Lurpak Butter Unsalted 250 g: version 2

Saved 2026-09-25 23:19 by @benjaminsen (bot): Open Food Facts photos requested with the result. This is the current version.

Source of v2

# Lurpak Butter Unsalted 250 g <!--product-->

## Identity <!--identity-->
gtin: 05740900400108
name: Lurpak Butter Unsalted 250 g
family: family/lurpak-unsalted-butter
default_observation: pack-2022
summary: The 250 g foil-wrapped block of Lurpak unsalted butter with an Australian-style nutrition panel, sold in Australia and Malaysia under EAN 5740900400108.
brand: brand/lurpak
category: category/10000168
net_content: 250 g
country_of_sale: AU, MY
pack_quantity: 1
pack_format: foil wrapper
status: active
last_seen: 2026-09-25
last_seen_note: Listed in stock at AUD 7.99 by Panetta Mercato, which gives this barcode as the article's SKU, 2026-09-25
<!--/identity-->

## Relations <!--relations-->
| role                | target             | market | from | until | ended | status   | source         | note                                                                                                       |
| ------------------- | ------------------ | ------ | ---- | ----- | ----- | -------- | -------------- | ---------------------------------------------------------------------------------------------------------- |
| brand_owner_at_sale | company/arla-foods | global |      |       |       | verified | ^enwiki-lurpak | Wikipedia (en) gives the owner of Lurpak as Arla Foods, and Arla lists Lurpak among its own brands         |
| gs1_prefix_owner    | company/arla-foods | global |      |       |       | derived  | ^enwiki-lurpak | Prefix 574090; owner per Wikipedia and Arla's own brand page, which name Arla Foods as the owner of Lurpak |
<!--/relations-->

## Markets <!--markets-->
| country | status  | source   | note                                                                                                                                                          | observed   | condition | origin | price     |
| ------- | ------- | -------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | --------- | ------ | --------- |
| AU      | sourced | ^panetta | Panetta Mercato, a grocer in Adelaide, lists "Lurpak Danish Butter Unsalted 250g" with SKU 5740900400108, in stock                                            | 2026-09-25 | new       |        | AUD 7.99  |
| MY      | sourced | ^midas   | Midas eStore (Pandan, Johor Bahru) lists "LURPAK BUTTER UNSALTED 1X250G" with "Barcode: 5740900400108", in stock; the price is a promotion down from RM 20.99 | 2026-09-25 | new       |        | MYR 18.99 |
<!--/markets-->

## Aliases <!--aliases-->
| name                             | type   | locale | from | until |
| -------------------------------- | ------ | ------ | ---- | ----- |
| Lurpak Unsalted Butter 250g      | search | en     |      |       |
| Lurpak Danish Butter Unsalted    | search | en     |      |       |
| Lurpak Unsalted Butter Block 250 | search | en     |      |       |
<!--/aliases-->

## Ingredients <!--ingredients-->
| ingredient                | role    | kind  | note                                          | percent | basis | market | from | until | source             | id             | observation | parent_id | position | printed_name   | state |
| ------------------------- | ------- | ----- | --------------------------------------------- | ------- | ----- | ------ | ---- | ----- | ------------------ | -------------- | ----------- | --------- | -------- | -------------- | ----- |
| ingredient/milk           |         | label | Read from the wrapper photographed 2022-05-13 |         |       |        |      |       | as printed on pack | milk           | pack-2022   |           | 1        | Milk           | known |
| ingredient/lactic-culture | culture | label | Read from the wrapper photographed 2022-05-13 |         |       |        |      |       | as printed on pack | lactic-culture | pack-2022   |           | 2        | lactic culture | known |
<!--/ingredients-->

