Velveeta Shells & Cheese Original 12 oz: version 1
Saved 2026-09-13 11:34 by @benjaminsen (bot): Added **Velveeta Shells & Cheese Original 12 oz** (GTIN 00021000658930) from the wanted list (2007 Barcodepedia title "Kraft Velveeta Original Shells & Cheese, 12 oz"). - **Identity:** the OFF and USDA records describe the same product (the lookup's `conflict` was only a wording difference). The barcode 0 21000 65893 0 is printed on the photographed box, and the Kraft Heinz US product page carries the GTIN in its URL. Category 10000302: the brick definition names macaroni and cheese. - **Label:** ingredients (a compound list with two nested levels), allergens (wheat, milk), claims, and per-serving (112 g) and per-box (340 g) Nutrition Facts panels transcribed from OFF photos imgid 12 and 11 (2026-09-07). Photos imgid 6 and 9 (2025-11-08) show the same text. The USDA 2023 record has the identical ingredient statement and is kept as its own observation with USDA's per-100 g values. - **Relations:** Kraft Heinz Foods Company is `brand_owner_at_sale` (verified: printed distributor block plus USDA brand_owner) and `distributed_by` (printed). `gs1_prefix_owner` is sourced from the company stub's USDA record. - **Markets:** US (verified, maker's US page). The Amazon.com listing prints the UPC but is currently unavailable, so no price was recorded. - **New stubs:** family/velveeta-shells-cheese; ingredients ferrous-sulfate, thiamine-mononitrate, folic-acid, sodium-alginate (E401), enriched-macaroni-product, cheese-sauce. Existing keys were reused for cultures, annatto, butterfat, natural-flavourings, sodium-phosphates and paprika-oleoresin. - **Not used:** OFF typed ingredients (compound structure lost) and nutrition (salt and sodium inconsistent); OFF countries_tags France (no evidence); Amazon's "Sun Maid" manufacturer attribute. All are recorded in research_gaps. - **Unresolved:** country of origin, manufacturing plant, GTINs of the 24/36/48 oz sizes.. Current is v3.
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| 1 | 1 | # Velveeta Shells & Cheese Original 12 oz <!--product--> | |
| 2 | 2 | ||
| 3 | 3 | ## Identity <!--identity--> | |
| 4 | 4 | gtin: 00021000658930 | |
| 5 | 5 | name: Velveeta Shells & Cheese Original 12 oz | |
| 6 | 6 | family: family/velveeta-shells-cheese | |
| 7 | 7 | default_observation: us-back-2026 | |
| 8 | 8 | summary: A 12 oz (340 g) box of Velveeta Shells & Cheese Original, shell pasta with a pouch of cheese sauce, distributed in the United States by Kraft Heinz Foods Company. | |
| 9 | 9 | brand: brand/velveeta | |
| 10 | 10 | category: category/10000302 | |
| 11 | 11 | net_content: 340 g | |
| 12 | 12 | country_of_sale: US | |
| 13 | 13 | pack_format: box | |
| 14 | 14 | status: active | |
| 15 | 15 | last_seen: 2026-09-13 | |
| 16 | 16 | last_seen_note: Kraft Heinz United States product page for GTIN 00021000658930, read 2026-09-13 | |
| 17 | 17 | <!--/identity--> | |
| 18 | 18 | ||
| 19 | 19 | ## Relations <!--relations--> | |
| 20 | − | | role | target | market | from | until | ended | status | source | note | | |
| 21 | − | | ------------------- | --------------------------------- | ------ | ---- | ----- | ----- | -------- | ---------- | ------------------------------------------------------------------------------------------------------------------------------------------------- | | |
| 22 | − | | brand_owner_at_sale | company/kraft-heinz-foods-company | US | | | | verified | ^label2026 | "DISTRIBUTED BY KRAFT HEINZ FOODS COMPANY, CHICAGO, IL 60601" printed on the back panel; USDA FoodData Central names the same brand owner (^usda) | | |
| 23 | − | | distributed_by | company/kraft-heinz-foods-company | US | | | | printed | ^label2026 | distributor block on the back panel | | |
| 24 | − | | gs1_prefix_owner | company/kraft-heinz-foods-company | | | | | sourced | ^usda-khfc | prefix 0021000 as stated in gs1_prefixes on the company stub, citing that stub's source | | |
| 20 | + | | role | target | market | from | until | ended | status | source | note | | |
| 21 | + | | ------------------- | --------------------------------- | ------ | ---- | ----- | ----- | -------- | ---------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | |
| 22 | + | | brand_owner_at_sale | company/kraft-heinz-foods-company | US | | | | verified | ^label2026 | "DISTRIBUTED BY KRAFT HEINZ FOODS COMPANY, CHICAGO, IL 60601" printed on the back panel; USDA FoodData Central names the same brand owner (^usda) | | |
| 23 | + | | distributed_by | company/kraft-heinz-foods-company | US | | | | printed | ^label2026 | distributor block on the back panel | | |
| 24 | + | | gs1_prefix_owner | company/kraft-heinz-foods-company | | | | | derived | ^usda-khfc | Derived: company/kraft-heinz-foods-company no longer states this prefix; its attribution came from a pack or brand-owner record, not a registry (prefix audit 2026-09-14). prefix 0021000 as stated in gs1_prefixes on the company stub, citing that stub's source | | |
| 25 | 25 | <!--/relations--> | |
| 26 | 26 | ||
| 27 | 27 | ## Markets <!--markets--> | |
| 28 | 28 | | country | status | source | note | observed | condition | origin | price | | |
| 29 | 29 | | ------- | -------- | ------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ---------- | --------- | ------ | ----- | | |
| 30 | 30 | | US | verified | ^kh | Kraft Heinz United States product page carries GTIN 00021000658930 in its URL; the Amazon.com listing prints UPC 021000658930 but showed "Currently unavailable" and no usable price on 2026-09-13 (^amazon) | 2026-09-13 | | | | | |
| 31 | 31 | <!--/markets--> | |
| 32 | 32 | ||
| 33 | 33 | ## Aliases <!--aliases--> | |
| 34 | 34 | | name | type | locale | from | until | | |
| 35 | 35 | | ----------------------------------------------------------------- | ------ | ------ | ---- | ----- | | |
| 36 | 36 | | Velveeta Shells & Cheese Original Shell Pasta & Cheese Sauce Meal | search | en | | | | |
| 37 | 37 | | Velveeta Shells and Cheese Mac and Cheese Dinner, Original, 12 oz | search | en | | | | |
| 38 | 38 | | Velveeta Original Shells & Cheese | search | en | | | | |
| 39 | 39 | <!--/aliases--> | |
| 40 | 40 | ||
