Velveeta Shells & Cheese Broccoli 9.4 oz: version 3

Saved 2026-09-26 19:01 by site bot: #bp-family-subfamilies: filed under its line family/velveeta-shells-cheese-broccoli. This is the current version.

Source of v3

# Velveeta Shells & Cheese Broccoli 9.4 oz <!--product-->

## Identity <!--identity-->
gtin: 00021000656431
name: Velveeta Shells & Cheese Broccoli 9.4 oz
family: family/velveeta-shells-cheese-broccoli
default_observation: us-label-2023
summary: A 9.4 oz (267 g) box of Velveeta Shells & Cheese Broccoli, shell pasta with a pouch of cheese sauce and dried broccoli florets, distributed in the United States by Kraft Heinz Foods Company.
brand: brand/velveeta
category: category/10000302
net_content: 267 g
country_of_sale: US
pack_format: box
status: active
last_seen: 2026-09-25
last_seen_note: Kraft Heinz United States product page for GTIN 00021000656431, read 2026-09-25
<!--/identity-->

## Relations <!--relations-->
| role                | target                            | market | from | until | ended | status   | source     | note                                                                                                                                                                                              |
| ------------------- | --------------------------------- | ------ | ---- | ----- | ----- | -------- | ---------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| brand_owner_at_sale | company/kraft-heinz-foods-company | US     |      |       |       | verified | ^label2023 | "DISTRIBUTED BY KRAFT HEINZ FOODS COMPANY, CHICAGO, IL 60601" printed on the back panel; USDA FoodData Central names the same brand owner                                                         |
| distributed_by      | company/kraft-heinz-foods-company | US     |      |       |       | printed  | ^label2023 | distributor block on the back panel                                                                                                                                                               |
| gs1_prefix_owner    | company/kraft-heinz-foods-company |        |      |       |       | sourced  | ^inmar2025 | Inmar's industry notification of 30 May 2025 lists GS1 company prefix 0021000 on the Kraft Heinz coupon account with Velveeta among its brands; the company stub states the same prefix citing it |
<!--/relations-->

## Markets <!--markets-->
| country | status   | source  | note                                                                                                                                            | observed   | condition | origin | price |
| ------- | -------- | ------- | ----------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | --------- | ------ | ----- |
| US      | verified | ^kh     | Kraft Heinz United States product page carries GTIN 00021000656431 in its URL and structured data                                               | 2026-09-25 |           |        |       |
| US      | sourced  | ^amazon | Amazon.com listing B01GFSCYVI prints UPC 021000656431 in its product details; it showed "No featured offers" and no buy-box price on 2026-09-25 | 2026-09-25 |           |        |       |
<!--/markets-->

## Aliases <!--aliases-->
| name                                                                    | type   | locale | from | until |
| ----------------------------------------------------------------------- | ------ | ------ | ---- | ----- |
| Velveeta Shells & Cheese Macaroni and Cheese with Broccoli Florets Meal | search | en     |      |       |
| Velveeta Shells and Cheese Mac and Cheese Dinner with Broccoli, 9.4 oz  | search | en     |      |       |
| Velveeta Broccoli Shells & Cheese                                       | search | en     |      |       |
| Velveeta Rotini & Cheese with Broccoli                                  | name   | en     |      |       |
<!--/aliases-->