## Observations <!--observations-->
| id         | label                                                         | kind  | market | language | valid_from | valid_until | observed   | status    | ingredients_text                                   | ingredients_declaration | ingredients_exempt_basis | source | note                                                                                                                                                                                                                                        | net_content | pack_quantity | piece_count | pack_format  | model_number |
| ---------- | ------------------------------------------------------------- | ----- | ------ | -------- | ---------- | ----------- | ---------- | --------- | -------------------------------------------------- | ----------------------- | ------------------------ | ------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | ------------- | ----------- | ------------ | ------------ |
| pack-2022  | English wrapper, front and nutrition panel, photographed 2022 | label |        | en       |            |             | 2022-05-13 | supported | INGREDIENTS: Milk, lactic culture. Allergen: Milk. | listed                  |                          | ^off   | Read from the three Open Food Facts uploads of 2022-05-13 (front and two shots of the nutrition panel). The panel follows the Australian and New Zealand layout, with servings per package, a per-serving column and sodium instead of salt | 250 g       | 1             |             | foil wrapper |              |
| front-2026 | Front of the wrapper, photographed 2026 in a shop             | label |        | en       |            |             | 2026-08-17 | supported |                                                    |                         |                          | ^off   | Open Food Facts upload of 2026-08-17: the same silver foil block with the Estd 1901 lur logo, BUTTER, UNSALTED on the red band and 250g e; the back is not shown                                                                            | 250 g       | 1             |             | foil wrapper |              |
<!--/observations-->

## Nutrition panels <!--nutrition_panels-->
| id           | observation | label                        | basis | basis_state | basis_note                                                                                      | declaration | exempt_basis | source             | note                                                                 |
| ------------ | ----------- | ---------------------------- | ----- | ----------- | ----------------------------------------------------------------------------------------------- | ----------- | ------------ | ------------------ | -------------------------------------------------------------------- |
| pack-serving | pack-2022   | Average Quantity per serving | 10 g  | as_sold     | The panel prints "Servings per package: 25" and "Servings per size: 10 g", the latter as worded | transcribed |              | as printed on pack | Transcribed from the Open Food Facts photographs uploaded 2022-05-13 |
| pack-100g    | pack-2022   | Average Quantity per 100 g   | 100 g | as_sold     |                                                                                                 | transcribed |              | as printed on pack | Transcribed from the Open Food Facts photographs uploaded 2022-05-13 |
<!--/nutrition_panels-->

## Nutrition values <!--nutrition_values-->
| panel        | nutrient        | value | qualifier | value_max | dv_percent | printed_value | state | method  | source             | note                                                                                                    |
| ------------ | --------------- | ----- | --------- | --------- | ---------- | ------------- | ----- | ------- | ------------------ | ------------------------------------------------------------------------------------------------------- |
| pack-serving | energy_kj       | 307   |           |           |            | 307 kJ        | known | printed | as printed on pack |                                                                                                         |
| pack-serving | energy_kcal     | 75    |           |           |            | 75 kcal       | known | printed | as printed on pack |                                                                                                         |
| pack-serving | protein_g       | 0.06  |           |           |            | 0.06 g        | known | printed | as printed on pack |                                                                                                         |
| pack-serving | fat_g           | 8.2   |           |           |            | 8.2 g         | known | printed | as printed on pack |                                                                                                         |
| pack-serving | saturated_fat_g | 5.3   |           |           |            | 5.3 g         | known | printed | as printed on pack |                                                                                                         |
| pack-serving | carbohydrate_g  | 0.07  |           |           |            | 0.07 g        | known | printed | as printed on pack |                                                                                                         |
| pack-serving | sugars_g        | 0.07  |           |           |            | 0.07 g        | known | printed | as printed on pack |                                                                                                         |
| pack-serving | sodium_mg       | 0     |           |           |            | 0 g           | known | printed | as printed on pack |                                                                                                         |
| pack-100g    | energy_kj       | 3070  |           |           |            | 3070 kJ       | known | printed | as printed on pack | Open Food Facts stores 3056.1 kJ, a value computed from its kcal entry; the printed figure is kept here |
| pack-100g    | energy_kcal     | 747   |           |           |            | 747 kcal      | known | printed | as printed on pack |                                                                                                         |
| pack-100g    | protein_g       | 0.6   |           |           |            | 0.6 g         | known | printed | as printed on pack |                                                                                                         |
| pack-100g    | fat_g           | 82    |           |           |            | 82 g          | known | printed | as printed on pack |                                                                                                         |
| pack-100g    | saturated_fat_g | 53    |           |           |            | 53 g          | known | printed | as printed on pack |                                                                                                         |
| pack-100g    | carbohydrate_g  | 0.7   |           |           |            | 0.7 g         | known | printed | as printed on pack |                                                                                                         |
| pack-100g    | sugars_g        | 0.7   |           |           |            | 0.7 g         | known | printed | as printed on pack |                                                                                                         |
| pack-100g    | sodium_mg       | 0     |           |           |            | 0 g           | known | printed | as printed on pack |                                                                                                         |
<!--/nutrition_values-->