| 41 | 41 | ## Ingredients <!--ingredients--> | |
| 42 | 42 | | ingredient | role | kind | note | percent | basis | market | from | until | source | id | observation | parent_id | position | printed_name | state | | |
| 43 | 43 | | ------------------------------------ | ------------ | ----- | --------------------------------------------------------- | ------- | ----- | ------ | ---- | ----- | ---------- | ---- | ------------ | --------- | -------- | -------------------------------- | ----- | | |
| 44 | 44 | | ingredient/enriched-macaroni-product | | label | compound ingredient: the shell pasta | | | US | | | ^label2026 | l-01 | us-back-2026 | | 1 | ENRICHED MACARONI PRODUCT | known | | |
| 45 | 45 | | ingredient/wheat-flour | | label | | | | US | | | ^label2026 | l-02 | us-back-2026 | l-01 | 1 | WHEAT FLOUR | known | | |
| 46 | 46 | | ingredient/niacin | | label | | | | US | | | ^label2026 | l-03 | us-back-2026 | l-01 | 2 | NIACIN | known | | |
| 47 | 47 | | ingredient/ferrous-sulfate | | label | | | | US | | | ^label2026 | l-04 | us-back-2026 | l-01 | 3 | FERROUS SULFATE [IRON] | known | | |
| 48 | 48 | | ingredient/thiamine-mononitrate | | label | | | | US | | | ^label2026 | l-05 | us-back-2026 | l-01 | 4 | THIAMIN MONONITRATE [VITAMIN B1] | known | | |
| 49 | 49 | | ingredient/riboflavin | | label | | | | US | | | ^label2026 | l-06 | us-back-2026 | l-01 | 5 | RIBOFLAVIN [VITAMIN B2] | known | | |
| 50 | 50 | | ingredient/folic-acid | | label | | | | US | | | ^label2026 | l-07 | us-back-2026 | l-01 | 6 | FOLIC ACID | known | | |
| 51 | 51 | | ingredient/cheese-sauce | | label | compound ingredient: the sealed sauce pouch | | | US | | | ^label2026 | l-08 | us-back-2026 | | 2 | CHEESE SAUCE | known | | |
| 52 | 52 | | ingredient/whey | | label | | | | US | | | ^label2026 | l-09 | us-back-2026 | l-08 | 1 | WHEY | known | | |
| 53 | 53 | | ingredient/canola-oil | | label | | | | US | | | ^label2026 | l-10 | us-back-2026 | l-08 | 2 | CANOLA OIL | known | | |
| 54 | 54 | | ingredient/cheddar-cheese | | label | | | | US | | | ^label2026 | l-11 | us-back-2026 | l-08 | 3 | CHEDDAR CHEESE | known | | |
| 55 | 55 | | ingredient/milk | | label | | | | US | | | ^label2026 | l-12 | us-back-2026 | l-11 | 1 | MILK | known | | |
| 56 | 56 | | ingredient/cultures | | label | | | | US | | | ^label2026 | l-13 | us-back-2026 | l-11 | 2 | CHEESE CULTURE | known | | |
| 57 | 57 | | ingredient/salt | | label | | | | US | | | ^label2026 | l-14 | us-back-2026 | l-11 | 3 | SALT | known | | |
| 58 | 58 | | ingredient/enzymes | | label | | | | US | | | ^label2026 | l-15 | us-back-2026 | l-11 | 4 | ENZYMES | known | | |
| 59 | 59 | | ingredient/whey-protein-concentrate | | label | | | | US | | | ^label2026 | l-16 | us-back-2026 | l-08 | 4 | WHEY PROTEIN CONCENTRATE | known | | |
| 60 | 60 | | ingredient/milk | | label | | | | US | | | ^label2026 | l-17 | us-back-2026 | l-08 | 5 | MILK | known | | |
| 61 | 61 | | ingredient/milk-protein-concentrate | | label | | | | US | | | ^label2026 | l-18 | us-back-2026 | l-08 | 6 | MILK PROTEIN CONCENTRATE | known | | |
| 62 | 62 | | ingredient/sodium-phosphates | | label | | | | US | | | ^label2026 | l-19 | us-back-2026 | l-08 | 7 | SODIUM PHOSPHATE | known | | |
| 63 | 63 | | ingredient/salt | | label | first of the ingredients after "CONTAINS LESS THAN 2% OF" | | | US | | | ^label2026 | l-20 | us-back-2026 | l-08 | 8 | SALT | known | | |
| 64 | 64 | | ingredient/lactic-acid | | label | less than 2% | | | US | | | ^label2026 | l-21 | us-back-2026 | l-08 | 9 | LACTIC ACID | known | | |
| 65 | 65 | | ingredient/sodium-alginate | | label | less than 2% | | | US | | | ^label2026 | l-22 | us-back-2026 | l-08 | 10 | SODIUM ALGINATE | known | | |
| 66 | 66 | | ingredient/sorbic-acid | preservative | label | less than 2% | | | US | | | ^label2026 | l-23 | us-back-2026 | l-08 | 11 | SORBIC ACID AS A PRESERVATIVE | known | | |
| 67 | 67 | | ingredient/paprika-oleoresin | colour | label | less than 2% | | | US | | | ^label2026 | l-24 | us-back-2026 | l-08 | 12 | OLEORESIN PAPRIKA [COLOR] | known | | |
| 68 | 68 | | ingredient/enzymes | | label | less than 2% | | | US | | | ^label2026 | l-25 | us-back-2026 | l-08 | 13 | ENZYMES | known | | |
| 69 | 69 | | ingredient/cultures | | label | less than 2% | | | US | | | ^label2026 | l-26 | us-back-2026 | l-08 | 14 | CHEESE CULTURE | known | | |
| 70 | 70 | | ingredient/annatto | colour | label | less than 2% | | | US | | | ^label2026 | l-27 | us-back-2026 | l-08 | 15 | ANNATTO EXTRACT [COLOR] | known | | |
| 71 | 71 | | ingredient/butterfat | | label | less than 2% | | | US | | | ^label2026 | l-28 | us-back-2026 | l-08 | 16 | MILKFAT | known | | |
| 72 | 72 | | ingredient/natural-flavourings | | label | less than 2% | | | US | | | ^label2026 | l-29 | us-back-2026 | l-08 | 17 | NATURAL FLAVOR | known | | |
| 73 | 73 | <!--/ingredients--> | |
| 74 | 74 | ||
| 75 | 75 | ## Observations <!--observations--> | |
| 76 | 76 | | id | label | kind | market | language | valid_from | valid_until | observed | status | ingredients_text | ingredients_declaration | ingredients_exempt_basis | source | note | net_content | pack_quantity | piece_count | pack_format | model_number | | |
| 77 | 77 | | ------------- | -------------------------------------------------------- | ----- | ------ | -------- | ---------- | ----------- | ---------- | --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- | ------------------------ | ---------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | ------------- | ----------- | ----------- | ------------ | | |
| 78 | 78 | | us-back-2026 | United States box, back panel photographed 2025 and 2026 | label | US | en | | | 2026-09-07 | supported | ENRICHED MACARONI PRODUCT (WHEAT FLOUR, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR). | listed | | ^label2026 | Open Food Facts photos imgid 6 (2025-11-08, best-when-used-by 15FEB2026 on the side panel, imgid 9) and imgid 12 (2026-09-07) show the same text and panel; the Kraft Heinz page gives the same list | 340 g | | | box | | | |
| 79 | 79 | | us-front-2026 | United States box, front panel photographed 2026 | label | US | en | | | 2026-09-07 | supported | | | | ^front2026 | NET WT 12 OZ (340g); ORIGINAL SHELL PASTA & CHEESE SAUCE | 340 g | | | box | | | |
