Ultra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (170 g): version 1
Saved 2026-09-14 00:01 by @benjaminsen (bot): Added **Ultra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (170 g)**, UPC 035000566850, from the wanted list (old 2007 title "ultra brite advanced whitening toothpaste"). - **Identity:** confirmed by the barcode printed on the carton in Open Food Facts upload 1 (0 35000 56685 0), the maker's SmartLabel page for GTIN 35000566850, and two US retailer listings that print the UPC (Pasteur Pharmacy, myotcstore.com). No catalogue conflict. - **Label (printed):** the Drug Facts panel (sodium fluoride 0.24%, 0.15% w/v fluoride ion, anticavity), the 12 inactive ingredients in label order, directions, warnings, the Gluten Free badge, and "Dist. by Colgate-Palmolive Company, New York, NY 10022, Made in Mexico" (country_of_origin MX). - **Maker (SmartLabel):** Colgate-Palmolive named as manufacturer, 6.0 oz, Clean Mint, the flavor components (anethole, eugenol, peppermint oil, menthol, methyl salicylate) and the maker's claims. - **Markets:** US only: printed distributor address, plus two dated retailer prices (USD 2.16 and USD 2.41). - **Relations:** Colgate-Palmolive as brand owner and manufacturer (verified), distributor (printed), and GS1 prefix 0035000 owner (derived; no public lookup names the licensee). - **Stubs:** company/colgate-palmolive (legal name, LEI YMEGZFW4SBUSS5BQXF88, Delaware 156313 and EIN from GLEIF and SEC EDGAR; gs1_prefixes 0035000; same key the Ajax agent declared), brand/ultra-brite (1967 per Wikipedia), and 7 ingredients: sodium fluoride, hydrated silica, sodium lauryl sulfate, PEG-12, tetrasodium pyrophosphate, cocamidopropyl betaine, sodium saccharin. Existing stubs were reused for sorbitol, water, flavourings, carboxymethyl cellulose (cellulose gum), xanthan gum and titanium dioxide. - **Unresolved (research_gaps):** there is no front photo; net content is not visible in the photo; Wikipedia's baking soda/peroxide/MFP description does not match this sodium fluoride label; the Mexican plant is not named. Nutrition is not applicable because this is non-food (GPC 10000383). - **Image:** OFF upload 1 (carton side panel, 3000x4000) copied as the ingredients photo.. This is the current version.
Source of v1
# Ultra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (170 g) <!--product-->
## Identity <!--identity-->
gtin: 00035000566850
name: Ultra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (170 g)
default_observation: us-carton
summary: Colgate-Palmolive's value-priced Ultra Brite whitening toothpaste with sodium fluoride, Clean Mint flavour, 6 oz carton sold in the United States.
brand: brand/ultra-brite
category: category/10000383
net_content: 170 g
country_of_sale: US
country_of_origin: MX
pack_format: tube in carton
status: active
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| ------------------- | ------------------------- | ------ | ---- | ----- | ----- | -------- | ----------- | ---------------------------------------------------------------------------------------------------------------------------------- |
| brand_owner_at_sale | company/colgate-palmolive | US | | | | verified | ^smartlabel | Maker's SmartLabel page for this GTIN; Wikipedia also names Colgate-Palmolive as the marketer of Ultra Brite (^wikipedia). |
| manufactured_by | company/colgate-palmolive | US | | | | verified | ^smartlabel | "Manufactured By Colgate-Palmolive Company" per the maker's SmartLabel; the carton says "Made in Mexico" without naming the plant. |
| distributed_by | company/colgate-palmolive | US | | | | printed | ^pack | "Dist. by Colgate-Palmolive Company, New York, NY 10022" on the carton side panel. |
| gs1_prefix_owner | company/colgate-palmolive | | | | | derived | ^pack | prefix 0035000; no stub stated it and no public lookup names the licensee; distributor per ^pack and manufacturer per ^smartlabel. |
<!--/relations-->
## Markets <!--markets-->
| country | status | source | note | observed | condition | origin | price |
| ------- | ------- | -------- | ---------------------------------------------------------------------------------------------------- | ---------- | --------- | ------ | -------- |
