Velveeta Shells & Cheese Original Value Size 24 oz: version 3
Saved 2026-09-26 19:01 by site bot: #bp-family-subfamilies: filed under its line family/velveeta-shells-cheese-original. This is the current version.
Source of v3
# Velveeta Shells & Cheese Original Value Size 24 oz <!--product-->
## Identity <!--identity-->
gtin: 00021000653201
name: Velveeta Shells & Cheese Original Value Size 24 oz
family: family/velveeta-shells-cheese-original
default_observation: us-pack-2021
summary: A 24 oz (680 g) Value Size box of Velveeta Shells & Cheese Original, shell pasta with a pouch of cheese sauce, distributed in the United States by Kraft Heinz Foods Company.
brand: brand/velveeta
category: category/10000302
net_content: 680 g
country_of_sale: US
pack_format: box
status: active
last_seen: 2026-09-25
last_seen_note: Kraft Heinz United States product page for GTIN 00021000653201 and the Walmart listing, both read 2026-09-25
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| ------------------- | --------------------------------- | ------ | ---- | ----- | ----- | -------- | ---------- | ------------------------------------------------------------------------------------------------------------------------------- |
| brand_owner_at_sale | company/kraft-heinz-foods-company | US | | | | verified | ^pack2021 | "KRAFT HEINZ FOODS COMPANY, CHICAGO, IL 60601" printed on the back of the box; USDA FoodData Central names the same brand owner |
| distributed_by | company/kraft-heinz-foods-company | US | | | | printed | ^pack2021 | company block under the allergen statement on the back of the box |
| gs1_prefix_owner | company/kraft-heinz-foods-company | | | | | sourced | ^inmar2025 | prefix 0021000 as stated in gs1_prefixes on the company stub, citing the Inmar notification of 30 May 2025 |
<!--/relations-->
## Markets <!--markets-->
| country | status | source | note | observed | condition | origin | price |
| ------- | ------- | -------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | --------- | ------ | -------- |
| US | sourced | ^walmart | Walmart.com item 14890024, sold and shipped by Walmart.com, carries manufacturer number 021000653201 and sells the single 24 oz Value Size box at "Now $4.93" (was $5.98) | 2026-09-25 | new | | USD 4.93 |
| US | sourced | ^amazon | Amazon.com listing B01IT0PSP4 prints UPC 021000653201 and size 24 Ounce; it showed "Currently unavailable" and no featured offer on 2026-09-25 | 2026-09-25 | new | | |
| US | derived | ^target | Target TCIN 15420263 lists "Velveeta Shells & Cheese Original Mac and Cheese Dinner Value Size - 24oz"; name, brand and net content match, no barcode or price in the page as read | 2026-09-25 | new | | |
<!--/markets-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| ------------------------------------------------------------------------ | ------ | ------ | ---- | ----- |
| Velveeta Shells & Cheese Original 24 oz | search | en | | |
| Velveeta Shells & Cheese Original Mac and Cheese Dinner Value Size | search | en | | |
| Velveeta Shells & Cheese Original Shell Pasta & Cheese Sauce Family Size | search | en | | |
| velveeta shells cheese 24 oz | search | en | | |
<!--/aliases-->
## Ingredients <!--ingredients-->
| ingredient | role | kind | note | percent | basis | market | from | until | source | id | observation | parent_id | position | printed_name | state |
| ------------------------------------ | ------------ | ----- | --------------------------------------------------------- | ------- | ----- | ------ | ---- | ----- | --------- | ---- | ------------ | --------- | -------- | -------------------------------- | ----- |
| ingredient/enriched-macaroni-product | | label | compound ingredient: the shell pasta | | | US | | | ^pack2021 | l-01 | us-pack-2021 | | 1 | ENRICHED MACARONI PRODUCT | known |
| ingredient/wheat-flour | | label | | | | US | | | ^pack2021 | l-02 | us-pack-2021 | l-01 | 1 | WHEAT FLOUR | known |
| ingredient/niacin | | label | | | | US | | | ^pack2021 | l-03 | us-pack-2021 | l-01 | 2 | NIACIN | known |