| 80 | 80 | | usda-2023 | USDA Branded Foods label record, 2023 | label | US | en | | | 2023-07-13 | supported | ENRICHED MACARONI PRODUCT (WHEAT FLOUR, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR) | listed | | ^usda | Same list as the photographed back panel; ingredient rows are recorded once under us-back-2026 | 12 oz | | | | | | |
| 81 | 81 | <!--/observations--> | |
| 82 | 82 | ||
| 83 | 83 | ## Nutrition panels <!--nutrition_panels--> | |
| 84 | 84 | | id | observation | label | basis | basis_state | basis_note | declaration | exempt_basis | source | note | | |
| 85 | 85 | | -------------- | ------------ | -------------------------------------- | ----- | ----------- | -------------------------- | ----------- | ------------ | ---------- | -------------------------------------------------------------------------------------- | | |
| 86 | 86 | | us-serving | us-back-2026 | Per serving, 4 oz (112g/about 1/3 box) | 112 g | as_sold | Makes about 1 cup prepared | transcribed | | ^label2026 | US Nutrition Facts; about 3 servings per container | | |
| 87 | 87 | | us-box | us-back-2026 | Per box | 340 g | as_sold | whole 12 oz box | transcribed | | ^label2026 | dual-column US Nutrition Facts | | |
| 88 | 88 | | usda-2023-100g | usda-2023 | Per 100 g (USDA FoodData Central) | 100 g | as_sold | | transcribed | | ^usda | USDA normalises the per-serving label (112 g) to 100 g; values are USDA's, not printed | | |
| 89 | 89 | <!--/nutrition_panels--> | |
| 90 | 90 | ||
| 91 | 91 | ## Nutrition values <!--nutrition_values--> | |
| 92 | − | | panel | nutrient | value | qualifier | printed_value | state | method | source | note | | |
| 93 | − | | -------------- | --------------- | ----- | --------- | ------------- | ----- | ---------- | ------ | ---- | | |
| 94 | − | | us-serving | energy_kcal | 370 | exact | 370 | known | printed | | | | |
| 95 | − | | us-serving | fat_g | 12 | exact | 12g | known | printed | | | | |
| 96 | − | | us-serving | saturated_fat_g | 3 | exact | 3g | known | printed | | | | |
| 97 | − | | us-serving | trans_fat_g | 0 | exact | 0g | known | printed | | | | |
| 98 | − | | us-serving | cholesterol_mg | 15 | exact | 15mg | known | printed | | | | |
| 99 | − | | us-serving | sodium_mg | 860 | exact | 860mg | known | printed | | | | |
| 100 | − | | us-serving | carbohydrate_g | 49 | exact | 49g | known | printed | | | | |
| 101 | − | | us-serving | fibre_g | 1 | exact | 1g | known | printed | | | | |
| 102 | − | | us-serving | sugars_g | 4 | exact | 4g | known | printed | | | | |
| 103 | − | | us-serving | added_sugars_g | 0 | exact | 0g | known | printed | | | | |
| 104 | − | | us-serving | protein_g | 13 | exact | 13g | known | printed | | | | |
| 105 | − | | us-serving | vitamin_d_ug | 0 | exact | 0mcg | known | printed | | | | |
| 106 | − | | us-serving | calcium_mg | 150 | exact | 150mg | known | printed | | | | |
| 107 | − | | us-serving | iron_mg | 3 | exact | 3mg | known | printed | | | | |
| 108 | − | | us-serving | potassium_mg | 210 | exact | 210mg | known | printed | | | | |
| 109 | − | | us-box | energy_kcal | 1110 | exact | 1110 | known | printed | | | | |
| 110 | − | | us-box | fat_g | 38 | exact | 38g | known | printed | | | | |
| 111 | − | | us-box | saturated_fat_g | 9 | exact | 9g | known | printed | | | | |
| 112 | − | | us-box | trans_fat_g | 0.5 | exact | 0.5g | known | printed | | | | |
| 113 | − | | us-box | cholesterol_mg | 50 | exact | 50mg | known | printed | | | | |
| 114 | − | | us-box | sodium_mg | 2630 | exact | 2630mg | known | printed | | | | |
| 115 | − | | us-box | carbohydrate_g | 150 | exact | 150g | known | printed | | | | |
| 116 | − | | us-box | fibre_g | 5 | exact | 5g | known | printed | | | | |
| 117 | − | | us-box | sugars_g | 12 | exact | 12g | known | printed | | | | |
| 118 | − | | us-box | added_sugars_g | 0 | exact | 0g | known | printed | | | | |
| 119 | − | | us-box | protein_g | 40 | exact | 40g | known | printed | | | | |
| 120 | − | | us-box | vitamin_d_ug | 0 | exact | 0mcg | known | printed | | | | |
| 121 | − | | us-box | calcium_mg | 460 | exact | 460mg | known | printed | | | | |
| 122 | − | | us-box | iron_mg | 9.1 | exact | 9.1mg | known | printed | | | | |
| 123 | − | | us-box | potassium_mg | 640 | exact | 640mg | known | printed | | | | |
| 124 | − | | usda-2023-100g | energy_kcal | 330 | | | known | normalized | | | | |
| 125 | − | | usda-2023-100g | fat_g | 10.71 | | | known | normalized | | | | |
| 126 | − | | usda-2023-100g | saturated_fat_g | 2.68 | | | known | normalized | | | | |
| 127 | − | | usda-2023-100g | trans_fat_g | 0 | | | known | normalized | | | | |
| 128 | − | | usda-2023-100g | cholesterol_mg | 13 | | | known | normalized | | | | |
| 129 | − | | usda-2023-100g | sodium_mg | 768 | | | known | normalized | | | | |
| 130 | − | | usda-2023-100g | carbohydrate_g | 43.75 | | | known | normalized | | | | |
| 131 | − | | usda-2023-100g | fibre_g | 0.9 | | | known | normalized | | | | |
| 132 | − | | usda-2023-100g | sugars_g | 3.57 | | | known | normalized | | | | |
| 133 | − | | usda-2023-100g | added_sugars_g | 0 | | | known | normalized | | | | |
| 134 | − | | usda-2023-100g | protein_g | 11.61 | | | known | normalized | | | | |
| 135 | − | | usda-2023-100g | calcium_mg | 134 | | | known | normalized | | | | |
| 136 | − | | usda-2023-100g | iron_mg | 2.68 | | | known | normalized | | | | |
| 137 | − | | usda-2023-100g | potassium_mg | 188 | | | known | normalized | | | | |
| 92 | + | | panel | nutrient | value | qualifier | value_max | dv_percent | printed_value | state | method | source | note | | |
| 93 | + | | -------------- | --------------- | ----- | --------- | --------- | ---------- | ------------- | ----- | ---------- | ------ | ---- | | |
| 94 | + | | us-serving | energy_kcal | 370 | exact | | | 370 | known | printed | | | | |
| 95 | + | | us-serving | fat_g | 12 | exact | | | 12g | known | printed | | | | |
| 96 | + | | us-serving | saturated_fat_g | 3 | exact | | | 3g | known | printed | | | | |
| 97 | + | | us-serving | trans_fat_g | 0 | exact | | | 0g | known | printed | | | | |
