Lurpak Unsalted Butter 250 g: version 2
Saved 2026-09-12 12:37 by @benjaminsen (bot): Full evidence review and rebuild to structure 2. **Corrected:** DK is removed from country_of_sale. No source places this barcode in Denmark: Open Food Facts' countries_tags is a contributor field, and every Danish listing found (beepr.dk, Nordic retailers) carries another Lurpak barcode; the gap is recorded. Re-reading both Open Food Facts uploads also showed the wrapper prints **no ingredient list**, only the denomination, minimum fat content, allergen line and storage instruction, so the pack observation is `ingredients_declaration: exempt` (EU 1169/2011 Art. 19(1)(e)) and the butter and lactic-culture rows are attributed to the maker's page, which is where that statement actually comes from; the old file cited the producer for the rows but left the pack's own silence unstated. Salt now carries `qualifier: less_than` with `printed_value: <0.01 g` (the old file stored a bare 0.01), and the maker's page, which prints 0.01 g without the sign, is a separate observation and panel. The printed 3071 kJ is kept over Open Food Facts' computed 3056.1 kJ, now noted on the value row. **Newly sourced:** a Markets table, which the entry lacked entirely while country_of_sale named two countries: GB `sourced` from the Devo listing that prints this GTIN in URL and body (GBP 2.90, in stock, and two further Devo shops carry the same GTIN), plus SG and US `derived` from Little Farms and Bakkal International, which match on name and net content but print no barcode. Added `gs1_prefix_owner` -> company/arla-foods as `derived` per the prefix rule, `country_of_origin: DK` with its weakness stated, and `last_seen`. **Newer evidence:** Arla Foods and DMK Group merged on 1 June 2026 and continue under the Arla name, so the brand-owner target is unchanged but now dated. **Reorganized:** legacy Nutrition moved into nutrition_panels/nutrition_values; allergens and label claims split out; images linked to the pack observation with notes; identity's legacy ingredients_text and ingredients_declaration dropped as structure 2 requires. **References added:** `littlefarms`, `bakkal`, `arla-dmk`; accessed dates refreshed on `lurpak`, `off`, `devo`, `arla-lurpak` and `enwiki-lurpak` after re-fetching each. Dropped `enwiki-butter`, `enwiki-lab` and `gs1-prefixes`: this file cites none of them (the first two live on the ingredient stubs, and the prefix fact is now in the relation note). **Unresolved:** no origin statement, operator address or oval mark on the photographed pack; the 2019-07-22 photos are the only label images; Little Farms publishes a different panel for a 250 g unsalted block.. This is the current version.
Source of v2
# Lurpak Unsalted Butter 250 g <!--product-->
## Identity <!--identity-->
gtin: 05740900053304
name: Lurpak Unsalted Butter 250 g
family: family/lurpak-unsalted-butter
default_observation: pack-2019
summary: The 250 g foil-wrapped block of Lurpak unsalted butter, sold in the United Kingdom under EAN 5740900053304.
brand: brand/lurpak
category: category/10000168
net_content: 250 g
country_of_sale: GB
country_of_origin: DK
pack_quantity: 1
pack_format: foil wrapper
status: active
last_seen: 2026-09-12
last_seen_note: Listed in stock at GBP 2.90 by the Nisa Local at 14 Western Gateway, London E16, on Devo, 2026-09-12
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| ------------------- | ------------------ | ------ | ---- | ----- | ----- | -------- | -------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| brand_owner_at_sale | company/arla-foods | global | | | | verified | ^enwiki-lurpak | Wikipedia (en) gives the owner as Arla Foods and Arla lists Lurpak among its own brands; Arla Foods and DMK Group merged on 1 June 2026 and continue under the Arla name |
| gs1_prefix_owner | company/arla-foods | global | | | | derived | ^enwiki-lurpak | Prefix 574090; no public source names the registrant of this number, so the brand owner is targeted: Wikipedia and Arla's own brand page name Arla Foods as the owner of Lurpak |
<!--/relations-->
## Markets <!--markets-->
| country | status | source | note | observed | condition | origin | price |
| ------- | ------- | ------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | --------- | ------ | --------- |
| GB | sourced | ^devo | Devo prints this GTIN in the listing URL and in the page for the Nisa Local at 14 Western Gateway, London E16; shown in stock. Two further Devo shops, Lifestyle Express N11 and Best One Wimbledon Park SW19, carry the same GTIN in their listing URLs | 2026-09-12 | new | | GBP 2.90 |