## Ingredients <!--ingredients-->
| ingredient                           | role         | kind  | note                                                      | percent | basis | market | from | until | source     | id   | observation   | parent_id | position | printed_name                     | state |
| ------------------------------------ | ------------ | ----- | --------------------------------------------------------- | ------- | ----- | ------ | ---- | ----- | ---------- | ---- | ------------- | --------- | -------- | -------------------------------- | ----- |
| ingredient/cheese-sauce              |              | label | compound ingredient: the sauce pouch                      |         |       | US     |      |       | ^label2023 | l-01 | us-label-2023 |           | 1        | CHEESE SAUCE                     | known |
| ingredient/whey                      |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-02 | us-label-2023 | l-01      | 1        | WHEY                             | known |
| ingredient/canola-oil                |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-03 | us-label-2023 | l-01      | 2        | CANOLA OIL                       | known |
| ingredient/cheddar-cheese            |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-04 | us-label-2023 | l-01      | 3        | CHEDDAR CHEESE                   | known |
| ingredient/milk                      |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-05 | us-label-2023 | l-04      | 1        | MILK                             | known |
| ingredient/cultures                  |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-06 | us-label-2023 | l-04      | 2        | CHEESE CULTURE                   | known |
| ingredient/salt                      |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-07 | us-label-2023 | l-04      | 3        | SALT                             | known |
| ingredient/enzymes                   |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-08 | us-label-2023 | l-04      | 4        | ENZYMES                          | known |
| ingredient/whey-protein-concentrate  |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-09 | us-label-2023 | l-01      | 4        | WHEY PROTEIN CONCENTRATE         | known |
| ingredient/milk                      |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-10 | us-label-2023 | l-01      | 5        | MILK                             | known |
| ingredient/milk-protein-concentrate  |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-11 | us-label-2023 | l-01      | 6        | MILK PROTEIN CONCENTRATE         | known |
| ingredient/sodium-phosphates         |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-12 | us-label-2023 | l-01      | 7        | SODIUM PHOSPHATE                 | known |
| ingredient/salt                      |              | label | first of the ingredients after "CONTAINS LESS THAN 2% OF" |         |       | US     |      |       | ^label2023 | l-13 | us-label-2023 | l-01      | 8        | SALT                             | known |
| ingredient/lactic-acid               |              | label | less than 2%                                              |         |       | US     |      |       | ^label2023 | l-14 | us-label-2023 | l-01      | 9        | LACTIC ACID                      | known |
| ingredient/sodium-alginate           |              | label | less than 2%                                              |         |       | US     |      |       | ^label2023 | l-15 | us-label-2023 | l-01      | 10       | SODIUM ALGINATE                  | known |
| ingredient/sorbic-acid               | preservative | label | less than 2%                                              |         |       | US     |      |       | ^label2023 | l-16 | us-label-2023 | l-01      | 11       | SORBIC ACID AS A PRESERVATIVE    | known |
| ingredient/paprika-oleoresin         | colour       | label | less than 2%                                              |         |       | US     |      |       | ^label2023 | l-17 | us-label-2023 | l-01      | 12       | OLEORESIN PAPRIKA [COLOR]        | known |
| ingredient/enzymes                   |              | label | less than 2%                                              |         |       | US     |      |       | ^label2023 | l-18 | us-label-2023 | l-01      | 13       | ENZYMES                          | known |
| ingredient/cultures                  |              | label | less than 2%                                              |         |       | US     |      |       | ^label2023 | l-19 | us-label-2023 | l-01      | 14       | CHEESE CULTURE                   | known |
| ingredient/annatto                   | colour       | label | less than 2%                                              |         |       | US     |      |       | ^label2023 | l-20 | us-label-2023 | l-01      | 15       | ANNATTO EXTRACT [COLOR]          | known |
| ingredient/butterfat                 |              | label | less than 2%                                              |         |       | US     |      |       | ^label2023 | l-21 | us-label-2023 | l-01      | 16       | MILKFAT                          | known |
| ingredient/natural-flavourings       |              | label | less than 2%                                              |         |       | US     |      |       | ^label2023 | l-22 | us-label-2023 | l-01      | 17       | NATURAL FLAVOR                   | known |
| ingredient/enriched-macaroni-product |              | label | compound ingredient: the shell pasta                      |         |       | US     |      |       | ^label2023 | l-23 | us-label-2023 |           | 2        | ENRICHED MACARONI PRODUCT        | known |
| ingredient/wheat-flour               |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-24 | us-label-2023 | l-23      | 1        | WHEAT FLOUR                      | known |
| ingredient/niacin                    |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-25 | us-label-2023 | l-23      | 2        | NIACIN                           | known |
| ingredient/ferrous-sulfate           |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-26 | us-label-2023 | l-23      | 3        | FERROUS SULFATE [IRON]           | known |
| ingredient/thiamine-mononitrate      |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-27 | us-label-2023 | l-23      | 4        | THIAMIN MONONITRATE [VITAMIN B1] | known |
| ingredient/riboflavin                |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-28 | us-label-2023 | l-23      | 5        | RIBOFLAVIN [VITAMIN B2]          | known |
| ingredient/folic-acid                |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-29 | us-label-2023 | l-23      | 6        | FOLIC ACID                       | known |
| ingredient/broccoli                  |              | label | dried                                                     |         |       | US     |      |       | ^label2023 | l-30 | us-label-2023 |           | 3        | DRIED BROCCOLI                   | known |
| ingredient/sugar                     |              | label |                                                           |         |       | US     |      |       | ^label2023 | l-31 | us-label-2023 |           | 4        | SUGAR                            | known |
<!--/ingredients-->