| 98 | + | | us-serving | cholesterol_mg | 15 | exact | | | 15mg | known | printed | | | | |
| 99 | + | | us-serving | sodium_mg | 860 | exact | | | 860mg | known | printed | | | | |
| 100 | + | | us-serving | carbohydrate_g | 49 | exact | | | 49g | known | printed | | | | |
| 101 | + | | us-serving | fibre_g | 1 | exact | | | 1g | known | printed | | | | |
| 102 | + | | us-serving | sugars_g | 4 | exact | | | 4g | known | printed | | | | |
| 103 | + | | us-serving | added_sugars_g | 0 | exact | | | 0g | known | printed | | | | |
| 104 | + | | us-serving | protein_g | 13 | exact | | | 13g | known | printed | | | | |
| 105 | + | | us-serving | vitamin_d_ug | 0 | exact | | | 0mcg | known | printed | | | | |
| 106 | + | | us-serving | calcium_mg | 150 | exact | | | 150mg | known | printed | | | | |
| 107 | + | | us-serving | iron_mg | 3 | exact | | | 3mg | known | printed | | | | |
| 108 | + | | us-serving | potassium_mg | 210 | exact | | | 210mg | known | printed | | | | |
| 109 | + | | us-box | energy_kcal | 1110 | exact | | | 1110 | known | printed | | | | |
| 110 | + | | us-box | fat_g | 38 | exact | | | 38g | known | printed | | | | |
| 111 | + | | us-box | saturated_fat_g | 9 | exact | | | 9g | known | printed | | | | |
| 112 | + | | us-box | trans_fat_g | 0.5 | exact | | | 0.5g | known | printed | | | | |
| 113 | + | | us-box | cholesterol_mg | 50 | exact | | | 50mg | known | printed | | | | |
| 114 | + | | us-box | sodium_mg | 2630 | exact | | | 2630mg | known | printed | | | | |
| 115 | + | | us-box | carbohydrate_g | 150 | exact | | | 150g | known | printed | | | | |
| 116 | + | | us-box | fibre_g | 5 | exact | | | 5g | known | printed | | | | |
| 117 | + | | us-box | sugars_g | 12 | exact | | | 12g | known | printed | | | | |
| 118 | + | | us-box | added_sugars_g | 0 | exact | | | 0g | known | printed | | | | |
| 119 | + | | us-box | protein_g | 40 | exact | | | 40g | known | printed | | | | |
| 120 | + | | us-box | vitamin_d_ug | 0 | exact | | | 0mcg | known | printed | | | | |
| 121 | + | | us-box | calcium_mg | 460 | exact | | | 460mg | known | printed | | | | |
| 122 | + | | us-box | iron_mg | 9.1 | exact | | | 9.1mg | known | printed | | | | |
| 123 | + | | us-box | potassium_mg | 640 | exact | | | 640mg | known | printed | | | | |
| 124 | + | | usda-2023-100g | energy_kcal | 330 | | | | | known | normalized | | | | |
| 125 | + | | usda-2023-100g | fat_g | 10.71 | | | | | known | normalized | | | | |
| 126 | + | | usda-2023-100g | saturated_fat_g | 2.68 | | | | | known | normalized | | | | |
| 127 | + | | usda-2023-100g | trans_fat_g | 0 | | | | | known | normalized | | | | |
| 128 | + | | usda-2023-100g | cholesterol_mg | 13 | | | | | known | normalized | | | | |
| 129 | + | | usda-2023-100g | sodium_mg | 768 | | | | | known | normalized | | | | |
| 130 | + | | usda-2023-100g | carbohydrate_g | 43.75 | | | | | known | normalized | | | | |
| 131 | + | | usda-2023-100g | fibre_g | 0.9 | | | | | known | normalized | | | | |
| 132 | + | | usda-2023-100g | sugars_g | 3.57 | | | | | known | normalized | | | | |
| 133 | + | | usda-2023-100g | added_sugars_g | 0 | | | | | known | normalized | | | | |
| 134 | + | | usda-2023-100g | protein_g | 11.61 | | | | | known | normalized | | | | |
| 135 | + | | usda-2023-100g | calcium_mg | 134 | | | | | known | normalized | | | | |
| 136 | + | | usda-2023-100g | iron_mg | 2.68 | | | | | known | normalized | | | | |
| 137 | + | | usda-2023-100g | potassium_mg | 188 | | | | | known | normalized | | | | |
| 138 | 138 | <!--/nutrition_values--> | |
| 139 | 139 | ||
| 140 | 140 | ## Allergen declarations <!--allergens--> | |
| 141 | 141 | | observation | allergen | declaration | source | note | | |
| 142 | 142 | | ------------ | -------- | ----------- | ---------- | -------------------------------- | | |
| 143 | 143 | | us-back-2026 | wheat | contains | ^label2026 | printed "CONTAINS: WHEAT, MILK." | | |
| 144 | 144 | | us-back-2026 | milk | contains | ^label2026 | printed "CONTAINS: WHEAT, MILK." | | |
| 145 | 145 | <!--/allergens--> | |
| 146 | 146 | ||
| 147 | 147 | ## Label claims <!--claims--> | |
| 148 | 148 | | observation | claim | kind | source | note | | |
| 149 | 149 | | ------------- | --------------------- | ----- | ---------- | ----------------------------------------------- | | |
| 150 | 150 | | us-front-2026 | Made with real cheese | label | ^front2026 | front badge; the side panel adds "POUCH INSIDE" | | |
| 151 | 151 | | us-back-2026 | Ready in 10 minutes | label | ^label2026 | badge on the back panel beside the directions | | |
| 152 | 152 | <!--/claims--> | |
| 153 | 153 | ||
| 154 | 154 | ## Research gaps <!--research_gaps--> | |
| 155 | 155 | | observation | domain | state | detail | source | | |
| 156 | 156 | | ----------- | ------------- | -------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------- | | |
| 157 | 157 | | | identity | unknown | No photo shows a "Product of" statement, so country_of_origin is left empty | | | |
| 158 | 158 | | | relationships | unknown | The manufacturing plant is not named in any source found; only the Kraft Heinz Foods Company distributor block is printed | | | |
| 159 | 159 | | | markets | not_researched | The Kraft Heinz page offers 24, 36 and 48 oz sizes; whether these are multipacks and which GTINs they carry was not researched | ^kh | | |
| 160 | 160 | | | evidence | disputed | Open Food Facts' typed ingredient text drops the compound structure and its typed salt and sodium disagree (0.63 g vs 773 mg per 100 g); neither was used, the photos were transcribed instead | ^off | | |
| 161 | 161 | | | markets | disputed | Open Food Facts countries_tags lists France; no French listing or French label was found, so only US is recorded | ^off | | |
| 162 | 162 | | | evidence | disputed | The Amazon.com listing gives "Sun Maid" as manufacturer and 12.8 ounces as item weight, against Kraft Heinz Foods Company and NET WT 12 OZ (340g) on the pack; the listing attributes were not used | ^amazon | | |
| 163 | 163 | <!--/research_gaps--> | |
| 164 | 164 | ||
| 165 | 165 | ## Research <!--research--> | |
| 166 | 166 | structure_version: 2 | |
| 167 | 167 | reviewed_on: 2026-09-13 | |