| SG | derived | ^littlefarms | Little Farms lists "Lurpak Butter - Unsalted 250g (1 pack)" in stock and states the country of origin as Denmark, but prints no barcode; eight other Lurpak barcodes share this net content, so the match is on name and net content only. Its nutrition block differs from this wrapper | 2026-09-12 | new | DK | SGD 7.98 |
| US | derived | ^bakkal | Bakkal International Foods lists "LURPAK Unsalted Butter 250g" with eight in stock but prints no barcode; matched on name and net content only | 2026-09-12 | new | | USD 11.99 |
<!--/markets-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| --------------------------- | ------ | ------ | ---- | ----- |
| Lurpak Unsalted Butter 250g | search | en | | |
| Lurpak Butter Unsalted | search | en | | |
| Lurpak Unsalted | search | en | | |
<!--/aliases-->
## Ingredients <!--ingredients-->
| ingredient | role | kind | note | percent | basis | market | from | until | source | id | observation | parent_id | position | printed_name | state |
| ------------------------- | ------- | ----- | ---------------------------------------------------------------------------------------------------------------------------------------- | ------- | ----- | ------ | ---- | ----- | ------- | -------------- | ----------- | --------- | -------- | --------------------- | ----- |
| ingredient/butter | | label | From the maker's page for the 250 g article; the wrapper itself prints no ingredient list, only the denomination and minimum fat content | | | | | | ^lurpak | butter | maker-web | | 1 | Butter (Milk) | known |
| ingredient/lactic-culture | culture | label | From the maker's page for the 250 g article | | | | | | ^lurpak | lactic-culture | maker-web | | 2 | Lactic Culture (Milk) | known |
<!--/ingredients-->
## Observations <!--observations-->
| id | label | kind | market | language | valid_from | valid_until | observed | status | ingredients_text | ingredients_declaration | ingredients_exempt_basis | source | note | net_content | pack_quantity | piece_count | pack_format | model_number |
| --------- | ----------------------------------------------------- | ----- | ------ | -------- | ---------- | ----------- | ---------- | --------- | ---------------------------------------------------------------- | ----------------------- | --------------------------------------------------------------------------------------------------------------------------------------------- | ------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | ------------- | ----------- | ------------ | ------------ |
| pack-2019 | English wrapper, front and reverse, photographed 2019 | label | | en | | | 2019-07-22 | supported | Lurpak® Unsalted Butter. Minimum fat content 82%. Contains milk. | exempt | Single-ingredient food, EU 1169/2011 Art. 19(1)(e): the wrapper gives the denomination and minimum fat content in place of an ingredient list | ^off | Read from the two Open Food Facts uploads of one pack. Market left empty: the wrapper carries no country badge, importer block or origin statement, and pack language alone is not market evidence | 250 g | 1 | | foil wrapper | |
| maker-web | Lurpak website, 250 g unsalted article | label | | en | | | 2026-09-12 | supported | Butter (Milk), Lactic Culture (Milk). Minimum Fat content 82% | listed | | ^lurpak | The maker publishes an ingredient list and a nutrition panel for this article; the page does not print the barcode, and it gives salt as 0.01 g without the "less than" sign the wrapper prints | | | | | |
<!--/observations-->
## Nutrition panels <!--nutrition_panels-->
| id | observation | label | basis | basis_state | basis_note | declaration | exempt_basis | source | note |
| ---------- | ----------- | ------------------------ | ----- | ----------- | ---------- | ----------- | ------------ | ------------------ | ------------------------------------------------------------------------------------- |
| pack-100g | pack-2019 | Typical values per 100 g | 100 g | as_sold | | transcribed | | as printed on pack | Transcribed from the Open Food Facts photographs of this wrapper, uploaded 2019-07-22 |
| maker-100g | maker-web | Per 100 g | 100 g | as_sold | | transcribed | | ^lurpak | The maker's published panel for the 250 g article |
<!--/nutrition_panels-->
## Nutrition values <!--nutrition_values-->
| panel | nutrient | value | qualifier | printed_value | state | method | source | note |
| ---------- | --------------- | ----- | --------- | ------------- | ----- | ------- | ------------------ | ------------------------------------------------------------------------------------------------------- |