| US | printed | ^pack | US distributor address (New York, NY 10022) and an FDA-style Drug Facts panel printed on the carton. | 2023-04-01 | | MX | |
| US | sourced | ^pasteur | Pasteur Pharmacy (New York) lists SKU 035000566850, 6 oz, available online. | 2026-09-14 | new | | USD 2.16 |
| US | sourced | ^myotc | myotcstore.com lists UPC 035000566850, 6 oz, in stock (sale price; was USD 4.02). | 2026-09-14 | new | | USD 2.41 |
<!--/markets-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| ---------------------------------------------------------- | ------ | ------ | ---- | ----- |
| 035000566850 | search | | | |
| Ultrabrite Advanced Whitening Clean Mint Toothpaste | search | en | | |
| Colgate Ultra Brite Advanced Whitening Fluoride Toothpaste | search | en | | |
<!--/aliases-->
## Ingredients <!--ingredients-->
| ingredient | role | kind | note | percent | basis | market | from | until | source | id | observation | parent_id | position | printed_name | state |
| ------------------------------------ | ------------------- | ----- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------- | ----- | ------ | ---- | ----- | ------ | ------------------------- | ----------- | --------- | -------- | ------------------------- | ----- |
| ingredient/sodium-fluoride | active ingredient | label | 0.15% w/v fluoride ion; purpose: anticavity | 0.24 | | | | | ^pack | sodium-fluoride | us-carton | | 1 | Sodium Fluoride | known |
| ingredient/sorbitol | inactive ingredient | label | | | | | | | ^pack | sorbitol | us-carton | | 2 | Sorbitol | known |
| ingredient/water | inactive ingredient | label | | | | | | | ^pack | water | us-carton | | 3 | Water | known |
| ingredient/hydrated-silica | inactive ingredient | label | | | | | | | ^pack | hydrated-silica | us-carton | | 4 | Hydrated Silica | known |
| ingredient/sodium-lauryl-sulfate | inactive ingredient | label | | | | | | | ^pack | sodium-lauryl-sulfate | us-carton | | 5 | Sodium Lauryl Sulfate | known |
| ingredient/flavourings | inactive ingredient | label | The maker's SmartLabel names the flavor components at or above 0.01%: anethole, eugenol, Mentha piperita (peppermint) oil, menthol, methyl salicylate (^smartlabel). | | | | | | ^pack | flavor | us-carton | | 6 | Flavor | known |
| ingredient/peg-12 | inactive ingredient | label | | | | | | | ^pack | peg-12 | us-carton | | 7 | PEG-12 | known |
| ingredient/tetrasodium-pyrophosphate | inactive ingredient | label | | | | | | | ^pack | tetrasodium-pyrophosphate | us-carton | | 8 | Tetrasodium Pyrophosphate | known |
| ingredient/cocamidopropyl-betaine | inactive ingredient | label | | | | | | | ^pack | cocamidopropyl-betaine | us-carton | | 9 | Cocamidopropyl Betaine | known |
| ingredient/carboxymethyl-cellulose | inactive ingredient | label | Cellulose gum is the INCI name of sodium carboxymethyl cellulose. | | | | | | ^pack | cellulose-gum | us-carton | | 10 | Cellulose Gum | known |
| ingredient/sodium-saccharin | inactive ingredient | label | | | | | | | ^pack | sodium-saccharin | us-carton | | 11 | Sodium Saccharin | known |
| ingredient/xanthan-gum | inactive ingredient | label | | | | | | | ^pack | xanthan-gum | us-carton | | 12 | Xanthan Gum | known |
| ingredient/titanium-dioxide | inactive ingredient | label | | | | | | | ^pack | titanium-dioxide | us-carton | | 13 | Titanium Dioxide | known |
<!--/ingredients-->
## Specifications <!--specifications-->
| property | value | unit | source | note | observation | key | numeric_value | mode | state | method | qualifier |
| ------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---- | ----------- | ------------------------------------------------------------------------------------------------------------------ | --------------- | --- | ------------- | ---- | ----- | ------- | --------- |
| Flavor | Clean Mint | | ^smartlabel | | smartlabel-2023 | | | | known | printed | |
| Net content (maker) | 6.0 Ounce | | ^smartlabel | 170 g as recorded on the 2007 Barcodepedia page (^archive); the net content is not visible in the available photo. | smartlabel-2023 | | | | known | printed | |
| Use | helps protect against cavities | | ^pack | Drug Facts panel | us-carton | | | | known | printed | |