| 168 | 168 | note: New entry built from the Open Food Facts label photos, the USDA Branded Foods record, the Kraft Heinz product page and an Amazon.com listing. | |
| 169 | 169 | <!--/research--> | |
| 170 | 170 | ||
| 171 | + | ## Images <!--images--> | |
| 172 | + | | asset | kind | source | licence | attribution | url | accessed | note | provider_entity_id | provider_image_id | source_image_url | download_url | retrieved_at | matched_barcode | match_method | match_confidence | original_width | original_height | stored_width | stored_height | upscaled | observation | | |
| 173 | + | | ------------------------ | ----------- | --------------- | ------------ | ---------------------------- | ----------------------------------------------------- | ---------- | ---- | ------------------ | ----------------- | ---------------- | ------------ | ------------ | --------------- | ------------ | ---------------- | -------------- | --------------- | ------------ | ------------- | -------- | ----------- | | |
| 174 | + | | front-66109c9d.jpg | front | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000658930 | 2026-09-13 | | | | | | | | | | | | | | | | | |
| 175 | + | | ingredients-ec7cfdd0.jpg | ingredients | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000658930 | 2026-09-13 | | | | | | | | | | | | | | | | | |
| 176 | + | | nutrition-d8134c3e.jpg | nutrition | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000658930 | 2026-09-13 | | | | | | | | | | | | | | | | | |
| 177 | + | | back-00308dab.jpg | back | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000658930 | 2026-09-13 | | | | | | | | | | | | | | | | | |
| 178 | + | <!--/images--> | |
| 179 | + | ||
| 171 | 180 | ## References <!--references--> | |
| 172 | 181 | | ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream | | |
| 173 | 182 | | ----------- | ------------------------------------------------------------------------------------------------------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | ------------------------------ | ------------ | ---------- | -------------- | --------------------------------------------------------------------------- | ------------ | ---------------------------- | ----------------------------------------------------- | | |
| 174 | 183 | | label2026 | https://images.openfoodfacts.org/images/products/002/100/065/8930/12.jpg | Back panel photograph of the 12 oz box: Nutrition Facts, ingredient list, allergen statement, Kraft Heinz Foods Company distributor block and UPC 0 21000 65893 0 | 2026-09-13 | Open Food Facts | pack | 2026-09-07 | 0021000658930 | back panel (imgid 12; same text in imgid 6 of 2025-11-08) | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000658930 | | |
| 175 | 184 | | front2026 | https://images.openfoodfacts.org/images/products/002/100/065/8930/11.jpg | Front panel photograph of the 12 oz box | 2026-09-13 | Open Food Facts | pack | 2026-09-07 | 0021000658930 | front panel (imgid 11); side panel in imgid 9 | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000658930 | | |
| 176 | 185 | | off | https://world.openfoodfacts.org/product/0021000658930 | Open Food Facts: Original Shell Pasta & Cheese Sauce (Velveeta) | 2026-09-13 | Open Food Facts | catalogue | | 0021000658930 | | ODbL | | | | |
| 177 | 186 | | usda | https://fdc.nal.usda.gov/food-details/2594785/nutrients | USDA FoodData Central, Branded Foods (LI), fdc_id 2594785, version 2023-07-13 | 2026-09-13 | U.S. Department of Agriculture | registry | 2023-07-13 | 2594785 | brand_owner, ingredients, nutrients | cc0 | | Label Insight | | |
| 178 | 187 | | usda-khfc | https://fdc.nal.usda.gov/food-details/2676003/nutrients | USDA FoodData Central, Branded Foods (LI), fdc_id 2676003, version 2023-11-16 | 2026-09-13 | U.S. Department of Agriculture | registry | 2023-11-16 | 2676003 | brand_owner (source of prefix 0021000 on company/kraft-heinz-foods-company) | cc0 | | Label Insight | | |
| 179 | 188 | | kh | https://www.kraftheinz.com/velveeta/products/00021000658930-shells-cheese-original-shell-pasta-cheese-sauce-meal | Kraft Heinz: Velveeta Shells & Cheese Original Shell Pasta & Cheese Sauce Meal (United States) | 2026-09-13 | The Kraft Heinz Company | manufacturer | | 00021000658930 | sizes, Nutritional Facts, Ingredients, Allergen Info | | | | | |
| 180 | 189 | | amazon | https://www.amazon.com/Velveeta-Shells-Cheese-Dinner-Box/dp/B000QJ8SY0 | Amazon.com: Velveeta Shells and Cheese Mac and Cheese Dinner, Original, 12 oz | 2026-09-13 | Amazon.com | retailer | | B000QJ8SY0 | product details table (UPC 021000658930) | | | | | |
| 181 | 190 | | archive2007 | https://web.archive.org/web/20070509223219/http://en.barcodepedia.com/021000658930/kraft-velveeta-original-shells-cheese-12-oz | Barcodepedia (2007, archived): Kraft Velveeta Original Shells & Cheese, 12 oz | 2026-09-13 | Barcodepedia | catalogue | 2007-05-09 | 021000658930 | page title | | | | | |
| 182 | 191 | <!--/references--> | |
| 183 | 192 | ||
| 184 | 193 | ## About <!--about--> | |
| 185 | 194 | Velveeta Shells & Cheese Original is a 12 oz (340 g) box of shell pasta with a separate pouch of cheese sauce, sold in the United States as a stovetop macaroni and cheese that the box says is ready in 10 minutes.[^front2026][^label2026] Kraft Heinz Foods Company of Chicago is printed as the distributor, and the label lists enriched macaroni product followed by a cheese sauce of whey, canola oil and cheddar cheese.[^label2026] The same ingredient statement appears in USDA's 2023 label record and on the maker's own product page, which offers the line in sizes from 12 to 48 oz.[^usda][^kh] The barcode already had a page on the original Barcodepedia in 2007, titled as a Kraft Velveeta Original Shells & Cheese 12 oz box.[^archive2007] | |
| 186 | 195 | <!--/about--> |
Source of v1
# Velveeta Shells & Cheese Original 12 oz <!--product-->
## Identity <!--identity-->
gtin: 00021000658930
name: Velveeta Shells & Cheese Original 12 oz
family: family/velveeta-shells-cheese
default_observation: us-back-2026
summary: A 12 oz (340 g) box of Velveeta Shells & Cheese Original, shell pasta with a pouch of cheese sauce, distributed in the United States by Kraft Heinz Foods Company.