| ingredient/ferrous-sulfate | | label | | | | US | | | ^pack2021 | l-04 | us-pack-2021 | l-01 | 3 | FERROUS SULFATE [IRON] | known |
| ingredient/thiamine-mononitrate | | label | | | | US | | | ^pack2021 | l-05 | us-pack-2021 | l-01 | 4 | THIAMIN MONONITRATE [VITAMIN B1] | known |
| ingredient/riboflavin | | label | | | | US | | | ^pack2021 | l-06 | us-pack-2021 | l-01 | 5 | RIBOFLAVIN [VITAMIN B2] | known |
| ingredient/folic-acid | | label | | | | US | | | ^pack2021 | l-07 | us-pack-2021 | l-01 | 6 | FOLIC ACID | known |
| ingredient/cheese-sauce | | label | compound ingredient: the sauce pouch | | | US | | | ^pack2021 | l-08 | us-pack-2021 | | 2 | CHEESE SAUCE | known |
| ingredient/whey | | label | | | | US | | | ^pack2021 | l-09 | us-pack-2021 | l-08 | 1 | WHEY | known |
| ingredient/canola-oil | | label | | | | US | | | ^pack2021 | l-10 | us-pack-2021 | l-08 | 2 | CANOLA OIL | known |
| ingredient/cheddar-cheese | | label | | | | US | | | ^pack2021 | l-11 | us-pack-2021 | l-08 | 3 | CHEDDAR CHEESE | known |
| ingredient/milk | | label | | | | US | | | ^pack2021 | l-12 | us-pack-2021 | l-11 | 1 | MILK | known |
| ingredient/cultures | | label | | | | US | | | ^pack2021 | l-13 | us-pack-2021 | l-11 | 2 | CHEESE CULTURE | known |
| ingredient/salt | | label | | | | US | | | ^pack2021 | l-14 | us-pack-2021 | l-11 | 3 | SALT | known |
| ingredient/enzymes | | label | | | | US | | | ^pack2021 | l-15 | us-pack-2021 | l-11 | 4 | ENZYMES | known |
| ingredient/whey-protein-concentrate | | label | | | | US | | | ^pack2021 | l-16 | us-pack-2021 | l-08 | 4 | WHEY PROTEIN CONCENTRATE | known |
| ingredient/milk | | label | | | | US | | | ^pack2021 | l-17 | us-pack-2021 | l-08 | 5 | MILK | known |
| ingredient/milk-protein-concentrate | | label | | | | US | | | ^pack2021 | l-18 | us-pack-2021 | l-08 | 6 | MILK PROTEIN CONCENTRATE | known |
| ingredient/sodium-phosphates | | label | | | | US | | | ^pack2021 | l-19 | us-pack-2021 | l-08 | 7 | SODIUM PHOSPHATE | known |
| ingredient/salt | | label | first of the ingredients after "CONTAINS LESS THAN 2% OF" | | | US | | | ^pack2021 | l-20 | us-pack-2021 | l-08 | 8 | SALT | known |
| ingredient/lactic-acid | | label | less than 2% | | | US | | | ^pack2021 | l-21 | us-pack-2021 | l-08 | 9 | LACTIC ACID | known |
| ingredient/sodium-alginate | | label | less than 2% | | | US | | | ^pack2021 | l-22 | us-pack-2021 | l-08 | 10 | SODIUM ALGINATE | known |
| ingredient/sorbic-acid | preservative | label | less than 2% | | | US | | | ^pack2021 | l-23 | us-pack-2021 | l-08 | 11 | SORBIC ACID AS A PRESERVATIVE | known |
| ingredient/paprika-oleoresin | colour | label | less than 2% | | | US | | | ^pack2021 | l-24 | us-pack-2021 | l-08 | 12 | OLEORESIN PAPRIKA [COLOR] | known |
| ingredient/enzymes | | label | less than 2% | | | US | | | ^pack2021 | l-25 | us-pack-2021 | l-08 | 13 | ENZYMES | known |
| ingredient/cultures | | label | less than 2% | | | US | | | ^pack2021 | l-26 | us-pack-2021 | l-08 | 14 | CHEESE CULTURE | known |
| ingredient/annatto | colour | label | less than 2% | | | US | | | ^pack2021 | l-27 | us-pack-2021 | l-08 | 15 | ANNATTO EXTRACT [COLOR] | known |
| ingredient/butterfat | | label | less than 2% | | | US | | | ^pack2021 | l-28 | us-pack-2021 | l-08 | 16 | MILKFAT | known |
| ingredient/natural-flavourings | | label | less than 2% | | | US | | | ^pack2021 | l-29 | us-pack-2021 | l-08 | 17 | NATURAL FLAVOR | known |
<!--/ingredients-->
## Observations <!--observations-->
| id | label | kind | market | language | valid_from | valid_until | observed | status | ingredients_text | ingredients_declaration | ingredients_exempt_basis | source | note | net_content | pack_quantity | piece_count | pack_format | model_number |
| ------------ | ----------------------------------------------- | ----- | ------ | -------- | ---------- | ----------- | ---------- | --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- | ------------------------ | --------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | ------------- | ----------- | ----------- | ------------ |
