Vaseline Lip Therapy Creme Brulee 0.25 oz: version 3
Saved 2026-09-26 18:29 by site bot: #bp-family-subfamilies: filed under its line family/vaseline-lip-therapy-cocoa-butter. This is the current version.
Source of v3
# Vaseline Lip Therapy Creme Brulee 0.25 oz <!--product-->
## Identity <!--identity-->
gtin: 00305210464728
name: Vaseline Lip Therapy Creme Brulee 0.25 oz
family: family/vaseline-lip-therapy-cocoa-butter
default_observation: back-card-2023
summary: Vaseline Lip Therapy Crème Brûlée is a 0.25 oz (7 g) mini jar of petrolatum lip balm with cocoa butter and a crème brûlée flavor, made in the United States and sold there by Unilever.
brand: brand/vaseline
category: category/10005727
net_content: 0.25 oz
country_of_sale: US
country_of_origin: US
pack_format: mini jar on hang card
status: active
last_seen: 2026-09-26
last_seen_note: Target lists the jar in stock at USD 3.49 and Weiner's LTD at USD 3.11 on 2026-09-26; Vaseline's US site listed it in its lip care range in the capture of 3 January 2026.
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| ------------------- | ---------------- | ------ | ---- | ----- | ----- | -------- | ------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| brand_owner_at_sale | company/unilever | US | | | | verified | ^obf | The back of the hang card prints "© Unilever Trumbull, CT 06611" and "Vaseline is a Unilever trademark"; Unilever's SmartLabel record reads "Distributed By Unilever Trumbull, CT, 06611". |
| gs1_prefix_owner | company/unilever | | | | | derived | ^sl | Prefix 0305210; owner per the "Distributed By Unilever" line on Unilever's SmartLabel record for this UPC and the Unilever copyright line on the pack. |
<!--/relations-->
## Markets <!--markets-->
| country | status | source | note | observed | condition | origin | price |
| ------- | -------- | -------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ---------- | --------- | ------ | -------- |
| US | printed | ^obf | The back of the hang card prints a US consumer line (1-800-457-7084), the Unilever Trumbull, CT address and "Made in USA of U.S. and imported ingredients". | 2023-10-28 | new | US | |
| US | verified | ^sl | Unilever's US SmartLabel record for UPC 305210464728, 0.25 oz (7 g); information updated 24 May 2022 and the page is marked retired. | 2026-09-26 | new | | |
| US | verified | ^vasus | Vaseline's US site lists "Vaseline® Lip Therapy® Crème Brûlée Mini", size .25 oz, with a Buy Now link; the product URL ends in GTIN 00305210464728. Capture of 3 January 2026. | 2026-01-03 | new | | |
| US | sourced | ^target | Target lists "Vaseline Creme Brulee Cutie Lip Balm - .25oz", TCIN 88864476, DPCI 037-13-5147, primary barcode 305210464728, package quantity 1; in stock. | 2026-09-26 | new | | USD 3.49 |
| US | sourced | ^weiners | Weiner's LTD lists "Vaseline Lip Therapy Creme Brulee - 0.25 oz. Jar", SKU 12488, barcode 305210464728, single jar; an 8-pack variant sells at USD 24.10. | 2026-09-26 | new | | USD 3.11 |
| US | sourced | ^amz6 | Amazon.com ASIN B01FIE2JHY prints UPC 305210464728 and GTIN 00305210464728 but sells a pack of six jars at USD 18.99, so no unit price is recorded; in stock. | 2026-09-26 | new | | |
| US | sourced | ^amz2 | Amazon.com ASIN B00NZFFJL2 prints UPC 305210464728 and GTIN 00305210464728 but sells a pack of two jars and showed no buy-box offer, so no unit price is recorded. | 2026-09-26 | new | | |
<!--/markets-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| --------------------------------------------- | ------ | ------ | ---- | ----- |
| Vaseline, Lip Therapy, Lip Balm, Creme Brulee | name | en | | |
| Vaseline Lip Therapy Crème Brûlée Mini | name | en | | |
| Vaseline Creme Brulee Cutie Lip Balm | search | en | | |
| Vaseline Creme Brulee lip balm | search | en | | |
<!--/aliases-->