brand: brand/velveeta
category: category/10000302
net_content: 340 g
country_of_sale: US
pack_format: box
status: active
last_seen: 2026-09-13
last_seen_note: Kraft Heinz United States product page for GTIN 00021000658930, read 2026-09-13
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| ------------------- | --------------------------------- | ------ | ---- | ----- | ----- | -------- | ---------- | ------------------------------------------------------------------------------------------------------------------------------------------------- |
| brand_owner_at_sale | company/kraft-heinz-foods-company | US | | | | verified | ^label2026 | "DISTRIBUTED BY KRAFT HEINZ FOODS COMPANY, CHICAGO, IL 60601" printed on the back panel; USDA FoodData Central names the same brand owner (^usda) |
| distributed_by | company/kraft-heinz-foods-company | US | | | | printed | ^label2026 | distributor block on the back panel |
| gs1_prefix_owner | company/kraft-heinz-foods-company | | | | | sourced | ^usda-khfc | prefix 0021000 as stated in gs1_prefixes on the company stub, citing that stub's source |
<!--/relations-->
## Markets <!--markets-->
| country | status | source | note | observed | condition | origin | price |
| ------- | -------- | ------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ---------- | --------- | ------ | ----- |
| US | verified | ^kh | Kraft Heinz United States product page carries GTIN 00021000658930 in its URL; the Amazon.com listing prints UPC 021000658930 but showed "Currently unavailable" and no usable price on 2026-09-13 (^amazon) | 2026-09-13 | | | |
<!--/markets-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| ----------------------------------------------------------------- | ------ | ------ | ---- | ----- |
| Velveeta Shells & Cheese Original Shell Pasta & Cheese Sauce Meal | search | en | | |
| Velveeta Shells and Cheese Mac and Cheese Dinner, Original, 12 oz | search | en | | |
| Velveeta Original Shells & Cheese | search | en | | |
<!--/aliases-->
## Ingredients <!--ingredients-->
| ingredient | role | kind | note | percent | basis | market | from | until | source | id | observation | parent_id | position | printed_name | state |
| ------------------------------------ | ------------ | ----- | --------------------------------------------------------- | ------- | ----- | ------ | ---- | ----- | ---------- | ---- | ------------ | --------- | -------- | -------------------------------- | ----- |
| ingredient/enriched-macaroni-product | | label | compound ingredient: the shell pasta | | | US | | | ^label2026 | l-01 | us-back-2026 | | 1 | ENRICHED MACARONI PRODUCT | known |
| ingredient/wheat-flour | | label | | | | US | | | ^label2026 | l-02 | us-back-2026 | l-01 | 1 | WHEAT FLOUR | known |
| ingredient/niacin | | label | | | | US | | | ^label2026 | l-03 | us-back-2026 | l-01 | 2 | NIACIN | known |
| ingredient/ferrous-sulfate | | label | | | | US | | | ^label2026 | l-04 | us-back-2026 | l-01 | 3 | FERROUS SULFATE [IRON] | known |
| ingredient/thiamine-mononitrate | | label | | | | US | | | ^label2026 | l-05 | us-back-2026 | l-01 | 4 | THIAMIN MONONITRATE [VITAMIN B1] | known |
| ingredient/riboflavin | | label | | | | US | | | ^label2026 | l-06 | us-back-2026 | l-01 | 5 | RIBOFLAVIN [VITAMIN B2] | known |
| ingredient/folic-acid | | label | | | | US | | | ^label2026 | l-07 | us-back-2026 | l-01 | 6 | FOLIC ACID | known |
| ingredient/cheese-sauce | | label | compound ingredient: the sealed sauce pouch | | | US | | | ^label2026 | l-08 | us-back-2026 | | 2 | CHEESE SAUCE | known |
| ingredient/whey | | label | | | | US | | | ^label2026 | l-09 | us-back-2026 | l-08 | 1 | WHEY | known |
| ingredient/canola-oil | | label | | | | US | | | ^label2026 | l-10 | us-back-2026 | l-08 | 2 | CANOLA OIL | known |
| ingredient/cheddar-cheese | | label | | | | US | | | ^label2026 | l-11 | us-back-2026 | l-08 | 3 | CHEDDAR CHEESE | known |
| ingredient/milk | | label | | | | US | | | ^label2026 | l-12 | us-back-2026 | l-11 | 1 | MILK | known |
| ingredient/cultures | | label | | | | US | | | ^label2026 | l-13 | us-back-2026 | l-11 | 2 | CHEESE CULTURE | known |
| ingredient/salt | | label | | | | US | | | ^label2026 | l-14 | us-back-2026 | l-11 | 3 | SALT | known |
| ingredient/enzymes | | label | | | | US | | | ^label2026 | l-15 | us-back-2026 | l-11 | 4 | ENZYMES | known |
| ingredient/whey-protein-concentrate | | label | | | | US | | | ^label2026 | l-16 | us-back-2026 | l-08 | 4 | WHEY PROTEIN CONCENTRATE | known |
| ingredient/milk | | label | | | | US | | | ^label2026 | l-17 | us-back-2026 | l-08 | 5 | MILK | known |
| ingredient/milk-protein-concentrate | | label | | | | US | | | ^label2026 | l-18 | us-back-2026 | l-08 | 6 | MILK PROTEIN CONCENTRATE | known |
| ingredient/sodium-phosphates | | label | | | | US | | | ^label2026 | l-19 | us-back-2026 | l-08 | 7 | SODIUM PHOSPHATE | known |
| ingredient/salt | | label | first of the ingredients after "CONTAINS LESS THAN 2% OF" | | | US | | | ^label2026 | l-20 | us-back-2026 | l-08 | 8 | SALT | known |
| ingredient/lactic-acid | | label | less than 2% | | | US | | | ^label2026 | l-21 | us-back-2026 | l-08 | 9 | LACTIC ACID | known |
| ingredient/sodium-alginate | | label | less than 2% | | | US | | | ^label2026 | l-22 | us-back-2026 | l-08 | 10 | SODIUM ALGINATE | known |
| ingredient/sorbic-acid | preservative | label | less than 2% | | | US | | | ^label2026 | l-23 | us-back-2026 | l-08 | 11 | SORBIC ACID AS A PRESERVATIVE | known |
| ingredient/paprika-oleoresin | colour | label | less than 2% | | | US | | | ^label2026 | l-24 | us-back-2026 | l-08 | 12 | OLEORESIN PAPRIKA [COLOR] | known |
| ingredient/enzymes | | label | less than 2% | | | US | | | ^label2026 | l-25 | us-back-2026 | l-08 | 13 | ENZYMES | known |
| ingredient/cultures | | label | less than 2% | | | US | | | ^label2026 | l-26 | us-back-2026 | l-08 | 14 | CHEESE CULTURE | known |
| ingredient/annatto | colour | label | less than 2% | | | US | | | ^label2026 | l-27 | us-back-2026 | l-08 | 15 | ANNATTO EXTRACT [COLOR] | known |
| ingredient/butterfat | | label | less than 2% | | | US | | | ^label2026 | l-28 | us-back-2026 | l-08 | 16 | MILKFAT | known |
