id | source_image_url | download_url | retrieved_at | matched_barcode | match_method | match_confidence | original_width | original_height | stored_width | stored_height | upscaled | observation |
| ------------------------ | ----------- | --------------- | ------------ | ---------------------------- | ----------------------------------------------------- | ---------- | ---- | ------------------ | ----------------- | ------------------------------------------------------------------------------------------- | ------------ | ------------------------ | --------------- | ------------ | ---------------- | -------------- | --------------- | ------------ | ------------- | -------- | ----------- |
| front-dcb5ac60.jpg | front | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5900951314698 | 2026-09-25 | | 5900951314698 | front_en | https://images.openfoodfacts.org/images/products/590/095/131/4698/front_en.9.full.jpg | | 2026-09-25T19:12:46.228Z | 5900951314698 | barcode | 1 | 3758 | 7296 | 824 | 1600 | | |
| ingredients-cc2eebcb.jpg | ingredients | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5900951314698 | 2026-09-25 | | 5900951314698 | ingredients_en | https://images.openfoodfacts.org/images/products/590/095/131/4698/ingredients_en.6.full.jpg | | 2026-09-25T19:12:46.607Z | 5900951314698 | barcode | 1 | 2902 | 1212 | 1600 | 668 | | |
<!--/images-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| -------------- | ----------------------------------------------------------------------------------------------------- | -------------------------------------------------------------- | ---------- | --------------- | ----------- | ---------- | ------------- | -------------------------------------- | ------------ | ---------------------------- | -------- |
| off | https://world.openfoodfacts.org/product/5900951314698 | Open Food Facts: M&M minis (M&M's) | 2026-09-25 | Open Food Facts | catalogue | | 5900951314698 | Nutrition, last modified 2026-07-19 | ODbL | Open Food Facts contributors | |
| off-front-2024 | https://images.openfoodfacts.org/images/products/590/095/131/4698/1.jpg | Front of the bag, photo uploaded 2024-05-06 | 2026-09-25 | Open Food Facts | pack | 2024-05-06 | 1 | Front | CC BY-SA 3.0 | Open Food Facts contributors | |
| off-ingr-2024 | https://images.openfoodfacts.org/images/products/590/095/131/4698/2.jpg | Ingredients and recycling label, photo uploaded 2024-07-23 | 2026-09-25 | Open Food Facts | pack | 2024-07-23 | 2 | Ingredients | CC BY-SA 3.0 | Open Food Facts contributors | |
| off-shelf-2024 | https://images.openfoodfacts.org/images/products/590/095/131/4698/3.jpg | Front of the bag on a shelf, photo uploaded 2024-12-02 | 2026-09-25 | Open Food Facts | pack | 2024-12-02 | 3 | Front | CC BY-SA 3.0 | Open Food Facts contributors | |
| devo | https://devo.co.uk/shop/a-and-d-news-se1/product/mandm-s-minis-bites-milk-chocolate-70g-5900951314698 | Devo: M&M's Minis Bites Milk Chocolate at A&D News, London SE1 | 2026-09-25 | Devo | retailer | | 5900951314698 | Price, net content, availability | | | |
| tr-2024 | https://www.talkingretail.com/products-news/confectionery/mars-wrigley-launches-mms-minis-25-06-2024/ | Talking Retail: Mars Wrigley launches M&M's Minis | 2026-09-25 | Talking Retail | publication | 2024-06-25 | | UK on-sale date, pack formats and RRPs | | | |
| wp-mms | https://en.wikipedia.org/wiki/M%26M%27s | Wikipedia: M&M's | 2026-09-25 | Wikipedia | publication | | | 1990s: M&M's Minis | CC BY-SA 4.0 | Wikipedia contributors | |
<!--/references-->
## About <!--about-->
M&M's Minis Chocolate in a 70 g bag is the smallest British pack of M&M's Minis, the miniature sugar-shelled milk chocolate sweets Mars introduced in 1996.[^wp-mms] Mars Wrigley launched the line in the United Kingdom on 15 July 2024 as a permanent addition to the M&M's range, with the 70 g bag as its price-marked pack at a recommended £1.65.[^tr-2024] The green bag carries a "new" flash and gives 173 kcal per half pack of 35 g.[^off-front-2024] The label describes the sweets as 72 % milk chocolate in a sugar shell, coloured with curcumin, brilliant blue, carotenes, beetroot red and calcium carbonate, and warns that they may contain peanuts.[^off-ingr-2024] A London convenience store lists it on Devo at £1.65.[^devo]
The same 70 g format sits beside a 115 g pouch, a 176 g sharing pouch and an 800 g party pack in the British range.[^tr-2024]
<!--/about-->