| us-pack-2021 | United States Value Size box, photographed 2021 | label | US | en | | | 2021-12-24 | supported | ENRICHED MACARONI PRODUCT (WHEAT FLOUR, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR). | listed | | ^pack2021 | Back panel photographed 2021-12-24 (imgid 2): ingredient list, allergen statement, company block and the lower half of the Nutrition Facts; front photographed 2021-08-16 (imgid 1) prints VALUE SIZE, NET WT 24 OZ (1.5 LB) 680g and a per 1 cup serving summary | 680 g | | | box | |
| usda-2023 | USDA Branded Foods label record, 2023 | label | US | en | | | 2023-06-23 | supported | ENRICHED MACARONI PRODUCT (WHEAT FLOUR, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR) | listed | | ^usda | USDA record modified 2023-06-23; its ingredient list is word for word the list on the 2021 photograph, so its rows are not repeated; package weight 24 oz, household serving "4 oz (112g / about 1/6 box) (Makes about 1 cup)" | 24 oz | | | | |
<!--/observations-->
## Nutrition panels <!--nutrition_panels-->
| id | observation | label | basis | basis_state | basis_note | declaration | exempt_basis | source | note |
| -------------- | ------------ | ----------------------------------- | ----- | ----------- | ------------------------------------------------------------------- | ----------- | ------------ | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| us-serving | us-pack-2021 | Per 1 cup serving (as photographed) | 112 g | as_sold | 4 oz (112g / about 1/6 box), makes about 1 cup, per the USDA record | transcribed | | ^pack2021 | values read from the front summary (imgid 1) and the lower half of the Nutrition Facts on the back (imgid 2); the upper half of the panel is not in any photo |
| usda-2023-100g | usda-2023 | Per 100 g (USDA FoodData Central) | 100 g | as_sold | | transcribed | | ^usda | USDA normalises the per-serving label (112 g) to 100 g; values are USDA's, not printed |
<!--/nutrition_panels-->
## Nutrition values <!--nutrition_values-->
| panel | nutrient | value | qualifier | value_max | dv_percent | printed_value | state | method | source | note |
| -------------- | --------------- | ----- | --------- | --------- | ---------- | ------------- | ----- | ---------- | ---------- | ------------- |
| us-serving | energy_kcal | 370 | exact | | | 370 | known | printed | ^front2021 | front summary |
| us-serving | saturated_fat_g | 3 | exact | | 14 | 3g | known | printed | ^front2021 | front summary |
| us-serving | sodium_mg | 860 | exact | | 38 | 860mg | known | printed | ^front2021 | front summary |
| us-serving | sugars_g | 4 | exact | | | 4g | known | printed | ^pack2021 | |
| us-serving | added_sugars_g | 0 | exact | | 0 | 0g | known | printed | ^pack2021 | |
| us-serving | protein_g | 13 | exact | | | 13g | known | printed | ^pack2021 | |
| us-serving | vitamin_d_ug | 0 | exact | | 0 | 0mcg | known | printed | ^pack2021 | |
| us-serving | calcium_mg | 150 | exact | | 10 | 150mg | known | printed | ^pack2021 | |
| us-serving | iron_mg | 3 | exact | | 15 | 3mg | known | printed | ^pack2021 | |
| us-serving | potassium_mg | 210 | exact | | 4 | 210mg | known | printed | ^pack2021 | |
| usda-2023-100g | energy_kcal | 330 | | | | | known | normalized | | |
| usda-2023-100g | fat_g | 10.71 | | | | | known | normalized | | |
| usda-2023-100g | saturated_fat_g | 2.68 | | | | | known | normalized | | |
| usda-2023-100g | trans_fat_g | 0 | | | | | known | normalized | | |
| usda-2023-100g | cholesterol_mg | 13 | | | | | known | normalized | | |
| usda-2023-100g | sodium_mg | 768 | | | | | known | normalized | | |
| usda-2023-100g | carbohydrate_g | 43.75 | | | | | known | normalized | | |
| usda-2023-100g | fibre_g | 0.9 | | | | | known | normalized | | |
| usda-2023-100g | sugars_g | 3.57 | | | | | known | normalized | | |
| usda-2023-100g | added_sugars_g | 0 | | | | | known | normalized | | |
| usda-2023-100g | protein_g | 11.61 | | | | | known | normalized | | |
| usda-2023-100g | calcium_mg | 134 | | | | | known | normalized | | |