## Pack history <!--pack_history-->
| label                                                                   | from       | until      | market | net_content | pack_quantity | pack_format | source       | note                                                                                                                                                                                     |
| ----------------------------------------------------------------------- | ---------- | ---------- | ------ | ----------- | ------------- | ----------- | ------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Kraft Velveeta Rotini & Cheese with Broccoli, 9.4 oz, as titled in 2007 |            | 2007-05-09 | US     | 9.4 oz      |               | box         | ^archive2007 | the archived Barcodepedia page of 9 May 2007 titled this barcode "Kraft Velveeta, Rotini & Cheese with Broccoli, 9.4-Ounce Boxes (Pack of 12)"; `until` is the capture date of that page |
| Shells & Cheese Broccoli, 9.4 oz (267g), photographed 2023              | 2023-05-27 |            | US     | 267 g       |               | box         | ^front2023   | front panel reads SHELLS & CHEESE, BROCCOLI, CHEESE SAUCE WITH SHELL PASTA & BROCCOLI FLORETS, NET WT 9.4 OZ (267g); `from` is the photograph date                                       |
<!--/pack_history-->

## Observations <!--observations-->
| id            | label                                                   | kind  | market | language | valid_from | valid_until | observed   | status    | ingredients_text                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            | ingredients_declaration | ingredients_exempt_basis | source     | note                                                                                                                                                                                                                 | net_content | pack_quantity | piece_count | pack_format | model_number |
| ------------- | ------------------------------------------------------- | ----- | ------ | -------- | ---------- | ----------- | ---------- | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- | ------------------------ | ---------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | ------------- | ----------- | ----------- | ------------ |
| us-label-2023 | United States box, back panel photographed 2023         | label | US     | en       |            |             | 2023-05-27 | supported | CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR); ENRICHED MACARONI PRODUCT (WHEAT FLOUR, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), DRIED BROCCOLI, SUGAR. | listed                  |                          | ^label2023 | Open Food Facts photos imgid 2 (ingredients) and imgid 3 (Nutrition Facts) of 2023-05-27; the Kraft Heinz product page read 2026-09-25 prints the same statement and the same per-serving figures (see kh-page-2026) | 267 g       |               |             | box         |              |
| us-front-2023 | United States box, front panel photographed 2023        | label | US     | en       |            |             | 2023-05-27 | supported |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |                         |                          | ^front2023 | NET WT 9.4 OZ (267g); CHEESE SAUCE WITH SHELL PASTA & BROCCOLI FLORETS                                                                                                                                               | 267 g       |               |             | box         |              |
| usda-2023     | USDA Branded Foods label record, 2023                   | label | US     | en       |            |             | 2023-07-13 | supported | CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR), ENRICHED MACARONI PRODUCT (WHEAT FLOUR, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), DRIED BROCCOLI, SUGAR  | listed                  |                          | ^usda      | Same list as the photographed back panel; ingredient rows are recorded once under us-label-2023                                                                                                                      | 9.4 oz      |               |             |             |              |
| kh-page-2026  | Kraft Heinz United States product page, read 2026-09-25 | label | US     | en       |            |             | 2026-09-25 | supported | CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR); ENRICHED MACARONI PRODUCT (WHEAT FLOUR, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), DRIED BROCCOLI, SUGAR. | listed                  |                          | ^kh        | The maker's page for this GTIN, structured data dated 2026-09-07; same statement as the photographed back panel; its benefits describe "One 9.4 oz box" that makes about 2 servings                                  | 9.4 oz      |               |             | box         |              |
<!--/observations-->