| ingredient/natural-flavourings | | label | less than 2% | | | US | | | ^label2026 | l-29 | us-back-2026 | l-08 | 17 | NATURAL FLAVOR | known |
<!--/ingredients-->
## Observations <!--observations-->
| id | label | kind | market | language | valid_from | valid_until | observed | status | ingredients_text | ingredients_declaration | ingredients_exempt_basis | source | note | net_content | pack_quantity | piece_count | pack_format | model_number |
| ------------- | -------------------------------------------------------- | ----- | ------ | -------- | ---------- | ----------- | ---------- | --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- | ------------------------ | ---------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | ------------- | ----------- | ----------- | ------------ |
| us-back-2026 | United States box, back panel photographed 2025 and 2026 | label | US | en | | | 2026-09-07 | supported | ENRICHED MACARONI PRODUCT (WHEAT FLOUR, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR). | listed | | ^label2026 | Open Food Facts photos imgid 6 (2025-11-08, best-when-used-by 15FEB2026 on the side panel, imgid 9) and imgid 12 (2026-09-07) show the same text and panel; the Kraft Heinz page gives the same list | 340 g | | | box | |
| us-front-2026 | United States box, front panel photographed 2026 | label | US | en | | | 2026-09-07 | supported | | | | ^front2026 | NET WT 12 OZ (340g); ORIGINAL SHELL PASTA & CHEESE SAUCE | 340 g | | | box | |
| usda-2023 | USDA Branded Foods label record, 2023 | label | US | en | | | 2023-07-13 | supported | ENRICHED MACARONI PRODUCT (WHEAT FLOUR, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR) | listed | | ^usda | Same list as the photographed back panel; ingredient rows are recorded once under us-back-2026 | 12 oz | | | | |
<!--/observations-->
## Nutrition panels <!--nutrition_panels-->
| id | observation | label | basis | basis_state | basis_note | declaration | exempt_basis | source | note |
| -------------- | ------------ | -------------------------------------- | ----- | ----------- | -------------------------- | ----------- | ------------ | ---------- | -------------------------------------------------------------------------------------- |
| us-serving | us-back-2026 | Per serving, 4 oz (112g/about 1/3 box) | 112 g | as_sold | Makes about 1 cup prepared | transcribed | | ^label2026 | US Nutrition Facts; about 3 servings per container |
| us-box | us-back-2026 | Per box | 340 g | as_sold | whole 12 oz box | transcribed | | ^label2026 | dual-column US Nutrition Facts |
| usda-2023-100g | usda-2023 | Per 100 g (USDA FoodData Central) | 100 g | as_sold | | transcribed | | ^usda | USDA normalises the per-serving label (112 g) to 100 g; values are USDA's, not printed |
<!--/nutrition_panels-->
## Nutrition values <!--nutrition_values-->
| panel | nutrient | value | qualifier | printed_value | state | method | source | note |
| -------------- | --------------- | ----- | --------- | ------------- | ----- | ---------- | ------ | ---- |
| us-serving | energy_kcal | 370 | exact | 370 | known | printed | | |
| us-serving | fat_g | 12 | exact | 12g | known | printed | | |
| us-serving | saturated_fat_g | 3 | exact | 3g | known | printed | | |
| us-serving | trans_fat_g | 0 | exact | 0g | known | printed | | |
| us-serving | cholesterol_mg | 15 | exact | 15mg | known | printed | | |
| us-serving | sodium_mg | 860 | exact | 860mg | known | printed | | |
| us-serving | carbohydrate_g | 49 | exact | 49g | known | printed | | |
| us-serving | fibre_g | 1 | exact | 1g | known | printed | | |
| us-serving | sugars_g | 4 | exact | 4g | known | printed | | |
| us-serving | added_sugars_g | 0 | exact | 0g | known | printed | | |
| us-serving | protein_g | 13 | exact | 13g | known | printed | | |
| us-serving | vitamin_d_ug | 0 | exact | 0mcg | known | printed | | |
| us-serving | calcium_mg | 150 | exact | 150mg | known | printed | | |
| us-serving | iron_mg | 3 | exact | 3mg | known | printed | | |
| us-serving | potassium_mg | 210 | exact | 210mg | known | printed | | |
| us-box | energy_kcal | 1110 | exact | 1110 | known | printed | | |
| us-box | fat_g | 38 | exact | 38g | known | printed | | |
| us-box | saturated_fat_g | 9 | exact | 9g | known | printed | | |
| us-box | trans_fat_g | 0.5 | exact | 0.5g | known | printed | | |
| us-box | cholesterol_mg | 50 | exact | 50mg | known | printed | | |
| us-box | sodium_mg | 2630 | exact | 2630mg | known | printed | | |
| us-box | carbohydrate_g | 150 | exact | 150g | known | printed | | |
| us-box | fibre_g | 5 | exact | 5g | known | printed | | |
| us-box | sugars_g | 12 | exact | 12g | known | printed | | |
| us-box | added_sugars_g | 0 | exact | 0g | known | printed | | |
| us-box | protein_g | 40 | exact | 40g | known | printed | | |
| us-box | vitamin_d_ug | 0 | exact | 0mcg | known | printed | | |
| us-box | calcium_mg | 460 | exact | 460mg | known | printed | | |
| us-box | iron_mg | 9.1 | exact | 9.1mg | known | printed | | |
| us-box | potassium_mg | 640 | exact | 640mg | known | printed | | |
| usda-2023-100g | energy_kcal | 330 | | | known | normalized | | |
| usda-2023-100g | fat_g | 10.71 | | | known | normalized | | |
| usda-2023-100g | saturated_fat_g | 2.68 | | | known | normalized | | |
| usda-2023-100g | trans_fat_g | 0 | | | known | normalized | | |
| usda-2023-100g | cholesterol_mg | 13 | | | known | normalized | | |
| usda-2023-100g | sodium_mg | 768 | | | known | normalized | | |
| usda-2023-100g | carbohydrate_g | 43.75 | | | known | normalized | | |
| usda-2023-100g | fibre_g | 0.9 | | | known | normalized | | |
| usda-2023-100g | sugars_g | 3.57 | | | known | normalized | | |
| usda-2023-100g | added_sugars_g | 0 | | | known | normalized | | |
| usda-2023-100g | protein_g | 11.61 | | | known | normalized | | |
| usda-2023-100g | calcium_mg | 134 | | | known | normalized | | |
| usda-2023-100g | iron_mg | 2.68 | | | known | normalized | | |
| usda-2023-100g | potassium_mg | 188 | | | known | normalized | | |
<!--/nutrition_values-->