## Ingredients <!--ingredients-->
| ingredient | role | kind | note | percent | basis | market | from | until | source | id | observation | parent_id | position | printed_name | state |
| ----------------------- | -------- | ----- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------- | ----- | ------ | ---- | ----- | ------ | ------------- | -------------- | --------- | -------- | ----------------------------------- | ----- |
| ingredient/petrolatum | | label | | | | US | | | ^obf | petrolatum | back-card-2023 | | 1 | Petrolatum | known |
| ingredient/aroma | flavor | label | Printed "Flavor", the word 21 CFR 701.3(a) allows for a flavor composition on a US cosmetic list; filed on the cosmetic-label entry for a flavouring composition. | | | US | | | ^obf | flavor | back-card-2023 | | 2 | Flavor | known |
| ingredient/cocoa-butter | | label | Vaseline's US product page names cocoa butter as a key ingredient beside Vaseline Jelly. | | | US | | | ^obf | cocoa-butter | back-card-2023 | | 3 | Theobroma Cacao (Cocoa) Seed Butter | known |
| ingredient/tartrazine | colorant | label | Yellow 5 is the US name of tartrazine; a lake is the dye fixed on an insoluble substrate. | | | US | | | ^obf | yellow-5-lake | back-card-2023 | | 4 | Yellow 5 Lake | known |
<!--/ingredients-->
## Observations <!--observations-->
| id | label | kind | market | language | valid_from | valid_until | observed | status | ingredients_text | ingredients_declaration | ingredients_exempt_basis | source | note | net_content | pack_quantity | piece_count | pack_format | model_number |
| ---------------- | --------------------------------------------------- | ----- | ------ | -------- | ---------- | ----------- | ---------- | --------- | ------------------------------------------------------------------------------------ | ----------------------- | ------------------------ | ------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ----------- | ------------- | ----------- | --------------------- | ------------ |
| back-card-2023 | Back of the hang card, US English | label | US | en | | | 2023-10-28 | supported | INGREDIENTS: PETROLATUM, FLAVOR, THEOBROMA CACAO (COCOA) SEED BUTTER, YELLOW 5 LAKE. | listed | | ^obf | Open Beauty Facts raw photo imgid 1, uploaded 2023-10-28, 1880 x 3558 px. Also printed: "Made in USA of U.S. and imported ingredients", "Licensed by Unilever China", lot code 01233JB14 and the number 67208228. The net weight is outside the frame. | | 1 | | mini jar on hang card | |
| smartlabel-2022 | Unilever SmartLabel record, US English | label | US | en | | | 2026-09-26 | supported | Petrolatum, Flavor, Theobroma Cacao (Cocoa) Seed Butter, Yellow 5 Lake | listed | | ^sling | SmartLabel version 0001, information updated 24 May 2022, net weight given as "0.25 oz (7 g)"; the page is marked retired. Same list as the photographed card. | 0.25 oz | | | | |
| vaseline-us-2026 | Vaseline US product page, capture of 3 January 2026 | label | US | en | | | 2026-01-03 | supported | Petrolatum, Flavor, Theobroma Cacao (Cocoa) Seed Butter, Yellow 5 Lake. | listed | | ^vasus | Size ".25 oz"; key ingredients named as Vaseline Jelly and cocoa butter. Same list as the photographed card. | 0.25 oz | | | | |
<!--/observations-->
## Label claims <!--claims-->
| observation | claim | kind | source | note |
| ---------------- | ------------------------------------------------------------ | ------------ | ------ | -------------------------------------------- |
| back-card-2023 | Instantly softens and soothes dry lips. | label | ^obf | Printed as a bullet on the back card. |
| back-card-2023 | Locks in moisture so lips feel better over time. | label | ^obf | Printed as a bullet on the back card. |
| vaseline-us-2026 | Non-sticky and non-greasy formula, suitable for regular use. | manufacturer | ^vasus | Benefits list on Vaseline's US product page. |