## Nutrition panels <!--nutrition_panels-->
| id             | observation   | label                                                                | basis | basis_state | basis_note                 | declaration | exempt_basis | source     | note                                                                                                  |
| -------------- | ------------- | -------------------------------------------------------------------- | ----- | ----------- | -------------------------- | ----------- | ------------ | ---------- | ----------------------------------------------------------------------------------------------------- |
| us-serving     | us-label-2023 | Per serving, 4.5 oz (126 g/about 1/2 box)                            | 126 g | as_sold     | Makes about 1 cup prepared | transcribed |              | ^label2023 | US Nutrition Facts; about 2 servings per container                                                    |
| us-box         | us-label-2023 | Per box                                                              | 267 g | as_sold     | whole 9.4 oz box           | transcribed |              | ^label2023 | dual-column US Nutrition Facts                                                                        |
| usda-2023-100g | usda-2023     | Per 100 g (USDA FoodData Central)                                    | 100 g | as_sold     |                            | transcribed |              | ^usda      | USDA normalises the per-serving label (126 g) to 100 g; values are USDA's, not printed                |
| kh-serving     | kh-page-2026  | Per serving, 4.5 oz (126 g/ about 1/2 box), Kraft Heinz product page | 126 g | as_sold     | makes about 1 cup          | transcribed |              | ^kh        | the maker page prints one per-serving column with % Daily Value; figures match the photographed panel |
<!--/nutrition_panels-->