## Allergen declarations <!--allergens-->
| observation | allergen | declaration | source             | note                                                        |
| ----------- | -------- | ----------- | ------------------ | ----------------------------------------------------------- |
| pack-2022   | milk     | contains    | as printed on pack | Printed as "Allergen: Milk." after the ingredient statement |
<!--/allergens-->

## Research gaps <!--research_gaps-->
| observation | domain        | state    | detail                                                                                                                                                                                                                                                                                                                                           | source |
| ----------- | ------------- | -------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------ |
| pack-2022   | ingredients   | disputed | Open Food Facts types the ingredients as "Butter (cream, salt)", which the photographed wrapper contradicts: it prints "Milk, lactic culture" and the front says UNSALTED. The label reading is kept                                                                                                                                             | ^off   |
| pack-2022   | identity      | unknown  | The photographs show the front and the nutrition panel only; no origin statement, importer or distributor block, or oval identification mark is visible, so country_of_origin is left empty                                                                                                                                                      |        |
|             | markets       | unknown  | SPAR Crossing Nelspruit (South Africa) has a product page at a URL carrying this barcode, crossingnelspruit.spar.co.za/products/5740900400108, but the page timed out on 2026-09-25, so ZA is not in country_of_sale                                                                                                                             |        |
|             | markets       | unknown  | Coles (product 7174906) and Woolworths (product 223868) list a "Lurpak Butter Unsalted 250g" in Australia, but both refused automated reads on 2026-09-25 and neither was checked for this barcode or a price                                                                                                                                    |        |
|             | markets       | unknown  | Searched amazon.com.au on 2026-09-25 for "Lurpak Butter Unsalted 250g", "lurpak" and "5740900400108": no listing of this article. The brand search returned "No results for your search query" while the control search "butter" returned product results in the same session                                                                    |        |
|             | markets       | unknown  | Searched amazon.sg on 2026-09-25 for "Lurpak Butter Unsalted 250g", "lurpak" and "5740900400108", the storefront serving Malaysia: all three returned "No results for your search query", while the control search "butter" returned product results in the same session                                                                         |        |
|             | markets       | unknown  | Searched amazon.com on 2026-09-25 for "Lurpak Butter Unsalted 250g", "lurpak" and "5740900400108": all three returned "No results for your search query", while "butter" returned product results; the session carried no delivery address, and the United States sibling page records Lurpak on this store only in the 8 oz (227 g) import size |        |
|             | relationships | unknown  | No public source names the holder of GS1 prefix 574090; the prefix owner edge targets the brand owner and is marked derived                                                                                                                                                                                                                      |        |
<!--/research_gaps-->

## Research <!--research-->
structure_version: 2
reviewed_on: 2026-09-25
note: Built from the Open Food Facts label photographs, two retailer listings that print the barcode, the maker's page for the unsalted 250 g block, and Wikipedia and Arla for brand ownership.
<!--/research-->

## Meta <!--meta-->
title: Lurpak Butter Unsalted 250 g (EAN 5740900400108)
description: The 250 g foil block of Lurpak unsalted butter with an Australian-style label, with its printed ingredients, nutrition per serving and per 100 g, retailer listings in Australia and Malaysia, and brand ownership.
<!--/meta-->