| usda-2023-100g | iron_mg | 2.68 | | | | | known | normalized | | |
| usda-2023-100g | potassium_mg | 188 | | | | | known | normalized | | |
<!--/nutrition_values-->
## Allergen declarations <!--allergens-->
| observation | allergen | declaration | source | note |
| ------------ | -------- | ----------- | --------- | -------------------------------- |
| us-pack-2021 | wheat | contains | ^pack2021 | printed "CONTAINS: WHEAT, MILK." |
| us-pack-2021 | milk | contains | ^pack2021 | printed "CONTAINS: WHEAT, MILK." |
<!--/allergens-->
## Label claims <!--claims-->
| observation | claim | kind | source | note |
| ------------ | --------------------- | ----- | ---------- | --------------------------------------------- |
| us-pack-2021 | Made with real cheese | label | ^front2021 | round badge on the front of the box |
| us-pack-2021 | Value Size | label | ^front2021 | red banner at the top of the front of the box |
<!--/claims-->
## Research gaps <!--research_gaps-->
| observation | domain | state | detail | source |
| ------------ | ------------- | -------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------ |
| us-pack-2021 | nutrition | unknown | The upper half of the Nutrition Facts (serving size, total fat, trans fat, cholesterol, total carbohydrate, fibre) is not in any photo; USDA's per-100 g figures are recorded instead | |
| | identity | unknown | No photo shows a "Product of" statement, so country_of_origin is left empty | |
| | relationships | unknown | The manufacturing plant is not named in any source; only the Kraft Heinz Foods Company block is printed | |
| | evidence | disputed | The Kraft Heinz page for this GTIN shows a nutrition and ingredient block for a serving of "about 1/3 box" with skim milk in the cheese sauce, the 12 oz box's data; that text was not used for this 24 oz box (about 1/6 box per serving) | ^kh |
<!--/research_gaps-->
## Research <!--research-->
structure_version: 2
reviewed_on: 2026-09-25
note: New entry built from the Open Food Facts photos of the box, the USDA Branded Foods record, the Kraft Heinz product page and the Walmart, Amazon.com and Target listings.
<!--/research-->
## Images <!--images-->
| asset | kind | source | licence | attribution | url | accessed | note | provider_entity_id | provider_image_id | source_image_url | download_url | retrieved_at | matched_barcode | match_method | match_confidence | original_width | original_height | stored_width | stored_height | upscaled | observation |
| ------------------------ | ----------- | --------------- | ------------ | ---------------------------- | ----------------------------------------------------- | ---------- | ---- | ------------------ | ----------------- | -------------------------------------------------------------------------------------------- | ------------ | ------------------------ | --------------- | ------------ | ---------------- | -------------- | --------------- | ------------ | ------------- | -------- | ----------- |
| front-a658cc93.jpg | front | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000653201 | 2026-09-25 | | 0021000653201 | front_en | https://images.openfoodfacts.org/images/products/002/100/065/3201/front_en.3.full.jpg | | 2026-09-25T12:16:48.355Z | 0021000653201 | barcode | 1 | 3024 | 4032 | 1200 | 1600 | | |
| ingredients-20faed82.jpg | ingredients | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000653201 | 2026-09-25 | | 0021000653201 | ingredients_en | https://images.openfoodfacts.org/images/products/002/100/065/3201/ingredients_en.14.full.jpg | | 2026-09-25T12:16:49.415Z | 0021000653201 | barcode | 1 | 3024 | 3024 | 1600 | 1600 | | |
<!--/images-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| --------- | ----------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------- | ---------- | ------------------------------ | ------------ | ---------- | -------------- | ------------------------------------------------------------------------------------------------ | ------------ | ---------------------------- | ----------------------------------------------------- |