## Nutrition values <!--nutrition_values-->
| panel          | nutrient        | value | qualifier | value_max | dv_percent | printed_value | state | method     | source | note |
| -------------- | --------------- | ----- | --------- | --------- | ---------- | ------------- | ----- | ---------- | ------ | ---- |
| us-serving     | energy_kcal     | 400   | exact     |           |            | 400           | known | printed    |        |      |
| us-serving     | fat_g           | 16    | exact     |           | 20         | 16g           | known | printed    |        |      |
| us-serving     | saturated_fat_g | 3.5   | exact     |           | 18         | 3.5g          | known | printed    |        |      |
| us-serving     | trans_fat_g     | 0     | exact     |           |            | 0g            | known | printed    |        |      |
| us-serving     | cholesterol_mg  | 20    | exact     |           | 7          | 20mg          | known | printed    |        |      |
| us-serving     | sodium_mg       | 1130  | exact     |           | 49         | 1130mg        | known | printed    |        |      |
| us-serving     | carbohydrate_g  | 49    | exact     |           | 18         | 49g           | known | printed    |        |      |
| us-serving     | fibre_g         | 2     | exact     |           | 6          | 2g            | known | printed    |        |      |
| us-serving     | sugars_g        | 6     | exact     |           |            | 6g            | known | printed    |        |      |
| us-serving     | added_sugars_g  | 0     | exact     |           | 0          | 0g            | known | printed    |        |      |
| us-serving     | protein_g       | 15    | exact     |           |            | 15g           | known | printed    |        |      |
| us-serving     | vitamin_d_ug    | 0     | exact     |           | 0          | 0mcg          | known | printed    |        |      |
| us-serving     | calcium_mg      | 210   | exact     |           | 15         | 210mg         | known | printed    |        |      |
| us-serving     | iron_mg         | 3.1   | exact     |           | 15         | 3.1mg         | known | printed    |        |      |
| us-serving     | potassium_mg    | 340   | exact     |           | 8          | 340mg         | known | printed    |        |      |
| us-box         | energy_kcal     | 850   | exact     |           |            | 850           | known | printed    |        |      |
| us-box         | fat_g           | 33    | exact     |           | 43         | 33g           | known | printed    |        |      |
| us-box         | saturated_fat_g | 8     | exact     |           | 38         | 8g            | known | printed    |        |      |
| us-box         | trans_fat_g     | 0.5   | exact     |           |            | 0.5g          | known | printed    |        |      |
| us-box         | cholesterol_mg  | 45    | exact     |           | 15         | 45mg          | known | printed    |        |      |
| us-box         | sodium_mg       | 2400  | exact     |           | 104        | 2400mg        | known | printed    |        |      |
| us-box         | carbohydrate_g  | 104   | exact     |           | 38         | 104g          | known | printed    |        |      |
| us-box         | fibre_g         | 4     | exact     |           | 13         | 4g            | known | printed    |        |      |
| us-box         | sugars_g        | 12    | exact     |           |            | 12g           | known | printed    |        |      |
| us-box         | added_sugars_g  | 0     | exact     |           | 0          | 0g            | known | printed    |        |      |
| us-box         | protein_g       | 32    | exact     |           |            | 32g           | known | printed    |        |      |
| us-box         | vitamin_d_ug    | 0     | exact     |           | 0          | 0mcg          | known | printed    |        |      |
| us-box         | calcium_mg      | 440   | exact     |           | 35         | 440mg         | known | printed    |        |      |
| us-box         | iron_mg         | 6.5   | exact     |           | 35         | 6.5mg         | known | printed    |        |      |
| us-box         | potassium_mg    | 720   | exact     |           | 15         | 720mg         | known | printed    |        |      |
| usda-2023-100g | energy_kcal     | 317   |           |           |            |               | known | normalized |        |      |
| usda-2023-100g | fat_g           | 12.7  |           |           |            |               | known | normalized |        |      |
| usda-2023-100g | saturated_fat_g | 2.78  |           |           |            |               | known | normalized |        |      |
| usda-2023-100g | trans_fat_g     | 0     |           |           |            |               | known | normalized |        |      |
| usda-2023-100g | cholesterol_mg  | 16    |           |           |            |               | known | normalized |        |      |
| usda-2023-100g | sodium_mg       | 897   |           |           |            |               | known | normalized |        |      |
| usda-2023-100g | carbohydrate_g  | 38.89 |           |           |            |               | known | normalized |        |      |
| usda-2023-100g | fibre_g         | 1.6   |           |           |            |               | known | normalized |        |      |
| usda-2023-100g | sugars_g        | 4.76  |           |           |            |               | known | normalized |        |      |
| usda-2023-100g | added_sugars_g  | 0     |           |           |            |               | known | normalized |        |      |
| usda-2023-100g | protein_g       | 11.9  |           |           |            |               | known | normalized |        |      |
| usda-2023-100g | calcium_mg      | 167   |           |           |            |               | known | normalized |        |      |
| usda-2023-100g | iron_mg         | 2.46  |           |           |            |               | known | normalized |        |      |
| usda-2023-100g | potassium_mg    | 270   |           |           |            |               | known | normalized |        |      |
| kh-serving     | energy_kcal     | 400   | exact     |           |            | 400           | known | printed    |        |      |
| kh-serving     | fat_g           | 16    | exact     |           | 20         | 16 g          | known | printed    |        |      |
| kh-serving     | saturated_fat_g | 3.5   | exact     |           | 18         | 3.5 g         | known | printed    |        |      |
| kh-serving     | trans_fat_g     | 0     | exact     |           |            | 0 g           | known | printed    |        |      |
| kh-serving     | cholesterol_mg  | 20    | exact     |           | 7          | 20 mg         | known | printed    |        |      |
| kh-serving     | sodium_mg       | 1130  | exact     |           | 49         | 1130 mg       | known | printed    |        |      |
| kh-serving     | carbohydrate_g  | 49    | exact     |           | 18         | 49 g          | known | printed    |        |      |
| kh-serving     | fibre_g         | 2     | exact     |           | 6          | 2 g           | known | printed    |        |      |
| kh-serving     | sugars_g        | 6     | exact     |           |            | 6 g           | known | printed    |        |      |
| kh-serving     | added_sugars_g  | 0     | exact     |           | 0          | 0 g           | known | printed    |        |      |
| kh-serving     | protein_g       | 15    | exact     |           | 30         | 15 g          | known | printed    |        |      |
| kh-serving     | vitamin_d_ug    | 0     | exact     |           | 0          | 0 mcg         | known | printed    |        |      |
| kh-serving     | calcium_mg      | 210   | exact     |           | 15         | 210 mg        | known | printed    |        |      |
| kh-serving     | iron_mg         | 3.1   | exact     |           | 15         | 3.1 mg        | known | printed    |        |      |
| kh-serving     | potassium_mg    | 340   | exact     |           | 8          | 340 mg        | known | printed    |        |      |
<!--/nutrition_values-->

## Allergen declarations <!--allergens-->
| observation   | allergen | declaration | source     | note                             |
| ------------- | -------- | ----------- | ---------- | -------------------------------- |
| us-label-2023 | milk     | contains    | ^label2023 | printed "CONTAINS: MILK, WHEAT." |
| us-label-2023 | wheat    | contains    | ^label2023 | printed "CONTAINS: MILK, WHEAT." |
<!--/allergens-->