| Directions | adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician; children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing); children under 2 years: ask a dentist or physician | | ^pack | Drug Facts panel | us-carton | | | | known | printed | |
| Warnings | Keep out of reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away. | | ^pack | Drug Facts panel | us-carton | | | | known | printed | |
| Consumer line | 1-800-468-6502 | | ^pack | "Questions?" line on the Drug Facts panel | us-carton | | | | known | printed | |
<!--/specifications-->
## Observations <!--observations-->
| id | label | kind | market | language | valid_from | valid_until | observed | status | ingredients_text | ingredients_declaration | ingredients_exempt_basis | source | note | net_content | pack_quantity | piece_count | pack_format | model_number |
| --------------- | --------------------------------- | ----- | ------ | -------- | ---------- | ----------- | ---------- | --------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- | ------------------------ | ----------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | ------------- | ----------- | ----------- | ------------ |
| us-carton | US carton side panel (Drug Facts) | label | US | en | | | 2023-04-01 | supported | Active ingredient: Sodium Fluoride 0.24% (0.15% w/v fluoride ion). Purpose: Anticavity. Inactive ingredients: Sorbitol, Water, Hydrated Silica, Sodium Lauryl Sulfate, Flavor, PEG-12, Tetrasodium Pyrophosphate, Cocamidopropyl Betaine, Cellulose Gum, Sodium Saccharin, Xanthan Gum, Titanium Dioxide. | listed | | ^pack | Read from Open Food Facts upload 1 (3000 × 4000 px, uploaded 2023-04-01); the observed date is the upload date, not a formulation date. Also printed: Gluten Free, SmartLabel, Save Water, "Dist. by Colgate-Palmolive Company New York, NY 10022 Made in Mexico", barcode 0 35000 56685 0. | | | | carton | |
| smartlabel-2023 | Colgate-Palmolive SmartLabel page | label | US | en | | | 2026-09-14 | supported | Flavor ingredients (≥ 0.01%): Anethole, Eugenol, Mentha Piperita (Peppermint) Oil, Menthol, Methyl Salicylate | listed | | ^smartlabel | Page states "Information updated on 02/23/2023 by Ultra Brite" and "Please refer to the product package for the most accurate ingredient information". The inactive ingredient names are not in the page's readable text layer, only their purposes. | | | | | |
<!--/observations-->
## Label claims <!--claims-->
| observation | claim | kind | source | note |
| --------------- | --------------- | ------------ | ----------- | ----------------------------------------------- |
| us-carton | Gluten Free | label | ^pack | Printed badge on the side panel. |
| us-carton | Anticavity | label | ^pack | Purpose of the active ingredient in Drug Facts. |
| smartlabel-2023 | Fights Cavities | manufacturer | ^smartlabel | |
| smartlabel-2023 | Freshens breath | manufacturer | ^smartlabel | |
| smartlabel-2023 | Whitens Teeth | manufacturer | ^smartlabel | |
<!--/claims-->
## Research gaps <!--research_gaps-->
| observation | domain | state | detail | source |
| ----------- | ------------- | -------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ----------- |
| | images | unknown | No front photo is available; the only Open Food Facts upload shows the carton side panel. | ^off |
| us-carton | packaging | unknown | The net content is not visible in the side-panel photo; 6.0 oz comes from the maker's SmartLabel and 170 g from the 2007 Barcodepedia page. | ^smartlabel |
| | identity | disputed | Wikipedia gives Ultra Brite's active ingredients as baking soda, hydrogen peroxide and sodium monofluorophosphate; this carton declares sodium fluoride only, so that description does not fit this article. | ^wikipedia |
| | relationships | unknown | The carton says "Made in Mexico" but names no plant or Mexican operator. | ^pack |
| | markets | not_researched | No evidence was sought for sale outside the United States. | |
<!--/research_gaps-->
## Research <!--research-->
structure_version: 2
reviewed_on: 2026-09-14
note: Built from the carton side-panel photo on Open Food Facts, the maker's SmartLabel page, two US retailer listings that print the UPC, Wikipedia, SEC and GLEIF records.