<!--/claims-->
## Research gaps <!--research_gaps-->
| observation | domain | state | detail | source |
| ----------- | ------------- | ------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------ |
| | markets | unknown | Amazon.com: searches for "vaseline lip therapy creme brulee", "vaseline" and "305210464728" on 2026-09-26 found multipacks of 2 to 12 jars under this UPC and no single-jar listing, so no Amazon unit price is recorded. | ^amz6 |
| | relationships | unknown | The prefix 0305210 sits in GS1 US's 030-039 drug (NDC) range; openFDA returns no NDC record for 0521-0464-72, 05210-464-72 or 05210-4647-2, and no company stub states the prefix, so the prefix length and holder are not written to a company. | ^sl |
| | images | unknown | The only licensed photo is the back of the hang card (Open Beauty Facts imgid 1); a front photo of the jar is still wanted. | ^obf |
<!--/research_gaps-->
## Research <!--research-->
structure_version: 2
reviewed_on: 2026-09-26
note: Built from the Open Beauty Facts photo of the back card (barcode, ingredient list, distributor, country of origin), Unilever's US SmartLabel record for UPC 305210464728, a 3 January 2026 capture of Vaseline's US product page, the Target and Weiner's LTD listings that print the barcode, and two Amazon.com multipack listings. Sibling page product/00305210206779 was the template.
<!--/research-->
## Images <!--images-->
| asset | kind | source | licence | attribution | url | accessed | note | provider_entity_id | provider_image_id | source_image_url | download_url | retrieved_at | matched_barcode | match_method | match_confidence | original_width | original_height | stored_width | stored_height | upscaled | observation |
| ----------------- | ---- | --------------- | ------------ | ------------------------------ | ------------------------------------------------------- | ---------- | ---- | ------------------ | ----------------- | ------------------------------------------------------------------------- | ------------ | ------------------------ | --------------- | ------------ | ---------------- | -------------- | --------------- | ------------ | ------------- | -------- | ----------- |
| back-665a20eb.jpg | back | open-food-facts | cc-by-sa-3.0 | Open Beauty Facts contributors | https://world.openbeautyfacts.org/product/0305210464728 | 2026-09-26 | | 0305210464728 | 1 | https://images.openbeautyfacts.org/images/products/030/521/046/4728/1.jpg | | 2026-09-26T06:11:41.549Z | 0305210464728 | barcode | 1 | 1880 | 3558 | 845 | 1600 | | |
<!--/images-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| --------- | -------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------ | ---------- | ----------------------------------------------- | ------------ | ---------- | -------------- | --------------------------------------------------------------------------------------------------------------------- | ------------------------- | ---------------------------- | -------- |
| obf | https://world.openfoodfacts.org/product/0305210464728 | Open Food Facts (Open Beauty Facts): Vaseline lip therapy creme brulee | 2026-09-26 | Open Food Facts | catalogue | | 0305210464728 | Raw photo imgid 1, back of the hang card with barcode, ingredients and Unilever address, uploaded 2023-10-28 | ODbL; photos CC BY-SA 3.0 | Open Food Facts contributors | |
| sl | https://smartlabel.unileverusa.com/305210464728-0001-en-US/index.html | SmartLabel: Vaseline, Lip Therapy, Lip Balm, Creme Brulee | 2026-09-26 | Unilever | manufacturer | 2022-05-24 | 305210464728 | Header "0.25 oz (7 g)", "UPC 305210464728"; footer "Distributed By Unilever Trumbull, CT, 06611"; page marked RETIRED | | | |