## Label claims <!--claims-->
| observation   | claim                 | kind  | source     | note        |
| ------------- | --------------------- | ----- | ---------- | ----------- |
| us-front-2023 | Made with real cheese | label | ^front2023 | front badge |
<!--/claims-->

## Research gaps <!--research_gaps-->
| observation | domain        | state          | detail                                                                                                                                                                                         | source       |
| ----------- | ------------- | -------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------ |
|             | identity      | unknown        | No photo shows a "Product of" statement, so country_of_origin is left empty                                                                                                                    |              |
|             | relationships | unknown        | The manufacturing plant is not named on the photographed panels; only the Kraft Heinz Foods Company distributor block is printed                                                               |              |
|             | evidence      | disputed       | Open Food Facts' typed per-100 g figures (337 kcal, salt 1.12 g against sodium 952 mg) are inconsistent with each other and with the printed panel; the photos were transcribed instead        | ^off         |
|             | identity      | unknown        | The 2007 page names Rotini & Cheese with Broccoli under this barcode; when the pasta changed from rotini to shells is open                                                                     | ^archive2007 |
|             | markets       | not_researched | Walmart, Target, Dollar General and regional grocers list a 9.4 oz Velveeta Shells & Cheese Broccoli box, but their pages refused automated reads on 2026-09-25, so no shelf price is recorded |              |
<!--/research_gaps-->

## Research <!--research-->
structure_version: 2
reviewed_on: 2026-09-25
note: New entry built from the Open Food Facts label photos, the USDA Branded Foods record, the Kraft Heinz product page, an Amazon.com listing and the archived 2007 Barcodepedia page.
<!--/research-->

## Images <!--images-->
| asset                    | kind        | source          | licence      | attribution                  | url                                                   | accessed   | note | provider_entity_id | provider_image_id | source_image_url                                                                            | download_url | retrieved_at             | matched_barcode | match_method | match_confidence | original_width | original_height | stored_width | stored_height | upscaled | observation |
| ------------------------ | ----------- | --------------- | ------------ | ---------------------------- | ----------------------------------------------------- | ---------- | ---- | ------------------ | ----------------- | ------------------------------------------------------------------------------------------- | ------------ | ------------------------ | --------------- | ------------ | ---------------- | -------------- | --------------- | ------------ | ------------- | -------- | ----------- |
| front-4eb53395.jpg       | front       | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000656431 | 2026-09-25 |      | 0021000656431      | front_en          | https://images.openfoodfacts.org/images/products/002/100/065/6431/front_en.3.full.jpg       |              | 2026-09-25T12:19:35.620Z | 0021000656431   | barcode      | 1                | 3415           | 2657            | 1600         | 1245          |          |             |
| ingredients-194f709c.jpg | ingredients | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000656431 | 2026-09-25 |      | 0021000656431      | ingredients_en    | https://images.openfoodfacts.org/images/products/002/100/065/6431/ingredients_en.5.full.jpg |              | 2026-09-25T12:19:35.997Z | 0021000656431   | barcode      | 1                | 1301           | 2314            | 900          | 1600          |          |             |
| nutrition-d1932d5d.jpg   | nutrition   | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000656431 | 2026-09-25 |      | 0021000656431      | nutrition_en      | https://images.openfoodfacts.org/images/products/002/100/065/6431/nutrition_en.7.full.jpg   |              | 2026-09-25T12:19:37.254Z | 0021000656431   | barcode      | 1                | 2125           | 4414            | 770          | 1600          |          |             |
| back-e94de355.jpg        | back        | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000656431 | 2026-09-25 |      | 0021000656431      | packaging_en      | https://images.openfoodfacts.org/images/products/002/100/065/6431/packaging_en.9.full.jpg   |              | 2026-09-25T12:19:38.024Z | 0021000656431   | barcode      | 1                | 2235           | 1565            | 1600         | 1120          |          |             |
<!--/images-->