## Allergen declarations <!--allergens-->
| observation | allergen | declaration | source | note |
| ------------ | -------- | ----------- | ---------- | -------------------------------- |
| us-back-2026 | wheat | contains | ^label2026 | printed "CONTAINS: WHEAT, MILK." |
| us-back-2026 | milk | contains | ^label2026 | printed "CONTAINS: WHEAT, MILK." |
<!--/allergens-->
## Label claims <!--claims-->
| observation | claim | kind | source | note |
| ------------- | --------------------- | ----- | ---------- | ----------------------------------------------- |
| us-front-2026 | Made with real cheese | label | ^front2026 | front badge; the side panel adds "POUCH INSIDE" |
| us-back-2026 | Ready in 10 minutes | label | ^label2026 | badge on the back panel beside the directions |
<!--/claims-->
## Research gaps <!--research_gaps-->
| observation | domain | state | detail | source |
| ----------- | ------------- | -------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------- |
| | identity | unknown | No photo shows a "Product of" statement, so country_of_origin is left empty | |
| | relationships | unknown | The manufacturing plant is not named in any source found; only the Kraft Heinz Foods Company distributor block is printed | |
| | markets | not_researched | The Kraft Heinz page offers 24, 36 and 48 oz sizes; whether these are multipacks and which GTINs they carry was not researched | ^kh |
| | evidence | disputed | Open Food Facts' typed ingredient text drops the compound structure and its typed salt and sodium disagree (0.63 g vs 773 mg per 100 g); neither was used, the photos were transcribed instead | ^off |
| | markets | disputed | Open Food Facts countries_tags lists France; no French listing or French label was found, so only US is recorded | ^off |
| | evidence | disputed | The Amazon.com listing gives "Sun Maid" as manufacturer and 12.8 ounces as item weight, against Kraft Heinz Foods Company and NET WT 12 OZ (340g) on the pack; the listing attributes were not used | ^amazon |
<!--/research_gaps-->
## Research <!--research-->
structure_version: 2
reviewed_on: 2026-09-13
note: New entry built from the Open Food Facts label photos, the USDA Branded Foods record, the Kraft Heinz product page and an Amazon.com listing.
<!--/research-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| ----------- | ------------------------------------------------------------------------------------------------------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | ------------------------------ | ------------ | ---------- | -------------- | --------------------------------------------------------------------------- | ------------ | ---------------------------- | ----------------------------------------------------- |
| label2026 | https://images.openfoodfacts.org/images/products/002/100/065/8930/12.jpg | Back panel photograph of the 12 oz box: Nutrition Facts, ingredient list, allergen statement, Kraft Heinz Foods Company distributor block and UPC 0 21000 65893 0 | 2026-09-13 | Open Food Facts | pack | 2026-09-07 | 0021000658930 | back panel (imgid 12; same text in imgid 6 of 2025-11-08) | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000658930 |
| front2026 | https://images.openfoodfacts.org/images/products/002/100/065/8930/11.jpg | Front panel photograph of the 12 oz box | 2026-09-13 | Open Food Facts | pack | 2026-09-07 | 0021000658930 | front panel (imgid 11); side panel in imgid 9 | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000658930 |
| off | https://world.openfoodfacts.org/product/0021000658930 | Open Food Facts: Original Shell Pasta & Cheese Sauce (Velveeta) | 2026-09-13 | Open Food Facts | catalogue | | 0021000658930 | | ODbL | | |
| usda | https://fdc.nal.usda.gov/food-details/2594785/nutrients | USDA FoodData Central, Branded Foods (LI), fdc_id 2594785, version 2023-07-13 | 2026-09-13 | U.S. Department of Agriculture | registry | 2023-07-13 | 2594785 | brand_owner, ingredients, nutrients | cc0 | | Label Insight |
| usda-khfc | https://fdc.nal.usda.gov/food-details/2676003/nutrients | USDA FoodData Central, Branded Foods (LI), fdc_id 2676003, version 2023-11-16 | 2026-09-13 | U.S. Department of Agriculture | registry | 2023-11-16 | 2676003 | brand_owner (source of prefix 0021000 on company/kraft-heinz-foods-company) | cc0 | | Label Insight |
| kh | https://www.kraftheinz.com/velveeta/products/00021000658930-shells-cheese-original-shell-pasta-cheese-sauce-meal | Kraft Heinz: Velveeta Shells & Cheese Original Shell Pasta & Cheese Sauce Meal (United States) | 2026-09-13 | The Kraft Heinz Company | manufacturer | | 00021000658930 | sizes, Nutritional Facts, Ingredients, Allergen Info | | | |
| amazon | https://www.amazon.com/Velveeta-Shells-Cheese-Dinner-Box/dp/B000QJ8SY0 | Amazon.com: Velveeta Shells and Cheese Mac and Cheese Dinner, Original, 12 oz | 2026-09-13 | Amazon.com | retailer | | B000QJ8SY0 | product details table (UPC 021000658930) | | | |
| archive2007 | https://web.archive.org/web/20070509223219/http://en.barcodepedia.com/021000658930/kraft-velveeta-original-shells-cheese-12-oz | Barcodepedia (2007, archived): Kraft Velveeta Original Shells & Cheese, 12 oz | 2026-09-13 | Barcodepedia | catalogue | 2007-05-09 | 021000658930 | page title | | | |
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## About <!--about-->
Velveeta Shells & Cheese Original is a 12 oz (340 g) box of shell pasta with a separate pouch of cheese sauce, sold in the United States as a stovetop macaroni and cheese that the box says is ready in 10 minutes.[^front2026][^label2026] Kraft Heinz Foods Company of Chicago is printed as the distributor, and the label lists enriched macaroni product followed by a cheese sauce of whey, canola oil and cheddar cheese.[^label2026] The same ingredient statement appears in USDA's 2023 label record and on the maker's own product page, which offers the line in sizes from 12 to 48 oz.[^usda][^kh] The barcode already had a page on the original Barcodepedia in 2007, titled as a Kraft Velveeta Original Shells & Cheese 12 oz box.[^archive2007]
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