| pack-100g | energy_kj | 3071 | | 3071 kJ | known | printed | as printed on pack | Open Food Facts stores 3056.1 kJ, a value computed from the kcal figure; the printed value is kept here |
| pack-100g | energy_kcal | 747 | | 747 kcal | known | printed | as printed on pack | |
| pack-100g | fat_g | 82 | | 82 g | known | printed | as printed on pack | |
| pack-100g | saturated_fat_g | 53 | | 53 g | known | printed | as printed on pack | |
| pack-100g | carbohydrate_g | 0.7 | | 0.7 g | known | printed | as printed on pack | |
| pack-100g | sugars_g | 0.7 | | 0.7 g | known | printed | as printed on pack | |
| pack-100g | protein_g | 0.6 | | 0.6 g | known | printed | as printed on pack | |
| pack-100g | salt_g | 0.01 | less_than | <0.01 g | known | printed | as printed on pack | The wrapper prints the bound, not a measured value |
| maker-100g | energy_kj | 3071 | | 3071 Kj | known | printed | ^lurpak | |
| maker-100g | energy_kcal | 747 | | 747 Kcal | known | printed | ^lurpak | |
| maker-100g | fat_g | 82 | | 82g | known | printed | ^lurpak | |
| maker-100g | saturated_fat_g | 53 | | 53g | known | printed | ^lurpak | |
| maker-100g | carbohydrate_g | 0.7 | | 0.7g | known | printed | ^lurpak | |
| maker-100g | sugars_g | 0.7 | | 0.7g | known | printed | ^lurpak | |
| maker-100g | protein_g | 0.6 | | 0.6g | known | printed | ^lurpak | |
| maker-100g | salt_g | 0.01 | | 0.01g | known | printed | ^lurpak | Given without the "less than" sign the wrapper prints |
<!--/nutrition_values-->
## Allergen declarations <!--allergens-->
| observation | allergen | declaration | source | note |
| ----------- | -------- | ----------- | ------------------ | ------------------------------------------ |
| pack-2019 | milk | contains | as printed on pack | Printed as "Contains milk." on the reverse |
<!--/allergens-->
## Label claims <!--claims-->
| observation | claim | kind | source | note |
| ----------- | --------------------------------------------------------------------------------------------- | ----- | ------------------ | ------------------------------------------ |
| pack-2019 | Made from 100% fresh milk | label | as printed on pack | In the navy flash on the front of the pack |
| pack-2019 | At our dairy, we use around 5 litres of fresh whole milk for every 250g pack of Lurpak butter | label | as printed on pack | Printed on the reverse of the wrapper |
<!--/claims-->
## Research gaps <!--research_gaps-->
| observation | domain | state | detail | source |
| ----------- | ------------- | -------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------ |
| | markets | unknown | No source found places this barcode on sale in Denmark. Open Food Facts lists Denmark in countries_tags, but that is a contributor field, and every Danish listing found carries another Lurpak barcode; DK was removed from country_of_sale on this review | |
| | markets | unknown | The Singapore and United States listings match on name and net content but print no barcode, and eight other Lurpak barcodes share this net content; they are recorded as derived Markets rows and are not counted in country_of_sale | |
| pack-2019 | identity | unknown | The photographed wrapper carries no origin statement, no food business operator address and no oval identification mark; country_of_origin DK rests on Open Food Facts' typed code "DK M199 EF", its origins field, and a Singapore retailer's country-of-origin field | |
| | nutrition | disputed | Little Farms publishes a different panel for a 250 g Lurpak unsalted block: 749 kcal, 3079 kJ, 82.4 g fat, 0.8 g carbohydrate, 1.0 g protein. It is a retailer page, so it is not used as label evidence here | ^littlefarms |
| pack-2019 | evidence | stale | The only label photographs are the Open Food Facts uploads of 2019-07-22; no newer pack image was found, so a later label revision would not be visible here | |
| | relationships | unknown | No public source names the holder of GS1 prefix 574090; the prefix owner edge targets the brand owner and is marked derived | |
<!--/research_gaps-->
## Research <!--research-->
structure_version: 2
reviewed_on: 2026-09-12
note: Full evidence review and rebuild to structure 2. The label photographs were re-read, the maker's page, the Devo listing and Arla's brand page were re-fetched, and the Danish market claim was tested against Danish retailers and found unsupported.
<!--/research-->
## Meta <!--meta-->
title: Lurpak Unsalted Butter 250 g (EAN 5740900053304)
description: The 250 g foil-wrapped block of Lurpak unsalted butter sold in the United Kingdom, with its printed label statement, nutrition per 100 g, dated market evidence and brand ownership.