| sling | https://smartlabel.unileverusa.com/305210464728-0001-en-US/313a0f84-bafa-48fe-933f-4013794d0dea-ingredients.html | SmartLabel: Vaseline Lip Therapy Creme Brulee, Ingredients & Contents | 2026-09-26 | Unilever | manufacturer | 2022-05-24 | 305210464728 | Petrolatum, Flavor, Theobroma Cacao (Cocoa) Seed Butter, Yellow 5 Lake | | | |
| vasus | https://web.archive.org/web/20260103111732/https://www.vaseline.com/us/en/p/vaseline-lip-therapy-creme-brulee-mini.html/00305210464728 | Vaseline® Lip Therapy® Crème Brûlée Mini, Vaseline US, Wayback Machine capture of 3 January 2026 | 2026-09-26 | Unilever | manufacturer | 2026-01-03 | 00305210464728 | Size .25 oz; Detail, Benefits, Key Ingredients, Ingredients and How to Use sections | | | |
| target | https://www.target.com/p/vaseline-creme-brulee-cutie-lip-balm-25oz/-/A-88864476 | Target: Vaseline Creme Brulee Cutie Lip Balm - .25oz | 2026-09-26 | Target | retailer | | 88864476 | primary_barcode 305210464728; DPCI 037-13-5147; price USD 3.49, in stock | | | |
| weiners | https://weinersltd.com/products/travelsize-vaseline-lip-therapy-creme-brulee | Weiner's LTD: Travel Size Vaseline Lip Therapy Creme Brulee - 0.25 oz. Jar | 2026-09-26 | Weiner's LTD | retailer | | 12488 | Variant "1 Pack / 1", barcode 305210464728, USD 3.11 | | | |
| amz6 | https://www.amazon.com/dp/B01FIE2JHY | Amazon.com: Vaseline Lip Therapy, Creme Brulee 0.25 oz (6 Pack) | 2026-09-26 | Amazon | retailer | | B01FIE2JHY | Product details: UPC 305210464728; Global Trade Identification Number 00305210464728, 10305210046600; USD 18.99 | | | |
| amz2 | https://www.amazon.com/dp/B00NZFFJL2 | Amazon.com: Vaseline Lip Therapy Lip Balm, Creme Brulee 0.25 oz (Pack of 2) | 2026-09-26 | Amazon | retailer | | B00NZFFJL2 | Product details: UPC 305210464728; Global Trade Identification Number 00305210464728 | | | |
| cfr701 | https://www.law.cornell.edu/cfr/text/21/701.3 | 21 CFR 701.3: Designation of ingredients | 2026-09-26 | Cornell Law School, Legal Information Institute | publication | | 21 CFR 701.3 | Paragraph (a) | | | |
| mcrfinest | https://www.manchestersfinest.com/shopping-in-manchester/health-and-beauty/vaseline-lip-therapy/ | Manchester's Finest: Vaseline launches Limited Edition Lip Therapy concession at Selfridges | 2026-09-26 | Manchester's Finest | publication | 2011-11-14 | | "Vaseline have unveiled its first-ever Limited Edition Lip Therapy"; flavour Creme Brulee | | | |
| wikivas | https://en.wikipedia.org/wiki/Vaseline | Wikipedia: Vaseline | 2026-09-26 | Wikipedia | publication | | | | CC BY-SA 4.0 | Wikipedia contributors | |
<!--/references-->
## About <!--about-->
Vaseline Lip Therapy Crème Brûlée is a 0.25 oz (7 g) mini jar of lip balm sold in the United States under Vaseline, the petroleum-jelly brand Unilever has owned since it bought Chesebrough-Pond's in 1987.[^wikivas] Unilever's SmartLabel record for UPC 305210464728 names it "Vaseline, Lip Therapy, Lip Balm, Creme Brulee", distributed by Unilever of Trumbull, Connecticut.[^sl] The back of its hang card lists petrolatum, flavor, cocoa seed butter and the colorant Yellow 5 Lake, and says it is made in the USA of U.S. and imported ingredients.[^obf] Vaseline describes it as balm made with Vaseline Jelly that adds a light crème brûlée scent, naming cocoa butter as the second key ingredient.[^vasus] Target sells the single jar as "Vaseline Creme Brulee Cutie Lip Balm".[^target]
The jar is the American mini counterpart of the Lip Therapy tins Vaseline sells in Europe, filed here under family/vaseline-lip-therapy; in Britain a Creme Brulee tin was sold in 2011 as the first limited-edition Lip Therapy.[^mcrfinest] The US jar shares the SmartLabel format and distributor line of its Original, Rosy Lips and Cocoa Butter siblings. On Amazon.com the UPC is carried by multipacks of two and six jars.[^amz2][^amz6]
<!--/about-->