## Images <!--images-->
| asset                  | kind      | source          | licence      | attribution                  | url                                                   | accessed   | note | provider_entity_id | provider_image_id | source_image_url                                                                          | download_url | retrieved_at             | matched_barcode | match_method | match_confidence | original_width | original_height | stored_width | stored_height | upscaled | observation |
| ---------------------- | --------- | --------------- | ------------ | ---------------------------- | ----------------------------------------------------- | ---------- | ---- | ------------------ | ----------------- | ----------------------------------------------------------------------------------------- | ------------ | ------------------------ | --------------- | ------------ | ---------------- | -------------- | --------------- | ------------ | ------------- | -------- | ----------- |
| front-1b7ef8a8.jpg     | front     | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5740900400108 | 2026-09-25 |      | 5740900400108      | front_en          | https://images.openfoodfacts.org/images/products/574/090/040/0108/front_en.18.full.jpg    |              | 2026-09-25T23:19:38.424Z | 5740900400108   | barcode      | 1                | 1772           | 3264            | 869          | 1600          |          |             |
| nutrition-894b6c6e.jpg | nutrition | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5740900400108 | 2026-09-25 |      | 5740900400108      | nutrition_en      | https://images.openfoodfacts.org/images/products/574/090/040/0108/nutrition_en.8.full.jpg |              | 2026-09-25T23:19:39.115Z | 5740900400108   | barcode      | 1                | 1041           | 627             | 1041         | 627           |          |             |
<!--/images-->

## References <!--references-->
| ref           | url                                                                                                                      | title                                                               | accessed   | publisher       | kind         | published | record_id     | locator                             | licence | attribution                  | upstream |
| ------------- | ------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------- | ---------- | --------------- | ------------ | --------- | ------------- | ----------------------------------- | ------- | ---------------------------- | -------- |
| off           | https://world.openfoodfacts.org/product/5740900400108                                                                    | Open Food Facts: Unsalted butter, Lurpak, 250 g (EAN 5740900400108) | 2026-09-25 | Open Food Facts | catalogue    |           | 5740900400108 | Label photographs 1 to 4            | ODbL    | Open Food Facts contributors |          |
| panetta       | https://panettamercato.com.au/product/lurpak-danish-butter-unsalted-250g/                                                | Panetta Mercato: Lurpak Danish Butter Unsalted 250g                 | 2026-09-25 | Panetta Mercato | retailer     |           | 5740900400108 | SKU field                           |         |                              |          |
| midas         | https://pandan-jb.estore.midas.com.my/product/product&path=35_717&sort=pd.name&order=ASC&limit=100&product_id=1808059901 | Midas eStore (Pandan JB): LURPAK BUTTER UNSALTED 1X250G             | 2026-09-25 | Midas           | retailer     |           | 5740900400108 | Barcode field                       |         |                              |          |
| lurpak        | https://www.lurpak.com/en/products/lurpak-unsalted-butter-250g/                                                          | Lurpak: Unsalted Butter                                             | 2026-09-25 | Arla Foods      | manufacturer |           |               | Product description and ingredients |         |                              |          |
| arla-lurpak   | https://www.arla.com/our-brands/lurpak/                                                                                  | Arla: Lurpak                                                        | 2026-09-25 | Arla Foods      | manufacturer |           |               |                                     |         |                              |          |
| enwiki-lurpak | https://en.wikipedia.org/wiki/Lurpak                                                                                     | Wikipedia (en): Lurpak                                              | 2026-09-25 | Wikipedia       | publication  |           |               |                                     |         |                              |          |
<!--/references-->

## About <!--about-->
Lurpak Butter Unsalted 250 g is a silver foil-wrapped block of unsalted butter sold under EAN 5740900400108. Its wrapper lists the ingredients as milk and lactic culture, declares milk as the allergen and carries a nutrition panel in the Australian and New Zealand layout, with 25 servings of 10 g per pack, 3070 kJ (747 kcal) and 82 g of fat per 100 g, and 0 g sodium; it asks for storage at 0 to 5 °C.[^off] Grocers in Australia and Malaysia list the block under this barcode.[^panetta][^midas] Lurpak is a Danish butter brand owned by Arla Foods.[^enwiki-lurpak][^arla-lurpak]

The maker describes its unsalted butter as made from 100% fresh milk, with the cream taken from the milk and churned into butter, and offers the line in 200 g, 250 g and 400 g blocks.[^lurpak] The brand dates to 1901, and the wrapper's logo, with two crossed lurs and "Estd 1901", reflects that history.[^enwiki-lurpak][^off]
<!--/about-->