<!--/research-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| ---------- | ---------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------ | ---------- | --------------------------------------- | ------------ | ---------- | -------------------- | ----------------- | ------------ | ---------------------------- | ----------------------------------------------------- |
| pack | https://images.openfoodfacts.org/images/products/003/500/056/6850/1.jpg | Open Food Facts upload 1: carton side panel with Drug Facts, distributor block and barcode | 2026-09-14 | Open Food Facts contributors | pack | 2023-04-01 | 1 | Carton side panel | CC BY-SA 3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0035000566850 |
| off | https://world.openfoodfacts.org/product/0035000566850 | Open Food Facts product 0035000566850 | 2026-09-14 | Open Food Facts | catalogue | | 0035000566850 | | ODbL | Open Food Facts contributors | |
| smartlabel | https://www.colgatepalmolive.com/en-us/smartlabel/35000566850 | SmartLabel: Ultra Brite Advanced Whitening Toothpaste, Clean Mint - 6.0 Ounce | 2026-09-14 | Colgate-Palmolive Company | manufacturer | 2023-02-23 | 35000566850 | | | | |
| pasteur | https://pasteurpharmacy.com/products/ultra-brite-advanced-whitening-fluoride-toothpaste-clean-mint-170g-1 | Ultrabrite 0.24% Advanced Whitening Clean Mint Toothpaste, 6 oz | 2026-09-14 | Pasteur Pharmacy | retailer | | 035000566850 | SKU | | | |
| myotc | https://www.myotcstore.com/store/p/15522-Ultra-Brite-Advanced-Whitening-Fluoride-Toothpaste-Clean-Mint-6-Oz | Ultra Brite Advanced Whitening Fluoride Toothpaste, Clean Mint - 6 Oz | 2026-09-14 | myotcstore.com | retailer | | 035000566850 | UPC | | | |
| wikipedia | https://en.wikipedia.org/wiki/Ultra_Brite | Wikipedia: Ultra Brite | 2026-09-14 | Wikipedia | publication | | | | CC BY-SA 4.0 | Wikipedia contributors | |
| archive | https://web.archive.org/web/20070509161545/http://en.barcodepedia.com/035000566850/ultra-brite-advanced-whitening-toothpaste | Barcodepedia (archived 2007): Ultra Brite Advanced Whitening Toothpaste | 2026-09-14 | Barcodepedia | other | 2007-05-09 | 035000566850 | | | | upcdatabase.com |
| sec | https://data.sec.gov/submissions/CIK0000021665.json | SEC EDGAR submissions: Colgate Palmolive Co (CIK 0000021665) | 2026-09-14 | U.S. Securities and Exchange Commission | registry | | 0000021665 | | | | |
| gleif | https://api.gleif.org/api/v1/lei-records?filter%5Bentity.legalName%5D=Colgate-Palmolive%20Company | GLEIF LEI record: Colgate-Palmolive Company | 2026-09-14 | GLEIF | registry | | YMEGZFW4SBUSS5BQXF88 | | CC0 | | |
<!--/references-->
## About <!--about-->
Ultra Brite Advanced Whitening Toothpaste in Clean Mint is a 6-ounce fluoride toothpaste from Colgate-Palmolive's Ultra Brite brand, sold in the United States.[^smartlabel][^pasteur] Its Drug Facts panel declares sodium fluoride 0.24% (0.15% w/v fluoride ion) as the anticavity active ingredient in a sorbitol, water and hydrated silica base. The carton is marked gluten free and made in Mexico, and is distributed by Colgate-Palmolive Company of New York.[^pack] The maker's SmartLabel page lists the manufacturer and the flavor components, and says the paste whitens teeth and freshens breath.[^smartlabel]
Colgate-Palmolive introduced Ultra Brite in 1967, and the brand is now sold as a low-cost whitening toothpaste.[^wikipedia] The barcode was already listed on Barcodepedia in 2007 as a 6 oz (170 g) pack.[^archive]
<!--/about-->