## References <!--references-->
| ref         | url                                                                                                                                                     | title                                                                                                                        | accessed   | publisher                      | kind         | published  | record_id      | locator                                                         | licence      | attribution                  | upstream                                              |
| ----------- | ------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------- | ---------- | ------------------------------ | ------------ | ---------- | -------------- | --------------------------------------------------------------- | ------------ | ---------------------------- | ----------------------------------------------------- |
| label2023   | https://images.openfoodfacts.org/images/products/002/100/065/6431/2.jpg                                                                                 | Back panel photograph of the 9.4 oz box: ingredient list, allergen statement and Kraft Heinz Foods Company distributor block | 2026-09-25 | Open Food Facts                | pack         | 2023-05-27 | 0021000656431  | ingredients (imgid 2); Nutrition Facts in imgid 3               | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000656431 |
| front2023   | https://images.openfoodfacts.org/images/products/002/100/065/6431/1.jpg                                                                                 | Front panel photograph of the 9.4 oz box                                                                                     | 2026-09-25 | Open Food Facts                | pack         | 2023-05-27 | 0021000656431  | front panel (imgid 1)                                           | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000656431 |
| off         | https://world.openfoodfacts.org/product/0021000656431                                                                                                   | Open Food Facts: Shells & Cheese Broccoli (Velveeta)                                                                         | 2026-09-25 | Open Food Facts                | catalogue    |            | 0021000656431  |                                                                 | ODbL         |                              |                                                       |
| usda        | https://fdc.nal.usda.gov/food-details/2594782/nutrients                                                                                                 | USDA FoodData Central, Branded Foods (LI), fdc_id 2594782, version 2023-07-13                                                | 2026-09-25 | U.S. Department of Agriculture | registry     | 2023-07-13 | 2594782        | brand_owner, ingredients, nutrients, package weight 9.4 oz      | cc0          |                              | Label Insight                                         |
| kh          | https://www.kraftheinz.com/velveeta/products/00021000656431                                                                                             | Kraft Heinz: Velveeta Shells & Cheese Macaroni and Cheese with Broccoli Florets Meal (United States)                         | 2026-09-25 | The Kraft Heinz Company        | manufacturer | 2023-09-27 | 00021000656431 | Product Benefits, Nutritional Facts, Ingredients, Allergen Info |              |                              |                                                       |
| amazon      | https://www.amazon.com/dp/B01GFSCYVI                                                                                                                    | Amazon.com: Velveeta Shells and Cheese Mac and Cheese Dinner with Broccoli, 9.4 oz                                           | 2026-09-25 | Amazon.com                     | retailer     |            | B01GFSCYVI     | product details table (UPC 021000656431)                        |              |                              |                                                       |
| archive2007 | https://web.archive.org/web/20070509052912/http://en.barcodepedia.com/021000656431/kraft-velveeta-rotini-cheese-with-broccoli-94-ounce-boxes-pack-of-12 | Barcodepedia (2007, archived): Kraft Velveeta, Rotini & Cheese with Broccoli, 9.4-Ounce Boxes (Pack of 12)                   | 2026-09-25 | Barcodepedia                   | catalogue    | 2007-05-09 | 021000656431   | page title                                                      |              |                              |                                                       |
| inmar2025   | https://www.inmar.com/sites/default/files/May%2030,%202025.pdf                                                                                          | Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands                | 2026-09-25 | Inmar Intelligence             | publication  | 2025-05-30 |                | page 2, GS1 Company Prefix 0021000 (Velveeta listed)            |              |                              |                                                       |
<!--/references-->

## About <!--about-->
Velveeta Shells & Cheese Broccoli is a 9.4 oz (267 g) box of shell pasta sold with a pouch of cheese sauce and dried broccoli florets, a stovetop macaroni and cheese for the United States market that the maker says makes about two servings.[^front2023][^kh] Kraft Heinz Foods Company of Chicago is printed as the distributor, and the label lists a cheese sauce of whey, canola oil and cheddar cheese, then enriched macaroni product, dried broccoli and sugar.[^label2023] A 4.5 oz serving carries 400 kcal and 1,130 mg of sodium, figures the maker's own page repeats.[^label2023][^kh] USDA's 2023 label record gives the same ingredient statement.[^usda]

The barcode is older than the shells: the original Barcodepedia page of 2007 titled it Kraft Velveeta Rotini & Cheese with Broccoli in 9.4 oz boxes.[^archive2007] It belongs to the Velveeta Shells & Cheese line.[^kh]
<!--/about-->