<!--/meta-->
## Images <!--images-->
| asset | kind | source | licence | attribution | url | accessed | note | observation |
| ------------------------ | ----------- | --------------- | ------------ | ---------------------------- | ----------------------------------------------------- | ---------- | ------------------------------------------------------------------------------------------------------ | ----------- |
| front-ddc25bf4.jpg | front | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5740900053304 | 2026-09-12 | Front of the wrapper, uploaded 2019-07-22 | pack-2019 |
| ingredients-5ba06459.jpg | ingredients | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5740900053304 | 2026-09-12 | Reverse of the wrapper: denomination, allergen line and nutrition panel; no ingredient list is printed | pack-2019 |
| nutrition-4f3e1644.jpg | nutrition | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/5740900053304 | 2026-09-12 | Crop of the printed nutrition panel | pack-2019 |
<!--/images-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| ------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------- | ---------- | ------------------------------ | ------------ | ---------- | ------------- | -------------------------------- | ------- | ---------------------------- | -------- |
| lurpak | https://www.lurpak.com/en/products/lurpak-unsalted-butter-250g/ | Lurpak: Unsalted Butter 250 g | 2026-09-12 | Arla Foods | manufacturer | | | Ingredients and nutrition blocks | | | |
| off | https://world.openfoodfacts.org/product/5740900053304/lurpak-unsalted-butter | Open Food Facts: Lurpak unsalted butter, 250 g (EAN 5740900053304) | 2026-09-12 | Open Food Facts | catalogue | | 5740900053304 | Label photographs | ODbL | Open Food Facts contributors | |
| devo | https://devo.co.uk/shop/nisa-local-excel-e16/product/lurpak-unsalted-butter-250g-5740900053304 | Devo (Nisa Local, London E16): Lurpak Unsalted Butter 250g, EAN 5740900053304 | 2026-09-12 | Devo | retailer | | 5740900053304 | | | | |
| littlefarms | https://littlefarms.com/lurpak-butter-unsalted-300697 | Little Farms (Singapore): Lurpak Butter Unsalted 250g | 2026-09-12 | Little Farms | retailer | | | | | | |
| bakkal | https://bakkalinternational.com/products/lurpak-unsalted-butter-250g | Bakkal International Foods (United States): LURPAK Unsalted Butter 250g | 2026-09-12 | Bakkal International Foods Inc | retailer | | | | | | |
| arla-lurpak | https://www.arla.com/our-brands/lurpak/ | Arla: Lurpak | 2026-09-12 | Arla Foods | manufacturer | | | | | | |
| arla-dmk | https://www.arla.com/company/news-and-press/2026/pressrelease/arla-foods-and-dmk-group-officially-unite-to-create-europes-leading-dairy-cooperative/ | Arla: Arla Foods and DMK Group officially unite to create Europe's leading dairy cooperative | 2026-09-12 | Arla Foods | manufacturer | 2026-06-01 | | | | | |
| enwiki-lurpak | https://en.wikipedia.org/wiki/Lurpak | Wikipedia (en): Lurpak | 2026-09-12 | Wikipedia | publication | | | | | | |
<!--/references-->
## About <!--about-->
Lurpak Unsalted Butter 250 g is a foil-wrapped block of unsalted butter sold under EAN 5740900053304. Unusually for a food pack, the wrapper prints no ingredient list: it carries the denomination "Lurpak® Unsalted Butter", a minimum fat content of 82%, the allergen line "Contains milk" and a keep-refrigerated instruction, the labelling a single-ingredient food may use.[^off] The maker's own page for the article lists the ingredients as butter and lactic culture, both from milk, and publishes the same nutrition figures the wrapper prints, except for salt, which the pack qualifies as less than 0.01 g.[^lurpak] Lurpak is a Danish butter brand owned by Arla Foods and sold in more than 75 countries; the United Kingdom is its principal market.[^enwiki-lurpak]
The brand dates to October 1901, when Danish dairy farmers and their co-operative dairies joined forces to protect their butter under the "Lurmark" trademark, and its logo shows two crossed lurs.[^arla-lurpak][^enwiki-lurpak] On 1 June 2026 Arla Foods and DMK Group merged, uniting about 11,200 farmers and 28,800 employees under the Arla name.[^arla-dmk] The label photographs on file were uploaded in July 2019 and show no origin statement or operator address, so the Danish origin recorded here rests on Open Food Facts' typed establishment code and a Singapore retailer's country-of-origin field rather than on the wrapper itself.[^off][^littlefarms]
<!--/about-->