| pack2021 | https://images.openfoodfacts.org/images/products/002/100/065/3201/2.jpg | Back panel photograph of the 24 oz box: lower Nutrition Facts, ingredient list, allergen statement and Kraft Heinz Foods Company block | 2026-09-25 | Open Food Facts | pack | 2021-12-24 | 0021000653201 | imgid 2 | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000653201 |
| front2021 | https://images.openfoodfacts.org/images/products/002/100/065/3201/1.jpg | Front panel photograph of the 24 oz Value Size box | 2026-09-25 | Open Food Facts | pack | 2021-08-16 | 0021000653201 | imgid 1 | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000653201 |
| off | https://world.openfoodfacts.org/product/0021000653201 | Open Food Facts: Velveeta Shells and Cheese (24 oz) | 2026-09-25 | Open Food Facts | catalogue | 2025-09-23 | 0021000653201 | quantity, photos | ODbL | | |
| usda | https://fdc.nal.usda.gov/food-details/2594780/nutrients | USDA FoodData Central, Branded Foods (LI), fdc_id 2594780: VELVEETA ORIGINAL SHELL PASTA & CHEESE SAUCE | 2026-09-25 | U.S. Department of Agriculture | registry | 2023-07-13 | 2594780 | brand_owner, ingredients, nutrients, package weight 24 oz; record modified 2023-06-23 | cc0 | | Label Insight |
| kh | https://www.kraftheinz.com/velveeta/products/00021000653201-shells-cheese-original-shell-pasta-cheese-sauce-meal | Kraft Heinz: Velveeta Shells & Cheese Original Shell Pasta & Cheese Sauce Meal, 24 oz (United States) | 2026-09-25 | The Kraft Heinz Company | manufacturer | | 00021000653201 | size selector 24 oz; benefits: "One 24 oz box", "MAKES ABOUT 6 SERVINGS" | | | |
| walmart | https://www.walmart.com/ip/Velveeta-Shells-and-Cheese-Original-Macaroni-and-Cheese-Dinner-Value-Size-24-oz-Box/14890024 | Walmart.com: Velveeta Shells and Cheese Mac and Cheese, 1 Value Size Box, Original Flavor, 24 oz | 2026-09-25 | Walmart | retailer | | 14890024 | manufactureNumber 021000653201; price "Now $4.93", was $5.98 | | | |
| amazon | https://www.amazon.com/dp/B01IT0PSP4 | Amazon.com: Velveeta Shells and Cheese Mac and Cheese Dinner, Original, 24 oz | 2026-09-25 | Amazon.com | retailer | | B01IT0PSP4 | Product details: UPC 021000653201, Size 24 Ounce, Manufacturer Kraft Heinz | | | |
| target | https://www.target.com/p/velveeta-shells-38-cheese-original-mac-and-cheese-dinner-value-size-24oz/-/A-15420263 | Target: Velveeta Shells & Cheese Original Mac and Cheese Dinner Value Size - 24oz | 2026-09-25 | Target | retailer | | 15420263 | TCIN 15420263 | | | |
| inmar2025 | https://www.inmar.com/sites/default/files/May%2030,%202025.pdf | Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands | 2026-09-25 | Inmar Intelligence | publication | 2025-05-30 | | page 2, GS1 Company Prefix table (source of prefix 0021000 on company/kraft-heinz-foods-company) | | | |
| bp2007 | https://web.archive.org/web/20070509221902/http://en.barcodepedia.com/021000653201/velveeta-shells-cheese-24-oz | Barcodepedia (archived 2007-05-09): velveeta shells cheese 24 oz | 2026-09-25 | Barcodepedia | other | 2007-05-09 | | page title | | | |
<!--/references-->
## About <!--about-->
Velveeta Shells & Cheese Original Value Size is a 24 oz (680 g) box of shell pasta with a pouch of Velveeta cheese sauce, sold in the United States.[^front2021][^kh] The front prints "Value Size" and a per-cup serving of 370 calories and 860 mg sodium, and the maker's page says one box makes about six servings, twice the three of the 12 oz box.[^front2021][^kh] Kraft Heinz Foods Company of Chicago is printed on the back beside the ingredient list, which declares wheat and milk.[^pack2021] Walmart sells the box under this barcode.[^walmart]
The barcode was already catalogued as "velveeta shells cheese 24 oz" in 2007.[^bp2007] USDA's 2023 label record for this GTIN gives the same ingredient list as the box photographed in 2021, with a 112 g serving of about one sixth of the box.[^usda][^pack2021] Amazon.com lists the box under UPC 021000653201 with Kraft Heinz as manufacturer.[^amazon]
<!--/about-->